SupermarketNews // May 2015

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Veronique Cremades: “I always say its best not to seek out perfection, but instead to give your best in every context . . .”(see page 6)

BANKNOTE UPGRADE WILL AFFECT YOUR BUSINESS AS of October this year, new look $5 and $10 banknotes will be released into circulation around the country with the release of $20, $50 and $100s set for April 2016.

The key aim of the new note project is to benefit from technological advances in security features as it has been 15 years since our notes have been upgraded.

What does this mean for your business? All companies using

banknote equipment will be affected as although the new notes remain the same size, they will have new weights and security features that will not be recognised by current money counting machinery and software.

The new notes will co-circulate with the current notes for a period of time and both sets will be legal tender.

The Reserve Bank is working with manufacturers of banknote equipment to ensure they’re well prepared for the

CoOL LABELLING HERE IS WELL ON BACK BURNER

excellent country of origin labelling in key areas. “We have seen increased discussion in Australia where some industry groups have used the recent Nanna’s recall to call for more regulation but it would be irresponsible to use the recall of one product as the basis for any legislative reform.

“The response to the recall has been close to hysterical particularly when there has been no compelling evidence to show those berries were the culprits in the hepatitis outbreak in the first place. Some of the groups in Australia using the incident to call for labelling changes were being opportunistic,” said Katherine Rich. There is now strong comment in Australia that changing the product labelling rules would do nothing to improve consumer safety and that enforcement on imported products could well contradict free trade rules. n

IN SPITE of strong moves in Australia and from some New Zealand factions, it seems unlikely that there will be any immediate developments in the area of Country of Origin Labelling (CoOL).

In fact the current approach by the food industry is generally supported - a voluntary system that provides a huge amount of information for consumers.

Food & Grocery Council chief executive Katherine Katherine Rich Rich said there had been no recent feedback on suggestions for change from members and there had been no suggestion that the industry needed more regulation in this area.“Calls to our members on this issue have been few and far between and this is probably because consumers can set foot in any supermarket around the country and see a huge number of products with accurate information about country of origin,” she said.

Both Foodstuffs and Countdown have worked extremely hard to implement

changes, and the transition to the new notes happens as seamlessly as possible.

Reserve Bank Deputy Governor Geoff Bascand said designs and printing techniques have advanced significantly since the current banknotes were

released in 1999, and demand for cash continues to increase.

If you’re a retailer with banknote equipment, you will need to contact your supplier to ensure they’re participating in the calibration programme. n

UPDATED FOOD STANDARD CODE

FSANZ has reviewed the Food Standards Code and released an updated version, which will take effect on 1 March 2016, with no transition period.

In preparation for the implementation of the new Code, FSANZ has advised that all involved in producing, manufacturing or selling food should review the requirements that relate to their products and ensure they meet all the requirements of the Code. FSANZ reviewed the Food Standards Code to make the requirements clearer and to ensure it better meets the needs of stakeholders. n

DONOHUE MANAGING DIRECTOR

PROGRESSIVE Enterprises has announced that Steve Donohue has been appointed as its Auckland based Managing Director. Prior to this appointment, Donohue was general manager merchandise and became acting managing director of Progressive Enterprises following Dave Chambers’ move to Australia as director of Woolworths Supermarkets. n

FOODSTUFFS NORTH ISLAND CEO NAMED

FOODSTUFFS North Island has appointed Chris Quin as its next CEO. Quin has a twenty-five-year track record in leadership roles, most recently having been Chief Executive of the Home, Business and Mobile division of Spark NZ. “We undertook a global search and engaged with strong candidates from New Zealand, the UK, Europe and the US. After that rigorous process, the fact that the best person for the job is a Kiwi is a bonus and a credit to New Zealand business leaders,” says Foodstuffs South Island’s Steve Anderson.

Murray Jordan will remain at the helm of FSNI until Chris Quin joins the co-op on 7 September. n

contents 05 Supermarket Strategies 12 SIAL Canada 16 StoreCheck 18 Confectionery & Snacks 25 Artisan

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editorialcomment THIS month has seen the SIAL China exhibition in Shanghai hit new highs with both attendance and exhibitor numbers.

