How to Build It
How to Build It is the technical magazine for those involved in the design, construction and refit of superyachts. It was launched by SuperYacht Times in 2022.
- Justin Ratcliffe, the experienced and well-known superyacht journalist, is the Editor of the magazine
- The magazine is available in print and digital format
- 3 Issues published per year and each issue is between 120 and 160 pages
- Investment in high-quality content with a select number of advertisements (only approximately 25% of the pages are ads, compared to an industry standard of 40%+)
- 3,000 copies distributed to owner’s representatives, yacht managers, naval architects, designers, builders, suppliers, captains and crew
Magazine How to Build It
Exclusive Content
IN-BUILD REPORTS
Exclusive behind-the-scenes story on the largest superyacht ever built in
The Netherlands. 118.8m Feadship hydrogen fuel-cell yacht Project 821
Azure Yacht Design & Naval Architecture combine technical expertise and creative flair when engineering one-off superyachts.
But Feadship’s Project 1011 proved more challenging than most.
Exclusive Content
INSIDE ANGLE
Superyacht captains Lee Stevenson and Giles Frankal founded Occam
Marine, a bespoke superyacht consultancy, in 2021. The company's name is inspired by Occam's Razor, a philosophical principle that suggests solving problems by seeking the simplest solutions.
SHIPYARD BUSINESS CASE
Founded 170 years ago, Baglietto is one of the oldest yacht brands in the world. The company restructured and re-evaluated its market offering and was rewarded with a healthy order book.
Audience Overview
DISTRIBUTION: Of each issue 3,000 copies are printed and distributed.
Testimonials
James Hutchinson | Hutchinson Yacht
Consulting
"How to Build It” is one of the yachting industry’s bestkept secrets. The Superyacht Times team consistently delivers in-depth content that is both insightful and highly relevant. They tackle topics I’m most curious about, yet rarely find information on. For instance, I’ve been eager to learn more about Feadship Project 821, and the latest issue provided exactly that. The detailed analysis went beyond surface-level information, offering the kind of depth that I, and many others in the industry are looking for.”
Marnix Hoekstra | Vripack
"As a yacht designer, I rely on How to Build It for its deep dive into the technical and behind-the-scenes aspects of yacht building. The magazine’s commitment to uncovering and sharing the latest innovations is invaluable, particularly in an industry that thrives on cutting-edge developments. Their recent feature on our Open Source project, Zero—the world’s first fossil fuelfree yacht—is a testament to their dedication to promoting progress and knowledge sharing among peers. How To Build It truly serves the yacht-building community like no other.
Testimonials
Graeme Preston | Owner’s
Representative, project manager
"How to Build It is a fantastic resource in the superyacht industry; providing comprehensive, objective reports and expert advice on cuttingedge technology, but also discussing the technical challenges that we face behind the scenes as owners’ representatives, suppliers and consultants with ‘on-the-ground’ insight. It’s great to see not so recognisable names such as MAN Cryo and Powercell among others, for example, showcasing their technical skills on Feadship project 821 in issue 5
Lee Stevenson | Occam Marine
"Long overdue, the arrival of How to Build It has been well received by the industry. Unbiased, informative, and with a great level of cross-industry coverage, has made this a must-read publication within Occam Marine. ”
Andrea Carlevaris | ACP Surveyors
"Objectivity and balance, these to my mind are the two main virtues of How to Build it, while clearly dedicating room for companies to advertise in allocated spaces of the publication. It fills a gap as a rare example of high-quality technical information, which is useful to the pros as well as those owners who are really engaged with their yachts.”
Why Advertise?
THE ONLY PURELY TECHNICAL MAGAZINE
How to Build It is the only technical magazine that focuses on the construction of large yachts and all the companies and people involved, including, suppliers, shipyards, owner’s representatives, and designers.
REACH YOUR TARGET AUDIENCE
If decisions makers in the yacht construction and refit process are your clients, then How to Build It is the title to bring your company to the attention of them.
HIGH QUALITY CONTENT
We travel the world, visit shipyards and suppliers, inspect in-build and refit projects to deliver high quality content on topics that matter to those involved in the construction and design of large yachts.
EXPERIENCED TEAM
With Justin Ratcliffe in the role of Editor and contributor Charlotte Thomas, we have put together the most experienced and well respected team of technical journalists in the superyacht sector.
Advertising Rates
How to Build It magazine will have 3 issues per year in February, June and October 2026 and advertising opportunities are limited:
