Healthcare Sales Guide

HEALTHCARE GUIDE

Marketing promotional products and apparel to the second largest buyer in the industry -

Healthcare

As the second-largest market for promotional product buyers, healthcare continues to expand as an opportunity for distributors.

From hospitals and pharmacies to local doctors and dentist’s offices, healthcare clients regularly purchase a wide array of promotional products.

HEALTHCARE

The second largest market for promotional products.

With over 1.5 billion dollars in sales, the healthcare sector is also the largest employer in the US, with 18 million employees. Promotional items are widely used to drive new customers, create retention, leave a positive impression on patients and customers, and show appreciation to the medical staff.

TABLE OF CONTENTS 5

Hospitals and Independent clinics

11

Veterinary

6

Physicians gifts and Recruitment

12

Nursing

7

Hospital Essentials

13

Nursing Home

8

Dentists and Optometrists

14

Awareness Campaigns

9

Calendar of Events

15

American heart month - February

10

Pharmaceuticals & Biotechnology

16

Breast Cancer Awareness Month - October

Get your foot in the door Get in touch with local healthcare businesses and ask the following questions to get the conversation going: How do you promote sales and advertise specials?

What types of marketing do you practice to attract new patients?

How do you connect with patients who need checkups or follow-up appointments?

Do you offer any type of referral or loyalty program?

Do you want your patients to be aware of specific awareness months/events?

Larger hospitals have an in-house marketing department that handles promotional products. Find out where they struggle.

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Hospitals and Independent clinics Patient giveaways and retention Healthcare providers are deploying various marketing strategies to maintain their existing patients and give them a positive feeling about the visit. These strategies include giving away a functional item with its name.

Pillboxes, car accessories, or even a nice keychain can do the trick.

Collapsible Travel Cup Pill Holder

Round Handle Tote Bag

Ear Buds In Case With Matching Covers - Giveaway

Finger Hug Phone Stand And Grip Holder

CB1372 Collapsible pill holder where you open the lid, lift up the sections, and reveal the 5.5 oz. cup.

UB1335 The ear buds and their colorful matching interchangeable covers are protected in a hard plastic traveling case.

TB3224 Unique round handle tote bag features a generous main compartment and reinforced stitching for added durability.

PH2020 Customize your own gorgeous mobile accessory with full color logo - can be easily attached to your device with its sticky back.

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Physicians gifts and Recruitment

National physicians week is mentioned in March. Express gratitude to the medical staff when giving away valuable items such as the wireless charging mouse pad or executive wooden pen sets (personalize with their names!)

Qi Wireless Charging Pad Mouse Mat

Luxury Wooden Pen Set - 2 Pens In Case

WC9600 High tech 2-in-1 mouse pad and Qi wireless charging station compbined into one.

PS9115 Magnificent wood set includes 2 luxurious pens and an impressive matching case.

Deluxe Windshield Sun Shade

Hugo Boss set gear matrix

UB1350 High quality collapsible car sun protector that pops open and folds easily for easy storage.

HPBEK007L Hugo Boss set gear matrix (ballpoint pen, key ring & speaker).

Engaging with prospective doctors and medical staff at health trade shows and career fairs is more effective when giving away a memorable item that expresses the organization's beliefs.

Folding Polyester Shopping Bag / Pouch FB9130 This polyester tote shoppers bag offers the quality, strength and appearance you're looking for.

USB Magnet Charging Cable w/ Keychain 2 In 1 AC8025 The useful magnetic 2-in-1 charger keychain features a magnet clasp mechanism and is extremely handy!

Sprinters Glow In The Dark Silicone Bracelet

SB6196 Glow in the dark silicone bracelet that is durable and resistant to wear and tear.

7 Plastic Snap Wristband TW1192 Made of comfortable, durable, stretch resistant and waterproof pvc plastic.

Custom 1/2" Polyester Lanyard - Silk Screen LL2395 It's made of top-quality 100% polyester, measures 1/2" wide, comes in several amazing colors, and features your choice of attachment

Custom Printed 3 Ply Face Mask CV4966 Print your custom logo on these disposable 3-Ply face surgical masks with elastic earloops.