There was no real presence at the show from New Zealand, unlike most countries including Australia, but the few NZ manufacturers who did exhibit are reporting excellent feedback, orders, and inspiration – we will have full coverage in our June issue.

I’ve taken a break this month but will return in June with my editorial comment.

AFTER speaking with a number of clients this month, it seems the health and wellbeing category is under close inspection as a key area of growth for many companies; George Weston’s $2million investment in high protein bread is just the latest example.

With global consumer trends focusing on the what, where’s, and why’s of food origin and production in the category, the question is – will supermarkets meet the growing demand? And if they do, will they then look at re-organising aisles to accommodate a specific allocated area for such products. This month we introduce a new Health and Wellbeing segment, publishing new products and news from influential category captains.

SupermarketNews also spoke to supermarket and FMCG business veteran Allen Roberts; see his column of the dos and don’ts of new products and supermarket sell-ins on page 5 or online at www.supermarketnews.co.nz As proud media sponsors of Sial China, watch this space as we bring you the latest trends and innovations from Asia’s largest trade expo.

PETER MITCHELL, Publisher

KRYSTAL SPICER, Editor

FOODSTUFFS WIN SERVICE AWARDS Foodstuffs’ has taken out the Reader’s Digest inaugural Quality Service Awards winning gold for New World and silver for PAK’nSAVE in the Supermarket category.

The independent survey asked more than 1,500 New Zealanders to vote in an online questionnaire to decide the winners. Companies were rated on their ability to deliver a personalised, reliable service, to understand their customers, meet expectations, and make the whole shopping experience quick and easy.

Steve Anderson, Managing Director, Foodstuffs New Zealand, says the double win is the ultimate recognition as it is direct feedback from our customers and reflects all the exceptional work our teams in New World and PAK’nSAVE stores are achieving throughout the country. n

DILMAH INTO TEA SHOP VENTURE IN a bid to bring quality back into the tea market, Dilmah has become involved in the opening of a series of tea shops in different countries.

While there has been a run of bargain hunters getting cheap tea, the company believed that consumers would eventually look for a more quality product but needed to be introduced to it.

Now it is two years down the track of opening small tea shops in

partnership with selected chefs.

So far Dilmah has jointly opened 12 outlets in the Asian region and is now looking for food and beverage partnerships in New Zealand and Australia, providing an opportunity for chefs to join the venture.

The company says tea is rarely done right at most outlets and this was a chance to build on tea’s proper profile. n

NO MERGER COMMERCE Commission has ruled out Reckitt Benckiser’s proposal to purchase Johnson & Johnson’s K-Y brand. The Commission said that it was not satisfied that the merger of Durex and K-Y would not have the likely effect of substantially lessening competition in the supply of personal lubricants to New Zealand supermarkets and pharmacies.

Commission Chairman Dr Mark Berry said that although the merger had been approved in other countries, New Zealand’s market was unique due to the limited number of suppliers to main retailers. Durex and K-Y are the leading personal lubricant brands in New Zealand and enjoy strong customer loyalty. “In our view, we could not exclude the real chance that as a result of this merger Durex and K-Y’s wholesale prices would increase,” Berry said. n

COTTONSOFT SUPPORTS BOWEL CANCER

COTTONSOFT is the primary sponsor of Bowel Cancer New Zealand (BCNZ). Ahead of this year’s Bowel Cancer Awareness Month in June, Cottonsoft is selling 20,000 specially marked CottonSofts 24-packs in New World supermarkets in the North and South Islands and running TV advertisements to promote them. The packs feature a list of bowel cancer symptoms and one dollar from each pack will be donated to BCNZ. People who want to show they ‘give a crap’ and lend their support to the cause can check their local New World for the specially marked CottonSofts 24 packs, which went on sale on 11 May. n

$2M PROTEIN BREAD INVESTMENT

SOCIAL MEDIA NIELSEN data, showcased at a recent Facebook press conference, has reinforced the importance of social media for businesses. The data revealed that of the 2.5 million Kiwis who use Facebook every month or more, 80 percent per cent discover brands and products there, and more than half of these people choose to learn more about that product. 36 percent of people who find a business or product on Facebook go on to share it or discuss it with their friends. n

GEORGE Weston Foods has announced that it is investing $2 million in developing and marketing high protein breads in an effort to return value to the embattled white bread category.

