SupermarketNews // June 2015

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June 2015 • Vol. 8 No. 6

Andrew Smith: “I wanted to work in marketing, but I also wanted to start from the bottom, learn and work my way up.”(see page 6)

RICH CONFLICT OF INTEREST CLEARED FGC Chief Katherine Rich has been cleared of any possible conflicts of interest, which had been raised by members of the public, due to her dual roles on the board of the Health Promotion Agency (HPA) as well as the FGC. Complaints arose when some questioned whether these two roles conflicted one another as the HPA is a Crown entity and the FGC is a private sector organisation, these complaints also referred to allegations mentioned in Nicky Hager’s 2014 book ‘Dirty Politics’, relating to things Rich is said to have done in her private capacity.

A letter sent to Rich from the Office of the Auditor General, states “We have not identified problems with the management conflicts of interests by the HPA. We have also looked at the

CD MOSGIEL HEARING STARTS THE fate of a $15 million Countdown supermarket proposed for Mosgiel is set to be decided at a hearing, which began June 4. The proposal for a new Countdown in Gordon Road, predicted to create 48 jobs, caused concern among Mosgiel residents.

Progressive had made changes to its plan in an attempt to address these concerns.

Despite those changes, council planner Amy Young is still recommending resource consent be declined, saying in a report the application lacked sufficient detail.

Countdown had offered to reduce the proposed hours of operation from between 7am and 10pm daily to between 8am and 9pm, but Ms Young did not believe the offer went far enough. Complaints centred on lights in the car park and extra traffic and noise that would have an impact in the residential area. n

process of Mrs Rich’s appointment to the board. We have not identified any issues there that require comment of further investigation.”

Rich says that she is pleased with Katherine Rich the result, which vindicated her position, saying the accusations were disappointing, wrong and defamatory, “It’s a privilege to be involved with the very hardworking and committed team at the Health Promotion Agency, and I look forward to continuing to work on solutions that encourage New Zealanders to lead healthier lives.” n

HEINZ RESEACH PROJECT

HEINZ Wattie’s Ltd is embarking on a $480,000, two-year research project with Plant & Food Research, involving beetroot crops grown for processing in Hawke’s Bay, with benefits for local growers, the company, the environment and the country.

The project is the second phase of the company’s earlier initiatives to both invest in a state of the art processing line in Hastings and new research to ensure the supply chain feeding it is optimised.

This new project aims to develop crop scheduling tools and crop management guidelines that will improve the ability of local growers and Heinz Wattie’s to produce beetroot to specification regardless of the challenges growing conditions and the weather create. n

AUCKLAND REGION LIQUOR SALE HOURS CHANGED THE absolute nonsense of a change in liquor sale hours in the greater Auckland region could well be a disease that spreads through the country and causes unacceptable harm to New Zealand’s most responsible liquor retailers – supermarkets.

Auckland’s Regional Strategy and Policy committee has voted in favour of a new Local Alcohol Policy (LAP) that reduces the hours to between 9am and 9pm – certainly hours that don’t match the trading patterns of most supermarkets and a reduction of four hours a day over existing conditions.

Certainly the supermarket industry in Auckland is united in its opposition that would require liquor sections to be roped off during some of the trading hours and appeals have already been lodged with the Alcohol Regulatory and Licensing Authority.

It needs to be recognized that the two major supermarket groups in this country have proved themselves

reasonable and reliable suppliers of alcohol over many years and are in a different category to some of the bottle stores that are often in the firing line for breaches of their license.

Already the industry has had to deal with the ludicrous position of having to hide cigarette products and clearly liquor, as forecast by many, is next on the agenda. Heaven help us when the agitators take umbrage at the industry selling anything less than “healthy” – we could have blankets over shelves all around the store.

If this move in the Auckland region succeeds – and we await the outcome of many appeals currently being heard – the dangers of such moves spreading to other regions is great.

The harm that could be done to responsible outlets where pricing has been substantially reduced, where the wine industry has been better represented, and where age and trading security has been paramount, would be irreparable. n PETER MITCHELL

PETER TALLEY TO BE KNIGHTED PETER Talley is being appointed a Knight of The New Zealand Order of Merit for his services to business and philanthropy. Talley, a joint managing director of Talleys Group Limited, has spent his lifetime promoting the employment of New Zealanders in the fishing industry, including attempts to place Foreign Charter Vessels under the control of New Zealand labour laws.

In a statement, Talley says he felt

lucky and grateful to become a recipient of the knighthood in the Queen’s Birthday Honours but said it was more about recognising what a family business had been able to achieve. n

contents 04 Coats Design Outward Bound 10 SIAL Canada 16 StoreCheck 18 Health & Free From 29 New Products

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editorialcomment Those Countdown Changes THERE’S growing frustration amongst suppliers at the apparent changes in the way the Countdown team is doing business both at head office and at store level. While the few big companies can fight their own battle, it seems a shame that the more vulnerable suppliers are facing difficulties. The changes in the past few months are not major in any sense, but they are mounting. From the slowing purchase responses with stock held over-long in supplier warehouses, it would seem that a policy of stock reduction is being followed – not an unreal situation in tight trading but certain to have a deleterious effect on suppliers also trying to balance the books.

There’s little doubt that everyone, including Countdown, is making an effort to bring staff levels down but at store level this has brought a real issue of stock levels through new in-store processes. A widespread complaint doing the rounds is that there’s a problem involving scanning of stock withdrawals from the backroom where neither the merchandisers nor the staff seem inclined to handle the new system and out of stocks are resulting. Perhaps head office could talk to a few suppliers and ensure the programme, as desirable as it might be, works to everyone’s satisfaction. Apparently it’s a particular problem where a promo involves multi-products. The market is quite tight out there right now, despite the opportunities of a change of season, and anything that can be done to clear a path to profit should be on the agenda. So it’s time to rattle a few cages and see if better or more open processes are on the horizon.

PETER MITCHELL, Publisher

FRUCOR BEST NEW CRITERA EMPLOYER OPENS UP

WINE AWARDS ENTRIES for the New World Wine Awards 2015 are now open. This year there is a change to entry requirements allowing smaller wineries and more limited releases the opportunity to participate. Jim Harré, Chair of the independent judging panel, says reducing the number of bottles needed for sale in order to be eligible for entry should enable smaller, boutique wineries to take part in this competition, while still ensuring consumers have access to sufficient quantities of medal-winning wines.

The minimum number of bottles required has reduced from 6,000 to 5,000 bottles, with further reductions to the minimum stockholding for lesser-known varietals such as some aromatics and dessert wines. n

A WINNING culture and having the majority of staff aligned with company values has seen Frucor Beverages New Zealand recognised as an Aon Hewitt Best Employer.

The annual awards acknowledge a company’s commitment to their employees by measuring workplace culture and practices. This is the fourth time Frucor New Zealand has achieved this award since 2011.

The accreditation process involving three stages – an employee engagement survey, a people practices inventory and an organisational audit. Frucor New Zealand CEO Mark Callaghan says fostering an engaged workplace culture has consistently been a focus for the Frucor leadership team. n

A HOT topic that has sparked my interest this month is the new French legislation aimed at tackling the epidemic of waste alongside food poverty. The new law has barred supermarkets from throwing away or destroying unsold food and must instead donate it to charities or for animal feed. The French national assembly voted unanimously to pass the legislation as the divide between giant food firms and people who are struggling to eat widens. The new legislation follows a measure in February to remove the best-before dates on fresh foods - the measures are part of wider drive to halve the amount of food waste in France by 2025.

Food waste is a tremendous global problem and it’s great to see a country taking the lead, trying to find a solution.

Wasting food absolutely needs to become a socially abhorrent thing to do. If legislation is what’s needed to get people thinking and talking about it, then it’s not a bad thing. The big question is – who will be the next to follow? NZ? KRYSTAL SPICER, Editor

NZ ICE CREAM RECALLED FROM HONG KONG HONG Kong food safety regulators have found a sample of New Zealand Natural ice cream, imported from NZ, containing a coliform count exceeding the legal limit.

The Centre for Food Safety (CFS) of the Food and Environmental Hygience Department tested samples collected of NZ Natural brand’s Chocolate Ecstasy Ice Cream from an importer for testing under its regular Food Surveillance Programme.

Test results showed that a sample contained a coliform count of 360 per gram, exceeding the legal limit.

The affected batch of product carried the best before date of March 11, 2018 with a weight of 125ml per piece. n

NEW WRAP ROSES

MONDELEZ in the UK is ditching the twist-wrap packaging on its Roses chocolates in favour of flowwrap, to avoid them becoming unwrapped in the box, which Mondelez states is the company’s number one consumer complaint and the new wrapping is going to keep the chocolates fresher for longer. The company let their customers know on social media, tweeting “Our old style of wrappers were driving some of our customers round the twist, so we needed to make some improvements!” There will be no changes to the product in New Zealand. n

JENKINS PRIDE THE 2015 Annual Pride in Print Awards Ceremony saw Jenkins Labels awarded two Gold and three Highly Commended in the label categories. One of the two Gold Awards, acknowledged the achievement of Jenkins work with Wild Side Cider labelling. This is a great achievement and one that the team at Jenkins Labels say are hugely proud of.

SupermarketNews is published under license. Please direct all enquiries and correspondences to SupermarketNews. The opinions and material published in this edition of SupermarketNews are not necessarily those of the publishers unless specifically stated. All material in this publication is copyright and may only be reproduced with the consent of the publisher. Copyright 2015 ISSN NO. 1173-3365

PUBLISHER Peter Mitchell, peter@reviewmags.com

SENIOR DESIGNER Raymund Sarmiento, raymund@reviewmags.com

MANAGING DIRECTOR Tania Walters, tania@reviewmags.com

CIRCULATION & DISTRIBUTION Kieran Mitchell, kieran@reviewmags.com

EDITOR Krystal Spicer, krystal@reviewmags.com ADVERTISING SALES Felicity-Anne Flack, felicity@reviewmags.com

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COATS DESIGN POINTS OUTWARD BOUND IN A NEW DIRECTION SINCE 2012, Coats Design has worked closely with Hubbard Foods on their master plan to revive the Hubbards brand and range of products. After launching with the Amazing Muesli range, Coats has worked to bring the range of cereals into the family fold, instilling them with the new branding and tone of voice, each mindfully designed to address the different consumer needs and wants within each of the cereal segments.

With growing consumer demand for protein enriched cereals, Hubbards felt the time was right to re-energise and build on their Outward Bound range.

Hubbards has been a long time supporter of the Outward Bound Trust, with the packs acting as billboards to communicate what the Trust stands for.

Over years of packaging evolution, this had become less evident and the company needed to bring it all into the Hubbards fold, restore the Outward Bound connection and add back that sense of Kiwi outdoor adventure and energy.

A bold logo lock up , based on an embroidered Scouting badge, splashed with a palette of natural,

vibrant earthy colours and the Outward Bound logo restored to FOP underpinned the theme of adventure and the great New Zealand outdoors.

“All the product and ingredient imagery bursting from the bowl helps to add even more vitality and taste appeal. Other key creative considerations were a consistent architecture to provide strong brand blocking and shelf navigation, plus a flexibility to allow future range and category expansion,” says Matt Grantham, Coats Creative Director.

With over 25 years’ experience, Coats Design has established a reputation for delivering clear, memorable and robust design solutions for brands, packaging and retail experiences.

This breadth of experience gives the company invaluable insights which contribute at every level of a project to help clients – both small, large, established or start-up Within the rapidly changing and increasingly complex world of FMCG, it’s critical that the branding and packaging created for clients continues to have staying power and relevance, with the ability to evolve yet remain recognisable.

“With intelligent design thinking we approach projects, identify and explore opportunities, leading to a layered solution that looks deceptively simple but meets these essential criteria,” says Grantham. n

NEW $3M FACTORY FOR PITANGO Kiwi fresh chilled food producer Pitango, has relocated to its new $3 million factory in Wiri, a move which will create up to 20 new jobs in South Auckland during peak season.

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The official opening of the factory was held on the 26th May and MP for Manurewa, Louisa Wall cut the ribbon, officially opening the factory. n

THE LUCKY TACO

COUNTDOWN RAISES $360K FOR SPCA COUNTDOWN’S Super Animals Sound Card Collectibles

THE Lucky Taco’s Sarah and Otis Frizzell’s passion is Mexican food, created with real Mexican flavours.

This passion was ignited by the vibrant Mexican fare and food trucks of LA in 2011, which inspired the couple to embark on a food odyssey to Mexico.