Nitrile Gloves Medical Grade CV1999 We only carry the best medical nitrile gloves brands - our Nitrile powder-free and latex-free gloves are convenient and disposable.

Hospital Essentials Stethoscope ID Tag

UB1120 This colorful round plastic identification tag clasps around the rubber tubing of the stethoscopes.

Custom Printed KN95 Face Mask - FDA Approved

CV4989 Custom Printed KN95 masks individually bagged FDA approved.

Custom Printed 3 Ply Disposable Face Mask - Youth Size

CV4955 Suitable for boys and girls up to 13 years of age, individually packed withelastic ear loops and a nose bridge.

8 Dentists Promotional items are an effective way of getting your practice noticed and delighting patients at the same time. These gifts will reinforce patient loyalty and encourage them to tell family and friends about their amazing experience at the dentist's.

Swanky Novelty Smiley Pen

Smile Keychain Bottle Opener, Flashlight and Tape Measure

NP2745 Swanky novelty pen with ball plunger featuring a smiley face.

UB2540 3-in-1 handy key holder pocket tool extremely useful both outdoors and at home.

Sprinters 4 Ply Sublimated Reusable Face Mask w/ Carbon Filter CV2815 High quality protective Washable Face Masks with PM2.5 Activated Carbon Filter and nose bridge.

Optometrists

Clearly promote your message to patients with practical giveaways such as eye-wear accessories and bags.

Microfiber Cleaning Cloth

Drawstring Microfiber Pouch

CC1155 The microfiber towels easily and safely cleans sunglasses, smartphones, laptops and tablets without scratching.

UB1150 Secure your pouch with the safe drawstring closure.

Perfect for sunglasses shops or optometrists.

Non Woven Die Cut Bag UB2640 The 80gsm non-woven polypropylene material offers the quality, strength and appearance of cloth.

9

Calendar of Events

When it comes to the healthcare market, you must consider legislation and its effects. Be aware and proactive so you can solve your customer's problems.

January

May

September

- National Intravenous Nurse Day - National Blood Donor Month - National Volunteer Blood Donor Month - Cervical Health Awareness Month - National Glaucoma Awareness Month - Thyroid Awareness Month - National Birth Defects Prevention Month

- Nurses Week - National Hospital Week - National Nursing Home Week - National American Stroke Month - National Mental Health Month - National Asthma and Allergy Awareness Month - Arthritis Awareness Month - Hepatitis Awareness Month - National Physical Fitness and Sports Month - Employee Health and Fitness Month - Healthy Vision Month

- World Heart Day - National Women’s Health & Fitness Day - Healthy Aging Month - National Cholesterol Education Month - National Alcohol & Drug Addiction - Recovery Month - National Ovarian Cancer Awareness Month - National Prostate Cancer Awareness Month - Leukemia, Lymphoma and Myeloma Awareness Month - National Childhood Obesity Awareness Month - National Traumatic Brain Injury Awareness Month

February - National Women Physicians Day - National Wear Red Day for Women’s Heart Health - World Cancer Day - National Donor Day - Patient Recognition Week - Alzheimer’s and Dementia Staff Education Week - National Heart Month - National Cancer Prevention Month - International Prenatal Infection Prevention Month - AMD/Low Vision Awareness Month - National Children’s Dental Health Month

March - Registered Dietitian Nutritionist Day - World Oral Health Day - Patient Safety Awareness Week - National Poison Prevention Week - National Doctors Day - National Nutrition Month - National Kidney Month - National Developmental Disabilities - Awareness Month - National Save Your Vision Month

June - Cancer Survivors Day - National Migraine Awareness Week - National Running Day - National Nurse Assistants Week - Men’s Health Month - National Safety Month - Cataract Awareness Month

July - National Parents’ Day - Eye Injury Prevention Month - UV Safety Month

August - Health Unit Coordinators Day - National Health Center Week - National Wellness Month - Children’s Eye Health and Safety Month - Medic Alert Awareness Month