The company is introducing a new range of bread, Tip Top High Protein, with almost double the protein found in Tip Top Supersoft bread. The bread comes in two varieties, Tip Top High Protein and Tip Top High Protein with Grains. n

SupermarketNews is published under license. Please direct all enquiries and correspondences to SupermarketNews. The opinions and material published in this edition of SupermarketNews are not necessarily those of the publishers unless specifically stated. All material in this publication is copyright and may only be reproduced with the consent of the publisher. Copyright 2015 ISSN NO. 1173-3365

PUBLISHER Peter Mitchell, peter@reviewmags.com

SENIOR DESIGNER Raymund Sarmiento, raymund@reviewmags.com

MANAGING DIRECTOR Tania Walters, tania@reviewmags.com

CIRCULATION & DISTRIBUTION Kieran Mitchell, kieran@reviewmags.com

EDITOR Krystal Spicer, krystal@reviewmags.com ADVERTISING SALES Felicity-Anne Flack, felicity@reviewmags.com

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2016 PACKAGING AWARDS PROGRAMME ANNOUNCED FOR NEW ZEALAND THE Packaging Council of New Zealand (PAC.

NZ) is pleased to announce the decision to move ahead with a new-look Packaging Awards Programme.

The agreement to alter the current format was reached following a review of the 2013 Environmental Packaging Awards and extensive feedback from the membership who want to see a packaging awards programme which recognises and celebrates the packaging industry in all its varied forms, demonstrating real benefits for businesses, for customers, clients and communities.

Sue Archibald and her team at Promote Ltd have been secured to develop the new Packaging Awards Programme alongside the Packaging Council. Sue is well known for her role as Awards Manager of the Pride In Print Awards and brings a wealth of experience and industry knowledge.

The 2016 Packaging Awards Programme marks a new chapter for the Packaging Council which recognises the evolution of the industry to a new paradigm: “Packaging grows product and customer value through fundamentally preventing more waste than it creates”.

Development of the programme will begin immediately with a series of industry meetings across all the main centres. Further details and updates will be made available on the Packaging Council Website or you can contact Sharon Humphreys, Executive Director on sharon@ packaging.org.nz or 09 271 4044. n

ATS SUCCESS

Advanced Transaction Systems (ATS), is New Zealand’s leading supplier of cash handling equipment, to the Banking, Retail Supermarkets, Gaming & Public Transport sectors. ATS introduced the Cash Infinity CI-100 CASH RECYCLER into the New Zealand market approximately two and a half years ago. The interest and uptake has been phenomenal with customers across all business sectors embracing the solution and enjoying the financial savings and benefits. Due to demand ATS has recently introduced the Cash Infinity CI-200 Cash Recycler (the big brother to the CI-100) for those who require greater capacity.

Due to the flexibility of the original CI-100 there

COMPOST CARE

FRIENDLYPAK offers a range of compostable and environmentally sound products for use within supermarkets, food merchants and the retail produce sector. The compostable 5L BioBag is an ideal general produce bag. Partnered with a sturdy attractive dispensing stand, designed for two rolls, it offers a real eco alternative. BioBag is manufactured from Mater-Bi, a bioplastic that uses vegetable components such as starch, cellulose, vegetable oils, biodegradable polymers and natural plasticizers. The material is breathable meaning high rates of CO2, O2 and water vapour transmission keep produce fresh with no sweat on food or skin contact applications.

BioBags are certified compostable in consumers’ homes and commercial composts and may be placed in a green waste collection. They may be used for food contact applications with high resistance to fats, oils and acidic foods. n

is a simple upgrade path from the CI-100 to the CI-200 for customers requiring one, whilst continuing to use the same back office and reporting functionality. Key benefits using a Cash Infinity Cash Recycler include, reduced cash being held on customer’s premises, significantly reduced labour associated with manual cash rooms, enhanced security of cash with the CI range using ATM CI-200 High Capacity style safes and the return on Cash Recycler Shown investment (ROI) on average 16 months after installation.