Learning from culinary masters in Mexico City, the husband and wife team ate their way across 3000km of the continent, getting a deep understanding of what makes great Mexican food. Once back on NZ soil, they transformed a 1991 Leyland DAF into a beautiful, shiny, fully functioning kitchen & named him ‘Lucky’.

Within just 6 months, The Lucky Taco had served over 25,000 tasty tacos and had gone through hundreds of litres of hot sauce. It was at this point, the couple saw the potential of Lucky Taco’s hot sauce and Sarah set to work in The Lucky Taco Kitchen concocting batches of it.

After a couple of attempts and advice from Al Brown and Peter Gordon, she’d nailed it.

Starting with the hottest (Habanero) as the benchmark, Jalapeño & Chipotle quickly followed suit to complete the spicy trio.

The ‘Lucky’ fleet of heat isn’t designed to suffocate food, instead it enhances it. These 3 products are the first in line of many for The Lucky Taco. n

campaign has successfully raised just over $360,000 for the SPCA’s new animal welfare management system, Shelter Buddy. The second round, which ended on Sunday, May 17, raised just over $140,000.

This, in addition to the $218,000 raised in the first round, has ensured the SPCA’s Shelter Buddy system will be almost completely paid for. Shelter Buddy is starting to be rolled out now across the nationwide network of SPCA centres. n

HEILALA CELEBRATES 10 YEARS NEW Zealand’s only pure vanilla business celebrates 10 years this month. Since arriving on supermarket shelves, Heilala Vanilla has grown into a world-class food business, winning customers with its range of organically grown, bourbon variety pure vanilla products. The company has also won praise from the food industry and chefs alike, and now exports to more than seven countries. n

KETTEL KORN POP-UP

THE Kettle Korn team took their pop-up store around the country this month, promoting the launch of Sea Salt Kettle Korn. Sea Salt Kettle Korn is all natural and has no added sugar. The product is also gluten, soy, dairy and nut and GMO free and contains only 40 calories per cup.

Company Director Mike Howe says, “Many of our customers have asked for a savoury product that was a healthier snacking choice and this is one of two slated for release this year.”

Customers’ visiting the pop-up store paid for their free 150gram bag of product with social media currency – by promoting the product through tweeting, posting to facebook or Instagram.

Kettle Korn have signed a 2 year agreement to be an official licensee of the All Blacks and will be releasing All Black inspired products in August, just in time for the rugby world cup. n

NZ ORGANIC DAIRY HUB CO-OP LAUNCHES LEWIS Road Creamery is supporting a new initiative to grow the organic dairy sector in New Zealand while fuelling its own organic milk supply for its growing customer base.

The dairy brand is a founding customer of the newly launched Organic Dairy Hub Co-operative of New Zealand. The Hub links organic dairy farms with dairy producers providing certainty of sale for farmers and certainty of supply for purchasers like Lewis Road Creamery.

Peter Cullinane, Lewis Road Creamery founder and one of two independent directors of the Organic Dairy Hub welcomes the initiative. “Since we launched our milks in 2013 we have grown the organic milk category in both volume and value.

We love organic farming and our goal is to make as much of our range as possible organic. However due to inconsistency of supply this has been a challenge for us and has meant our organic milk

FINEST FOODS ACQUIRE KAPITI KITCHEN AS of May 1, Finest Food Products acquired Kapiti Kitchen. “We’re proud to have this high quality real fruit syrup brand in our stable” says Andrew Brodie, Managing Director. Andrew previously owned Roasted Addiqtion coffee, a brand he purchased at age 23 and then grew (along with Evolution Roasters) to be one of the highest volume coffee roasters in NZ. In 2012, Andrew sold Roasted Addiqtion to RFG (Retail Food Group) an ASX Listed food and beverage giant.

Finest Foods is the brand owner of Supreme Milkshake Syrups (No.1 Retail Milkshake Brand), The Goodness café and bar syrups (sold through hospitality channels) and now the Kapiti Kitchen premium cordial range. n

POWERADE PATH TO PURCHASE

range isn’t always available.”

Lewis Road Creamery’s organic milk range has just returned to supermarket shelves following a two month absence due to seasonal supply issues.

However the partnership with the Organic Milk Hub means its organic milks will now be available permanently and it can look to extend its distribution footprint and organic product line-up. n

POWERADE has launched a fresh new-look point of sale design for its stockists, with the Super 15 rugby teams it sponsors as the focus. The path-to-purchase imagery has been tailored to each of the teams supported throughout the tournament, with bespoke creative corresponding with the teams supported in each region.

The new approach targets consumers while they are within proximity to the store, while they are transitioning through the aisles, at the most impulsive point of the shopper journey, and at the moment of purchase. n June 2015

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20 MINTUES WITH . . .

Prolife CEO, Andrew Smith ANDREW Smith had rather large boots to fill when he took on the role of Prolife CEO six years ago, after original owner and founder Bernie Crosby stepped down.

Head hunted for the position while he was in his ninth year working at Fonterra, Andrew says he not only took on the position of CEO, he also took on a legacy. Smith isn’t your typical CEO type, born in Southampton, England, he moved with his parents to Hamilton while he was still a young boy in primary school. “We travelled on the Northern Star, the passage took seven weeks, it was one of the last passages that travelled to New Zealand,” he says.

Andrew grew up in an academic household, both his parents were teachers, his mother taught French and his father, chemistry and philosophy.

So it came as no surprise that Andrew himself has a Doctorate in Theoretical Physics.

Smith received a Rhodes scholarship to Oxford University where he completed his thesis in Theoretical Quantum Physics, however, after nine years of studying science, Smith says he realised he had a knack for networking and decided to change direction with a role in marketing. “I was hired straight out of Oxford, in fact, I was recruited by a guy who majored in History,” says Andrew. “I realised I was good

at networking and communicating, finishing my thesis in record time after I realised it was best to work alongside my professors. I wanted to work in marketing, but I also wanted to start from the bottom, learn and work my way up.” This is exactly what Smith did, his first role was working for Procter and Gamble in England. Smith had met his soon to be Kiwi wife before leaving NZ, and the pair welcomed their eldest daughter Lucy while living in England. The next move was to Sydney working for Unilever, where his son Alex was born. He then spent 9 years in global and NZ roles for the Dairy Board / Fonterra.

Now based in Auckland, Andrew travels to Prolife in Hamilton at least three times a week, often staying with his parents. “I have a date night with mum and dad at least once a week,” he says. “It’s a great excuse to catch up and break up the drives back to Auckland.”

During his time at Prolife, Andrew has successfully overseen the purchase of five companies, including Mother Earth and Donovans chocolates.

“The company is constrained only by what we think we can’t do,” he says.

Smith says he has always been able to see the big picture and Prolife’s path, although he admits it did take 6-12 months for him to learn his way around a smaller privately owned company and

Bell Tea and Coffee believe New Zealand now has an opportunity to support a competitor into the pallet rental market. Loscam have the product and systems to do this.

Tulagi Misikini, Distribution Manager

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(L-R) Andrew with Bernie Crosby the founder of Prolife Foods and Andrew’s wife Ali Smith.

organise the blue print. Part of this plan was the creation of an Australian extension for the business, which the company has completed from scratch and Prolife has predicted that this will become a $100m business by the end of the year.

Although his work schedule can become rather demanding, Andrew says he makes the time to travel with his family every year; his latest trip was to Vietnam and Cambodia. “I’m more of an adventurer when it comes to travel; I much prefer it to relaxing on a beach.”

Being the extrovert of the family, Smith says he is usually the family member most in need of quality family time, “my wife and kids are introverts and quite happy to get on with their days without me, I’m usually the one

that comes back from being away needing their full attention.”

Smith is a hands-on CEO, regularly visiting stores throughout the country, he regards these lengthy drives as his quiet time, enabling him to re-focus and brainstorm new ideas for the company. When it isn’t all work, Andrew loves football, music and walking, he also completes a Sudoku daily, “it keeps my brain functioning,” he laughs.

Andrew has big plans for Prolife over the next five years, including greater expansion into the Asian market. The company now has over 1000 employees and Smith says this is likely to continue growing as Prolife increasingly becomes an international company. n

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UNREALISTIC EXPECTATIONS

THE recent call by health authorities in Auckland for laws to stop new dairies from popping up in neighourhoods and also limiting what they sell to children as a way of fighting obesity seemed to me to be yet another set of well-meaning but totally impractical policy ideas dreamt up by people who know little about the grocery sector. And the public agreed.

Expecting dairy owners to become the food police was seen by many people as a step too far.

The policy has some fatal flaws.

Neighbourhoods, of course, rely on such stores for necessities they need at short notice, so the idea that a dairy should not be anywhere near schools, for example, would leave many communities without access to such goods. My local Four Square, in Kelburn, is a good example. It’s in the heart of our village, but five minutes from the primary school. It would be a huge loss to the community, including many elderly, if it was closed. That’s the whole idea of Four Square, surely.

A convenience store which is not convenient defeats the purpose of such outlets.

The news reports of the health authorities’ calls were so out of the blue that I thought there must be more to it. A quick Google search found the

actual policy paper recently presented by a relatively new group called the Auckland Regional Public Health Service. It was an eye-opener because it contains lots of policy ideas, not just for dairies but also for supermarkets.

It is a “strategy for engagement” in Auckland, so to all those operating supermarkets in the region – if you haven’t had a knock on your door you might get one sometime soon.

The report, published in February, aimed to review “current evidence to identify possible interventions in the food environment to improve nutrition and halve or reverse the rising rate of obesity in Auckland”. After discussing the concerning rise in obesity in this country – something we are all agreed on – it discusses ways of “changing the food environment” to achieve change.

To be fair, it makes some good points, but then undoes that by making claims which don’t make a lot of sense.

For example, it says there are greater sales of “more healthful” foods when they are in more prominent places, such as at eye level and at the end of aisles.

It claims sales promotions favour less healthy foods and drinks. It would be interesting to test this hypothesis because I don’t think it’s correct. Take New World advertisements as an example: almost without exception, it’s

the fresh produce at the top of most print ads. Ditto Countdown: ads I watch on TV equally promote fresh fruit and vegetables regularly, so the idea that it’s all high-calorie food that gets the profile and nothing else is a myth.

Among the recommendations the paper makes is for supermarkets to create at least one checkout aisle free of energy-dense food. Once again this isn’t new, already being in place in some supermarkets. Another suggestion is that supermarkets implement “behaviour change prompts” and investigate new ways of developing more of them. Who knows what this means? The mind boggles. Is it an alarm that goes off when a customer reaches for a pack of chocolate biscuits?

I’m sure supermarkets have an open mind regarding positive ideas, but the reality is that most families do their weekly shop to buy necessities.

They don’t want to feel lectured or manipulated while they push their trolley around. A mother who buys a sugar-filled pavlova does so because she probably wants to offer a special dessert to her family. It’s not a cry for help.

But it’s when the authors call for changes that would mean changing planograms, aisle promotions, and re-organising entire businesses that I think their suggestions are far too interventionist and unnecessary.

Think about it. All fresh fruit and vegetables are already at waist height and easy to select. Likewise, placing all lollies on the bottom shelf is not going to stop people eating too many when

they get home. I can only put these ideas down to the authors simply not understanding the complexity of the supermarket business or the realities of human behaviour.

The paper also gives the impression there is little healthy food in supermarkets, when this is patently not true. Supermarkets are full of healthy food. The first things shoppers come across are displays bursting with all manner of fresh fruit and veg – a greater selection these days than there has ever been, certainly in my lifetime, with imports supplementing locally grown to ensure an almost endless season for most produce. What’s more, it’s all within easy reach, inviting you to pick and choose conveniently. The idea that changing position and height on a shelf will make any difference to the volume consumed at home is naïve.

Everyone in the food sector has a part to play in helping to reduce obesity, but making statements that don’t stack up helps no one. People expect to find a wonderful array of product choices in supermarkets – that’s the whole point of them.

Ultimately, it’s up to shoppers to decide what goes into their trolley, and hopefully they choose well. n

Katherine Rich CEO, New Zealand Food & Grocery Council

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CULLEY’S WIN IN NEW YORK

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TEAM Culley’s took New York by storm, picking up two Screaming Mimi awards at the New York Hot Sauce Expo.

The Screamin’ Mimi Awards are one of the world’s most competitive hot sauce competitions and it is the company’s second year attending. Highly regarded and respected across the global hot sauce industry, the Screamin’ Mimi Awards are second to none, having the potential to catapult any brand to the next level.

“We have been blown away by the attention we received, not only by the hundreds of Chili fanatics that attend, but also the other exhibitors. We were stoked to take second place with Culley’s Applewood Hot Sauce in the Spicy BBQ Sauce category and Third place for Best Label with Culley’s Firewater,” says Chris Cullen, Culley’s owner. n

SPOS Group is a leading provider of marketing and retail solutions that enhance the overall appearance of your products in-store and stimulate shoppers at the point of purchase. The company have been providing retailers and brands with core display products and in-store merchandising innovations for over 30 years.

SPOS live and breathe retail, the company develops and supplies a large range of ‘out of the box’ retail point of sale accessories, shelving solutions, ticketing and display solutions designed to enhance the overall appearance and image of products displayed in-store and stimulate sales. The knowledgeable team are passionate about bringing retail to life through intelligent design,

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PIE PROFIT WHO Ate All The Pies? The Dunedin based pie maker started by Steve Turner four years ago has reported 250% sales growth in the last two years in the premium, large family pie category.

Steve reports over the last two months sales are up 18 – 20% week on week through specialty food stores and around twelve current Foodstuffs stockists.

Foodstuffs North Island has just ranged Who Ate All The Pies?, and the target for new accounts over the 2015 – 2016 year is sixty across New World & Pak N Save Stores.

Turner says the secret to the success is the use of traditional pie making methods as well as not being restricted by the industry methods of add water, mix and bake. “We are the ‘Pie Experts’ It’s all we do”, he says. n

CLEANSING WATER SELL OUT

Selling out in supermarket grocery aisles within a month of its launch, Garnier Micellar Cleansing Water is a sought after commodity. Fortunately the nation’s Micellar Mania void can now be filled, with Garnier Micellar Cleansing Water being back on shelf in limited quantities, following a mid-month arrival in New Zealand of an urgent shipment. n

enquiries@itslonline.com

June 2015

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SIALChina THE SIAL Innovation competition, showcasing the latest food and beverage exhibited in SIAL CHINA last month was a great success: 94 selected innovative products from 56 companies from 22 countries and regions. From the eleven finalists three award winners were chosen by the jury.

GOLD AWARD: Parfum Culinaire de Lise Baccara

SPECIALITY TEA BREWERS CUP

The SIAL Innovation Finalists and the SIAL Innovation Gold/Silver/ Bronze Awards were given by the jury to highlight the best innovative products exhibited at the show. This year the Gold Award was won by Lise Baccara from France for its Parfum Culinaire de Lise Baccara; the Silver Award was won by Brooklyn Brew Shop from USA for its Beer Making Kit and the Bronze went to TPT International Group (China) Co, Ltd, China for its range of 3+3 Fruit Honey.

The awards were presented by Xavier Terlet, Director XTC World Innovation/ President of the Jury, Cecile Chen, Marketing, Ooh La La France Co. Ltd & Oh Marco Wine Cellar, Valerie Lobry, Managing Director AFCO division of Comexposium, Nicolas Trentesaux, SIAL Group Director of Comexposium, Jim Liu, Managing director of Comexposium – SIAL Exhibition Co. Ltd.

Tea professionals were invited to share different professional specialty tea brewing methods, tea equipment and share their vast tea knowledge at the World Tea Championship at SIAL China. With a demonstration area for many types of specialty teas from different regions, it was the perfect opportunity to taste perfectly brewed teas of the world. The event provided the opportunity to identify leaders in the speciality tea community, advance industry understanding of tea and create a stronger international tea community.

Oil Uptake in Asian Markets

Oil Seed Extractions Ltd sales and marketing manager, Nigel Hosking attended Sial China and says he couldn’t have asked for a better expo to display at. “Sial China is the largest and longest running trade expo in Asia and we were blown away by the number of high quality buyers and enquiries we received.”

Oil Seed Extractions has an extensive range of oils for health and for cooking. Hosking says he has noticed an uptake of oils in the Chinese and Asian markets, due to health conscious consumers who are now more aware of what they are ingesting. Hosking says that when you couple this trend with the clean and green New Zealand image as well as traceability, Asian buyers become very interested. “To put it into perspective, the first and the last person we spoke to at the Expo were key buyers, so we will definitely be back next year,” he said.

INDONESIA STRONG AT SIAL CHINA

With a good range of product Indonesia showed a strong presence at SIAL China which saw some excellent results for exhibitors.

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Visit www.supermarketnews.co.nz for more

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NZ BRANDS POPULAR Surprisingly, New Zealand did not have a big presence at SIAL China, however those that did exhibit reported strong buyer interest. The combination of our reputation for quality and the growing demand by the middle classes in China for a wide range of our products translates into sales for those with the marketing savvy to get their brand in front of a very eager targeted trade audience.

OUR PICKS FROM SIAL CHINA

Pussy Natural Energy Drink, with 100% natural ingredients this energy drink was a hit at SIAL China.

It’s stylish, irreverent and offers consumers a great tasting natural energy boost. Unlike the majority of aggressive male-dominated energy drink brands, 50% of Pussy’s customers are female. For over a decade energy drinks has been one of the fastest growing categories within the soft drinks market, with the total global energy drinks market valued at $39b. Recent moves to satisfy changing consumer preferences for lower calorie, lower sugar and natural alternative ingredients is helping extend the growth cycle and Asia represents a growing segment. Pussy Drinks is a British company launched in 2007, a team of 12 run the UK business and strikes exclusive distribution deals in many global markets. The company has attracted investment from high profile individuals including the Branson’s and Trevor Beattie.

YOU.C1000, a health beverage packed with 1000g of Vitamin C from House Wellness Foods, one of the largest food companies in Japan was another popular product at the expo. Also available as a three pack these are an alternative to chewable tablets and are currently distributed throughout Indonesia, Singapore, Hong Kong, and Macau.

Great coffee from The Coffee Library sampled at SIAL China.

From Indonesia’s plantation to your cup, this brew was a star at the show. www.thecoffeelibrary.co.id

Introducing

WORLD TOUR by SIAL

The World Tour by SIAL roadshow – popular at the major Paris show last year - continued at SIAL China. It is a global snapshot by geographical area, helping manufacturers and distributors to understand the specific characteristics of the food market in each region/country along with the opportunity to discover the best selling products and obtain all the information required to define export strategies.

SupermarketNews magazine is one of the 28 international contributors.

SIAL China Breaks Record With over 115,000sqm of exhibition space, 2734 exhibitors from 82 countries/regions last month’s SIAL China consolidated its position as the largest Asian food and beverage exhibition. The co-location of SIAL Wine World provided a professional wine trading platform and interest was high from visitors with excellent sales levels being recorded. SIAL China once again broke the record in terms of meat products with exhibitors filling two dedicated halls (25,000sqm) with exhibitors from USA, Australia, Argentina, Uruguay, Brazil, India, France, Belgium, Netherlands, Ireland and Denmark. Along with the dairy products zone which reflected China’s growing demand for dairy (imports up 50.7% in 2014) there was also a emphasis on seafood. New Zealand’s presence was not highly visible, which was a blinding fail by NZTE in offering support to NZ companies but those that did exhibit reported good results. With the free trade agreement imports from New Zealand are showing a year on year increase of 42% mainly in dairy and meat. Chilled product is seen as the next potential growth surge for trade in China, where the evolution of the middle class means that sophisticated and seasoned shoppers will soon emerge as the dominant force.

A point of difference in today’s busy FMCG market.

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After a successful application process, producers can place the inSight™ logo and a QR code on their product packaging.

When shoppers scan the QR code at the point of sale they can access information about the product, including: • • • • •

Environmental sustainability Social and ethical concerns Nutritional information Safety and quality Origin

Call us now on 0508 00 11 22 to find out how inSight™ can add value to your business. www.aqinsight.com

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UNCOMPROMISING ENERGY New Zealand Agent: House of Fine Foods Ltd, Auckland Email: wayne@houseff.co.nz June 2015

I 11

TRADE TALKS Q&A with Tony Rider, Owner-operator, PAK’nSAVE Clarence Street, Hamilton.

DOES the Hamilton consumer/market differ from the rest of NZ and how?

Compared to other centres, Hamilton has quite a rural community but it’s heavily influenced by the students (Waikato University, WINTEC) and the older population from Hillcrest and the surrounding area. This means while many of the farming families come into town to do their weekly shop once a week, we are also seeing an increasing number of customers coming to PAK’nSAVE to do smaller shops or top up shops throughout the week. It’s really important we are able to cater for each of our shoppers needs so we

have to make sure our in-store lay out, promotional programme, and overall experience appeals to a wide range of customers.

Has there been a change in the market?

We have certainly seen some big changes over the years in the type of person who shops at PAK’nSAVE. People know that shopping at PAK’nSAVE equates to real cash savings. Our customers include students shopping on a tight budget,

Mums with little, and big kids, and baby boomers whose children have flown the coup. Kiwi’s well and truly understand that if you shop at PAK’nSAVE you save money. For me personally I think we have got better over the years at catering to our clientele, customers understand the benefits of the low cost model and I have worked hard to make sure I am offering the product range I know my customers want. We may not have six brands of spaghetti on the shelf, but we have the brands we know our customers want and that frees up shelf space for other products they desire.

You have invested a lot of money in the refurbishment of your store as well as being named cheapest supermarket in NZ last year, how have you managed ROI (where have the cost cutting/savings come from)?

Our upgrade was completed January 2014 and has really given our customers a much improved shopping experience. They now have a bigger store, wider aisles and more light which generally means a brighter more convenient customer supermarket experience.

The biggest cost saving we’ve made

was implementing the new Transcritical CO2 refrigeration systems, changing this has significantly reduced our running costs and has meant more money for store development and the ability to deliver consistent savings for our customers. We have implemented LED lighting throughout the store which will also mean significant long term savings. These types of initiatives not only make good business sense but go a long way towards greatly reducing the environmental footprint of our store, something all businesses should be striving to do.

It’s worth noting that buying in bulk is one of the ways PAK’nSAVE really keeps its prices down, it’s good for the supplier as it enables them to shift large volumes of product and it’s great for the customer as we are able to negotiate really sharp prices and deliver the deals for longer.

Why should people choose to shop at Clarence Street Pak’n Save?

It simply makes good financial sense to shop here. Retailing is a passion of mine, I get a buzz from ensuring I give the best prices I can to my customers. My personal mission is to make groceries cheap for everybody and to know that I am out there doing the best I can to deliver on this promise makes coming to work every day worthwhile. Feedback from our customers is that they enjoy shopping with us, and they know they are making real savings. n

NEW ZEALAND

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SOCIAL MEDIA, CARD-ONLY CHECKOUTS AND HOT SAUCE Trina Snow Executive Director NARGON

SINCE time immemorial, making accurate predictions has been a notoriously tricky business. There is the old adage that top flight economists have picked nine of the last four recessions. Hall of Fame baseball manager Casey Stengel went so far as to declare “never make predictions, especially about the future.” Alan Cox, a noted computer programmer, took a very different approach arguing “I figure lots of predictions is best. People will forget the ones I get wrong and marvel over the rest.”

NARGON tends to tread a middle road. We do not make a lot of predictions but do try to share a few that seem to be based on solid evidence, common sense or clever ideas. It is not just an academic exercise. The hope is that a prediction might spark something for members, making them say “why not try that”, “it could work here” or “I can’t believe we are not doing this already!”

According to a new survey by business

intelligence research consultancy Future Thinking, British respondents voted ‘card-only checkouts’ the most popular ‘new technology’ in stores, while social media was also popular for engaging with brands. The 2015 Shopper Barometer – an annual independent study of current trends and future consumer habits of British shoppers – found 44% of shoppers follow brands on social media in the hope of receiving discounts and rewards for their loyalty, and 92% of UK consumers have purchased a product or service online in the last year. However, just 13% regularly buy groceries online.

In terms of the next big technological step they’d like to see from grocery stores, 69% of shoppers voted for ‘cardonly checkouts, followed by barcode technology (59%) then “click and collect hubs“(57%).

Future Thinking head of shopper insight Noreen Kinsey said “despite the well-documented ‘buzz’ around rapid advances in technology, including ‘delivery drones’ and mobile payments, it is interesting to see that this hype is not generally reflected amongst consumers. The biggest opportunity for consumers and retailers appears to be on social media, where users are engaging in the hope of receiving discounts, and

retailers can employ more effective marketing to a ‘captive’ audience.”

On the issue of delivery drones, American authorities have not yet approved commercial drones beyond “line of sight.” For all the excited talk about Amazon delivering parcels by drone, serious use of drones still appears some way off. Taggers however have embraced the technology with New York City battling drones which are being used to spray paint graffiti on high, inaccessible buildings.

Another hot topic which resonates with the New Zealand market is the growing popularity of chilli sauces.

Latest figures from the giant British supermarket chain Tesco shows sales of chilli sauces are on the rise and the retailer has more than doubled its range of hot chilli sauces from close to 20 in 2010, to more than 50 now.

Tesco world foods buying manager Matt Clark said “not only have we more than doubled our range of hot sauces in the last five years, we have also brought in hotter varieties to meet the big demand. Now there is something for everyone – from mild sweet chilli dipping sauces for hot sauce novices to mid-range Peri Peri sauces.”

Clark said “interest has also been created by popular TV programmes

The hope is that a prediction might spark something for members, making them say “why not try that”, “it could work here” or “I can’t believe we are not doing this already!” such as Man versus Food which have featured chilli challenges making these sauces popular with young adults in particular.” Man versus Food is shown on the Food Channel in New Zealand.

In a recent episode, host Adam Richman was challenged to eat 10 chicken wings coated in a sauce contained ghost chillies – the hottest chillies in the world at over one million Scoville units of heat. The noted eater could not finish his second wing before locking himself in the freezer with a quart of milk.

The growing popularity of hot sauces matches Kiwis’ increasing taste for spicy cuisines such as Thai, Vietnamese and Mexican. That is one trend we definitely see continuing. n

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www.weareonfire.co.nz

June 2015

I 13

globalsnapshot NEW KALETTE COLES has introduced a new vegetable, the kalette, a combination of kale and brussel sprouts, to its stores nationwide.

The sweet and nutty vegetable has been produced by South Australian farm Samwell and Sons, in collaboration with Fresh Select. They noticed the kalette trend emerging around the globe and saw the opportunity to introduce it to the Australian market through Coles.

Originally developed in the UK by Tozer Seeds, the inspiration behind kalette was to create a vegetable similar to kale that was versatile, easy to cook, and looked great.

Farmer Scott Samwell, Samwell and Sons MD, learnt about kalette on an overseas trip to research sustainability and then collaborated with Fresh Select to

MAGIC WHIP

BRITISH rockers Blur have launched their own ice cream to celebrate the success of their new album The Magic Whip.

Blur made a big return to the charts in April with their first album in more than a decade, and they are celebrating a sweet treat named after the record.

The Magic Whip ice cream has been created by tastemakers at UK company, The Licktators, and is vanilla flavoured and rippled with raspberry coulis. It will be sold at Blur’s upcoming shows and available in British supermarket chain Co-op.

NEW YOPLAIT bring the idea to life in Australia.

Samwell is a third generation vegetable grower, who operates the family business located in Mount Barker SA, alongside his father, uncle, brother, and cousin.

The farmers are experts in growing vegetables with a business ethos about being innovative, sustainable and environmentally aware. Samwell is excited to introduce something new into the Australian vegetable industry. n

NEW ALCOHOL LEGISLATON

ALCOHOLIC drinks should state calorie content, says European Parliament Plans for labelling the calorie content of alcoholic beverages should be tabled by the European Commission at the latest in 2016, according to members of the European Parliament.

The resolution calls for a new EU Alcohol Strategy focusing on alcohol consumption by minors and EU-wide labelling to discourage drink driving and drinking while pregnant.

HOMEBRAND FLAVOURS ON TOP BIG supermarkets seem to be losing a quality war as well as a price war. A survey of 1,103 own-label products found that discounters Aldi and Lidl beat most of Britain’s supermarkets when it came to taste.

The budget chains each claimed 13 gold medals in the annual Own Label Food & Drink Awards survey.

The findings will help the fast growing German budget chains to cement the view that low prices do not necessarily mean sacrificing quality and flavour.

LARGEST SOUTHERN CHEESE FACTORY OPENS

THE largest specialist cheese factory in the southern hemisphere has opened in Tasmania.

The Heritage cheese factory, run by food and beverage company Lion at Burnie on the state’s northwest coast, has undergone a $150 million expansion which was officially unveiled on Wednesday.

Annual production at the new plant will more than double to 26,000 tonnes.

FRENCH LEGISLATION LEADS THE WAY Supermarkets will be barred from deliberately spoiling unsold food so it cannot be eaten. Those with a footprint of 4,305 sq ft (400 sq m) or more will have to sign contracts with charities

by July next year or face penalties including fines of up to €75,000 (£53,000) or two years in jail. n

ALDI SAYS SORRY

A SUPERMARKET chain in the United Kingdom has apologised after selling products mislabeled as halal or permissible for consumption by observant Muslims.

The apology by the Germanybased Aldi supermarket followed an outcry by Muslim customers who discovered that a halallabeled product stocked at some of the chain’s 500 stores contained pig blood and skin (pork is strictly forbidden in Islam).

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The winners were produced by combining results from shoppers with the verdicts of expert judges. Gaining top marks in taste tests has been central to the success of budget retailers as they try to lure families away from the so-called big four – Tesco, Asda, Sainsbury’s and Morrisons. It has proved to be a winning formula, but triggered turmoil for the big chains, which have been dragged into a price war that savaged profits and forced the cancellation of new stores, leading to thousands of job losses. n

FRENCH supermarkets will be banned from throwing away or destroying unsold food and must instead donate it to charities or for animal feed, under a law set to crack down on food waste.

The French national assembly voted unanimously to pass the legislation as France battles an epidemic of wasted food that has highlighted the divide between giant food firms and people who are struggling to eat.

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YOGHURT brand Yoplait has launched a new Greek yoghurt and fruit snack in Australia called Bon Appetit.

Yoplait said market research it conducted showed that “almost 90 per cent of Australians would like to snack healthier, but prefer the taste of unhealthy snacks”.

The brand, which is part of food and beverage company Lion’s portfolio, said the new snack product was developed with this research in mind.

“Australians are increasingly mindful of what they’re eating, but they’re also not willing to give up on taste,” said Emily Spicer-Stuart, Yoplait Marketing Manager. “We found that almost 80 per cent of Australians feel guilty after eating an unhealthy afternoon snack, and we don’t want it to be this way,” she said. n

OLIVE OIL RATIONED POOR harvests in Spain and Italy have triggered a middle class crisis after industry experts warned stocks of olive oil had fallen so low it may need to be rationed. Drastic shortfalls in production have led to a leading supplier of olive oil describing this year as ‘the most difficult I have ever seen’ after the price of oil rose by 30 per cent.

Poor harvests have fueled official warnings from olive oil industry experts of a massive shortfall in supplies reaching the market, the latest research shows.

According to the International Olive Oil Council, there will be a shortfall of 783,000 tonnes this year when measured against the average global production of the past five years. n

SUSTAINABLE UNILEVER FOUR years into its Sustainable Living plan, Unilever says it is making a growing and positive impact on its business in terms of growth, cost efficiency and resilience for the future. The manufacturer is on track to meet most of the Unilever Sustainable Living plan goals, which it set in 2010.

According to the company, the consumer element of the reducing environmental impact goal remains more challenging and heavily dependent on wider market shifts. Despite this, it says it has started to decouple its environmental footprint from its underlying sales growth. Progress has been made across Unilever’s global factory network, achieving a sustainability target of sending zero non-hazardous waste to landfill. More than 240 factories in 67 countries have now completely eliminated landfill waste. n

3 PIECES OF THE SUPERMARKET BUSINESS MODEL Guest columnist Allen Roberts, Director of Strategy Audit COST MANAGEMENT

Allen Roberts Director of Strategy Audit www.strategyaudit.com.au

SUPERMARKETS are a great example of a number of seemingly similar competitors that have slightly differing business models. At a macro level they have strong similarities, relying on volume, price, and shopper numbers to succeed, but everyone who shops knows that Woolworths is not Coles, is not Aldi.

However, they do have some common building blocks.

REVENUE GENERATION

Supermarkets generate revenue on both sides of the equation.

• Shoppers buy products, paying at the checkout.

• Suppliers “pay” for shelf space via a range of charges levied for every variable the retailers can dream up.

Volume discounts, payment terms, promotional levies, preferred shelf positioning, promotional slots, access to sales information, and a host of others. Some are items for which suppliers receive an invoice, others are taken as discounts off the invoice price, increasingly applied automatically as a part of the trading term package.

Supermarkets work on very low percentage margins, relying on the volume to generate the cash margins.

• Fixed costs are a significant part of retailers total costs, made up of the provision of the retail floor space, the logistics infrastructure and personnel.

Supermarkets attack their fixed cost base aggressively using their scale as negotiation tools with landlords and logistics suppliers, while keeping a very substantial proportion of front line retail staff as casuals rather than permanent employees so they can better adjust staff levels to match activity. The sorts of choices retailers make are between high density shopping centre locations vs stand alone locations. There are costs a benefits to each which are considered as a part of their strategic decision making.

• The biggest variable cost is the cost of goods sold, and they similarly use their scale to manage those costs downward. Tactics vary between retailers, but the core game is to maximise their margins while keeping prices as low as possible to attract the volume buyers. This is an extremely delicate balance.

• Transaction costs are usually pretty well hidden in most businesses, but are really significant in the

case of supermarkets simply due to the number of transactions they make. For example, there is a cost to managing the buying relationship with a supplier, but the larger the supplier, the less is the total costs/unit of sale of managing that relationship.

This has led to a dramatic reduction of the number of suppliers supermarkets have in any category over the last 15 years or so a trend further accelerated by the increasingly common strategy of limiting the number of proprietary brands in any category substituting house-branded products, and reducing the number of relationships to be managed. This has made negotiating shelf space increasingly hard, and because of scarcity, increasing expensive for suppliers, in turn putting extreme pressure on small suppliers.

CUSTOMER SERVICE AND RELATIONSHIPS

The retailers have each made choices about the pricing, location, ranging, and service strategies that sets them apart from each other, and more subtly, they have back office strategies that differ. However, their common aim is to have as much market share ass possible, as volume is the profit generator.

• As in any market, no retailer can be all things to all people, so each makes

the choice of the “ideal” customer, and markets towards them, grateful for any overlap. Increasingly the marketing is being supported by customer loyalty cards and the data mining and personalised promotional opportunities that technology is delivering, but the fundamental measures of success remain unchanged: number of shoppers, share of wallet, and basket size.

• The two major retailers have very large marketing budgets which they spend in a wide variety of ways, across all channels of communication with customers and potential customers, and often in joint activity with their suppliers, which inevitably, the suppliers end up funding in return for volume. The smaller the retailer, the less “mass market” they are, so the tactics tend to differ, although strategically, finding willing supplier partners is a core part of every retailers marketing mix.

• Consumers generally want choice when they are in a supermarket, the more the better, in any category.

Woolworths and Coles stores carry 12-20,000 Sku’s (Stock keeping unit) depending on the size and location of the store, a typical IGA might carry 8-10,000, while Aldi carry just over 1,000. The sku’s carried in any store also reflect of the demographic and cultural mix. The Woolworths store in Auburn in Sydney has a significantly different product mix to the Woolworths of a similar size in Double Bay.

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storecheck NW KERIKERI

On a trip away up North, I decided to check out a couple of Supermarkets in Kerikeri. The first stop was a stunning, although slightly smaller New World that was really hard to fault. It started with the carpark, nice wide spaces, plenty of trolley bays and very effective specials signage throughout the carpark, something I have observed at other stores before. At the entrance there was a very informative offering for shoppers of a free bus return trip from Paihia and Waitangi, no doubt inspired by the closing of Paihia’s only Supermarket last year. The entrance was large and inviting with Lotto and a coffee lounge. Only area for improvement would have been a sweep where the trolleys were parked, litter was gathering there. The most outstanding feature was the preciseness of the shelf stacking, fully stocked and neatly lined. The effect was a well cared for store. Well done to the staff here. Around the perimeter of the store one could not fail to be impressed by the freshness and display of vegies, butchery and deli. The fresh Marinara Mix looked particularly appetising and the deli salads were a colourful display in china bowls, offering plenty of choice.

CD KERIKERI

Next stop was Countdown.

