Graduation Project Document by Surabhi Sagdeo

GRADUATION PROJECT VISUAL COMMUNICATION (BACHELOR OF DESIGN)

Vol. 1 of 1

Project Title:

Swakriti - Transform Yourself Self-Help/Self-Care App Name:

Surabhi Vinay Sagdeo Project Mentor:

Honey Panchal

2020

The Graduation Project Evaluation Jury recommends SURABHI VINAY SAGDEO from Visual Communication for the Masterâ€™s/Bachelorâ€™s Graduation Degree of Unitedworld Institute of Design, Karnavati University, Gandhinagar, India herewith, for the project titled Swakriti - Transform Yourself, Self-Care/Self-Help App. The project is complete in every aspect in accordance to the guidelines set by the institution.

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Student document publication, meant for private circulation only. All rights reserved. No part of this document will be reproduced or transmitted in any form or by any means including photocopying, xerography, photography and videography recording without written permission from the publisher, Surabhi Vinay Sagdeo and Unitedworld Institute of Design. All Illustrations and photographs in this document are Copyright ÂŠ 2020 by respective people and organizations. Written and designed by Surabhi Vinay Sagdeo, under the guidance of Honey Panchal. Printed digitally in Name the Place May, 2020.

Surabhi Vinay Sagdeo | B.Des | Visual Communication | 2020

Swakriti : Transform Yourself

ORIGINALITY STATEMENT

I hereby declare that this submission is my own work and it contains no full or substantial copy of previously published material, or it does not even contain substantial proportions of material which have been accepted for the award of any other degree or diploma of any other educational institution, except where due acknowledgment is made in this degree project. Moreover I also declare that none of the concepts are borrowed or copied without due acknowledgment. I further declare that the intellectual content of this degree project is the product of my own work, except to the extent that assistance from others in the projectâ€™s design and conception or in style, presentation and linguistic expression is acknowledged. This degree project (or part of it) was not and will not be submitted as assessed work in any other academic course.

I hereby grant the Unitedworld Institute of Design the right to archive and to make available my degree project/thesis/dissertation in whole or in part in the Institutesâ€™s Knowledge Management Centre in all forms of media, now or hereafter known, subject to the provisions of the Copyright Act. I have neither used any substantial portions of copyright material in any document nor have I obtained permission to use copyright material. Student Name in Full: Date:

Student Name in Full: Signature: Date:

Contents

Acknowledgement

Synopsis Project Brief

Stage 1: Research

Stage 2: Concept

Stage 3: Design

Reflective Note References

116

Swakriti : Transform Yourself

Acknowledgement First of all, I would like to thank the universe, which has always guided me to work and walk on the right path of life. It is a great opportunity given by our college to work on a self-initiated graduation project in-house. This project would not have been possible without the guidance of my mentor Ms. Honey Panchal, her dedication and keen interest above all her overwhelming attitude to help her students has been solely responsible for completion of my work.

And a special mention to our Head of Department, Ms. Lolita Dutta. I want to thank my mother for giving me a book on this subject - IKIGAI, which helped as a backbone to this project. I am also grateful to my family for always standing with me throughout and encouraging me to continue working and in completing the project.

Surabhi Vinay Sagdeo | B.Des | Visual Communication | 2020

Swakriti : Transform Yourself

About UID A leading design institute in India, UID offers world-class design education to create professionals who can help meet Indiaâ€™s diverse design needs. UID aims at fostering strategic design linkages of innovation and entrepreneurship with various sectors of the industry. At UID, the students are encouraged to pursue innovation led design practices.

UID offers a diverse range of undergraduate and postgraduate programs that have been structured to deliver insights in creativity as well as equip students with contemporary trends. UID provides Bachelor of Design (B.Des) and Master of Design (M.Des) with specialization in various subjects.

About Me Surabhi Vinay Sagdeo, 4th year Visual Communication student at UID, Ahmedabad. ‘If you can’t explain it simply, you don’t understand it well enough.’ – Albert Einstein Design is about simplifying already existing notions for better use. I believe in simplicity and feel that it always stands out in people and in their creations. I have lived in 9 cities and 10th being my hometown you could call me a nomad. Visiting wildlife sanctuaries with my family is like a ritual. My latest interest is photography, mainly birds and landscapes.

Surabhi Vinay Sagdeo | B.Des | Visual Communication | 2020

For me, the Art of Living philosophy has become the way I live and my work reflects some of the spiritual nuances of the ideology. I am an Ambivert (comfortable in my own skin). Belonging to a defense background, respect for armed forces and patriotism comes naturally to me. I have an intense hunger for knowledge and love sharing about newly discovered things. Aspiring to become an Illustrator.

Swakriti : Transform Yourself

About My Mentor Always believed in what Massimo Vignelli once said, “If you can design one thing, you can design everything”, Honey Panchal is an alumna of National Institute of Design, Ahmedabad. She completed her Master of Design (M.DES) in Visual Communication specialized in Photography Design. She also has a Master of Fine Arts (MFA) specialized in Photography Design from University of Creative Arts, Farnham London. For her, design is taking inspiration from her surroundings to solve problems with simple and effective solutions. Her education in design started years before she found herself amidst some creatively engaging brains at The Faculty of Fine Arts, MSU Baroda where she finished her Bachelors of Visual Arts (BVA) specialised in Graphic Design. It was her way of looking at the most mundane things in daily lives differently that set her apart. Her education only helped her implement her ideas and bring them to life.

Honey Panchal has been working as a visual communication designer for over 10 years. She has worked on different kinds of projects and brands. Her portfolio has a variety of projects from across the industries like FMCG, Hospitality, Medical, NGO’s etc. Her photography has helped her bridge the gap between Design and Advertising. She has taken photo workshops at CEPT University and presently teaches in UID as an Assistant Professor in the Visual Communication department. Her strength in visual communication lies in Branding and Packaging. Her areas of interest are Photography, Typography, Promotional Design, Filmmaking, User Interface design and Book design.

â€˜The world of art is not a world of immortality but of metamorphosis.â€™ - Andre Malraux

Swakriti Transform Yourself Self-Care/Self-Help App

Synopsis Ikigai is a Japanese word meaning the reason for being; the thing that gets you up in the morning. The word is derived from iki meaning life and gai meaning the realisation of hopes and expectations. Ikigai has different meanings specific to a person’s life, values and beliefs. You can tell where you are in life and what you need to work on. It also helps in realising where you lack and what should you approach to improve the reason of being. IKIGAI is an action, verb. To serve, to create, to delight, to nourish, to provide, to teach, to heal, to connect, to build and many more. The way to find your ikigai is to introspect and see, if you perform any of these verbs you have earned the yellow belt in ikigai. It is like a mathematical equation.

Surabhi Vinay Sagdeo | B.Des | Visual Communication | 2020

IKIGAI = time affluence + gifts + rewards, says Tim Tamashiro in a Ted X talk. Okinawa, Japan – origin of IKIGAI, most centenarians live and it is also the birth place of Karate. The reason I chose this subject, I believe that in such an unprecedented situation like this, when everyone is stressed and sitting at home, a solution like this will help them bring some positivity and also keep them busy. I am not a philosopher, a psychologist, a scientist or a spiritual teacher. I am simply someone who likes to learn and share wisdom with others in the hope that it may release them from undesirable negative feelings and increase feelings of joy.

The aim of this project is to help people to step out of their monotonous life and make time for themselves, to maintain a physical, mental and social well being. My approach is to communicate this topic and create some activities that will help in directing one’s time towards self. Possible deliverables for this project are interaction design, board games, illustrative book or an app.

Swakriti : Transform Yourself

Project Brief To design an application based on selfhelp/self-care that will help people find joys in small things. The whole concept is to live in the present moment, take care of your physical and mental health. Happiness is subjective. In the quest of happiness partial solutions don’t work, because optimal experience depends on the ability to control what happens in the consciousness - moment to moment. Each person has to achieve it on the basis of his/her own individual effort and creativity. The app contains activities to perform based on the basic principles of living a quality happy life. It is to help the users understand their passion in the journey of life.