April - World Health Day - National Public Health Week - World Health Worker Week - Stress Awareness Month - National Autism Awareness Month - National Cancer Control Month - National Parkinson’s Awareness Month - National Occupational Therapy Month

October - World Mental Health Day - National Primary Care Week - National Healthcare Quality Week - National Health Education Week - National Dental Hygiene Month - National Breast Cancer Awareness Month - National Chiropractic Month - National Physical Therapy Month

November - Home Care Aide Week - World Antibiotic Awareness Week - National Alzheimer’s Disease Awareness Month - American Diabetes Month - Lung Cancer Awareness Month - National Home Care & Hospice Month - Stomach Cancer Awareness Month - National Family Caregivers Month

December

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Do

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- World AIDS Day - National Hand Washing Awareness Week - National Influenza Vaccination Week

10

Pharmaceuticals & Biotechnology

The pharmaceutical sector is crowded with many brands seeking attention from customers and doctors. Marketing and promotion strategies must be carefully crafted so that doctors find them credible.

Pharmaceutical companies regularly hand out freebies to doctors and to their patients.

Fold Up Shopper Tote Bag / Pouch SB9363 This polypropylene tote bag offers the quality, strength and appearance of cloth.

Techno-tote Electronic Accessories Organizer Case TC2000 These portable electronics accessories cases keep you connected while on the go with smart organization!

Javelin Stylus Pen Combo

UB1340 This classic curvy plastic ballpoint pen features stylus at the pens tip, offering a 2-in-1 advantage.

Travel Carrying Mouse Bag And Pad Combo

MP4128 Mouse pad is made out of quality neoprene material, providing for maximum comfort and efficiency.

Digital Electronic Timer Pill Box

PB2844 The technological superior multi-functional digital pill box has cool functions such as a built in timer, alarm reminder, 6 buttons for easy operation and a 24 hour clock.

Contemporary Business Card Holder

CC8983 This stylish contemporary business card holder case of silicone provides a tough protective barrier while still feeling soft and flexible.

Not all pharmaceutical companies target the same audience. While some pharmaceutical brands focus on reaching parents, others provide medications and products for the elderly. A complete understanding of the audience you want to reach is one of the most important elements to keep in mind when building a pharmaceutical company and brand.

11

Veterinary People love their pets and treat them like their children. Offer veterinary clinics, pet shops, groomers, and other similar organizations to use themed promotional products, create loyalty, and keep customers returning.

Pet It Dog Leash

UB1190 Take your beloved pet for a walk with this colorful pet leash, made of washable and durable woven polypropylene.

3-In-1 Compass Thermometer Whistle ST1813 This survival tool issmall enough to fit in your pocket, it features 3 useful functions: Whistle, Compass, and Thermometer.

Flashing LED Pet Dog Collar Pendant

PR6602 These glow in the dark bone shaped led reflectors easily attach to cat or dog collars with the attached lobster clasp key ring.

Bone Dog Bag Dispenser with Carabiner

BD5450 The bone shaped waste bag dispenser is both cute and extremely useful.

The waste bags are pulled through the opening on the side of the dispenser or through the opening at the bottom.

12

Nursing

Nurses appreciation Nurses week is celebrated annually in May, and what better way to show your appreciation than to give a branded gift. Healthcare organizations host a special celebration or reception to recognize and honor the nurses in the community. Nurses can be found in hospitals, home care, schools, homeless shelters, or clinics, and all love an appreciation gift.

Hydrate Silicone Collapsible Sports Water Bottle 20Oz WB6735 This uniquely designed gorgeous drinking bottle is made of the highest quality and eco friendly materials.

Collapsible Stainless Steel Straw with Cleaning Brush and Case

TWS Wireless Stereo Earbuds

PWB5111 These high quality and great sound earphones make for a perfect premium promo gift.

2-in-1 10,000mAh Wireless Power Bank with UV Sterilizer

SS5000 This innovative straw can bend like a plastic straw, you can even fold it into a small size and put into the case.