The CI-100 and CI-200 cash recyclers have proven to be extremely reliable and popular with units installed throughout New Zealand. n

MAD BUTCHER MINI STORE THE Mad Butcher has opened its first innovative concept store, the ‘Mad Butcher Mini’, 15 kilometres west of Dunedin’s city centre in Mosgiel. The new concept store will provide access to a local market of some 10,000 residents. Mad Butcher chief executive and Veritas director Michael Morton says the mini concept store. The store offers all advertised Mad Butcher promotions including a limited range of fresh NZ quality mark lamb, pork, beef, Tegel chicken, sausages and bacon. Also available is a range of popular frozen products and a limited grocery selection. n

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TOP 5 STRATEGIES FOR SUPPLIERS TO MANAGE SUPERMARKET RELATIONSHIPS Guest columnist Allen Roberts, Director of Strategy Audit

THE challenges of selling through the supermarket channels are daunting, particularly for the small supplier. In my 35 years of experience in this field, I have seen viable businesses fail because they did not take advantage of strategies that deliver traction in the retail distribution channel.

Supermarkets don’t do favours The big retailers are driven by margin objectives, competitor analysis and shareholders. Their goal is to keep customers buying and to fill shelfspace. Your enterprise will prosper if your business model is tailored to the demands that the retailers make, while actively engaging your customers.

Work to avoid the trading-termsdriven price deals that will eventually destroy all the good branding work being done. If you want to prosper in a playground dominated by the big supermarkets, here are 5 strategies that will move your SME out of the survival zone and into prosperity.

Understand the supermarket business model The three key factors for supermarket

operations are: high volumes, lowest possible supply chain and transaction costs, and low prices. With some minor category exceptions for some retailers, they do not vary from this model, in Australia or overseas.

Given the scale of their operations, supermarkets get to set the rules and there is little room for negotiation, even for major suppliers. A failure to recognise these key factors and how they drive the negotiation is to finish before you’ve started.

Aggressive category management Category management is integral to the supermarket business model and is the foundation of retail promotion and in-store product placement strategies. A category management partnership with the retailer is essential to successfully utilising the supermarket channel.

Category management is a daunting prospect for many small businesses, but lately there has been a beneficial shift in the retail distribution landscape.

The choke-hold imposed on mediumsized domestic businesses through the internationalisation of supply chains is gradually loosening as retailers (belatedly) recognise the value of local suppliers.

Brand relevance

Avoid death-by-margin-strangulation by pro-actively building a demonstrable group of loyal consumers. Having even a small number of consumers who will change their choice of retailer in order to get your product is THE most powerful argument you have for continued ranging and competitive positioning.

Without a relevant brand, your business becomes a price-taker without leverage – an easily dispensable supplier.

Innovate!

To stay still, is to be left behind. Innovation is an essential part of the armoury of success. When things start looking routine and easy, it’s time to take a fresh look at the product and the operational and management processes necessary to delivering that product. Failure to do this means you’re in a rut and won’t see what’s coming until it hits you.

Don’t play

It’s a strategy that I suggested to my kids. If the supermarket is behaving like a school-yard bully, refuse to play.

Find a channel that they do not control and where your product’s value will be recognised in a way that is impossible in the high-volume, low-margin supermarket game.

Depending on how you measure, and what category we’re talking about, supermarkets control between 50 per cent and 80 per cent of FMCG sales.

Moving out of the survival mode and into prosperity is possible, even in a highly competitive environment. It’s also true to say that a year from now, you’ll wish you started today – even if it’s at number 10.

FIND THE FULL ARTICLE ONLINE AT: www.supermarketnews.co.nz

Allen Roberts Director of Strategy Audit www.strategyaudit.com.au

COMPLICATED PROFIT FROM SANITARIUM

THE New Zealand arm of Sanitarium turned over $191.6m\ in the past financial year – up 2.3% on the previous period and had a nett surplus of $3m after disbursements. These included $5.7m to the Adventist Development & Relief Agency, $4m in aged care expenses and a further substantial amount for its nutrition, wellbeing and health food activities.