The first impression of this store was fantastic. Large carpark, huge store, well lit, spacious aisles, however closer inspection showed a few areas for improvement. First up, the entry area just outside and inside the doors needed a sweep through for rubbish and the odd discarded trolley left an untidy impression, plus the entry barrier was broken, some vital screws had come out. In store, the spaciousness was a standout, signage was great, large and easy to read. Although the price tickets along most aisles were somewhat scruffy as they were often falling out of the holders. Out of stocks were an issue for this store, shelves in many places had cavernous gaps. This may have been attributed to a booming trading day, however it does not give a great shopper appeal to look at empty shelves. On the plus side, I saw at least three staff restocking shelves but they had a lot to get through. The fresh food was another area that let this store down. The fish looked average and was running low. The deli had white salads dripping with mayonnaise. The bakery was average and fresh flowers not overly inspiring. The magazine and battery displays were amongst the better displays, showing good ranging and stock levels.

CD OREWA

Pulling into the carpark of Countdown Orewa I already had high expectations for this store. The building seemed modern and bright and the carpark was clean with plenty of parking available. Outside of the entrance the trolleys were neatly lined under a sheltered area. Plenty of staff were visible stocking the produce and bakery with fresh food. The only let down this store had was its very limited variety of deli salads, very bland looking. There was a huge variety of cold cut meats however, displayed in an effective way. The fridges and freezers were exceptionally clean. A large beer chiller and extensive wine selection added to the benefits of this store. I headed to the aisles and was impressed with how neatly the shelves were stocked. Although, there were a few low stocks but staff were busy restocking. The layout of this store was different, it felt more like a department store than a supermarket.

This feeling continued with a huge range of baby clothing and accessories – not what you would typically find in store. The cards and magazines were tidy with effective lighting on the magazines. I headed to the checkouts only to find self-service open, a friendly staff member offered to put me through their till as they could see I was looking for a check out. Great service and a tidy store.

CD WHANGAPAROA

My last stop was Countdown in Whangaparoa. This supermarket is located in the Plaza which made finding Countdown slightly difficult. Maybe some more signage on best parking for Countdown is needed. I eventually found a park and headed into the Plaza.

I entered the store and wasn’t overly impressed with what I saw. The floors were scruffy and rubbish was visible. The dullness of the store did not help either. The trolleys were

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Our mystery shopper reviews stores in Northland this month. A balanced mix of smaller STORE EXTERIOR

NW CD CD CD Kerikeri Kerikeri Orewa Whangaparoa

• Was the outside of the building and grounds clean, tidy free of rubbish and with adequate trolley bays? (5 pts.)

4

3

5

4

• Were the windows and exterior clean and tidy? (5 pts.)

5

5

5

5

• Was the signage well presented and up to date? (5 pts.)

5

5

5

4

• Were there enough car parks? (5 pts.)

4

5

5

5

STORE INTERIOR

NW CD CD CD Kerikeri Kerikeri Orewa Whangaparoa

• Were your first impressions positive?

(5 pts.)

5

5

5

3

• Was the floor clean and free of broken/damaged stock? (5 pts.)

5

4

5

3

• Adequately lighting/heating? (5 pts.)

5

5

5

4

• Instore signage clear adequate?

(5 pts.)

5

5

5

5

• Was there good visibility of promo/ seasonal products? (5 pts.)

5

5

4

4

• Was the floor free from unattended boxes/trolleys? (5 pts.)

5

4

5

5

• Were the fridges and freezers clean and tidy? (5 pts.)

5

5

5

3

STORE LAYOUT

NW CD CD CD Kerikeri Kerikeri Orewa Whangaparoa

• Were the aisles wide enough?

(5 pts.)

5

5

5

4

• Were all shelf edge labels clearly visible? (5 pts.)

5

4

5

5

• Were all shelves clean, neat and tidy?

(5 pts.)

5

3

5

5

• Was there an adequate number of trolleys/baskets available? (5 pts.)

5

5

5

5

PRODUCTS

NW CD CD CD Kerikeri Kerikeri Orewa Whangaparoa

• Was there a good range of products to choose from? (5 pts.)

5

5

5

5

• Was there full availability of products? (5 pts.)

5

2

4

5

• Was all product packaging in good condition? (5 pts.)

5

5

4

5

• Was there a good range of magazines and cards etc and were they tidy? (5 pts.)

4

5

5

4

• Were the batteries and general merchandise tidy? (5 pts.)

5

4

5

4

and larger formats were visited as well as older and refurbished stores.

FRESH FOOD

NW CD CD CD Kerikeri Kerikeri Orewa Whangaparoa

• Did the produce look fresh?

old and hard to manoeuvre. I noticed the produce was well stocked and had a large range.

Heading to the deli a better variety of salads were available.

The deli staff member went out of her way to double wrap a salad for me so it wouldn’t leak.

Great customer service here.

There was also a decent range of meat but I was put off by the dirty, run down fridges. The shelving down the aisles was relatively tidy. The personal care aisle was a standout, effective lighting dropped down on the products, making it feel a bit more luxurious. I headed to the checkouts and didn’t have to wait too long to be served. I was served efficiently by a friendly happy staff member, which really put a positive note on this shop. n STAFF

NW CD CD CD Kerikeri Kerikeri Orewa Whangaparoa

PRODUCE (5 pts.)

5 4 5

4

FISH (5 pts.)

5 3 5

5

MEAT (5 pts.)

5

3

5

5

DELI (5 pts.)

5

3

5

5

BAKERY (5 pts.)

5

3

5

5

• Was there a full range of produce?

PRODUCE (5 pts.)

5 5 5

4

FISH (5 pts.)

5 4 3

4

MEAT (5 pts.)

5

3

5

5

DELI (5 pts.)

5

3

3

5

BAKERY (5 pts.)

5 3 5

4

• Was the Fish Counter staffed? (5 pts.) 5 5 5

4

• Was the Deli Counter staffed? (5 pts.) 5 5 5

5

• Were all staff fully dressed in uniforms and name badges? (5 pts.)

5 5 5 5

• Were there adequate checkouts, considering the time of day? (5 pts.)

5

3

3

5

• Was there anything or anyone who stood out? (5 pts.)

5 5 4

5

• Were you greeted in a friendly manner? (5 pts.)

5

5

5

5

• Overall shopper experience (10 pts.) 9 6 8

7

• Were you served in a speedy and efficient manner? (5 pts.)

5 5 5 5

HOW THEY SCORE?

• Were you thanked for your transaction? (5 pts.)

5 5 5 5

Maximum available score: 200 pts

NW CD CD CD Kerikeri Kerikeri Orewa Whangaparoa 196 167 TOP SCORE

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health&freefrom HEALTH & WELLNESS GOES MAINSTREAM FORESIGHT: Once marginalized to the realm of health-food stores, wellness products are now standard in the grocery store aisle. This evolution has been driven by an expanding sense of what it means to be healthy. Food will continue to grow in importance in people’s understandings of wellness as emphasis is placed on behavioural patterns that lead to obesity, diabetes, chronic heart disease, and other related health conditions and risk factors.

INSIGHT: Food is fundamental to consumers’ definitions of health and wellness. Now more than ever, people are looking for health benefits in their food choices. As a result, they are redefining the value of food beyond simply taste, price, and convenience.

Interest in health and wellness is driven not only by the ever-increasing disease burden in the population, but also by the shift to consumers of responsibility for the prevention of disease and the costs of health care. As

these dynamics continue to play out, the grocery store will become an important hub for health management.

With so much emphasis placed on poor nutrition, excess calories, and lack of physical activity as the underlying causes of many preventable diseases, the act of eating has taken on new meaning. Consumers want information that helps make the connection between food and health, but simply providing more information will not necessarily suffice.

Waitoa Free Range Now Gluten Free

Onfire Design shares tips for successful product packaging design.

WAITOA Free Range chicken is excited to add two new gluten free crumbed chicken products to its popular Green Box range. With the growing demand for gluten free products, these two new menu options offer a natural convenient choice – with no artificial colours, flavours or added preservatives. Available in two tasty flavours – Original and Lemon Pepper, and are Tick approved healthier choice product.

Waitoa free range Original and Lemon Pepper gluten free tenders are the newest addition to the popular Green Box range, which includes Tempura Nuggets, Original Tenders, Ancient Grains Tenders, Boneless Cordon Bleu and Garlic Kiev. All offer the consumer a versatile range of meal and occasion options that are ideal for any weekly shopping list.

Waitoa continues to support the range with marketing and promotion to build awareness of free range in freezer.

Health and wellbeing shelves can be cluttered. Here are two ways to ensure that your product stands out from its competitors’.

1. Increase consumer appeal – Ensure the product name or on pack imagery indicates the product’s function. Further increase appeal by including key product features and buzzwords like “fast acting”.

2. Build Trust – Create a brand that puts the consumer at ease. Certification badges or a clean, clinical look for a health product can make it feel like it is the real deal.

Biosphere Nutrition is a new health supplement brand. They use highly descriptive product names and to further stand out on shelf, have opted for a clinical, clean design with colour coding across the range.

JACKIE HAYWARD, Senior Marketing Manager

Organics For All CHANTAL Organic is passionate about organics and whole foods and believe that they offer a better way of life for your health and the environment. The company has Chantal Organic and Chantal Natural brands present in the category.

“We have Kale powder as a main product, emerging new products are kelp, beetroot, carrot powders,” says business development manager, David Alexander.

The company’s dedicated team works together with local and international providers to ensure that the highest quality bulk, retail and fresh goods are available for its customers.

Life Health Foods LIFE Health Foods has Bean Supreme, Vegie Delights & Olive Grove Brands providing meat free and, depending on the product, gluten free offerings in the Vegetarian category. Bean Supreme has just launched a new meat free burger made up of wholefood ingredients – beetroot, black beans, quinoa, buckwheat & pumpkin seeds. The recipe contains no gluten, soy or dairy. “We know kiwi’s love beetroot in a burger, so we made beetroot the hero and removed the meat to create a delicious, guilt free burger that is good for you and every other species too,” says the company’s brand manager, Liz O’Meara.

As a local New Zealand producer, Life Health Foods is the largest manufacture in the vegetarian category

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in New Zealand (49.1% MAT) and its brand Bean Supreme is the number 1 selling brand in the category with (32.6% MAT) . It means that consumers are choosing to support local businesses and also choosing products that have smaller food miles on them than other imported products.

(Source: Aztec – Dollar share of Total Vegetarian – MAT 03/05/15) The Millennial generation coming through are much more aware and educated on how the food we eat impacts the world around us. Eating a meat free meal once or twice a week is no longer out of the ordinary, but a norm, and is a more environmentally sustainable way of eating.

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health&freefrom Horleys

Em’s Power Cookies

EM’S Power Cookies are real-food energy snacks that are sustaining, satisfying and provide slow-burning energy for exercise. There is a big difference between Em’s and the plethora of protein bars seen on supermarket shelves. Most protein bars do not contain carbohydrate, so they are of no use for energy needs.

They may suit people who eliminate carbohydrate from their diets; however this is to the detriment of supporting the body’s natural

Hubbards THE Gluten-Free & Organic Breakfast Cereal category is worth $8.3m and is growing at 18.9% vs.

YA. The category benefits from a loyal consumer base due to people’s requirement to follow a specific diet and a growing number of people looking to follow a diet that promotes overall wellbeing. As a result the segment has great potential.

“Gluten-free food has historically been perceived as functional and bland.

However launches of more aspirational, on-trend foods have played a fundamental role in working to shift this perception,” says Rebecca Whittome, Brand Manager at Hubbards. “In effect, the category has seen some new launches of late with a slant towards ‘Superfood’ or ancient grain positionings.”The Hubbards Thank Goodness Gluten Free range of eight mueslis and cereals is the leading brand in the Specialty Breakfast category. The

physiology and real need for fuel. For active people and sporty kids who love good food with real benefits, the right choice is Em’s Power Cookies. Em’s Power Cookies director, Emily Miazga (M.Sc. Clinical Nutrition), has 3 Speight’s Coast to Coast victories under her belt thanks to Em’s Power Cookies. The power cookies are real food, for real energy, created by a real athlete with nutrition qualifications, right here in NZ.

range provides variety from family-style cereals like Rice Pops and Corn Flakes, to Muesli-style blends. All Thank Goodness products carry the Coeliac NZ Crossed Grain logo, providing consumers with reassurance that gluten-free standards are being met.

This month Hubbards will extend the Thank Goodness Gluten Free range, to include two Baking Mixes. “Now is an ideal time for Thank Goodness to deliver more innovative foods, especially as healthstyle foods continue to enjoy growing demand,” says Rebecca.

