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Dec/Jan 2020 • Vol. 13 No. 1
20 mins with Tom Jones-Griffiths (see page 10)
news
CAKE FOR A CAUSE
Original Foods Baking Co has raised over $79k for St John over the past two years from selling its Red Velvet cakes. Since 2017, one dollar from every OFBC branded red velvet cake has been donated to the charitable organisation through the Cake for a Cause campaign. Customers purchased Red Velvet cakes from Countdown supermarkets, selected New World outlets and Pak’nSave. “We are honoured to be able to show our gratitude and support of the incredible work that St John does in helping save hundreds of lives every year,” said OFBC managing director, Jane Mayell. “Original Foods Baking Co has become a firm favourite among New Zealand families, especially when it comes to celebrations, so we’re thrilled to have raised much-needed funds for St John through our Cake for a Cause campaign.” n
ALL GOOD VISITS GROWERS All Good Bananas co-founder Matt Morrison and GM Marketing Faye MacGregor, Shane O’Brien from T&G along with Brigit Corson and Phil Whitehead from New Zealand’s largest Fairtrade banana retailer Foodstuffs had the incredible opportunity of visiting the All Good Banana grower communities in El Guabo, Ecuador. All Good Bananas have been working with the grower communities for nearly 10 years. During their trip, they visited grower farms, heard grower stories, met their families and witnessed firsthand the positive impact that all of the social projects are having on the communities. One of those projects was visiting Escuela fiscal mixta Francia, a school that the All Good Bananas Fairtrade Premium has supported. The visit was marked with the opening of a new classroom. The school children danced and it was a very memorable experience for all of those involved.
Other key social projects visited included the plastic recycling centre and the bio plant; a site that manufactures organic pesticide, made from natural resources; A woman in business centre where Fairtrade funding has allowed woman in the community to utilise their skills with the benefit of providing an income back to the individuals and their families as well as develop their personal business and practical skills. “To be able to connect with the growers in person, and see the process it takes to get All Good Bananas to New Zealand was an incredibly humbling experience. As was seeing the social projects, the impact they are having on the communities and the real tangible results,” said MacGregor. The All Good Bananas team have come back even more motivated to work harder to have a bigger impact on the grower's lives in Ecuador. n
TROLLEY TECHNOLOGY
NEW METRO STORE
Countdown has unveiled its first Metro small format store in Auckland’s CBD, designed with local shoppers in mind. The store features a unique range of fresh food and groceries that has been specifically tailored to central city residents, commuters, workers and visitors. Metro options include breakfast, lunch, dinner, grab-and-go options, barista-made coffee, fresh sandwiches made in store, deli salads, hot food, meal kits, catering options, kombucha on tap as well as a select range of groceries for top up shops. “The new Metro is located in a burgeoning part of the CBD with a number of apartment complexes and transport hubs nearby. We’ve noticed a real shift in how our CBD customers are shopping and we’ve kept this at the forefront of our design and range,” said Natalie Davis, Countdown’s managing director. “When we researched the CBD, we found that 65 percent of city centre customers want hot meals for lunch to take away, 61 per cent want coffee to go and 74 percent want snack food. But they also want to be able to select something for dinner that isn’t just takeaways and to get their essentials like bread, milk and fruit as well without having to stop somewhere else on the way home,” said Davis. The Metro store at 600m2 stocks about 5000 products, compared to the 3000m2 and up to 25,000 products at an average Countdown supermarket. n
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New World will be the first supermarket in the country to offer customers a frictionless and integrated digital experience in stores. Zoom Trolleys has a built-in tablet enabling customers to shop more efficiently and manage budget with ease. The trolleys will save customers time at checkout, check their spending as they shop, easily search for specific products and integrate with existing shopping lists. “Our Zoom Trolleys create a touchpoint between the digital customer experience outside of the store, and the physical customer experience inside of the store,” said Chris Quin, CEO, Foodstuffs North Island. “The integration between the New World App and Zoom Trolleys will create a frictionless shopping experience for
customers. There’s no more juggling your paper recipe printout or shopping list, or fumbling on your mobile phone looking for dinner inspiration while pushing your trolley in store.” n
NEXT GENERATION STORE New World Pukekohe has opened, offering shoppers a first look at New World’s next generation of stores. Lindsay Rowles, Foodstuffs North Island general manager of membership and property, said New
World Pukekohe’s design aims to inspire and redefine the customer experience, and one that will serve as the cornerstone for future New World stores. “We are redefining the world of supermarket shopping with the opening of New World Pukekohe. It’s the next gen of the New World brand, but it’s also a place for the community by the community,” said Rowles. “Shoppers will find products that are unique to the local community and the store pays homage to the bounty of produce grown in the Pukekohe area; an area with deep roots in arable and vegetable farming.” The store is located on Paerata Road, the main thoroughfare in and out of Pukekohe and has 150 accessible carparks. New World Pukekohe has provided 130 jobs for locals in the area, from produce, bakery, butchery and seafood in-store fresh experts, to checkout operators and department managers. n
MEETING DEMAND FOR ULTRA-CONVENIENCE “The way New Zealanders and the world shops has changed dramatically since Countdown launched its first ‘online’ shopping offer in 1996 with an order form and a fax machine. Today, two working parents is the norm, constant technology and communication means we’re ‘always on’, and having enough time and mental space to leisurely wander a supermarket could be seen as a luxury. Sally Copland