The company continues to receive its controversial exemption from paying tax on its business earnings because it is a registered charity owned by the Seventh Day Adventist Church. n

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20 Minutes with . . . Nestle NZ CEO Veronique Cremades

“HELPING NZ Consumers to live a healthier life”: this is Nestle’s commitment to the NZ market place.

How does Nestle do it? By offering healthier and tastier products whilst creating shared value along the value chain. This ethical and community driven way of doing business was the reason Veronique Cremades joined Nestle 25 years ago. Indeed, it’s not often you meet a CEO who has spent their entire career working for the same company, Veronique Cremades is the exception to the rule but this is not uncommon at Nestle as the Swiss Company see its people as its number one asset : and by people, this means the employees, consumers, customers and suppliers. Established in 1866, Nestle now employs over 300,000 staff worldwide and has thousands of products and brands in its portfolio.

Born and raised in France, Veronique completed a degree in Food Science, before interning at Nestle France while completing her master’s degree. She found the experience so inspiring; she applied for a full-time position at the company’s head office in Switzerland and landed a role in the product development and consumer team, focusing on consumer communication and the Maggi brand. “I knew I wanted to work for Nestle while I was there on my internship, I saw that the staff were treated with respect and empowered

to meet their aspirations within the company,” she says. Veronique’s own aspiration was to fulfil her cultural curiosity of exploring the world while working with a company to which her values aligned. Nestle have been providing safe, quality nutrition for the past 140 years and this encompassed Veronique’s own beliefs.

Veronique has held 10 different roles in many of the company’s 197 offices around the world. “I enjoy being an expat, and love exploring and embracing new cultures.”

When the opportunity arose to lead the New Zealand Nestle division, Veronique says her immediate response was one of excitement; her time living in Singapore had introduced her to aspects of the Kiwi culture with her boys playing rugby in the ANZAC Singapore Club, and then in the Bangkok Lions Rugby Team led again by the ANZAC coach, as well as the New Zealand BBQ stores she had come to know.

Four years into the role, Veronique says her family have embraced the Kiwi lifestyle : “I bought my first pair of jandals in New Zealand!” she says.

Although Veronique’s husband is a Zoologist based in Singapore, the family have a tradition of spending at least one week out of the month together. “We are really keen on fly fishing and love being able to spend

time together outdoors as a family, so New Zealand is a dream destination for us.”

Growing up in a French household where there was a strong emphasis on good food, for good health and great family bonding. Her family is her number one priority and she says that there has never been a time where she has felt as though she has had to make the choice between them and her career. “I always say its best not to seek out perfection, but instead to give your best in every context, this has always been supported by my company and is enabling me to have a work-life balance.”

Veronique says she has enjoyed tackling her current position as Nestle CEO in a vibrant and very innovation

driven market place such as NZ. As for the rest of the year, she says she is very passionate and excited about Nestlé taking the lead when it comes to wellbeing and health initiatives such as the ‘Choose Wellness, Choose Nestle’ campaign, helping Kiwi’s make the right food choices by living a healthier life style.

Veronique emphasises the company’s belief that leadership is not just about size; it is also about behaviour. Trust is also about behaviour and the company recognises that trust is earned over time by consistently delivering on its promises. These objectives and behaviours are encapsulated in the simple phrase, “Good Food, Good Life”, a phrase that sums up Veronique and Nestlé’s corporate ambition. n

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GOOGLE’S LATEST UPDATE COULD AFFECT YOUR BUSINESS

LAST month Google rolled out major changes to its mobile search algorithm to improve user experience when searching from a mobile device.

The move is expected to have major implications for retail and consumer facing businesses.

Google’s decision to put more emphasis on user experience means that businesses that rely on localised mobile searches to drive foot traffic should act quickly to ensure their site is easily viewed on mobile devices or, run the risk of a steep drop in search engine generated web traffic.

Until now, Google has focused on delivering relevant web content in relation to the key words being searched.

However, with 60% of online traffic now coming from mobile devices, Google have acknowledged that, as well as being relevant, content also needs to be accessible.