SOURCE: Aztec, New Zealand Grocery, MAT to 26 April 2015.

Fog Dog Innovation THE Fog Dog range was established in 2009 by New Zealand based commercial fisherman Andrew Fogden and Local Marketing Guru Chris Shultz. Fogdog’s key objectives is to create a product that is easy to use, convenient, great tasting, no experience required and only needed one basic ingredient that most individuals have in their homes, boats and holiday destinations “Beer”.

Since the brands inception the range has expanded to include a Fritter Mix, Panko traditional Japanese breadcrumbs, gluten free Tempura Batter and just launched, a gluten free breadcrumb. On the back of the huge success of the Panko breadcrumb and gluten free Tempura, customers have demanded a high end, gluten free breadcrumb option. It took over a year to develop, as the challenge with gluten free was to crack taste and texture. What’s different? Gluten free breadcrumbs are usually the by-product of baking gluten free bread. They are often bland and tasteless.

Our Premium Gluten Free Breadcrumbs on the other

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hand, are specially made for us by the same company who makes our Panko. We wanted to create a tasty coating that would complement food. This especially formulated superior crumb is course heavy that when cooked produces a crunchy, tasty and golden coating.

It rivals our Panko Breadcrumbs and leaves other gluten free breadcrumbs for dead.

HORLEYS started 40 years ago and has a reputation for quality products that consumers trust. Formulations are based on sound science - no untested or banned substances - and taste profiles that are both delicious and tailored to local preferences. Horleys is the market leading brand with a 36.2% value share (Aztec MAT 03/05/15).

The company has recently launched new low sugar/high protein Carb Less Delight bars in five flavours, snack sized and price point friendly. To further meet the high protein but low sugar snaking trends, Horleys has also released Carb Less 250ml ready-to-drink protein shakes.

Sculpt Supernaturals is an extension to the Sculpt range that offers a single origin NZ whey boosted with super foods and zero artificial anything - ideal as a clean protein for those who are creating healthy juices and smoothies at home.

Horleys says Kiwi consumers are definitely up with the play and could even be described as early adopters when it comes to global nutrition trends. Clean eating, natural ingredients, raw food, juicing and especially paleo are huge in the fitness and health industry and that is leaking into the consciousness of the wider market, influencing choices.

Gluten free is now mainstream even if you don’t need to worry about it. The popularity of single minded propositions both good and bad, when it comes to food and nutrition, have never been stronger.

“The household shopper will continue to seek out food-type nutritional products that make their lives easier and have tangible benefits for their external appearance and physical wellbeing,” says Karen Smillie, Horleys marketing manager.

“More research will reveal the positives of lower sugar, higher protein nutrition plans, not only for those struggling with their weight but for the ageing population. Grocery needs to recognise and embrace nutrition trends to ensure the gains made in recent years don’t slip away back to the specialty channels,” she adds.

. . . n u r e h t n o e g n a r e e r F

e e r F n e t u l G W O N NEW PRODUCTS

For quick, healthy and delicious meals in minutes try Waitoa Free Range Chicken’s NEW Gluten Free tenders in two tasty flavours; Original and Lemon Pepper. Available nationwide NOW. No added flavours No added colours No added preservatives Tick approved healthier choice ACU_ING_11348

www.waitoafreerange.co.nz

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featurewatch

allerg

en free creations At Love Cake we are passionate about delivering highest quality, best tasting allergy free foods. We offer a delicious and convenient range of products that enable you to produce sensational allergy free creations for yourself, your family and your friends.

Wheat Free

Soy Free

Gluten Free

Nut Free

Dairy Free

Egg Free

Love Cake Company Ph 0800 650525 info@lovecake.co.nz

www.lovecake.co.nz

NEW

TO THE FOGDOG RANGE

Gluten Free Breadcrumbs... Don’t get better than this!!!

NZ MADE, ENVIROCHOICE CERTIFIED 99% NATURAL, AFFORDABLE 100% GUARANTEED TO WORK Fogdog Brands Phone +64 9 368 4723 Email ayesha@fogdog.co.nz

Contact: SIMON YANDALL, National Sales Manager Ph : +64 21 655 138

www.fogdog.co.nz

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Visit www.letsfightdirty.co.nz for more details

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health&freefrom Blackball Salami

Love Cake

BLACKBALL Salami started as a family run butchery by Pat Kennedy in Blackball in 1992. With a range of over 40 different products, the company believes that its products are unique and of good quality. The range includes fresh sausages, bacon, speciality goods, salami and venison patties, the majority of these products are MSG & Gluten free.

The salami is made, from a variation of quality NZ beef, pork and venison, the old fashioned way and naturally cured. The differences between the various types of salami are due to the kind of meat they contain, the proportion of lean meat and the fineness or coarseness of the mixture.

The raw materials in Blackball salami are kept exceptionally lean.

WESTERN countries, including New Zealand and Australia, are experiencing a food allergy epidemic.

More people are being diagnosed with food allergies, food intolerances and coeliac disease.

These conditions not only affect the people who are diagnosed, but their entire families. It is not a choice for those thousands of households; it is a necessity, to ensure their safety and wellbeing.90% of food allergens are covered by just eight foods – dairy, eggs, peanuts, tree nuts, soy, wheat, fish and shellfish. Love Cake products covers all these allergens, while also being free from artificial flavours, colours and preservatives.

The team at Love Cake are passionate about delivering high quality, great tasting allergen free foods, while also sourcing only the best ingredients from trusted suppliers.

With Love Cake products on your shelf, you are getting the best shelf space for your buck! What’s more Love Cake is answering the call for sugar free products, recently launching the first two products in their ‘No Added Sugar’ range; a Savoury Muffin baking mix and a Sensational Scone mix.

Love Cake baking mixes come in both a Natural and Organic range. They also have a range of baking essentials, including an egg substitute for the home baker. This delicious and convenient range of products enables anyone to produce sensational allergen free creations for themselves, their family and their friends.

Blackball Salami is committed to providing the very best ingredients and recipes in its range of fine foods. Products are available in supermarkets and delis throughout New Zealand.

Delmaine DELMAINE Fine Foods is currently in the process of reformulating and relabeling all of its shelf stable sauce products to make them gluten free. This exercise is part of an overall strategy to make its products more accessible to a greater number of consumers.

With the increased awareness of gluten allergies and intolerances, growing numbers of people are looking for gluten free products to be part of their everyday shopping.

As a leading manufacturer and importer in the FMCG market Delmaine Fine Foods will be helping to achieve this by making our products gluten free wherever practical.

Green Kleen

GREEN Kleen has products in the dishwash and surface cleaning category. The company is positioned as a highly effective natural range and extremely affordable prices.

The range is the first eco range to reach the supermarkets with all products certified by Environmental Choice New Zealand - these standards are in line with current EU standards.

The products feature a real Kiwi feel with fragrances

and natural oils such as Manuka Oil in its dishwash.

Green Kleen is adding to the category with affordable natural cleaners that really work.

“We have straight forward appealing packaging that consumers love to have around their home. We also bring unique formulations that contain high levels of active ingredients to overcome even the toughest cleaning job and leave your home smelling fresh and clean,” says divisional manager, Simon Yandall.

Alpro

ALPRO has been a game changer for many consumers who are now able to enjoy tasty and nutritious dairy free treats for the first time.

This dairy and gluten free range of custard, cream and desserts is now well established and widely available. The strongest growth in the range has come from the desserts. The brand are currently launching the Gingerbread Man flavour. One of the ingredients is crushed cookie which really adds to the flavour and texture and it is a beautifully balanced product as the ginger is subtle. It is important to add flavours to this range as these consumers have been starved of choice and are seeking out more variety.

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health&freefrom Matakana Superfoods MAINTAINING a healthy diet has become a top priority for many Kiwi families as they are realising just how fundamental good nutrition is to living a fulfilling and vibrant life. Matakana Superfoods’ products aim to cater to this rapidly growing market by providing unique and highly nutritious foods that are practical and easy to use. Their very popular super smoothie range includes Supershake, Superchoc and Supergreens, which can easily be used to add a superfood boost to smoothies.

The company has a newly released, high antioxidant breakfast offering, the Acai Bowl Premix, which is proving very popular with the young female market. These products gain their ‘superfood’ reputation due to their impressive nutritional profiles and are sourced from sustainable and organic farms located around the world. As

more and more people realise that health is not merely the absence of disease the demand for organic, 100% natural, nutrient dense health foods is only going to increase.

Matakana Superfoods has gained foodstuffs codes for the new product lines making it easy for upper and lower north island supermarkets to get these quality products on their shelves. All products are gluten free, dairy free, preservative free and vegan.

Abe’s Six Seed Gluten Free Bagel

IN 2013 New Zealand’s Bagel experts, ABE’S Bagels, created a truly unique offering that tasted amazing - the Original Gluten Free Bagel! The bagel has had great success to date, enough to prompt the launch of a second flavour – the Six Seed Gluten Free.

The Six Seed Gluten Free Bagel launches in supermarkets in June 2015.

With Quinoa, Linseed, Sesame, Poppy, Pumpkin and Sunflower seeds, it bodes well as a perfect breakfast option. Like all ABE’S products, the new Gluten Free bagel contains no artificial colours, flavours or preservatives.

Pure Harvest AS consumer awareness grows and labels are scrutinised in more detail by vigilant shoppers, Pure Harvest Organic is well positioned as only the best ingredients are used. Pure Harvest is now launching their Unsweetened Organic Almond milk. This product was specifically developed for the New Zealand market and offers great value. The 7% almond content is far higher than the industry standard of 2.5% which means it delivers on taste and nutritional value.

“We call it ‘Activated’ because the organic almonds are soaked in the traditional manner for a minimum of 12 hours and this sets off a germination process that brings the ‘nut to life’ and delivers more taste and nutrients,” says Pure Harvest business manager, Greg Smith. Pure Harvest Coco Quench has now been on the market for 12 months. It is unique as the coconut milk is blended with rice milk and the rice milk provides a natural sweetness. Again the quality of the ingredients is superior as we use 20% organic coconut milk. It is great to drink on its own as well as in cereal and smoothies.

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Farmers Mill

BASED in south Canterbury, Kiwi Owned Farmers Mill now adds gluten free premixes to its range of flours and baking pre-mixes. The popular new gluten free range consists of a Bread Mix, Pancake Mix, Muffin Mix, Banana Bread Mix and the amazing Chocolate Mudcake Mix. Aimed at consumers who want to experience fresh home baked products, the mixes are easy to prepare and give professional results.

The range is added to their already popular 100% NZ wheat product range and recognises the world wide trend towards gluten free lifestyles.

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!

SIX SEED

GLUTEN FREE

RRP: $5.99 WITH QUINOA, LINSEED, SESAME, POPPY PUMPKIN & SUNFLOWER SEEDS. NO ARTIFICIAL FLAVOURS, COLOURS OR PRESERVATIVES.

ABES BAGEL BAKERY

The true character and flavour of herbs, spices and meats is gently nurtured to create our range of quality gourmet New Zealand meat products.

Available at selected supermarkets throughout NZ or Order online - the modern way:

June 2015

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health&wellbeing New From L’Oreal

L’OREAL Paris Elvive Extraordinary Oil took the nation by storm last year and became New Zealand’s #1 hair oil treatment.* L’Oréal Paris has now introduced a supporting haircare range that transforms dry hair into softer, shinier and brighter hair.

Delivering the perfect blend of chemistry and philosophy in the collection, L’Oréal Paris laboratories have combined a wonderfully nutritive collection with a sensory experience that brings dry hair ‘back to life’.

The Elvive Extraordinary Oil care collection comprises a shampoo, a conditioner and a masque all enriched with the science of Prodigious Natural Oil. n *SOURCE for Elvive Extraordinary Oil being #1: IRI SCAN DATA Shampoo & Conditioner – Grocery Dollars MAT To 19/04/15

CONTROL GX provides an easy solution for men who want to get rid of their greys, without adding anything new to their routine, it is as simple as shampooing their hair. The product is the first of its kind and has been designed for the guys that would never see themselves using a traditional hair colour.

The innovative product allows them to just shampoo and get the benefit of a gradual grey reduction over time. n

Sneezesafe’s 11th Year

Healtheries Wellbeing Support THIS winter sees the return of the Healtheries Vitamin C and Healtheries Vitamin C + Echinacea 33% extra free value packs to the Healtheries range of cold and flu supplements. The Cold and Flu segment is the #2 segment within Dietary Supplements and makes up close to 16% of all Dietary Supplement sales* Across both May and June, Healtheries will also be launching a Magnesium Chewable tablet under the Healtheries KidsCare range of children’s supplements.