General Manager Digital, Woolworths NZ
2 MEGA EVENTS. 2 DATES.
At Countdown, we have steadily seen Kiwis’ embrace the convenience of online shopping, with 38 percent growth in July to September 2019 quarter, to 8.5 percent of our total sales. In some stores, we’re seeing more than 20 percent of sales online, which is not only phenomenal from a global retailing perspective, but it’s also putting pressure on our in-store experience. However, the demand for what we call ‘ultra-convenience’ isn’t slowing any time soon, which is why Countdown is opening our first ever - in fact, New Zealand’s first ever dedicated online grocery fulfillment centre, or eStore.
Scheduled for April 2020, the Penrose eStore in Auckland will look just like a regular supermarket, with fruit and veges, meat and freshly baked bread, but there’ll be one key thing missing - the customers. A team of 165 personal shoppers will select and pack thousands of online home delivery orders from ten of our busy Auckland stores, including Ponsonby, Mt Eden and Mt Wellington, without a customer in sight. The store will have 27,000 products on the shelves and we’re also excited to be introduced partially automated micro fulfillment capabilities in partnership with Takeoff Technologies. This will help move products closer to Countdown’s team of personal shoppers, saving team members thousands of additional steps walking up and down the aisles to locate products. Using a store’s existing footprint to improve online operations, Takeoff’s automation minimises the space required by using innovative technology in compact vertical spaces. At Countdown, we see the future of grocery shopping as a mix of services that are fundamentally focused on meeting our customers’ needs and expectations, and their lifestyle.
The new eStore will allow us to accelerate the speed at which we can make online orders available for our customers, with more same-day ordering and delivery windows, things today’s customers are telling us they want, and need. Online orders for Pick Up will remain at our customers’ local supermarkets for collection in-store. With delivery volumes moved to the eStore, we’re expecting this to free up product selection and space for our in-store customers and Pick Up orders, not to mention making life easier for our team. Whether it’s an eStore to service customer demand for ultra-convenient deliveries, free Pick Up nationwide, and a network of stores that is localised to where our customers live and work, this is an exciting time to be in retail.” n
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December/January 2020
internationalaisle POSH NOSH FOR POOCHES
TAILOR MADE STORE
Coles has unveiled its most innovative supermarket yet, inspiring customers with a brand-new concept as part of a bespoke offer aimed squarely at the needs of the local community. The new store features a living herb wall, the largest range of vegan and vegetarian products in the country, a pick-and-mix bar just for dogs, a pineapple coring machine and a deconstructed meal kit station, which helps customers create custom made delicious dinners that can be prepared in 30 minutes or less. Coles identified shoppers who wanted more convenience at meal times, healthy meal options and expressed a love of
their furry friends. The new store will be a destination for health and convenience offering more than 600 new, readyto-eat products designed to make life easier for busy customers. It also has a wide range of single-serve healthy meal options reflecting the higher proportion of singles and couples without children living in the area. The store also features improved sustainability measures including doors on all fridges to reduce energy use, as well as a zero-food waste policy under which unsold food that cannot be donated is diverted to organic composting and green energy generation. n
They’re considered top tea-time treats for the posh but now for the first-time dainty macarons will be available for dogs. The luxury canine delicacies have been launched by Tesco and are not only hand-created but are also individually packed. “More and more people are making sure the family pet doesn’t feel left out at Christmas and these macarons are aimed at them,” said Tesco pet food product development manager Helen Coxon who helped devise the treats. “Macarons for humans are considered posh nibbles and the very best ones can cost nearly £30 for just 12. Of course, these chunky
macarons are made specifically for dogs and contain a dog-friendly yoghurt filling. These petite treats are perfect for dogs of all sizes so even smaller dogs can enjoy a gift from Santa Paws this year.” The macarons are exclusively made for Tesco by Lincolnshire family-run pet food business based near Boston who grow the wheat that goes into pet biscuits. The arrival of the luxury doggy treats comes as 54% of millennial pet care buyers (aged 19-38) say they would cut back spending on themselves than their pet (Mintel data Oct 2018). And 38 percent of millennial pet food buyers say they are interested in buying human-style pet food. n
OVERCOMING LIQUOR LIMITATIONS