Aim - To create a visually appealing interface that the user enjoys interacting with. Target Audience - Working Women (2545 years) Features • Word game with quotes • Wheel of activity • Space for botheration and gratitude • How Present Are You (Quiz)

Stage 1 : Research â€˜Research is to see what everybody else has seen, and to think what nobody else has thought!â€™ - Albert Szent-Gyorgi

Swakriti : Transform Yourself

Taking inspiration from the Japanese secret of a long life: IKIGAI Ikigai comes from two words Ikiru meaning to live and kai meaning value, summing up to the value of life. Japanese believe that the sum of small joys in everyday life results in a more fulfilling life as a whole. Ikigai is about feeling your work makes a difference in people’s lives. There is no concept of retirement. It is believed to have originated in the Okinawa Islands, one of the Ryukyu Islands in the pacific ocean, its population - 13,84,762 (2009). The island is 66 miles long, 7 miles wide and 1650 ft elevated. There are subtropical rainforests, rocky mountains, and beaches around the island. Mount Yonaha is the highest mountain in Kunigami, Okinawa. Ogimi, also known as the

village of longevity has the majority of centenarians. Everyone has a backyard vegetable garden, and their diet includes eating a lot of vegetables, shikuwasa (lime-like fruit) and moringa tea. Mentioned in the book IKIGAI, (Hector Garcia & Francesc Miralles, April 2006, chapter 1, pp. 9-10)

Blue Zones In an online article, Dan Buettner (2018, n.d) talks about the Blue zones in the world and the 9 Rules of Longevity. Blue zones are places around the world where life expectancy is higher than the rest of the world. • Okinawa, Japan - females over 70 are the longest-lived population in the world.

• Sardinia, Italy - highest concentration of male centenarians. • Loma Linda, California - longest-living people in the United States. • The Nicoya Peninsula, Costa Rica the world’s lowest rate of middle-age mortality. • Ikaria, Greece - the lowest rate of dementia. With the help of medical researchers, anthropologists, demographers, and epidemiologists to search for evidencebased common denominators among all places. And found the following: 1. Move Naturally - Spend time in nature. 2. Purpose - The reason to get up in the morning. 3. Down Shift - Dealing with stress. 4. 80% Rule - ‘Hara Hachi bu’ eat till you almost feel full helps in staying active.

5. Plant Slant - Eat more green vegetables, beans, soy, tofu, and lentils. 6. Wine at 5 - drink moderately, people who drink live longer than the ones who donâ€™t drink at all. 7. Belong - be a part of the faith-based community. 8. Loved Ones First - Spent more time with family. 9. Right Tribe - Social networks also shape health behaviors.

Surabhi Vinay Sagdeo | B.Des | Visual Communication | 2020

Swakriti : Transform Yourself

An ode to longevity ‘To keep healthy, and have a long life, Eat just a little of everything with relish, Go to bed early, get up, and then go out for a walk. We live each day with serenity and we enjoy the journey. To keep healthy and have a long life, We get on well with all of our friends. Spring, summer, fall, winter, We happily enjoy all the seasons. The secret is not get distracted by how old the fingers are; From the fingers to the head and back once again. If you keep moving with your fingers working, 100 years will come to you.’ This poem was recited by a woman from the village of Ogimi who was about to turn 100 to the authors of the book IKIGAI, (Hector Garcia & Francesc Miralles, April 2006, chapter 2, p. 32)

Flow

happens when we try to do something while our mind is on other things.

In psychologist Mihaly Csikszentmihalyi’s research on the experience of performing an activity and being completely into it. He called this state ‘flow’. It can be also called pleasure, delight, creativity and being present while doing anything. There’s no one way for finding happiness but the key is to be in the state of flow to have an optimal experience.

Activities that help us in evolving our physical, mental, emotional, sensory and social well being are conducive to flow and make the optimal experience easy to achieve. (Flow: The Psychology of Optimal Experience, 2008, chapter 4, pp. 71-93)

To reach that level of optimal experience we need to focus on activities that help us in staying in the state of flow. Flow is “the state in which people are so involved in an activity that nothing else seems to matter; the experience itself is so enjoyable that people will do it even at great cost, for the sheer sake of doing it.” When we are in flow, we are focused on a single task without any distractions. Our mind is ‘in order’. The opposite

Ghibli Studio Hayao Miyazaki, the director of the animated films produced by Studio Ghibli. In nearly all his films we see humans, technology, fantasy, and nature in a state of conflict—and, in the end, coming together. In his films, forests have personalities, trees have feelings, and robots befriend birds. Considered a national treasure by the Japanese government, Miyazaki is an artist capable of becoming completely absorbed in his art. He “directs” his films by rendering on paper even the tiniest detail, achieving flow by drawing. Studio Ghibli is one of the only studios in the world where almost the entire production process is carried out using traditional techniques. He is so passionate about the work that he spends holidays in the studio.

Surabhi Vinay Sagdeo | B.Des | Visual Communication | 2020

In 2013, he announced he was going to retire. He says he can’t stop drawing. The day after his “retirement,” instead of going on vacation or staying at home, he went to Studio Ghibli and sat down to draw. One year later, he announced he wouldn’t make any more feature films but that he would keep on drawing until the day he died. This is the best example of no sense of retirement. Mentioned in the book IKIGAI, (Hector Garcia & Francesc Miralles, April 2006, chapter 4, pp.77-79)

A Declaration from the Ogimi Federation of Senior Citizen Clubs, 23 April 1993. From the book IKIGAI, (Hector Garcia & Francesc Miralles, April 2006, chapter 6, pp. 111-112) ‘At 80 I am still a child. When I come to see you at 90, send me away to wait until I’m 100. The older, the stronger; let us not depend too much on our children as we age. If you seek long life and health, you are welcome in our village, where you will be blessed by nature, and together we will discover the secret to longevity.’

Swakriti : Transform Yourself

Resilience Nana korobi ya oki 七転び⼋起き (Fall seven times, rise eight.) Resilence is not just the ability to persevere, it is a practice we should cultivate to stay focused on things and not get carried away with negative emotions. Proper training for our mind, body, and emotional resilience is essential for confronting life’s ups and downs. It is in us to deal with our setbacks and rise up to move forward. Worrying about things that are beyond our control accomplishes nothing. We should have a clear sense of what we can change and what we can’t, which in turn will allow us to resist giving in to negative emotions. Instead of worrying about the past or the future, we should appreciate things just as they are in the moment, in the now.

Wabi-sabi is a Japanese concept of appreciating the beauty of our flaws and imperfections. From the book IKIGAI, (Hector Garcia & Francesc Miralles, April 2006, chapter 9, pp. 163-173)

IKIGAI Chart In a blog that went viral, Marc Winn (14 May 2014) introduced a Venn diagram explaining ‘what is your ikigai?’ He states ‘Your ikigai lies at the center of those interconnecting circles. If you are lacking in one area, you are missing out on your life’s potential. Not only that, but you are missing out on your chance to live a long and happy life.’