This fantastic device features a powerful 10,000 mAh powerbank that can charge your phone wirelessly with QI technology and a UV Sterilizer

Screen print Port Authority® Lunch Bag Cooler.

Screen Print Gildan® Heavy Blend™ Hooded Sweatshirt

BG500 Forget the brown bag. Take your lunch in this cooler that has a heat-sealed waterresistant lining for easy cleanup.

Doc's Syringe Multi Color Neon Highlighter SH8395 This uniquely styled and shaped syringe highlighter features a clear barrel that resembles a real syringe to avoids confusion about the color with a detachable cap.

SH4854 Print your message or logo on these highquality Gildan Hoodies!

We can screen print front, back and sleeve with up to a 6 color logo.

13

Nursing Home

Nursing home, senior living and hospice As the elderly population grows, nursing home and home healthcare organizations are getting more and more competitive.

Care providers need to be creative and stand out and market their services. Promotional products are key for getting referrals and as recruitment gifts to find new patients and their families.

Vacuum Insulation Stainless Steel Mug - 12oz PWB1648 The unique sip-through lid mugs keep your beverage cold for 10 hours or hot for 3 hours. It's made of foodgrade stainless steel.

Cotton Kitchen Towel Full Color 15.5" x 23.5"

KT8554 These elegant full-color digital printing kitchen towels are made of high-quality 180GSM 100% cotton.

Custom Label Hand Sanitizer 2 Oz 75% Alcohol - FDA

Custom Printed KN95 Face Mask - FDA Approved

Neshek Massage Gun and Power Bank - 5000 mAh

Ultimate Sewing Kit Purse

PWB9757 FDA registered 2 oz antibacterial hand sanitizers come in a squeezable bottle and contains 75% ethyl alcohol.

PWB3887 Our Neshek massage guns feature a powerful 3200 pulses per minute while remaining quiet.

Doc's Pill Box W/ Cutter

PC1668 Pill organizer with four separate compartments keep your medication organized and easily accessible

CV4989 Custom Printed KN95 masks individually bagged FDA approved.

SK0722 Super cute sewing set in an attractive leatherette pouch that looks like a little purse!

14

Awareness Campaigns

In our industry, It is key to always plan ahead and reach out to prospects at least 3 months before an event. Don’t wait until it's too late to fulfill the order, and don’t let your competitors beat you to it!

Awareness months are a perfect opportunity for using promotional products.

National Blood Donor Month - January During the winter months, the demand for blood donations increases while the number of donations tends to decrease due to adverse weather conditions.

To increase donations, organizations often practice campaigns that utilize handing out promotional products to incentives their community members.

Covid-19 Vaccine Card Holder

VH2021 Keep track of your Covid vaccination card and prevent it from getting damaged bystoring it in our branded holders.

Pop It Fidget Toy - Tear Drop Shaped Full color ST8278 Print your full-color logo on the tear drop surface of this shaped toy!

It can also use as a coaster.

Classic Metal Bottle Can Opener Keychain

BO1995 Sturdy anodized aluminum bottle opener with 2 In 1 design pries off metal bottle caps with ease or flip the wrench to lift pop-top tabs.

Leatherette Vaccine Card Holder - Deboss / Aluminum Foil

VH3000 Show proof of being vaccinated with this luxurious faux leather card holder with a clear pocket on the reverse side.

Screen Print Gildan® DryBlend® 50 Cotton/ 50 Poly T-Shirt

DF9155 Print your message or logo on these high-quality Gildan Dryblend T-Shirts!

15

American heart month - February

There are several ways that organizations, including hospitals and clinics, can promote the importance of heart health and raise awareness for Heart Month. For example, hosting events and fundraisers that include a heart-healthy cooking seminar, exercise tips, and motivation, or blood pressure screening events. Or, Partner with schools or other community organizations to offer educational sessions to raise awareness among young people about the importance of heart health. Giving away promotional products that encourage timely checkups and a healthy lifestyle is going to make each of these campaigns memorable.

