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October 2019 • Vol. 12 No. 10
BuyNewZealandmade (see page 20)
CARAMILK AND THE COLOUR PURPLE ARE TRADE MARKS USED UNDER LICENCE
editorialcomment A DIGITAL SOLUTION TO WHAT’S FOR DINNER Could a digital platform be the answer for retailers looking to capitalise on the meal kit and subscription services? Sarah Mitchell US grocer Stop & Shop recently Editorial Director announced how it is helping its sarah@reviewmags.com customers answer the ‘what’s for dinner?’ problem. It teamed up with The Dinner Daily to offer customers personalised dinner menus to make meals easier for free during National Family Meals Month. But could a subscription service to this digital platform be a win-win for grocers? Access to the awardwinning meal planning service allowed customers to receive a customised weekly dinner menu based on their family’s GROCERY LIST food preferences and WEEK ONE what’s on promotion Monday at their local grocery store. Tuesday Customers also Wednesday received several tools to make planning Thursday family meals easier Friday including weekly meal plans sent Saturday directly to Sunday their inbox, meals based on
what's for dinner
what’s on sale each week, ability to customise food preferences, dietary needs and family size, a variety of menu options which included reduced carbs, gluten-free, dairy-free, nut-free, soy-free, egg-free and ‘stick to the basics’, as well as editable shopping lists so users can include all their weekly grocery needs. It really is an easy, time-saving solution, at no cost. Customers are able to also use grocery delivery or in-store pickup, with a one-click ordering system which can save hours each week. Retailers could implement similar systems that allowed customers to pay a subscription, or even offer it for free, for meal planning based on what is on promotion that week, with recipes and ingredients lists sent right to their inbox. An added bonus would be the oneclick to order, and deliver. The cherry on top? A customised plan based on the shoppers previous purchasing habits. Enjoy the issue.
ATTENTION GROCERY SUPPLIERS The Food and Grocery Council is an industry association for grocery suppliers providing members networking, events, industry information and strong advocacy. Contact us for information on the benefits of membership: katherine.rich@fgc.org.nz • Networking • Industry Updates • Conference and Events • Education and Training • Advocacy and Law Reform
food& grocery COUNCIL NEW ZEALAND
www.fgc.org.nz
diarynotes
November 10-12:
Gastronoma, Spain
November 12-14:
FHC China
November 21-23:
World Tea & Coffee Expo, Mumbai, India
November 27-29:
Japan's Food Export Fair
January 19-21, 2020: Winter Fancy Food Show, San Francisco, USA February 5-6:
The Source Trade Show, UK
February 15-19:
Gelatissimo, Stuttgart, Germany
March 29-31:
Parizza, France
April 15-17:
Anufood, Shenzhen, China
April 15-17:
SIAL Canada
departments
03 News 15 Checkout What's New 18 Store of the Month 22 Chilled Feature 26 Deli Feature
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SupermarketNews is published under license. Please direct all enquiries and correspondence to SupermarketNews. The opinions and material published in this edition of SupermarketNews are not necessarily those of the publishers unless specifically stated. All material in this publication is copyright and may only be reproduced with the consent of the publisher. Copyright 2019
CHAIRMAN PUBLISHER GENERAL MANAGER EDITORIAL DIRECTOR EDITOR EDITORIAL STAFF ADVERTISING SALES SENIOR DESIGNER GRAPHIC DESIGNER
ISSN No.
Peter Mitchell, peter@reviewmags.com Tania Walters, tania@reviewmags.com Kieran Mitchell, kieran@reviewmags.com Sarah Mitchell, sarah@reviewmags.com Caitlan Mitchell, caitlan@reviewmags.com Ed Scott, ed@reviewmags.com Felicity-Anne Flack, felicity@reviewmags.com Raymund Sarmiento, raymund@reviewmags.com Ciaran Carroll, kez@reviewmags.com
1173-3365
Suite 9, Level 3, 20 Augustus Tce, Parnell, Auckland. PO Box 37140 Parnell, Auckland Tel (09) 3040142 Fax (09) 3772794
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food& grocery COUNCIL NEW ZEALAND
The NEW ZEALAND BEVERAGE COUNCIL is an industry association whose members cover all aspects of the non-alcoholic beverage market both in New Zealand and the export markets. The Council members are spread throughout New Zealand and come together annually for an industry conference that covers industry issues and is addressed by international speakers. The organisation monitors product quality and sets standards for the industry and runs national competitions and awards.