10 Rules of IKIGAI Once you discover your ikigai, pursuing it and nurturing it every day will bring meaning to your life. The moment your life has this purpose, you will achieve a happy state of flow in all you do. 1. STAY ACTIVE, DON’T RETIRE - It’s important to keep doing things of value, making progress, bringing beauty and transforming the world, even after official retirement. 2. TAKE IT SLOW - Proceed in a calm and relaxed manner to get better results. Efforts should be applied without haste. 3. FILL YOUR STOMACH TILL 80% - Hara hachi bu, less is more when it comes to eating. 4. SURROUND YOURSELF WITH GOOD FRIENDS - Having good company around helps in lightening up the mood and also motivates you to go further. 5. KEEP YOURSELF IN SHAPE - Body is

Surabhi Vinay Sagdeo | B.Des | Visual Communication | 2020

a precious gift from god, so exercise it to maintain it as long as you can. 6. SMILE - It’s free therapy, for your face and mind. 7. RECONNECT WITH NATURE Refresh yourself, as humans are a part of nature. 8. GRATITUDE, GIVE THANKS - The more you give, the more you get. Being grateful helps in being humble with oneself and others. 9. LIVE IN THE PRESENT MOMENT - yesterday was history, tomorrow is a mystery, today is a gift thats why its called present. We waste our present by reminiscing about the past and fearing the future. 10. FIND AND FOLLOW YOUR PURPOSE - There’s a passion inside all of us, a unique talent that gives meaning to our life. As Viktor Frankl says, your mission is to discover it. From the book IKIGAI, (Hector Garcia & Francesc Miralles, April 2006, pp. 183-185)

Live in the present moment ‘Ichigo Ichie’ There is no exact translation in English, there are two ways to explain it. ‘Once, a meeting’ and ‘In this moment, an opportunity’. Meaning that each meeting, everything we experience, is unique and will not be repeated again and the moment is lost forever. From the book ICHIGO ICHIE, (Hector Garcia & Francesc Miralles, 2019, p. 5)

Swakriti : Transform Yourself

The four basic emotions and time Anger - this emotion is linked to our survival instincts, it helped us face danger. Our muscles become tense preparing us to be ready to defend and attack. The problem with anger is that it is rarely related to real threats in today’s time. It is usually when we feel wronged we get angry which can lead to two situations, one where we take it out on the other, where he/she also might feel threatened and attack back. The other where we repress the emotion which can lead to self harm. When we get angry it’s due to what we interpret out of a situation or someone’s actions. It keeps us in the past. Sadness - this emotion is a sense of loss in many different ways. When this sadness lasts longer, it can lead to depression. Sadness allows us to reflect on what has happened and to come up

with a new plan to move forward in life. Sometimes it can be translated to art, a way of self expression. This also keeps us in the past. Fear - it is also linked to our survival instincts, it serves to warn us of threats or any potential harm. Fear makes us sweat, shake and muscle tension sometimes make us feel paralyzed. In current times we’re afraid of things that might happen but are not an immediate threat, like always fearing the future which can lead to anxiety disorder and even to panic attacks. Fear projects us in the future. Happiness - it is subjective, it has a mysterious character, since it’s not always justified. Happiness places us within depending on its intensity from serene contentment to uncontrollable euphoria. Happiness is something we experience and something we give, it makes us feel lighthearted, optimistic, empathetic, generous and human. There

are two types - happiness with a cause, when an event or situation in life brings us joy and the other happiness without any cause which comes from within. Only happiness belongs in the present. We celebrate it by fully giving ourselves over savouring the moment.

Translating emotions into time Knowing the concept of emotional intelligence we have become aware of our feelings but are often unaware how it causes us to travel into the past or the future. A simple exercise to come back to the present, where happiness, serenity and attention are found. Everytime you are unhappy, you can translate it by asking yourself questions - Are you angry/sad? You’re living in the past, come back/wake up! - Are you afraid? You’re living in the future, come back! Mentioned in the book ICHIGO ICHIE, (Hector Garcia & Francesc Miralles, 2019, chapter 1, pp. 36- 43)

Emotion

Time

Phrase

Anger

Past

Come Back!

Sadness

Past

Wake Up!

Fear

Future

Come Back!

Happiness

Present

Ichigo Ichie!

ICHIGO ICHIE, (Hector Garcia & Francesc Miralles, 2019, chapter 1, pp. 36- 43)

Surabhi Vinay Sagdeo | B.Des | Visual Communication | 2020

8 lessons from Zen to live in the present moment 1. Just sit and see what happens - our spiritual short-sightedness causes us to look far away. Zen tells us to simply sit and observe and embrace the moment without any ambitions. 2. Savor this moment as if it were your last breath - live one day at a time. Lets not postpone happiness. 3. Avoid distractions - do one thing at a time, as if it were the most important thing in life. 4. Free yourself from everything that is not essential - travel light on this journey called life, try adapting minimalism 5. Be your own friend - don’t compare yourself to others, embrace yourself, there is no one like you 6. Celebrate imperfection - each flaw is an invitation to polish a diamond in you 7. Practice compassion - don’t pity anyone, they don’t need it. Have

Swakriti : Transform Yourself

empathy, the ability to put yourself in others shoes and understand 8. Let go of your expectations waiting for certain things to happen is a guaranteed way to kill the moment. “Expectations are like the wrapping that prevents us from seeing the gift. Once we have freed ourselves from them, the present offers itself to us in all its splendor.” From the book ICHIGO ICHIE, (Hector Garcia & Francesc Miralles, 2019, chapter 1, pp. 59- 62)

Dukkha

Mono no aware

This buddhist or hindu concept is often translated as suffering. An accurate translation would be “that slight anxiety and dissatisfaction that all living beings constantly feel inside, because we know that change is inevitable.” We always want to escape this feeling and then distract ourselves in order to fight it, we never want to accept it. In this process we seek temporary comfort in addictions. Be it to alcohol or drugs or virtual simulations. But also forget that this escape is temporary and that we are suppressing our dukkha instead of calming it.

This is a Japanese expression used to express the appreciation of beauty. It literally translates to “being aware of the passage of time.”

Nothing lasts forever, neither good nor bad. Accepting this fact will make it easy for us to enjoy every high in life and to have hope this too shall pass in all our lows that life presents us with.

Mentioned in the book ICHIGO ICHIE, (Hector Garcia & Francesc Miralles, 2019, chapter 1, pp. 63- 70)

Feeling it is not a negative experience, it is in fact true to life’s true essence. Nature also provides beautiful moments of it, like the blossoming of sakura, the golden light of a setting sun. The history of art and literature are full of these moments and feelings of loving what we are about to lose with special intensity.

Synchronicity

The ceremony of attention

Carl Jung coined this term. It is the coincidence of two or more events that have no cause-effect relationship even though they’re connected. These things are brought together spontaneously by chance, as if they are trying to catch our attention.

Chanoyu, Japanese tea ceremony literally means the way of tea. It’s a ceremony that cultivates the five senses. • Taste - the tea served in small cups. A single cup’s flavour endures for a long time afterwards. • Smell - intense fragrance is also important, it makes you alert and ready for the experience. • Touch - Holding the hot cup in your hand and raising it to your mouth to take sips, symbolizes contact with serenity. • Sight - the tea sets are designed aesthetically pleasing. • Sound - Pouring of the tea and the sound in the environment can add beauty to this experience.

When we discover coincidences, we become more sensitive to and observant of them and this helps us begin to detect more. Jung also pointed out that moments of crisis and transformation are a fertile ground for synchronicities because at such times we are more attentive to signs sent by destiny or the universe. From the book ICHIGO ICHIE, (Hector Garcia & Francesc Miralles, 2019, chapter 2, pp. 88-90)

Surabhi Vinay Sagdeo | B.Des | Visual Communication | 2020

It is a call for us to pay attention to all our five senses and to be in the present, this ceremony is an art that goes beyond just drinking tea. A few rules of etiquette to create your own tea ceremony.

• To sit in a quiet calm environment. Maybe light some scented candles. • Begin the ceremony by greeting ichigo ichie • During the ceremony try not to indulge in meaningless old conversations that evoke stress. • Try discussing the experience itself, the environment, quality of the tea, the pretty tea sets and any positives you want to share from your life. • Listening is essential so that everyon feels a part of the ceremony. • At the end greet again with ichigo ichie Originally chanoyu was for 2 or more people, but you can do this with yourself also. While enjoying the tea give yourself the gift of time to think, take notes in a journal, or simply breathe deeply and take in the world around you with all the five senses. Mentioned in the book ICHIGO ICHIE, (Hector Garcia & Francesc Miralles, 2019, chapter 2, pp. 95-111)

Swakriti : Transform Yourself

ΪΪ The art of listening It’s difficult to find people who truly listen. Our opinions of the person, our prejudice and preconceived notions about the subject and our thoughts about our response often are obstacles that prevent us from a good listener. Listening is one of the senses we’ve used even before birth. A fetus can follow its mother’s heartbeat and other sounds made by her body. From the sixth month onwards it can also hear what happens outside. In a research it has shown we are sensitive to music before birth. As we grow up with inner and outer distractions we tend to undermine our ability to perceive clearly about our surroundings. There is a direct connection between noise and our capacity for attention. It is estimated that our productivity reduces by 66% in a lot of noise. And

that pleasant music or sound reduces stress and crime rate. People who don’t suffer from noise pollution develop extraordinary hearing abilities. For example communities that live in the jungle, monks, sages or nuns, they listen the best.