Healtheries KidsCare Magnesium is a Grocery first initiative and the company are pleased to be able to bring this to the market. This product has Magnesium which helps to calm and relax and is particularly beneficial for children who are going though growth spurts; it is also formulated with Vitamin D and Zinc for general wellbeing and immunity. The product is also dairy free and contains no artificial colours, flavours, sweeteners or preservatives. Magnesium is one of the fastest growing segments in Total Dietary Supplements, growing close to 17% year on year and is valued at over $3.8million* Healtheries Memory & Brain Power 30s is also new to the Healtheries portfolio. This product has a

Grey Control For Men

formulation of 400mg Ginkgo and will be the highest Ginkgo formulation in NZ Grocery. Healtheries Memory and Brain Power supports mental alertness and improves memory.

Healtheries Hair, Skin & Nails 30s will be relaunching in June with a new look and new formula.

The new look will be all about the inclusion of NZ Marine Collagen, which will bring new news to the segment in NZ Grocery. The formulation also includes NZ Grape Seed, NZ Blackcurrant and NZ Kiwifruit extracts. n *AZTEC Dietary Supplements Database MAT 03/05/15

SNEEZESAFE lessons are now underway for their eleventh winter in a row. For Kleenex Tissues, the purpose of SneezeSafe lessons, when first developed for schools in 2005, was to help teachers teach children why and how they need to trap their sneezes, bin their tissues and wash their hands. SneezeSafe lesson plans, posters and an introductory letter for parents are made available every year atwww.sneezesafe.co.nz for teachers and nurses to freely download and use in support of the health curriculum.

In addition to education objectives, the inventive classroom programme keeps track of the nation’s own report-card on flu hygiene and measures how safely New Zealand adults sneeze. At the start of 2015 a new Colmar Brunton survey, commissioned by Kleenex Tissues for SneezeSafe, was conducted revealing a marked improvement in the proportion of New Zealand adults who always cover their mouth and nose when they sneeze.

Macleans Multi Action

To complete the new Macleans Multi Action Toothpaste and Brush range, GSK is launching new Macleans Multi Action Mouthwashes this month.

The new alcohol free mouthwash is for suitable for ages 7+ with six key benefits and fluoride for sugar acid protection. The sugar ccid protection, provided by fluoride, creates a shield that protects and strengthens the tooth surface against sugar acid attacks, the key cause of cavities. Available in Cool Mint and Fresh Mint variants. n

The percentage of safe-sneezers in New Zealand’s population has increased from 36% in 2013 to 47% in 2015, across genders and age groups, according to the survey. And while the survey shows that women are generally among New Zealand’s safest sneezers across age-groups, it also reveals that a significant proportion (56%) of 30 to 39 year old females misunderstand how flu transfers from person to person. n

New Food Pyramid

AUSTRALIANS have been given a new guideline on healthy eating for the first time in 15 years, as industry experts call for sugar and junk food to be dumped from all diets. The new pyramid includes soy milk, quinoa and tofu for the first time, along with traditional staples such as fruit, vegetables, grains and dairy products.

It also rules out junk food entirely, and calls for people to cut added sugar and salt out of their diet immediately. The new pyramid provides clearer advice on the five core food groups we should aim to eat every day for a healthy and balanced diet. n

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FIX AND FOGG THE VITAL BOWL

LAUNCHED in August 2013

by Roman Jewell and his wife Andrea, Fix and Fogg produce artisanal peanut butter. Roman began making peanut butter to sell at local farmers’ markets, he says the response was so overwhelming; he quit his job as a lawyer and began making peanut butter fulltime.

Fix and Fogg now produce four varieties of peanut butter, Super Crunchy, Smooth, Smoke & Fire and Dark Chocolate. “Our latest product is Dark Chocolate peanut butter, which combines single origin Ghanaian dark chocolate with our Super Crunchy peanut butter. Our other flavoured variety, Smoke & Fire, is an infusion of New Zealand grown organic cayenne chillies from Kaitaia Fire, natural Manuka smoke and Spanish smoked paprika,” says Roman.

Producing peanut butter in small batches in a ‘nut buttery’, located down a tiny laneway in central Wellington, allows customers to view Roman at work and buy freshly ground jars from the window.

Fix and Fogg peanut butter differs from its alternatives in a number of ways, peanuts used are the Runner Hi-Oleic variety from Queensland, which are chosen for their particularly high omega 9 oleic fatty acid content. “We nickname them the ‘Rolls Royce of peanuts’ because this high proportion of monounsaturated fats also allows for much longer roasting times, so our darker roasted nuts impart a more robust, nuttier taste. Because of this, we can also keep any added sea salt to a minimum – just 0.03%,” says Roman.

Crunchy pieces are milled separately; they are then manually sieved using a custom-made sieve to improve the final texture. The end result is the crunchiest of crunchy peanut butters. Conversely, Roman worked hard to calibrate grinding plates so that Fix and Fogg’s Smooth peanut butter retains a particular viscosity and adhesion of granules.

“We are also proud of the fact that, to our best knowledge, Smoke & Fire is the only savoury flavoured peanut butter in the country, and our Dark Chocolate peanut butter is also the only dairy-free chocolate alternative in New Zealand.”

Roman says he believes the company’s growth comes from a perceived higher quality and the use of local or quality ingredients. Unlike a lot of large manufactured products, Roman says he thinks artisan products are better placed to tell a story that resonates with customers.

For more information, visit: www.fixandfogg.co.nz

The vital bowl was established in March by Sarah Worthington. Having studied Consumer Food Science in Dunedin, Sarah realised there was a gap in the market for sugar-free breakfast alternatives and now creates delicious, satisfying, sugar-free muesli and chia seed puddings that contribute to a balanced diet and healthier you. Sarah says that life is sweet enough without sugar and it’s all about finding vitality and balance, “I believe in using top of the line, high-quality ingredients that have countless nutritional benefits.

The Vital Bowl offers breakfasts, which showcase our belief in bringing food back to the basics and cutting out the unwanted sugar,” she adds. Each bowl is made fresh with love from Auckland, New Zealand. With seven flavour variants available, each pudding is packed with chia seed and loaded with antioxidants, omega 3, fibre, low G.I and protein.

For more information, visit: www.thevitalbowl.co.nz

www.anuga.com TASTE THE FUTURE

10 TRADE SHOWS IN ONE

Your ticket to the food & beverage world An impressive array of food and drink:

For more recipe ideas visit www.omegaseafood.com

International industry innovations and trends.

Anuga impresses as the most important and largest food trade fair once again in 2015 with a diverse

No fuss

Mussels & Clams

Ready to heat or eat

TRY A SAMPLE

• Great Flavour • Less Labour • Less Waste • Easier Quality Control • Easier Food Safety

email jo@omegaseafood.com with your address and your foodservice distributor’s details.

line-up of international exhibitors. The ten Anuga trade fairs bring the interests of the exhibitors and the visitors together in a focused manner. Look forward to top-class evening events, an inspiring supporting programme and trends that move the industry.

Cologne, 10.–14.10.2015

Buy admission tickets online now and save up to 44%: www.anuga.com/tickets

For further information and assistance with travel and accommodation planning Robert Laing Messe Reps. & Travel 09 3031000 robert@messereps.co.nz

June 2015

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liquor THE SALE AND SUPPLY OF ALCOHOL ACT: The tipping point approaches.

MOA WINS IN OZ MOA Brewing Co. has won three awards for its sour beers at the Australian International Beer Awards in Melbourne.

Moa’s Sour Grapes 2014 Vintage and Cherry Sour 2013 Vintage each scored a silver in the Other Belgian/French Style Ale category to beat offers from Italy to the US and even China. Moa’s Sour Blanc 2012 Vintage was then awarded a bronze in the Best Belgian/ French Style Ale section otherwise dominated exclusively by Belgian beers.

A further six gongs were tallied up across the evening via variants from the brewery’s diverse range, totalling nine awards across the evening.

The AIBA, conducted by The Royal Agricultural Society of Victoria (RASV), is the largest annual beer competition in the world assessing both packaged and

CHANGES FOR VILLA MARIA

VILLA Maria GM Winemaking Alastair Maling, is stepping down after over 12 years with the company. Alistair is moving on to new opportunities within the New Zealand wine world.

Having been apart of the Villa Maria family, the company say they know that they’ll always have a Villa Maria advocate alongside them with Alistair, driving New Zealand wine forward.

A statement released to the media from Villa Maria Estate Ltd CEO Sir George Fistonich, stated: “Although we’re sorry to say goodbye, we know that Alastair will enjoy his new challenge at Foley Family Wines. We’re also confident that the deep experience and expertise we have built in the winemaking.”

Facilitating a seamless transition, Alastair will remain at Villa Maria until the end of June. n

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draught beer.

Sour beers have an intentionally acidic and tart taste to them, made by allowing wild or naturally occurring yeast strains into the brew. The result is most akin to how beer was brewed naturally some 7,000 years ago.

“We’ve been working on our sour program for six years now, and we’re really pleased at how the beers have developed over the last few years in particular. With sours being the hot category in the US craft scene right now, it’s fantastic to get some kudos that we’re delivering some world class beers,” says head brewer David Nicholls.

New Zealand brewer’s growing reputation for excellence was highlighted by ParrotDog, Epic,Lion and DB picking up trophies, with ParrotDog also picking up the title of Champion Small International Brewery. n

VIDAL AWARDS GROW

VIDAL Legacy Hawkes Bay Chardonnay 2012 has picked up another accolade to add to its growing history book of awards.

The wine picked up the Hawkes Bay Chardonnay Trophy at the 2015 International Wine Challenge (IWC) in London.

The International Wine Challenge is now in its 32nd year and is widely accepted as the world’s finest and most meticulously judged wine competition which assesses every wine blind and judges each for its faithfulness to style, region and vintage. Throughout the rigorous judging processes, each medalwinning wine is tasted on three separate occasions by at least 10 different judges. n OWNED

I RECENTLY attended a meeting convened by the Health Promotion Agency whereby representatives of the alcohol industry (producers, retailers, industry bodies) were invited to give feedback on the application of the Sale and Supply of Alcohol Act (Act) thus far. The result was a convivial horror story of what licence applicants up and down the country have been subjected to when seeking new or renewed liquor licences. From routine special licences that have been issued for years suddenly being declined or objected to (many would have read about the school fair fundraisers that have had their special licences declined), to Medical Officers of Health objecting to an off-licence holder proposing to sell Heineken on the basis that it isn’t sufficiently “premium” in their view, to routine objections of every supermarket liquor licence in the country. There have been other high profile cases of District Licensing Committees attempting to re-draw a supermarket’s single alcohol area (“Bishopdale”), oblivious to the practical (and legal) implications of this, that are now being appealed to the High Court at the tax payer’s expense.

The words “lack of consistency” and even “bullying” were bandied about from an industry used to being portrayed as the bullies. I’m sure the parties on the other side of the fence aren’t entirely happy either, and that is manifesting itself as the real problem – as people come to grips with the new Act they are trying out each and every avenue to achieve their objectives. The Object of the Act – to ensure the safe and responsible sale and consumption of alcohol and minimise the harm caused by the excessive consumption of alcohol, has long been forgotten in the quest to minimise alcohol full-stop. Evidence pointing to this includes the amount of effort going into seeking to stop new or renewed liquor licences but the almost complete lack of enforcement of the Act. In eighteen months since the new advertising and promotion offences in the Act took effect there has not been a single prosecution to my knowledge.

These licensing woes were highlighted to me this week as I joined the sales team on a sell-in of a new product aimed at continuing the moderation trend that has seen annual growth of lowalcohol sales in grocery of over 120%. The relentless challenge of liquor licences has created an aura of fear amongst retailers. Now, even a product designed to increase moderation options and promote the responsible

Matt Wilson Corporate Relations Manager DB Breweries Ltd

consumption of alcohol is regarded suspiciously for how the licensing authorities may interpret it.

Sooner or later these struggles reach a tipping point where there is either a need to drastically reset the expectations and controls of the reporting agencies (Licensing Inspectors, Medical Officers of Health and Police) or rational business owners exit the market. Faced with growing uncertainty, cost and a decreasing likelihood of securing the licence necessary to operate their business, it is only logical for these parties to ponder if they are better off investing their time and money in other industries.