THE NEW ZEALAND BEVERAGE COUNCIL (NZBC) P.O. Box 47, AUCKLAND 1140, New Zealand. Email: info@nzbc.nz Phone: +64 9 309 6100 DDI: +64 9 302 9932
news 50 YEARS PRESERVED Barker’s of Geraldine is the remarkable story of a pioneering New Zealand family, who turned a tiny corner of their farm into a cottage industry that grew like topsy to become a major food producer. Celebrating 50 years in business this year, Barker’s was founded by Anthony Barker and his wife Gillian in 1969. Together, from humble beginnings, they put people before profits and created a strong, viable, values-based company. The first product they launched under the Barker’s brand was their elderberry wine, which was a huge hit and from here they diversified into full-scale fruit wine production. Barker’s process a lot of New Zealand produce for NZ provenance label claims and export over 20% of their production, mostly to Australia. Barker’s are leaders in many grocery and foodservice categories and also supply processed fruit products in bulk to large Bakery and Dairy manufacturers. Their focus on innovation has yielded steady compounding growth averaging 11% per annum over the past 25 years. They employ over 220 staff, making them the largest employer in Geraldine and a significant employer in the South Canterbury region.
LOW SENSORY HOUR
Countdown stores across New Zealand will offer customers a low-sensory Quiet Hour every Wednesday from 2.30pm to 3.30pm. Countdown has been holding Quiet Hours in a small number of stores for the last year after one of its team with an autistic child suggested it would be a great idea. After testing how the concept would work for team and customers, Countdown is rolling Quiet Hours out nationally after incredibly positive feedback.
The Barker’s family credit much of their success to their business ethos of innovation, determination, risk-taking and investing in people. They credit the people of Geraldine and those around them, who shared their dream and helped to make it a reality. Today, this success is measured in the community spirit and culture that’s behind every Barker’s product, and in the strong brands they have built. Barker’s of Geraldine: 50 Years Preserved is Michael Barker’s proud tribute to his father Anthony and the story of a heartland New Zealand business, guided by its people, who share their memories in the book. Together, their story is one of entrepreneurial spirit, creativity, fun and dedication to community. “It is my hope that this will be a story that inspires others and resonates as a story of risk-taking and success, a uniquely Kiwi story that celebrates people first and foremost . . . For hundreds of people in Geraldine and further afield, it’s been our life’s work and we couldn’t be prouder,” said Michael Barker. n
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Our professional highly motivated sales demonstrators are trained to communicate your brands values direct to consumers. Our goal is to get your message to consumers and your product into consumers trolleys. We guarantee comprehensive reporting ,with photos and sales results for all table and mobile demonstrations.
Quiet Hour offers customers a time to shop in Countdown stores that is easy on the eyes and ears by reducing noise, lighting and other distractions in-store. Lighting throughout the store is reduced, in-store radio is turned off, checkout volumes are lowered, trolley collection and shelf-stocking is kept to a bare minimum, and there are no PA announcements except in emergencies. Kiri Hannifin, Countdown’s General Manager Corporate Affairs, Safety and Sustainability, said Countdown’s decision to roll out Quiet Hour nationwide felt right for its diverse customer base. “We want our supermarkets to be welcoming and inclusive for all New Zealanders and their families. We know grocery shopping can be an anxietyinducing experience for some customers and we wanted to help with that. By making a few small changes and creating a Quiet Hour, we hope we can make a big difference,” said Hannifin. n
BUSINESS OF THE YEAR New World Otaki took out the supreme award at this year’s Electra Business Excellence Awards for promoting and recognising business excellence in the Kapiti-Horowhenua region. New World Otaki won a sweep of awards on the night, including the “Give where you Live” Achievement Award, recognising committed and smart community support. They also bagged the Large Business Excellence Award and were finalists in the Health and Safety Achievement Award category. The judges said they were impressed by New World Otaki’s highly-focused management and leadership and attributed its business growth to a genuine understanding of their customers and a commitment by employees to finding innovative ways of meeting their needs. Steven Cole said that as operators and owners he and wife Janine are extremely proud of the wonderful team and the business that had been built. “Huge credit is owed to our dedicated staff who all exemplify our customer-focused culture every day,” said Cole.