Keys to be a better listener 1. Find the right place for important conversations- the first step towards good listening is to avoid noise pollution. 2. Maintain eye contact- it is letting our interlocutor know that they matter to us and that we are present. 3. Turn off interfering thoughts- the key is not to judge, prevent our mind from wandering. 4. Ask questions without interrupting- to let them know you are paying attention and are interested. 5. Don’t give unsolicited advicesometimes all you need to do is listen

to the other, and maybe ask them if you could advise them, try mentioning it in a way where you put yourself in their shoes.

ΪΪ The art of looking Sight is the most developed human sense. In today’s world, we spend more time watching life go by on-screen than looking at it directly. We need to regain our ability to look life in the eye to be in the present moment. 90% of the information that reaches our brain is visual. But there is a difference between looking and seeing. Throughout we see so many things but there are chances more than half of the times we are not looking, or paying attention.

How to look

ΪΪ The art of touching

Activities to awaken touch

Refresh yourself by getting off these screens to spend some time in the nature. Forests for example make for an amazing visual experience.

Poet Paul Valery said that “the deepest thing in man is the skin.”

• Try feeling objects with eyes closed and understand the texture, for example a tree trunk • Make a habit of feeling a fabric before buying clothes • Go out on a walk, embrace the pleasant breeze touching your skin • Walk barefoot on grass

While travelling to work, try paying attention to your city scapes, notice the buildings, try reading billboards, colour of the sky, shape of the clouds. When you meet people, pay attention to your surroundings, people’s body language and facial expressions. This will give us a deeper look at people and understand how they are. Use your eyes to appreciate the world around you as if it was an enormous gallery.

Surabhi Vinay Sagdeo | B.Des | Visual Communication | 2020

Sometimes, our most emotionally powerful feelings come from being touched. In a research it says a simple hug has the power to reduce stress levels. When we hug someone, our skin’s receptors send a message to the nerve in our brain responsible for reducing blood pressure.

Benefits of touch • It lowers blood pressure and facilitates relaxation • It communicates a sense of trust and intimacy • It motivates us to be successful • It strenghthens relationships • It lifts up our mood

ΪΪ The art of tasting A rise in popularity of global cuisine, our sense of taste is increasingly alert. One of the most surprising experiences is dining in the dark. It activates a sudden alertness where you are constantly guessing whats going in your mouth and also listening intendly to your surroundings. A vietnamese monk Thich Nhat Hanh says “There is nothing else filling your mind as you chew- no projects, no

Swakriti : Transform Yourself

deadlins, no worries, no to-do list, no fear, no sorrow, no anger, no past and no future, there is just the apple.” You could do it with any fruit, few steps to practise this mindfulness exercise. • Blindfold yourself • Take the apple in your hand, feeling its texture • Smell the apple, taste and smell reinforce each other • Take a bite, feel it on your tongue before chewing • Eat that apple as if it were the only thing in the universe

ΪΪ The art of smelling Humans can recognise upto ten thousand different aromas. It’s the most mysterious of our senses, since it works with what’s invisible and is the sense most closely linked to memory.

Time Machine

10 Rules of ICHIGO ICHIE

It can be useful to keep a journal. Each time an aroma reminds you of something. Write it down in your notebook. With time you will have a pocket ‘travel agent’, in order to buy a ticket, you need only breathe in the right aroma, close your eyes and let yourself be transported.

1. Don’t postpone special moments 2. Live as if this moment is going to happen only once 3. Dwell in the present 4. Do something you have never done 5. Practice meditation 6. Embrace your five senses 7. Notice coincidences 8. Make every gathering a party 9. If you don’t like something, change it 10. Be a hunter of special moments

A cabinet of aromas You can create this experience at home with incense or scented candles to summon other places and state of mind. Aromatherapy can be used to prevent and treat illness. Few essential oils to keep in handy • Pinetree oil for stress relief • Lavender oil for sleep • Mint oil for concentration Mentioned in the book ICHIGO ICHIE, (Hector Garcia & Francesc Miralles, 2019, chapter 2, pp. 113-144)

Self-help, Self-care

Methods

Logotherapy

Self-care is any activity that we do deliberately in order to take care of our mental, emotional, and physical health. Although it’s a simple concept, in theory, it’s something we very often overlook. Good self-care is key to improved mood and reduced anxiety. It’s also key to a good relationship with oneself and others.

Old school methods

According to Viktor Frankl - “Logotherapy focuses on the search for the meaning of human existence.” (1958)

WHO defines self-care as “the ability of individuals, families, and communities to promote health, prevent disease, maintain health, and cope with illness and disability with or without the support of a healthcare provider”.

Possible target audience The self-help industry mainly targets women. “Self-help targets women but is dominated by men”

Surabhi Vinay Sagdeo | B.Des | Visual Communication | 2020

• Seminars • Face to face therapy • Books

Technology shift

The lack of meaning in life is the source of stress as well as anxiety, logotherapy aids the patients to reach the meaning of life.

Trends

It is a type of psychotherapy that is closely related to existential analysis through creative values, experiential values, and attitudinal values. It uses techniques like paradoxical intention, dereflection, and attitude modification.

• • • •

Internet Podcasts and webinars Apps and websites Phone coaching

• Shifting demographics (Baby Boomers to Millenials) • Technology plays a huge role • Personal Coaching • Convenience and cost • Accountability

Swakriti : Transform Yourself

Survey A survey with 40 questions for women based on the 10 rules of IKIGAI was formed and received 115 responses. The following are questions to be taken into consideration.

Are you able to work under pressure?

Do you find work stressful ?

Age

If yes, why?

Surabhi Vinay Sagdeo | B.Des | Visual Communication | 2020

What kind of food do you eat?

Swakriti : Transform Yourself

Do you think you need self-help?

Do you want to live longer/increase your life expectancy?

Have you found purpose in life?

Would you like to see something that helps in increasing the quality of life?

What kind of a platform would you like find ease in?

A survey with the same 40 questions for men based on the 10 rules of IKIGAI was formed and received 116 responses. The following are questions to be taken into consideration. Age

Surabhi Vinay Sagdeo | B.Des | Visual Communication | 2020

Swakriti : Transform Yourself

Are you able to work under pressure?

Do you find work stressful ?

If yes, why?

What kind of food do you eat?

Surabhi Vinay Sagdeo | B.Des | Visual Communication | 2020

Do you think you need self-help?

Do you want to live longer/increase your life expectancy?

Swakriti : Transform Yourself

Have you found purpose in life?

Would you like to see something that helps in increasing the quality of life?

What kind of a platform would you like find ease in?

A survey with the 12 questions for everyone on happiness quotient and physical fitness was formed and received 163 responses. The following are questions to be taken into consideration.

What are you troubled by?

How often do you feel grateful in a day?

In a day how often are you happy?

0- Never 5- Always

Surabhi Vinay Sagdeo | B.Des | Visual Communication | 2020

0- Never 5- Always

Swakriti : Transform Yourself

How often do you express yourself creatively?

0- Never 5- Always

How often do you treat yourself with kindness?

Do you eat a whole food-based diet rich in colorful fruits and vegetables?

0- Never 5- Always

How much water do you drink in a day?

Litre

Surabhi Vinay Sagdeo | B.Des | Visual Communication | 2020

Do you exercise more than 20 mins?

