COILS FOR A BETTER JOURNEY

by David Guest of Camping Trade World

More and more RV users and campers are becoming aware of the importance of good suspension, and that’s in no small part down to the growth of SuperSprings International in the market. The company’s Director of Marketing, Tom Bateman, explains why a complete suspension upgrade could bene t your customers.

If you have seen any of SuperSprings International’s (SSI) products before it was most likely the iconic blue, black, or yellow micro-cellular polyurethane SumoSprings. Or maybe the company’s namesake product – the SuperSprings, a simple bolt-on steel helper spring – may also be familiar to you. But the improvements that SSI can offer to an RV, or a car or truck used to tow an RV don’t end there. SSI also manufactures heavy duty replacement coil springs that can help your heavy towing machine live a longer, happier and more sag-free life.

In simple terms, coil springs will sag over time with heavy & repeated use,

explains Tom Bateman. “Pretty much all coil springs will eventually lose their load carrying capacity and will need to be replaced – enter the SuperCoils. They are designed to remedy sagging and overworked original equipment front and rear suspension coil springs. SuperCoils have a linear/constant spring rate consistent with other coil springs.”

Unlike SSI’s other aforementioned products that are an addition to a vehicle to improve its suspension and ride smoothness and e ciency, the SuperCoils replace original equipment on your vehicle, making them an even more serious upgrade. A common question we get asked when people rst learn about SuperCoils is whether they should use them or SumoSprings,

says Tom. “The answer is that you can use both – and we’d actually recommend that. SuperCoils are a replacement for factory coil springs. SumoSprings are an enhancement to your suspension. Sagging or over worked coil springs should be replaced with SuperCoils. Vehicles needing additional load support and/or increased ride comfort should consider using SumoSprings in conjunction with coil springs or SuperCoils. Most popularly, SuperCoils complimented with SumoSprings Solo (in place of factory bump stops) are a great suspension solution.”

TOW VEHICLES SHOULDN’T BE OVERLOOKED

With all the hype around the growth of the campervan, RV and motorhome market that is sweeping the global industry, it could be easy to forget or overlook the importance of the towing vehicle. Whether you use a truck, a 4x4, or just a heavy-duty car, ensuring that it is up to the task of towing your caravan or RV, or even just up to the task of driving a car ll of heavy camping kit or a roof tent out into the wilderness, is super important. A lot of that is where the idea for SuperCoils came from – it was a natural progression for SuperSprings International.

“We have definitely noticed a lot of interest from the camping and towable RV market in SuperCoils over the last year,” explains Tom. “People are more focused on maintaining their vehicles and making sure they continue to perform with longevity” Perhaps, this could be put down to the recent increase in cost of living, partly caused by global uncertainty relating to international conflict, and also supply chain problems in the vehicle industry. Instead of going out and buying a new truck or 4x4, it appears more people than ever are keen to do some DIY upgrades and maintenance on the vehicles they already have to keep them in tip-top shape. This is where the SSI advantage of being a made in America brand comes in – its products are always available and the proof of that is in the fact that the company is growing exponentially despite all the turmoil going on in the world. The company reported record-breaking growth of 42 percent in 2021 and has a staggeringly huge following on social media thanls to its innovative marketing methods and focus on engaging video and other content.

EDUCATION IS KEY

A large part of why SSI products have really gained traction is the education surrounding them. Tom and the team have seen first-hand that when a partner or customer fully understands the benefits of a product like SuperCoils then they are well and truly sold. This education is something that can be easily passed on through the sales chain. Whether its informative YouTube videos, training your staff to be able to explain the benefits well, or having demonstration facilities available to showcase the difference between having SSI product on a vehicle or not,there are plenty of ways you could be utilizing education to help your business jump on the SSI bandwagon and start selling products that could make you more profit.