AGE OF CONVENIENCE Caltex Australia and Woolworths have launched the first Caltex Woolworths Metro store in North Ryde, New South Wales. Designed and co-created by two iconic Australian brands, the new store sets a new benchmark of convenience for Australians looking to fill up and meet their convenience shopping needs when on the go. The new store format, to be owned and operated by Caltex, features a curated product range perfect for customers looking to grab something fresh to eat for breakfast, lunch or dinner or to pick up high quality fresh food and groceries for later. “We’re excited about redefining the convenience experience for our customers. We know Australians lead busy lives and are looking for great quality fresh food for a meal on the go or to make preparing a meal at home a little bit easier,” said Jo Taylor, Caltex’s executive general manager, convenience retail. “Our new store will set the new standard of service, product quality and range that customers will begin to expect when they shop in the petrol and convenience sector.” “As customers’ needs change and
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demand for fresh, food-for-now and food-for-later continues to grow, so too do the expectations for quality and convenience,” said Ian McDonald, Woolworths general manager, wholesale. “Caltex Woolworths Metro is an exciting next phase of our partnership with Australia’s leading fuel network. We’re delighted to help bring together some of the best elements of both businesses for the benefit of our mutual customers.” n
German retailer Aldi, has applied to bring liquor in to stores following years of campaigning. Due to liquor licensing limitations, liquor is currently not sold in any South Australian supermarkets. The ban comes under the ‘packaged liquor’ rules, which prohibit the sale of alcohol in any business ‘ordinarily known as or advertised as a supermarket, convenience store or delicatessen’. However, Aldi has applied under a ‘producer’s licence’,
putting them in the same category as cellar doors to sell their own stock. To produce its own range, Aldi has teamed up with local breweries, winemakers and spirit makers. “The public of South Australia have spoken very loudly through social media and in other forums, regarding their strong support for ALDI operating its liquor service in SA,” said Viktor Jakupec, managing director of South Australia for ALDI Australia. n
SupermarketNews is published under license. Please direct all enquiries and correspondence to SupermarketNews. The opinions and material published in this edition of SupermarketNews are not necessarily those of the publishers unless specifically stated. All material in this publication is copyright and may only be reproduced with the consent of the publisher. Copyright 2020
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COLLABORATION IS KEY TO SAFETY
The diversity of businesses across the supermarket supply chain is matched by the diversity in health and safety procedures. It is not uncommon for procedures to vary from site to site, or from supplier to supplier.
Liz May
CEO ShopCare
T
ake for example, a truck driver picking up and delivering goods to numerous sites across the course of a day or week. They are required to comply to the safety procedures specific to each site visited. But if procedures and terminology vary from site to site how are the drivers expected to remember what to do where? Induction training at each site may also vary - the information covered, and the frequency of training or refresher sessions. Think about the number of food manufacturing workers who move
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between employers. As workers change employment, they take with them the knowledge and understanding of their previous workplace. There is an expectation that certain procedures will be the same and although they receive training, they carry with them habits from previous roles. For the driver or the manufacturing worker, does this confusion and inconsistency lead to increased risk? Does increased risk lead to an increase in workplace incidents? How many food and grocery supply chain workers’ lives are we putting at risk every day? Imagine if procedures were similar at each and every site. What impact would this have on compliance, near misses, and workplace incidents? Every employer wants to do the best by their employees, but are we approaching the problem of workplace standardisation with an adequate
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By fostering collaboration and knowledge sharing between likeminded businesses, we can reduce complexity and inconsistency. Over time we aim to find a common language and standards that can be taken out to other sectors, eventually leading to greater consistency across the industry. solution? It makes sense to take a coordinated approach to health and safety. Industry leadership and sector collaboration are key to driving long term positive change. To look at this issue from a business perspective, simplifying and aligning workplace health and safety terminology and procedures, where logical, will reduce overall risk and improve business efficiency. ShopCare understands there is not always one single practice which will apply across all organisations, when every business presents with different challenges, layout, equipment, processes, and operational risks.
