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Supply-Build Canada Yardstick: Spring 2025

Page 34

HR CORNER

Navigating Employee Benefits Needs with a MultiGenerational Workforce

I

n today’s workplace, employers face the unique challenge of catering to a diverse workforce spanning up to five generations.

With baby boomers delaying retirement and Gen Z entering the job market, companies must adapt their employee benefits strategies to meet the varied needs of workers across different life stages.

UNDERSTANDING GENERATIONAL DIFFERENCES Each generation brings distinct values, expectations, and priorities to employee benefits: 1. Baby Boomers (born 1946-1965): Prioritize traditional benefits and financial stability. 2. Generation X (born 1966-1980): Value work-life balance and may have caregiving responsibilities. 3. Millennials (born 1981-1996): Seek flexibility and benefits supporting overall well-being. 4. Generation Z (born 1997-2012): Prioritize social purpose, inclusivity, and value-aligned benefits.

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YARDSTICK MAGAZINE Spring 2025


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