Do you take time to breathe deeply throughtout the day?

0- Never 5- Always

Swakriti : Transform Yourself

How often do you express yourself creatively?

Conclusion Following are my conclusions : - Both genders find work stressful and women have more reasons. - Both have similar lifestyles, with food, going out with family, and finding time for themselves. - More men think they need self-help than women do. - Majority in both surveys want to live more - Most people do not know about IKIGAI - Both women and men want to see something that helps in increasing the quality of life. So they seem happy but in my opinion, it is because we are conditioned to or have accepted this is what life is.

Stage 2 : Concept â€˜Proper concepts are needed to formulate a good theory, but we need a good theory to arrive at the proper conceptsâ€™ - Abraham Kaplan

Swakriti : Transform Yourself

1. A gifting kit that is a compilation of activities like :

With brand new ideas, contents of the kit were decided.

Self-care Bingo Self affirmation sheet Goal setter 30 day challenge (A-Z list) Self-care calendar Self expression book

Contents of the kit:

2. A kit based on five senses - Tongue (taste) - Green tea bags, copper glass (alkaline water) - Nose (smell) - Infuser and essential oil (aromatherapy) - Ears (hear) - Meditative music - Eyes (vision) - Self affirmation chart - Skin (touch) - Stress ball, lotion, bath salts Kits like these are available in the market.

1. 31 days ( month) word game with quotes- Each word will be on a wooden block; the user will try arranging them into meaningful sentences. The quotes will be given on the inside of the package. An interactive way instead of just reading the quote each day. There would be 31 different inspirational quotes which are food for thought. i. Be better than who you were yesterday ii. Unplug yourself from the world to reset iii. Live in the present moment iv. Try not resist the changes that come your way v. Every situation in life is temporary vi. It’s never too late to begin again vii. Be patient everything comes at the right time

viii. We repeat what we don’t repair ix. Choose those who choose you x. Your mistakes, do not define you xi. You are both a masterpiece and a work in progress at the same time xii. Speed doesn’t matter, forward is forward xiii. F ind joy in the ordinary xiv. W hen things change inside, things around change xv. Say yes to new adventures xvi. Be scared, but do it anyway xvii. If you stumble, make it a part of the dance xviii. Life is a balance between holding on and letting go xix. Big things often have small beginnings xx. Remember even your worst days have only 24 hours xxi. Every day may not be good, but there’s something good in every day xxii. Aspire to inspire before we expire xxiii. I have nothing to lose but something to gain

xxiv. When nothing goes right, go left xxv. Improvement begins with I xxvi. Smile when it hurts the most xxvii. Joy is a flower that blooms when you do xxviii. Simple things are also extraordinary, only the wise can see them xxix. Life always offers a second chance, it’s called tomorrow xxx. We are each gifted in a unique and an important way xxxi. When you follow fun misery follows you, when you follow knowledge fun follows you 2. Wheel of activity – Spin the wheel and reach a category, choose from the list given on Q-cards and perform daily. Emotional – i. Finish the sentence ‘I love myself because _______’ ii. Do one thing today just because it makes you happy

Surabhi Vinay Sagdeo | B.Des | Visual Communication | 2020

iii. Try some colouring to release anxiety and stress iv. Look at yourself in the mirror imagine that you are your best friend. What would you tell yourself? v. Dedicate a day for appreciating the positives in everything Mental – i. Intentionally schedule “me time” on your calendar or planner ii. Learn the basics of a new language iii. Unplug from email and social media for an hour iv. Pick and read a book that’s easy and fun v. Work on a jigsaw puzzle Sensory – i. Walk on the grass barefoot ii. Drink green tea with herbs, spices to your likings iii. Do aromatherapy with the infuser iv. Play music and just sit and listen to it v. Light a candle and gaze at its flame for 5 mins

Physical – i. Get up out of your chair and dance to your favourite upbeat song ii. Do some quick, deep breathing exercises iii. Go out and spend 10 minutes under the sun iv. Exhaust yourself physically. Do whatever helps you feel fatigued v. Go for a bike ride to nowhere in particular Social – i. Choose who you spend your time with today. Spend time with people who are enthusiastic and positive. ii. Call a friend or family member you care about, just to say hi. iii. Tell someone near you what you appreciate or like about them. iv. Seek out models of inspiration and read their stories. v. Share a kind smile with strangers on your way to and from work

Swakriti : Transform Yourself

3. Space for botheration and gratitude (boxes in the packaging) Use 10 mins to write down your thoughts about anything bothering you and surrender it. Being thankful is one of the simplest and most powerful habits to have. “Greatness starts with being grateful.” (The more you count your blessings, the more blessings you’ll have to count) 4. Self-expression book Colouring Zen tangle Writing Blank pages 5. How Present Are You? Quiz in a card format. Each option will have points (0,1,2,3) the least amount points you get, the more you are living in the present moment.

a. Do you make eye contact when you talk to people? – Of course, its polite, I try to, Sometimes, No its awkward b. How often do you finish a book cover to cover? – Regularly, once a week, once a month, Haven’t in a long time c. How often do you exercise without headphones? – Daily, couple of times a week, every other week, never do that d. Can you tune out loud noise? – Yes easily, yes if I try, Not really, Never e. How often are you late to appointments etc? – Never, Rarely, Sometimes, all the time f. How many go to daydreams, do you keep in circulation? – None, one or two, a few, more than five g. How much ‘Me Time’ do you take? – ten mins a day, a few hours a week, not enough, never h. Do you feel guilty if you spend time with yourself? – yes enormously, somewhat, not really, why would I? i. How much time do you spend in the nature? – 10 mins a day, few hours a

week, not enough, I don’t j. Do you ever take just 30 sec to focus on your breathing? – I take 10 mins, I do, I really should, I don’t 6. Stationary for the self-expression book, the botheration and gratitude ( pen, pencils, colours, notepads) 7. Reed Infuser and essential oil 8. A square mat to sit on

Name Options

अन्तर, आशय, स्व, आत्मन् (self) आकृति, अवहित, अवेक्षा (care) 1.

आन्तराकृितः Aantrakriti

आशयाविहत Aashyavhit

स्वावेक्षा Swaveksha

स्वकृितः Swakriti

आत्मकृितः Aatmakriti

स्वानन्दायु: Swanandayu

Surabhi Vinay Sagdeo | B.Des | Visual Communication | 2020

Swakriti : Transform Yourself

Key Words FREE

STILL

FLOWING

STABLE

CONTEMPORARY

STATIC

AESTHETIC

BLOOM

NATURAL

BLOSSOM

MOVEMENT

TRANSFORM

CALM

METAMORPHOSIS

Stage 3 : Design â€˜Design is intelligence made visibleâ€™ - Alina Wheeler

Surabhi Vinay Sagdeo | B.Des | Visual Communication | 2020

Swakriti : Transform Yourself

Brand Ideology It is inspired from the Japanese concept â€œIkigaiâ€? which is derived from ikiru meaning life and kai meaning value so that sums up to value of life. Swakriti is derived from the Sanskrit words swa meaning self and kriti meaning creation or art. Swakriti is an aid to help create yourself, self-art instead of self-help or self-care.

is an individual creation that cannot be copied from a recipe. In the quest of happiness partial solutions donâ€™t work, because optimal experience depends on the ability to control what happens in the consciousness - moment to moment. Each person has to achieve it on the basis of his/her own individual effort and creativity. The kit contains few activities and rituals based on basic principles to help you find your happy place.

Self-art is the balance between accepting yourself as you are while knowing you deserve better and work towards it. It is a kit that helps you analyse how to be happy in your own way, since happiness is subjective and joyful life

Initial Ideas for the logo Hamsa and Lotus are symbols of purity

Surabhi Vinay Sagdeo | B.Des | Visual Communication | 2020

Swakriti : Transform Yourself

Few abstact forms depicting flow.