The idea of ‘best practice’ being the only option for organisations is flawed. In place of ‘best practice’, we are striving for ‘proven practice’. We are asking businesses with similar challenges to collaborate and share their ideas, experiences, and practices with other organisations with similar operating environments, with the aim of applying ‘proven practice’. By fostering collaboration and knowledge sharing between like-minded businesses, we can reduce complexity and inconsistency. Over time we aim to find a common language and standards that can be taken out to other sectors,
LEFT TO RIGHT: • Mike O’Brien - Independent Chair, HASANZ • Nicole Rosie - Chief Executive, Worksafe • Pejman Okhovat - CEO, The Warehouse and Warehouse Stationery Ltd • Jon Adams - Executive General Manager, Toll New Zealand • Roy Campbell - CEO, Smith City Group • Liz May - CEO, ShopCare
eventually leading to greater consistency across the industry. A coordinated, collaborative approach will improve the safety, health, and wellbeing of all employees involved in the creation, supply, delivery, and sale of the numerous items that grace our supermarket, dairy, and retail shelves. To drive this initiative forward, we are establishing a number of industry subgroups, with senior representation from a cross-section of food and grocery retail and supply chain members. These groups will provide dedicated focus on the following risk areas: Transport; Mobile Plant and Equipment;
Manual Handling; In-Store; Health and Wellbeing; Leadership; and Manufacturing. Bringing senior people around the table to address the challenges of overlapping responsibilities between companies ensures ownership within organisations and the momentum for change. ShopCare has already identified the areas of critical risk, and highest need, are: Transport; Mobile Plant and Equipment; Manual Handling; and InStore. The subgroups will initially focus their attention in these areas. ShopCare is also asking businesses to share health and safety data
Forthe thebest best For packaging ininpackaging design. design.
and submit case studies relating to improved practices and procedures. This information contributes to a resource library which can be accessed by all industry members. ShopCare will proactively share these examples with industry members in a series of presentations and workshops to influence the uptake and implementation of improved procedures. As businesses align their health and safety terminology and procedures, we will be able to measure and report on the reduction of injuries as well as the reduction in risk, providing a
benchmark for the food and grocery sector that serves as a strong example for other industry sectors. The benchmark data will provide ShopCare with a real measure of progress, areas requiring focus and initiatives that may require additional resources. Data provided by ACC will overlay and enable ShopCare to gain insight as to overall risk reduction and industry improvement. ShopCare encourages industry members to actively contribute to these initiatives. Collaboration is key to success. Contact us on liz@shopcare.org.nz for more information. n
We thrilled are thrilled to have We are to have picked up four awards at the picked up four awards at the 2019 Awards in the 2019 BestBest Awards in the following categories: following categories: – Packaging GoldGold – Packaging Strangelove Lo-Cal Sodas Strangelove Lo-Cal Sodas Honey Co. Rare Harvest The The TrueTrue Honey Co. Rare Harvest Silver – Design Communication Silver – Design Communication Strangelove Lo-Cal Sodas Strangelove Lo-Cal Sodas Silver – Structural Packaging Silver – Structural Packaging Honey Co. Rare Harvest The The TrueTrue Honey Co. Rare Harvest Thanks to clients our clients partners Thanks to our and and partners a successful 2019. for afor successful 2019.
For the in packaging and and For best the best in packaging communication design, contact communication design, contact RyanRyan MarxMarx on 021 683 683 040 040 on 021 ryan@marxdesign.co.nz ryan@marxdesign.co.nz marxdesign.co.nz marxdesign.co.nz
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December/January 2020
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