New World Otaki won a sweep of awards on the night, including the “Give Where You Live” Achievement Award, recoginising committed and smart community support. They also bagged the Large Business Excellence Award and were finalists in the Health and Safety Achievement Award category. n
For a competitive cost effective quote please contact Alliance Marketing National Demonstrations and Merchandising Manager Liz Brash 021 726 860 or email demo@alliancemarketing.co.nz
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news DUNNHUMBY TO SUPPORT FSNI
FOOD ON THE GO
Service station Z is flipping the typical retail model on its head with the launch of its first in-store Habitual Fix to make finding fresh food easier for those on the go. The Kiwi energy company’s first Habitual Fix opened at Z Royal Oak service station in Auckland, offering a full menu of healthy, fresh food made in front of customers. Z’s general manager of retail, Andy Baird, said there’s a big gap in New Zealand for fresh, healthier food that is available quickly, especially outside main shopping areas and malls. “Fresh, healthy choices for people
who are in transit are still really hard to find in New Zealand. We want to start changing that by offering fresh food at our convenient locations,” said Baird. “Customers have been clear they want fresher and better food at service stations. We hunted for a way to provide it and it made sense to pair up with a proven New Zealand owned brand that offers fresh quality food.” Z will trial Habitual Fix at Royal Oak and, if it proves to be something customers want, the company will look to roll it out to other Z service stations. n
Made using traditional Korean and Asian recipes from OTTOGI Korea which is one of Korea’s no. 1 household food brands. Made locally in New Zealand. Our aim is to share Korean and Asian cuisine/marinades to nonasian customers so they are able to cook and authentic meal in the comfort of their own kitchen. For more information contact 09 267 7476 or email nzsales@ottogi.co.nz
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World-leading customer data science company dunnhumby announced the partnership with its first customer in the Australia and New Zealand region; Foodstuffs North Island. The 100 percent New Zealand-owned grocer will gain insights from dunnhumby’s data analytics and intelligence to take their customer retail experience to new levels. Foodstuffs North Island will also be one of the first retailers in the APAC region to utilise dunnhumby’s innovative pricing and promotional tools to help plan more effective strategies. This partnership represents an expansion into a new market for dunnhumby, following its launch into the ANZ region last year. dunnhumby’s new Auckland-based team comprises local and international talent. The Auckland and Sydney offices will be supported strongly by a large team of data scientists and solutions experts from its global headquarters in London and across APAC. Over the years New Zealand shoppers have grown used to buying products on promotion. This has driven industry
CAN MAKEOVER The iconic 12m-high can of Tatua’s famous Dairy Whip cream – which provides a must-stop photo opportunity for passers-by in the Waikato – has had a makeover. The can is actually a giant stainlesssteel silo and is a focal point for the
behaviour which focuses on product rather than making the best use of rich data to ensure customers’ real needs are addressed in store and online. “We’ve set out to put the customer at the centre of every decision we make in more than 400 stores and online in the North Island. There has been a seismic shift in the digital expectations of our New World, PAK’nSAVE and Four Square customers, whether shopping online or in-store. “dunnhumby has a unique capability in this space and we’re looking forward to working with them to make our data work harder regardless of the platform,” said Chris Quin, CEO Foodstuffs North Island. n