In the “Bishopdale” case currently on appeal to the High Court, the national licensing authority (ARLA) cited the following passage from the Court of Appeal in its clear frustrations over the increasingly unreasonable stance of reporting agencies: It is to be remembered that the statutory object is to establish a reasonable system of control. This envisages that at a certain point, at the extreme end of the scale, the administration of the licensing may become unreasonable in its pursuit of the aim of reducing liquor abuse.

ARLA re-iterated that “the wholesale redesign of an applicant’s premises by a DLC is not acting reasonably. It does not constitute a reasonably practicable means of limiting shoppers’ exposure to the display of alcohol.”

How was this decision received? The Medical Officer of Health has appealed it to the High Court at the tax payer’s expense (for the appellant) as the store owner continues to incur cost and uncertainty.

Once the most responsible and rational operators start to exit the market, the state of the market will decline rapidly as the more irresponsible and irrational remain. Some of these operators, noting the effort going into challenging licences versus enforcing them, have allegedly begun to accept whatever conditions are imposed on them in order to obtain a licence. They then immediately ignore the licence conditions as they know the chances of enforcement are low. And then you really have to question – was driving responsible and rational business people out of the industry really the best outcome?

The tipping point is fast approaching.

The only question is which way will it tip... n

Queen Finest Vanilla Extract Madagasgar QUEEN Finest Vanilla Pure Extract Madagascar is one of Queen’s Single Origin Vanilla Extracts.

Queen sources only the finest vanilla beans from some of the most exotic locations on earth, Madagascar is renowned as one of the world’s finest vanilla growing regions.

Madagascar vanilla is known for its rich, sweet, slightly rummy flavour profile that produces restaurant quality results. It has a strong vanilla profile for all types of baking but is best used in; yoghurts, creams, gelato, crème brulee, crème anglaise, baked custards and savoury applications such as creamy sauces accompanying seafood. Queen Finest Vanilla Pure Extract Madagascar, RRP$8.49 is available at participating supermarkets nationwide.

Lindt Excellence

LINDT has launched its newest chocolate range, Lindt Excellence. The range has been developed with the expertise and craftsmanship of its Master Chocolatiers in blending the most aromatic cocoa beans with the finest ingredients to create a rich and refined chocolate of intense flavour and elegant texture.

A variant in the range, Excellence Arabica has a distinct flavour of Arabica coffee beans combined with the most refined velvety dark chocolate. An experience of pure pleasure that will enliven the senses of chocolate and coffee connoisseurs alike.

newproducts Linghams Hot Sauce

ORIENTAL Merchant (NZ) Ltd has been appointed the sole agent of Linghams natural chilli sauce for New Zealand. This is an international alignment which will mean more activity showing kiwi consumers the varied uses of Linghams Hot sauce.

Already under Oriental Merchant, the carton has been changed to a shelf ready tray containing only 6 bottles and the price reduced to make Linghams a hot sauce that can be used daily, to flavour dishes.

Phillips Avent PHILIPS Avent have increased their range of cups to consumers to include the new Easy Sip range with the ripple shape to help tiny hands to hold the cup easily while drinking and carrying it around.

Also new to the range is the premium Sip No Drip 340ml cup and the Straw Cup also in a 340ml size. Adding to the success of the revolutionary Drinking Cup, this range now offers new funky colours in Orange and Purple.

Sway Mixes

SWAY baking mixes are simple to use, delicious and cater to people with diet restrictions.

Free from gluten, preservatives and with dairy free baking options, Sway offers a creative point of difference to other baking mixes on the market.

By concentrating on high-end ingredients and manufacturing in small batches, Sway ensures freshness and quality. Warm cookies, pikelets, waffles or muffins can be created within twenty minutes, or easily adapt the recipes to create personalized desserts.

Tame Your Cravings

SCALZO Food Industries has announced the launch of Nutters, a new range of 7 nut mixes to satisfy the growing trend for snacking in New Zealand.

The Nutters range offers a product to suit any snacking occasion and your nutty mood, whether it’s for mouth-watering flavours or a straight energy boost.

DRIVING growth on its category leading ranges, Tasti has launched three new snack bars. Dark Choc and Cranberry is available in a six bar, 210 gram pack. Mega Nuts Coconut Rough offers a pack with six large 40 gram bars and Dark Choc Orange Protein Bar offers the same large size 40 gram bars in a five pack size.

FOUNDER of ABE’S Bagels, Brent Milburn, is now at the controls of Poesy Ltd, and has re-launched the popular pizza bread under a new brand: Pipi’s Bakery, harking back to the product’s roots.

“The new pack has much better shelf stand-out, and is re-sealable” says Brent, “because that’s what customers told us they wanted. We’ve also dropped the price by $1.00. We’ve not changed the product at all - it’s a perfect individual pizza size, and it’s still preservative free.”

New Keen’s KEEN’S new recipe bases come in 5 delicious varieties your family will love. The easy-to-use recipe bases have the perfect combination of herbs and spices to create classic recipes.

New For Tasti

Posey’s New Look

Mother Earth Nuts About

MOTHER Earth has launched its first ever nut bar range – Nuts About.

Made for Kiwi’s who love nuts, the range offers shoppers a choice of five delicious flavours – Nuts About Almond, Nuts About Cranberry, Nuts About Blueberry, Nuts About Yoghurt and Nuts About Chocolate. It’s the only gluten free nut bar available. Mother Earth’s Nuts About have no added MSG and no artificial colours and flavours.

Ceres Organics

CERES Organics recently rolled out their new range of Ceres Organics Raw Goodness food bars wrapped in Convex Econic® film – a biodegradable and compostable packaging materialCeres Organics Raw Goodness food bars are packed with organic raw ingredients such as almonds, figs, chia seeds, cacao, mango and dates. They bars are available in four flavour variants, Cacao Almond Fig, Cacao Protein, Maca Gold, and Tropical Fruit.

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Email: office@toplinemarketing.co.nz Phone: 09 419 4061

Enliven your senses with the ultimate chocolate luxury, Lindt Excellence. With this range you will discover the expertise and craftsmanship of our Master Chocolatiers in blending the most aromatic cocoa beans with the finest ingredients to create a rich and refined chocolate of intense flavour and elegant texture. Excellence Arabica. Discover the deep, distinct flavour of Arabica coffee beans combined with the most refined velvety dark chocolate. An experience of pure pleasure that enlivens the senses of chocolate and coffee connoisseurs.

DKSH New Zealand Limited 97 Walkers Road, Longburn, Palmerston North 4477 Private Bag 11047, Palmerston North 4442 Phone +64 6 356 5323, Fax +64 6 356 4726 www.dksh.co.nz

Market Expansion Services by www.dksh.com

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For more information contact your Mother Earth Account Manager, phone 07 834 3333 or 0800 352 352 or visit Motherearth.co.nz

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EXCELLENCE

productwatch LINGHAMS

CHILLI SAUCE

Toddler drinking

• An original recipe handed down since 1908 • 100% pure & natural, just red chilli, vinegar, salt & sugar • No tomato paste, thickeners, colouring • Gluten & GMO free, • Certified Halal & Kosher productwatch

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Check out the NEW range of cups from Philips Avent.

For more information on LINGHAM’S contact: Easy sip cups Easy for little hands to grip.

Sip, no drip

Soft grip handles for little hands.

Grown up cup Learn to drink like a grown up.

Straw cup

Expand toddlers drinking skills.

Distributed in New Zealand by:

Contact your Topline Representative p. 09 419 4061 Christchurch contact: Rob Oorthius@endeavourconsumer.com m. 022 430 0123

ORIENTAL MERCHANT (NZ) LTD Tel 0800 10 33 05 Fax 0800 10 33 11 Email: nzenquiries@oriental.com.au Website: www.oriental.com.au

THE LUCKY TACO FLEET OF HEAT C

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Available from Topline Marketing

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• Jalapeno • Chipotle • Habanero •

09 419 4061

www.toplinemarketing.co.nz

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FGG HALF YEARLY AND AGM

A RECORD 305 delegate’s attended this year’s sold out FGC AGM. Membership is at a record high of 230 member companies. For the Board, Chair Pierre van Heerden (Sanitarium), Vice-Chairs Veronique Cremades (Nestle NZ) and Scott MacKay (Design Print), and members John Kippenberger (Premier Beehive) and Gerry Lynch (Mars) were all re-elected unanimously. Guest speakers included NZTE Chief Executive Peter Chrisp, Air NZ Chair Tony Carter, and radio and TV host Paul Henry.

lastword

Peter Mitchell

IF you missed me last month, I was having a few weeks’ holiday courtesy of Auckland Hospital where they do a marvelous job – but it’s still great to be out of there and back in harness. The problem is that sleep is negligible because you’re given tests every couple of hours and in between you cope with the snoring, coughing and farting of room companions. The food of course is diabolical but it’s the only thing to look forward to in a very boring day. So having survived a few weeks, I reckon I’m good for another few years (yes, the caregiver is disappointed about the insurance – she’ll just have to wait).

students he took questions and little Sasha had two – why did Russia invade the Crimea and why were troops being sent to the Ukraine. Putin said they were good questions but just then the bell went and the children went to lunch.

The questions continued after lunch with young Misha saying she had four: Why did Russia invade the Crimea, why were troops being sent to the Ukraine, Why did the bell go twenty minutes early for lunch and where is Sasha ?

them going to many parliamentarians and journalists – obviously I have less influence than journalists in the big house but it was good to see Cameron Slater didn’t get one either. I held my breath that they may have been saving my recognition for the Queen’s Birthday Honours, but I was not disheartened by a no-name appearance because I prefer knighthoods at Christmas and New Year holiday time so I can crack a coldie at the beach barbecue with my mates.

IT had to be the best deal of recent times when Veritas Investments picked up Auckland’s upmarket grocery operation Nosh. The investment company paid a bargain $1.3m for the struggling group – about $600,000 below its asset value. Would have been a great pick-up for either of the two majors wanting an investment in that part of the market or even a move up for someone in the convenience market.

THE probability of Z Energy dramatically expanding in the convenience market if and when Caltex’s 147 forecourts and convenience backups are sold, would be an interesting move in the convenience sector that is looking to make fresh offers to the vehicle owner market. Certainly it would further consolidate the market and offer better opportunities to oil channel suppliers, bring better volumes and new promotional chances.

FOR dozens of our suppliers who have got talked into spending much of their marketing budgets in the ether of online and being convinced that it is all working, it’s time to think again. Those online “likes” simply don’t mean a thing in terms of sales yet they are held up by smooth talking contractors that it’s all working – “look at the numbers,” they say. It would be a lot more interesting if the thousands of dollars being poured into this online activity could be translated into sales. We will all wake up to it shortly and put the money back into activities that really pay off for both supplier and retailer.

THIS magazine was last month involved in the major SIAL trade expo in China, now the biggest food expo in this part of the world. And it was a major disappointment that New Zealand couldn’t even raise a hand held flag to wave. With our Government’s deals with the Asian giant and all the talk of opportunities, we must say it is simply lip service – actual interest from Trade & Enterprise was a big fat zero despite numerous local companies positive about their chances of developing a market for our food products. Perhaps our industry organisation can awaken the Government to how things really should be and bypass the bureaucratic nonsense of China not being a target market.

VLADIMIR Putin gets an ongoing bad rap that was typified by a recent visit to a Moscow school. At the end of a talk to

I WAS a little disappointed that the Easter gifts handed out by the Food & Grocery Council didn’t reach my desk despite

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THE crackdown in the liquor sector is spreading with Auckland leading the way on prosecutions and even more advertising bans. The inspectors are out there as seen by two branches of the upmarket Farro Fresh having their licenses suspended for swelling to under age shoppers, part of am police sting of 42 outlets late last year. Now the Auckland council is considering a ban on the advertising of alcohol on all its land and buildings and backing advertising that gives preference to that which supports healthy lifestyle choices. What next ?

AND in a bid to help you make your daily decision choices, it must be remembered that alcohol doesn’t solve any problems. But then again, neither does milk !

W: sierracoffee.co.nz

E: letstalkcoffee@sierracoffee.co.nz

For over 30 years it has been our mission to provide organic, premium quality health foods with the highest nutritional value.

Whether you’re looking for food that is Gluten Free, dealing with lactose intolerance or just looking for healthy snacks for your family, Pureharvest has a product for you.

Please talk to your Strikeforce representative or contact realFOODS on (09) 256 4260