Inspiration from Mudra (hand gesture)

Bodhisattva Dhyan Mudra (balance)

Surabhi Vinay Sagdeo | B.Des | Visual Communication | 2020

Swakriti : Transform Yourself

Digital Explorations

Some options with the logo type

Surabhi Vinay Sagdeo | B.Des | Visual Communication | 2020

Swakriti : Transform Yourself

Inspiration from Mudra (hand gesture)

Dhyani mudra (symbolizing inwardly free, pure, empty)

Digital Explorations

Surabhi Vinay Sagdeo | B.Des | Visual Communication | 2020

Swakriti : Transform Yourself

Some options with the logo type

Calligraphic logo type

Serif

Surabhi Vinay Sagdeo | B.Des | Visual Communication | 2020

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With the tagline

Solid form for Dhyani Mudra

Surabhi Vinay Sagdeo | B.Des | Visual Communication | 2020

Swakriti : Transform Yourself

Solid form with logo type

Surabhi Vinay Sagdeo | B.Des | Visual Communication | 2020

Swakriti : Transform Yourself

Color variations

Surabhi Vinay Sagdeo | B.Des | Visual Communication | 2020

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Fresh Ideas

Calla Lily flower - in an abstract and a sketched way. (the cone-line flowers blossom in spring, they have become symbols of youth and rebirth.)

Digital Explorations

Surabhi Vinay Sagdeo | B.Des | Visual Communication | 2020

Swakriti : Transform Yourself

Crocus Flower - in a vector and a sketched way. (Cheerfulness, Gladness, Youthfulness, Mirthfulness, Glee)

Digital Explorations

Surabhi Vinay Sagdeo | B.Des | Visual Communication | 2020

Swakriti : Transform Yourself

Metamorphosis : A major change in the appearance or character of someone or something. biology : a major change in the form or structure of some animals or insects that happens as the animal or insect becomes an adult. Taking inspiration from the metamorphosis of a butterfly. The butterfly represents a thing of great beauty. A butterfly completely transforms itself from a comfortable cocoon into a radiant entity with wings. You are like a beautiful butterfly waiting to be re-born and transformed.

Surabhi Vinay Sagdeo | B.Des | Visual Communication | 2020

Swakriti : Transform Yourself

Surabhi Vinay Sagdeo | B.Des | Visual Communication | 2020

Swakriti : Transform Yourself

Positions for logo type

Surabhi Vinay Sagdeo | B.Des | Visual Communication | 2020

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Final logo

Colors

Swakriti Transform Yourself

#ef712b

#63c196

Reason behind the identity is to have a modern and chic look for the women target audience. Also symbolising the butterfly wing coming out of the cocoon as though you are transforming into a new you, hence the tagline transforming yourself.

Surabhi Vinay Sagdeo | B.Des | Visual Communication | 2020

Fonts

#16b57b

#be1e2d

#048755

Reason behind the colors is green showing the cocoon, yellow, orange and red for the butterfly. This is a combination of warm and cool colors that compliment each other.

Humanst521 Light

Raleway

ABCDEFGHI JKLMNOPQR S T U VW X V Z

abcdefghij klmnopqrs tuvwxyz

abcdefghij klmnopqrs t u v wx y z

0123456789 ;:“‘,.~`()[]{} !@#%^&*?/

Reason behind the fonts, keeping them sqaurish and angled so that it goes with the symbol.

Swakriti : Transform Yourself

Change in plan.... ‘It’s only after you have stepped outside your comfort zone that you begin to change, grow and transform’ - Roy T Bennett With these unprecedented situation, producing a kit as planned would have been difficult. Hence decided to move ahead with a digital medium that would also be easy to showcase.

Taking the contents of the kit and converting them into features of a selfhelp mobile applicaion.

User Personas and User Journey Maps

Goals

To deliver qualified leads to sales to grow user base and achieve goals

Quote

â€˜Go for it. No matter how it ends, it was an experienceâ€™

About

Aradhya Chauhan Demographic

Female, 30 years, India, Married, IT Specialist, Income - 50K

Skills

Software Applications and Data Processing: 85 Ability to diagnose problems: 77 Analytical Thinker: 78 Communication skills: 88

Surabhi Vinay Sagdeo | B.Des | Visual Communication | 2020

Aradhya is a full time IT specialist. She lives in Hyderabad with her husband and a daughter. In her free time, she writes a blog on food and clothing around the world. On weekends she enjoys attending textile fashion exhibitions to keep up with the evolving clothing styles and cultures. She has a great interest in learning new languages. To refresh her mind away from computers, Aradhya maintains a mini garden at home.

Motivations

- To find new things to do and share them with the network - To spend time with her young daughter and also involve her with fashion exploring - Cares about the quality in Service and coordinating with Social groups - Aradhya doesnt want her husband to pay more than her fair share. She believes in equality.

Frustrations

- Aradhya doesnt always have a stable internet connection on her smartphone. Besides, she struggles with using complicated apps that include a lot of features with no explanation or tutorial - Living in a populated country with poor communication in this precedented time, data crashes. - Not able to give time to nature or go out for exhibitions.

Swakriti : Transform Yourself

Goals

To acquire a challenging position in an environment where I can best utilize my skills and Education.

Quote

â€˜When you are in the service of your fellow beings you are in the service of godâ€™

Chestha Yadav Demographic

Female, 41 years, India, Married, Government Job, Income - 45K

Skills

Accounting Leadership: 85 Creativity and Flexible Thinking: 76 Negotiation and oragnisational : 68 Commercial Awareness : 75

Surabhi Vinay Sagdeo | B.Des | Visual Communication | 2020

About

Chestha works as an accounting manager in ordnance factory. She stays with her husband, in laws, and two children in Nagpur. She likes to visit shrines and go on pilgrimages. She has an avid love for collecting antiques. Chestha never hesitates to learn anything new and takes out time for the same. She likes to bake cakes for her children.

Motivations

- Job security in government sector and career advancement opportunities - To be able to provide her kids a good education and help them make career decisions - Having the support of her husband in succeeding - With flexible working hours she makes time for her hobbies.

Frustrations

- Lack of updated information, proximity, slow process, red tapism and lack of infrastructure at work - Corruption that is observed in the department - Travel time to work, since its far off and cannot relocate - The society demands on achieving perfection at both home and work fronts which is tough

Swakriti : Transform Yourself

Goals

Refelct on effective teaching and good standards of teaching practices.

Quote

â€˜It takes a big heart to shape little minds!â€™

About

Harini Mehra Demographic

Female, 27 years, India, Single, Educator, Income - 30K

Skills

Science Teacher Leadership: 84 Creativity and Flexibility : 67 Analytical and critical thinking : 75 Communication : 82

Surabhi Vinay Sagdeo | B.Des | Visual Communication | 2020

Harini is a science teacher in a leading school. She lives in New Delhi with her parents. She is well organised and likes to plan. She is a music enthusiast, practices singing, and also plays the guitar. In present times, Harini is using e-learning platforms to reach out to her students. In her free time, she coaches kids at Gymkhana, as she was a gold medalist swimmer in her school.