small Waikato settlement of Tatuanui, just outside of Morrinsville. It was first branded as a Dairy Whip can in 2013 and sits proudly outside the Tatua Co-operative Dairy Company’s factory gates. “It’s become quite iconic in the Waikato and it’s not far behind the L&P bottle in terms of visual recognition and interest. People stop and take photographs of it all the time,” said Susanne Rolfe, Tatua’s general manager of marketing and sales. But locals and tourists will now need to take an updated photograph as the can’s ‘look’ has been totally refreshed to reflect the new Dairy Whip design released to supermarket shelves last month. “It’s the same delicious product that everyone loves with a fresh new look.” said Susanne Rolfe. “Tatua Dairy Whip is a long-time Kiwi family favourite and with its new modern can design and delicious new imagery, it now looks even better on refrigerator shelves. It’s great to have the new-look cans on supermarket shelves and in food service outlets and the feedback so far has been terrific.” The new Dairy Whip designs are the final stage of a Tatua’s packaging refresh. Earlier this year Tatua launched a range of resealable pouches for its specialty creams including mascarpone, crème fraiche, sour cream and cooking cream. n
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techbytes ROBOT BARISTA
FOOD BRAND USES GOOGLE LENS Uncle Ben’s brand is partnering with Innit, a connected food platform, to launch a breakthrough AI-driven innovation that will forever change the way consumers engage with food. It is the first food brand to leverage Google Lens, Google’s visual search technology, to connect helpful digital information to physical products and unlock dinnertime solutions in-store and at home. With an increasingly complex landscape of dietary restrictions and
Briggo’s ‘Connected Coffee’ while ordering ahead via the mobile app or at multiple touchscreen kiosks inside the store. Customers can choose from coffees, cappuccinos, seasonal lattes, and several other gourmet hot and iced coffee and tea drinks. Using the precision and efficiency of Briggo’s robotic technology, drinks are crafted within minutes from Briggo and Allegro beans, fresh dairy, and gourmet syrups. “We are always looking to deliver fresh convenient experiences for our shoppers,” said Jessica JohnsonKeller, southwest regional vice president for Whole Foods Market. n
Briggo, creator of the world’s first gourmet, robotic barista, will open its first grocery store location in the US inside a Whole Foods Market. The company has officially joined the Friends of Whole Foods Market programme and will deliver shoppers an innovative, in-store coffee service which also includes Whole Foods Market artisan house brand, Allegro Coffee. Shoppers can experience
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consumer questions, and an ever-growing lack of time, grocery shopping has become daunting. The Uncle Ben’s Innit Google Lens experience is designed to help families cut through the clutter to provide recommendations, inspiration and information where and when they need it. The app lets users search
what they see, get stuff done faster, and interact the world around them in an entirely new way. n
BABY INFLUENCER Swedish supermarket chain Ica launched what may be the first virtual baby influencer in the market. The six-month-old artificial ‘baby’ was introduced in an effort to promote the company’s latest line of baby food and expand its offering by providing nutritional advice and expertise. Since its announcement, the virtual baby influencer has gained thousands of followers on Instagram. The platform is used to document
the virtual influencer’s everyday life and engage with its followers. The retailer is hopeful that the launch will effectively appeal to new parents. n
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internationalaisle EDIBLE BUG REVOLUTION
Supermarket trailblazers IGA have announced it will be the first chain of Aussie supermarkets to stock edible crickets. The addition of Grilo products to IGA shelves comes on the back of increasing demand from customers for more sustainable sources of protein. “We are passionate about bringing our customers new and exciting products that they wouldn’t usually be able to find,” said the HG Retail Group. For people looking to reduce their environmental impact while also meeting dietary needs, edible crickets offer the perfect substitute. “Grilo Protein is one of these such products and we are proud to support this innovative and local company which is committed to supplying healthy, sustainable and future conscious food that tastes great!” said Rob Outridge, IGA Owner, Maleny. n
RARE HONEY BLOSSOMS
Honey pots aren’t created equal and there is only one that can claim its spot as having the highest Unique Manuka Factor (UMF) ever tested. It is also the world’s most expensive honey with connoisseurs heading into luxury retailers such