Full Color 22oz Stainless Steel Water Bottle PWB57925 The vacuum-sealed double wall construction and water tight seal on these stainless steel bottles will keep your drink hot or cold all day, perfect for at school or work.

Washington Heart Mobile Phone Ring Grip Holder and Stand PH5326 Heart shape cellphone accessory can be easily stick to your device and provide a more convenient and secure finger grip.

Cool Towel - Patented Super Cooling Towel

BT5813 Made of 175 GSM polyester with a mesh pattern, this ice-cool towel is chemical-free, durable, soft, and skin-friendly.

Pop It Fidget Toy Heart Full color

ST6006 Heart shaped pop-it novelty toyIt's made of eco-friendly silicone, measures 5" x 5", comes in many vibrant colors, flexible, waterproof and easy to carry.

16

BREAST CANCER AWARENESS MONTH

BREAST CANCER AWARENESS ITEMS

Quality, FDA, CE certified items to keep healthy and safe during these chellenging times.

Organizations invest a lot in showing support for breast cancer patients, survivors, victims and research institutions by giving out breast cancer awareness gifts. The pink ribbon is the international, unifying symbol that expresses moral support for those affected.

Promotional products such as pink bracelets bags, pins, umbrellas, apparel and much more are utilized regularly for raising awareness and in charity walks, and fundraising events.

They are used to promote awareness of the dangers of breast cancer, resold to aid patients financially, encourage check ups, fund research, and more.

ALL ITE MS CAN B CUSTIM E IZED

BCA6031

BCA728

BCA7909

BCA731 BCA1467

BCA8470

BH2766

UB3362

LL5835

UB1240

BCA8688 BCA4721

PH1593 COMBO SILICONE CELL PHONE WALLET & KICKSTAND Dual function mobile phone wallet with stand Made of Silicone 2 1/8" X 3 5/8" size Handy storage for cash, credit cards, ear buds and more Compatible with all cellphones Comes in wide variety of colors Screen Print

KH7192 CLASSIC LEATHER METAL KEYCHAIN Faux Leather and Chrome Beautiful And Elegant Imprinted Key Holder 3.8" X 0.8" size Engraved Or Debossed imprint Effective Yet Affordable

CF7499 FULL COLOR CUSTOM FLAG - 3' X 2' Knitted Polyester Printed Digitally With Multi-color Ink High Quality and Long Lasting Pole side is made and stitched with sturdier fabric Custom Sizes Available

WE7888 MINI WIRELESS BLUETOOTH EARBUDS - FULL COLOR

HF3090 FANCY BAMBOO HAND FAN - CUSTOM Bamboo folding hand fan Made of paper with a real bamboo wooden frame 8.25" x 15" size Screen Print or Full Color print

TM2999 ROUND LEATHER MEASURING TAPE Elegant, slim and fashionable tape measure Locks into place automatically and features a press-release button Made of Faux Leather 2" Diameter X 5/8" Thick Pad Print or Deboss print Could be use for both construction and clothing and projects

PH6530 MAGNETIC PURSE HANGER ROUND OR HEART SHAPED Made of Zinc Alloy Holds up to 16 lbs bags approximately Folding magnetic purse hanger 1-3/4" Diameter Non-slip pad rests EPoxy Acrylic Dome for the print Full Color print

CV7265 FULL COLOR NECK GAITER FACE BANDANA MASK Elastic Polyester Blank or imprinted with 1 or full color sublimation 17.50" H x 19" W size Multi-functional High Quality Washable and Reusable.

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TT3163 SCREEN PRINT PORT & COMPANY® LADIES CORE COTTON TANK TOP Screen print in front and back Up to a 6 color logo Sizes XS, S, M, L, XL, 2XL, 3XL, 4XL Removable tag for comfort and relabeling Side seamed with a contoured body for a feminine fit Curved hem

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ECOLOGIST RECYCLED PEN Environment-friendly ball point pen Partly recycled barrel Slim and Lightweight Made of Plastic and Cardboard 5-1/2" size Pad Print