Motivations

- Helping her students has always been a self motivation. It gives her immense joy seeing students grow - Seeing her parents proud and supporting her with her career - Harini believes in standing up on her own feet and be fully independent - She enjoys socialising with her friends and is always ready to lend a hand if someone needs help

Frustrations

- Underestimated due to less experience at work - Difficult to expand up-on the established curriculum for different students - The teachers and resources get disorganised due to overload of tracking/ evaluation to do. - It gets difficult to make her parents understand overtime hours

Swakriti : Transform Yourself

Information Architechture

Surabhi Vinay Sagdeo | B.Des | Visual Communication | 2020

Swakriti : Transform Yourself

Wireframes

Surabhi Vinay Sagdeo | B.Des | Visual Communication | 2020

Swakriti : Transform Yourself

Surabhi Vinay Sagdeo | B.Des | Visual Communication | 2020

Swakriti : Transform Yourself

Surabhi Vinay Sagdeo | B.Des | Visual Communication | 2020

Swakriti : Transform Yourself

Surabhi Vinay Sagdeo | B.Des | Visual Communication | 2020

Swakriti : Transform Yourself

Surabhi Vinay Sagdeo | B.Des | Visual Communication | 2020

Swakriti : Transform Yourself

Surabhi Vinay Sagdeo | B.Des | Visual Communication | 2020

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Design Language

Icon Styles

Colour Palette

#ef712b

#be1e2d

#63c196

#16b57b

#048755

Type Inventory Headings (Dashboard)

Content

Oxygen Regular

Humanst521 Light

ABCDEFGHI JKLMNOPQR S T U VW X V Z

abcdefghij klmnopqrs tuvwxyz

0123456789 ;:“‘,.~`()[]{} !@#%^&*?/

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Surabhi Vinay Sagdeo | B.Des | Visual Communication | 2020

Swakriti : Transform Yourself

Icons

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Illustration Types

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Surabhi Vinay Sagdeo | B.Des | Visual Communication | 2020

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Final Illustrations

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Final Design

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To check the working prototype visit https://xd.adobe.com/view/589ec2a8-17ad-40ae-4f24-c18973830bf9-2eaf/

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Reflective Note â€˜Sometimes, you have to look back in order to understand the things that lie ahead.â€™ - Yvonne Woon

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Swakriti : Transform Yourself

Overall experience has been great, I learnt a lot, and also realised that I myself need to do some self-help/self-care.

Changing the medium of my work was a spontenous decision which also helped me realise I should not undermine myself.

It all started with my mother giving me the book ‘Ikigai’ to read and that developed my interest in the subject.

In the beginning, my mentor had suggested to do a mobile application but I was reluctant since I believed UI is my weak point.

In all the reviews the mentors were very skeptical towards the concept and the project I was doing. With the present situation doing the project from home, keeping in touch with my mentor through email and call. Attending reviews on zoom wasn’t easy.

But in the end they say everything happens for the good, so did my app and I am very happy with my final outcome with all the ups and downs during the whole process.

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Bibliography and References ‘Choice of sources can shield extreme bias behind a façade of objectivity.’ - Noam Chomsky

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Books 1. Garcia, H, Miralles, F 2006, Ikigai. 1st ed. Penguin Publishing Group, New York. 2. Frankl, V, 2000, Man’s Search For Meaning, Houghton, Mifflin, New York. 3. Miralles, F, Garcia, H, 2019. Book Of Ichigo Ichie. 1st ed. Quercus Publishing, Great Britain. 4. King, V, 2019. Good Vibes, Good Life. 1st ed. Hay House Publishers India, New Delhi India. 5. Csikszentmihalyi, M., 1991, Flow. 1st ed. HarperCollins, USA.

Websites 1. Buettner D, 2020. Power 9® - Blue Zones. [online] Blue Zones [Accessed 15 January 2020]. Available at https://www. bluezones.com/2016/11/power-9/ 2. Selva, J., 2020. Logotherapy: Viktor Frankl’s Theory Of Meaning. [online] PositivePsychology.com [Accessed 27 October 2019]. Available at: https:// positivepsychology.com/viktor-frankllogotherapy/

3. Manson, M., 2020. 5 Problems With The Self-Help Industry. [online] Mark Manson. [Accessed 9 February 2020]. Available at: https://markmanson.net/selfhelp 4. Eller, R., 2020. Ikigai And Higher Education: A Review Of The Literature. [online] Academia. [Accessed 15 February 2020]. Available at: https:// www.academia.edu/32412116/Ikigai_ and_Higher_Education_A_Review_of_ the_Literature 5. Hasegawa, A., 2020. 臨床心理学の扉を開く(公認心理師と臨床心理士による吉祥寺三鷹カウンセリングセンター). [online] 長谷川明弘(HASEGAWA Akihiro)・吉祥寺・三鷹カウンセリングセンター. [Accessed 18 February 2020]. Available at: http://hasegawa-akihiro. com/ 6. Walia, N., 2019. Self-Care Is The New Empowerment - Times Of India. [online] The Times of India. [Accessed 22 February 2020]. Available at: https://timesofindia.indiatimes.com/ life-style/health-fitness/de-stress/ self-care-is-the-new-empowerment/ articleshow/68406498.cms

7. Michael, R., 2020. What Self-Care Is — And What It Isn’t. [online] World of Psychology. [Accessed 2 March 2020]. Available at: https://psychcentral.com/ blog/what-self-care-is-and-what-itisnt-2/ 8. Meyer, A., 2020. 28 Self-Care Gifts For The Person Who Needs Some Quality Me Time. [online] Shine. [Accessed 7 March 2020]. Available at: https://advice.shinetext.com/articles/selfcare-gifts-for-the-person-who-needssome-me-time/ 9. Gearsbeck, C., 2020. Make Your Own Mental Health Self Care Kit. [online] Psych Central.com. [Accessed 11 March 2020]. Available at: https://blogs. psychcentral.com/millennial/2017/10/ make-your-own-mental-health-self-carekit/ 10. T herapist, Ph. D. 2020 “MindWander.” Cratejoy Subscription Box Marketplace, Mind Wander, [Accessed 11 March 2020]. Available at: www.cratejoy. com/subscription-box/mindwander/?x =0&cn=5&pt=collection&gs=selfcarerituals&pn=1

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11. Miller, Rachel Wilkerson. 19 Jan. 1970 “How To Make An Emergency Self-Care Kit.” BuzzFeed, BuzzFeed, [Accessed 11 March 2020]. Available at: www. buzzfeed.com/rachelwmiller/how-tomake-an-emergency-self-care-kit 12. [Email Protected], Dominee. 16 June 2017 “Create Your Own Self-Care Kit!” Blessing Manifesting, Blessing Manifesting, [Accessed 11 March 2020]. Available at: www.blessingmanifesting. com/2017/06/create-self-care-kit.html. 13. Kruger, byJustin. 20 Feb. 2019 “DIY Self Care Kit for Yourself or Others - Part 3.” Project Helping, Project Helping, [Accessed 11 March 2020]. Available at: https://projecthelping.org/self-care-kit-3/ 14. Butler, Lisa. 13 Sept. 2018 “Introduction to Self-Care.” University at Buffalo School of Social Work University at Buffalo, School of Social Work, [Accessed 11 March 2020]. Available at: https://socialwork.buffalo. edu/resources/self-care-starter-kit/ introduction-to-self-care.html

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15. Saraswathi , Chandrasekharendra. 2017 “What Do Vedas Teach Us?” What Do the Vedas Teach Us ? from the Chapter “The Vedas”, in Hindu Dharma, Kanchi Kamakoti, [Accessed 11 March 2020]. Available at: www.kamakoti.org/ hindudharma/part5/chap34.htm

19. Roberts, Emily. 1 Dec. 2017, “Anonymous (Not Verified).” HealthyPlace, Healthy Place, [Accessed 11 March 2020]. Available at: www.healthyplace.com/blogs/ buildingselfesteem/2017/12/26activities-for-self-care-and-less-stress

16. Khosla, Ishan. 17 Aug. 2011 “What Is Indian Design?” Mixed Fruit Jam, Design India, [Accessed 11 March 2020]. Available at: https://ishankhosla. wordpress.com/2011/02/18/what-isindian-design/

20. Jackson, Jame. 18 Jan. 1970 “17 Gifts For Anyone Who Practices SelfCare.” BuzzFeed, BuzzFeed, [Accessed 11 March 2020]. Available at: www. buzzfeed.com/jamedjackson/self-caregifts-holidays

17. W ilson, Reid. 2020 “Don’t Panic Self-Help Kit (with CDs).” Anxieties. com | Publications, [Accessed 11 March 2020]. Available at: https://anxieties.com/ publications/product/5/dontpanickit

21. Unknown. “Dhyani Mudra.” Dhyani Mudra - Chinese Buddhist Encyclopedia, Well Being Mantras, 8 Nov. 2015, [Accessed 11 March 2020]. Available at: www.chinabuddhismencyclopedia.com/ en/index.php/Dhyani_Mudra