as Selfridges and Harrods in London and buying up to ten of the 230g jars at a time to secure a supply. Each jar retails for £1,388 in the UK. This precious and highly collectible honey is the 2017 Rare Harvest made by The True Honey Co. This authentic New Zealand Manuka honey, harvested from a single highly secret block of Manuka trees has been independently certified at an unprecedented 1,700+MGO, 31_ UMF and is strictly limited to 1000, hand numbered, signed jars. Each jar is luxuriously topped with handturned NZ native timber lids, the wood is also incorporated into a bespoke, brass handled honey drizzler. Its white magnetically sealed outer box opens out into five segments, reflecting the petals of the Manuka blossom. n
NO PLASTIC FOR CANS Waitrose has announced that it will trial the removal of plastic in bulk canned products. If successful it looks to save 18 tonnes of plastic annually. The plastic wrap, which is used to hold multiple cans together, will be entirely removed from top-selling products. This includes private label baked beans, chopped tomatoes, plum tomatoes and sweetcorn. The trial is part of the company’s more extensive vision of sustainable packaging. “We are determined to make all our own-brand packaging widely-recyclable, reusable or home compostable,” said Waitrose. “We will have identified solutions for all our packaging by 2020 and meet our target by 2023.” n
Join IRI at 2019’s State of the Industry focusing on the changes and trends driving the FMCG industry today and the near future.
Join IRI at the 2019 State of the Industry Presented by Vicky Herring, Head of Solutions, Innovation and Retail, IRI NZ
Learn from market leading experts about the areas of opportunity for brands and retailers to grow in 2020 and beyond. Hear from: • Nick Tuffley, Chief Economist, ASB Bank What the changing economic landscape means for FMCG businesses. • Paul Hinds, Managing Director, Asia Pacific IRI What we can learn from the UK FMCG marketplace. • Alistair Leathwood, CCO, Asia Pacific IRI The dynamics shaping Australian retail.
Wednesday, 13th November 2019 Vodafone Events Centre, Auckland 770 Great South Rd, Wiri, Manukau 2104 Registrations Open Now www.iriworldwide.com/en-NZ/News/Events
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SUNFLOWER LANYARDS
HIGH SUGAR ADS BANNED
Marks and Spencer has become the first UK retailer to introduce sunflower lanyards into all of its UK stores, alongside giving 80,000 colleagues clear information on what the lanyards mean and how to serve customers who wear them. The introduction of the sunflower lanyards is part of M&S’s ambition to be the most accessible retailer, both in-store and online. The sunflower lanyard scheme helps people with hidden disabilities which aren’t always obvious – such as autism, dementia and visual or hearing impairments. When a customer optionally wears a lanyard it’s a discreet signal to store colleagues that they may need a little extra support when shopping. n
In a bid to reduce diabetes, Singapore’s Ministry of Health has implemented a ban on adverts for high-sugar drinks. The ban will extend across all traditional and new media platforms like TV, internet, newspaper, radio and outdoor ads. If accomplished, it will make Singapore the first country in the world to do so. It also looks to implement a mandatory front-of-pack nutritional label that will be colour-coded to indicate whether the drink is healthy, unhealthy or neutral. Recent studies have shown that colour-coded labelling has the potential to cause an increase of 18 percent in the number of consumers choosing a healthier option. n
A SUPERMARKET RESTAURANT Coles has opened its first-ever food hall in Melbourne, Australia. It features one of Melbourne’s favourite cafes and Australia’s leading sushi retailer as part of an ongoing transformation to make Coles a destination for convenience and health-focused shopping. The refurbished supermarket provides a convenient destination for premium quality and fresh meal solutions to inspire customers and help them to live healthier, happier lives. In line with Coles’ strategy to innovate through partnerships, Coles has teamed up with Melbourne husband and wife due Simon O’Regan and Jackie Middleton to bring the popular CBD-based café EARL Canteen to the store, to cater to increasing consumer demand for healthier meal solutions. Coles’
strategic investment in tailoring supermarkets to local communities will see more than 100 existing Coles stores converted to the new Fresh Convenience format before Christmas. n
The Real Deal
To order or for more information contact your local Talley's representative. www.talleys.co.nz
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