Gemline Introduces Hartmann® to the Promotional Market Through Exclusive Brand Partnership
Lawrence, MA – [July 9, 2025] Gemline®, the fifth-largest hard goods supplier in the promotional products industry, is pleased to announce the introduction of Hartmann, the iconic luxury travel brand of the Samsonite portfolio, to the promotional products industry. This partnership reinforces the Company’s leadership in bringing premium global brands to promo on an exclusive basis.
Gemline is introducing the reimagined Hartmann brand at a moment of exciting transformation. With refreshed materials, modern silhouettes, and elevated detailing, Hartmann has reemerged with a renewed identity that blends its legendary craftsmanship with contemporary luxury perfectly suited for today’s modern and image-conscious executives, C-suite leaders, and board members.
“Offering the Hartmann portfolio to Gemline is more than a new product introduction it is a testament to Samsonite’s trust in our ability to represent iconic brands exclusively in the promo channel,” said Frank Carpenito, President and CEO of Gemline. “Hartmann has long been synonymous with quality and craftsmanship, and we are proud to once again offer our distributor partners access to such a brand perfectly positioned to be a premium gifting option.”
Since 2015, Gemline has partnered with Samsonite to bring its world-renowned brands into the promotional space. With Samsonite®, American Tourister®, High Sierra® and now Hartmann®, Gemline offers one of the most comprehensive and exclusive travel collections in the industry.
Hartmann products will debut in July 2025 as part of Gemline’s Fall & Holiday 2025 Collection. For more information, visit www.gemline.com or contact your Gemline representative.
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About Hartman
Founded in 1877, Hartmann is a heritage travel brand known for its uncompromising craftsmanship, refined style, and timeless design. Now part of the Samsonite portfolio, Hartmann combines classic luxury with modern functionality, offering premium travel and business gear that caters to the sophisticated traveler. With a legacy rooted in quality and distinction, Hartmann remains a symbol of elevated travel experiences.
About Gemline
Founded in 1958, Gemline is an award-winning, design-centric supplier dedicated to supporting all types of communities by providing high-quality branded consumer products to the promotional products industry. Exemplified in our purpose statement of 'We Promote Community,' Gemline prioritizes building connections in everything we do.
Ranked as the 12th largest industry supplier and the 5th largest hard goods supplier by the Advertising Specialty Institute, Gemline offers a diverse range of headwear, umbrellas, writing instruments, electronics, bags, coolers, drinkware, stationery, gourmet food, and lifestyle gifts. In
addition to its strong portfolio of house brands and Gemline-branded products, the company’s product lineup includes renowned retail brands such as Ahead™, Anker, CORKCICLE®, Cuisinart®, High Sierra®, Igloo®, iLive®, MiiR®, New Balance®, Osprey®, Moleskine®, Samsonite®, Sharpie®, and more.
Gemline is both a Certified B Corp and a State of Massachusetts Public Benefit Corporation that is committed to making a positive impact both locally and globally. To learn more about Gemline, visit www.gemline.com or call 1-800-800-3200. Connect with us on Facebook, Instagram, and LinkedIn.