18. Prakash, Bhairavi. 31 Oct. 2019 , “Feeling Meh? This Self-Help Kit Will Coach You on What to Say When.” The New Indian Express, Edex.com2020, [Accessed 11 March 2020]. Available at: www.edexlive.com/happening/2019/ oct/31/feeling-meh-this-self-helpkit-will-coach-you-on-what-to-saywhen-8845.html

22. Dossey, Annie. 24 Feb. 2020 “Why You Need To Create User Personas For Your App.” Clearbridge Mobile, Clear Bridge, [Accessed 11 March 2020]. Available at: https://clearbridgemobile. com/how-to-create-user-personas-forapp/

Swakriti : Transform Yourself

Videos 1. Improvement Pill. (2019). The Japanese Formula For Happiness Ikigai. [Online Video]. 13 January 2019. Available from: https://www.youtube. com/watch?v=Zxj3P0enJNQ. [Accessed: 24 March 2020]. 2. Tim Tamashiro. (2018). How To Ikigai. [Online Video]. 8 September 2018. Available from: https://www.youtube. com/watch?v=pk-PcJS2QaU. [Accessed: 2 March 2020]. 3. Gangadharan Menon. (2017). Donâ€™t wait, find your Ikigai. [Online Video]. 6 July 2017. Available from: https://www. youtube.com/watch?v=Uazl_pBzUwQ. [Accessed: 11 February 2020]. 4. Emily Bidle. (2019). Ikigai: The Secret to a Purposeful Life. [Online Video]. 14 March 2019. Available from: https://www.youtube.com/ watch?v=SDbYVlJntYU&t=87s. [Accessed: 13 February 2020]. 5. Terence Lewis. (2019). The most practical way of finding your IKIGAI.. [Online Video]. 5 July 2019. Available

from: https://www.youtube.com/ watch?v=sSD4bovACPI. [Accessed: 8 January 2020]. 6. Shin Biyajima. (2018). IKIGAI: The Shin Biyajima Story. [Online Video]. 23 December 2018. Available from: https:// www.youtube.com/watch?v=2T2_ AgNatGI. [Accessed: 9 December 2019]. 7. Jeffery Allen. (2015). What Is Happiness?. [Online Video]. 5 August 2015. Available from: https://www. youtube.com/watch?v=FDF2DidUAyY. [Accessed: 10 December 2019]. 8. Sadhguru. (2016). What is Happiness?. [Online Video]. 26 September 2016. Available from: https://www.youtube.com/ watch?v=VAn8t80lclM. [Accessed: 3 December 2019].

10. Leo. (2014). How To Feel Happy - Scientifically Proven Ways of Creating Lasting Happiness. [Online Video]. 24 January 2014. Available from: https://www.youtube.com/ watch?v=MDnPCLnNfhg. [Accessed: 19 November 2019]. 11. Jay Shetty. (2017). Happiness is an Inside Job. [Online Video]. 14 July 2017. Available from: https://www.youtube. com/watch?v=UNdNsxUssIo. [Accessed: 13 November 2019]. 12. Jay Shetty. (2016). Redefining Happiness | Street Philosophy With Jay Shetty. [Online Video]. 15 September 2016. Available from: https://www. youtube.com/watch?v=_R6R62qUgIs. [Accessed: 12 November 2019].

9. Leo. (2014). What Is Happiness? An Extremely Advanced Definition Of Happiness. [Online Video]. 13 March 2014. Available from: https://www. youtube.com/watch?v=5WSlkzz2_Bk. [Accessed: 1 December 2019].

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Podcasts 1. Hasegawa, Akihiro. 2020 “001 Ikigai According To Professor Akihiro Hasegawa.” Ikigai Tribe, Ikigai Tribe, [Accessed 3 Feb 2020]. Available at: https://ikigaitribe.com/ikigai/podcast01/ 2. Takamiya, Sachiaki.2020 “003 - What Ikigai Means To The Japanese With Sachiaki Takamiya.” Ikigai Tribe, Ikigai Tribe, [Accessed 3 Feb 2020]. Available at: https://ikigaitribe.com/podcasts/ podcast03/ 3. Mogi, Ken. 2020 “Interview with Ken Mogi on the 5 Pillars of Ikigai.” Ikigai Tribe, Ikigai Tribe, [Accessed 3 Feb 2020]. Available at: https://ikigaitribe.com/ikigai/ the-5-pillars-of-ikigai/ 4. Winn, Marc. 2020 “005 - Marc Winn On Merging Ikigai With The Venn Diagram of Purpose.” Ikigai Tribe, Ikigai Tribe, [Accessed 3 Feb 2020]. Available at: https://ikigaitribe.com/podcasts/ podcast05/

5. Kono, Shintaro. 2020 “Finding Ikigai in Leisure with Shintaro Kono.” Ikigai Tribe, Ikigai Tribe, [Accessed 3 Feb 2020]. Available at: https://ikigaitribe.com/ podcasts/podcast04/

Music 1. Background Instrumental Music. (2012). Soft, Peaceful, Inspiring Background Music Instrumental. [Online Video]. 28 October 2012. Available from: https://www.youtube.com/ watch?v=xIrkdJnsLPU. [Accessed: 13 May 2020]. 2. Virtual Nature 360°. (2017). Nature Meditation for Oculus Quest. [Online Video]. 20 May 2017. Available from: https://www.youtube.com/ watch?v=7AkbUfZjS5k. [Accessed: 14 May 2020]. 3. Chakra Tune-up. (2013). Himalayan Singing Bowls. [Online Video]. 12 December 2013. Available from: https://www.youtube.com/watch?v=ar9vsmFhJU. [Accessed: 14 May 2020]. 4. Relaxing 360 Space Flight. (2017).

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Space Engine. [Online Video]. 28 June 2017. Available from: https://www. youtube.com/watch?v=P3-lbPpxUEw. [Accessed: 14 May 2020] 5. Peder B. Helland. (2018). Sunny Mornings. [Online Video]. 8 November 2018. Available from: https://www. youtube.com/watch?v=D1lH55N72U0. [Accessed: 14 May 2020]. 6. DJ Lava-Dream island. (2020). Gentle And Beautiful Music To Relax The Soul.. [Online Video]. 7 March 2020. Available from: https://www.youtube.com/ watch?v=zcSFa3ZyY8c. [Accessed: 14 May 2020]. 7. “Everdream”. (2016). Epic Soul Factory. [Online Video]. 15 April 2016. Available from: https://www.youtube. com/watch?v=RCMXO9sBIcU. [Accessed: 14 May 2020]. 8. Tao. (2015). We Plants Are Happy Plants. [Online Video]. 28 July 2015. Available from: https://www.youtube.com/ watch?v=ZpTF8pFDVR4&feature=youtu. be. [Accessed: 14 May 2020].

Swakriti : Transform Yourself

9. Native Nocturnes. (2015). Guardian Creatures. [Online Video]. 21 February 2015. Available from: https://www.youtube.com/watch?v=Q_9EZXayuE&feature=youtu.be. [Accessed: 14 May 2020]. 10. Steven Goldmund. (2019). Aware of Everything. [Online Video]. 28 January 2019. Available from: https://www. youtube.com/ [Accessed: 14 May 2020]. 11. 5 Minute Meditation Music. (2017). Earth Resonance Frequency. [Online Video]. 18 January 2017. Available from: https://www.youtube.com/ watch?v=nkqnuxKj8Dk&feature=youtu. be. [Accessed: 14 May 2020]. 12. BEAUTIFULLY WITHOUT WORDS. (2018). Thinking of You Again. [Online Video]. 9 January 2018. Available from: https://www.youtube.com/ watch?v=bnDQ1JAwwU4. [Accessed: 14 May 2020].

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‘When you reach the end of what you should know, you will be at the beginning of what you should sense.’ - Kahlil Gibrán