The latest update means that web pages that are deemed “mobile friendly” will take out top spot when a user searches from their smartphone.

Google explained in their announcement release that a “mobile friendly” web page needs to be readable without zooming and should avoid unplayable content or horizontal scrolling and quite simply easy to use and navigate from a mobile device.

Don’t beat yourself up if this is something you have been neglecting.

Some of the world’s biggest brands and industries have comfortably had their heads in the sand too but now that they are experiencing a drop in web traffic, are swiftly moving to update their sites. The question is, can your business afford to lose traction online?

KEEPING UP WITH THE PLAY If you review your analytics you may already be seeing a decline in online

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display and ensure content is fresh and meets the changing needs of your customers’ browsing behaviour.

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activity. The good news is, even if a website’s pages are not deemed mobile friendly and fall off the Google radar, as soon as you make the switch, the very busy Googlebots will pick up the change and re index it.

Thankfully, there is more than one way to become mobile friendly.

You may want to look at building an entirely new ‘responsive’ website.

This means you have one website and one set of URLs that can intuitively prioritise content and scale the site to fit a user’s screen. Whether they are browsing from their desktop, tablet or smartphone.

Another option is to retain your existing site and build a separate site for mobile and smaller device browsing.

Mobile sites are stand-alone. They contain top line and commonly searched information with links to the full site for more detailed information.

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KIWIS HAVE TAKEN THE WELLNESS QUIZ www.choosewellness.co.nz

Take the Wellness Quiz & start your Wellness Journey today.

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Wellness is about enjoying a better lifestyle and improving the quality of your life through a balanced diet of healthier, tastier choices, regular activity and a positive attitude. At NestlÊ we aim to enhance the quality of you and your family’s life every day, everywhere.

Take our online Wellness Quiz today and find out your Wellness Score. See how it compares to other Kiwis and most importantly, find out simple lifestyle changes that you can make to improve your score.

www.choosewellness.co.nz May 2015

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IN STORE TECHNOLOGY SUPPORTING HEALTH AND SAFETY

In my email on most mornings there is an update from WorkSafe New Zealand. I get them because we are heavily involved in the Health and Safety area through our management of the FGC Safe In-Store Pass and we have a regular dealings with this government agency.

THAT said, if we weren’t engaged in this aspect of business, I would by now have signed on to their newsletter and I encourage every manager in the New Zealand grocery business to do the same. They provide interesting insights but as a manager they make somewhat scary reading.

WorkSafe, through their newsletters, press releases and general updates, are increasing the level of transparency about the importance of Health and Safety in the work place. There are key take-outs from reading these WorkSafe communications. Firstly, every work place has a bewildering range of dangers

KIWI FMCG GENEROSITY OVERWHELMING New Zealand’s wider FMCG community – companies and organisations that supply, manufacture, import, distribute, or sell goods that appear on our supermarket shelves – is one of the more generous groups I know.

THEY break new ground on ideas that help promote healthy living in our schools and our communities, and are always the first to put their hands up to when disaster strikes.

Sports sponsorships, free ingredients, free time, and free advice for healthy cooking and eating initiatives, free breakfasts, lunches and milk in schools, and any manner of other initiatives around healthy living are part and parcel of what many of them do on a daily basis.

But if two contributions stand out they are the response to the Canterbury earthquake of February 2011, and the continuing and unwavering staging of the Grocery Charity Ball – events that are poles apart in their magnitude.

The industry’s generous response to the quake was legendary. Within hours of it striking, convoys of trucks were on their way to Christchurch with thousands of pallets of water,

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food, medicines, and grocery supplies.

Every one of the FGC’s members contributed funds or goods to appeals and emergency centres, and directed their personnel to be part of a makeshift supply chain with no thought of cost, to ensure emergency workers and displaced people got food, and to make sure supermarkets were replenished. The list of contributors and contributions is far too long to mention here, but they were all heroes.

Examples of what they did included companies throwing open their doors for people to access shelter and to use private water bores, and supplying thousands of breakfast and prepared meals free each day to emergency centres and emergency workers, baking and distributing more than 40,000 loaves of fresh bread each day, and handing out hot tea and coffee and noodles. One member company was one of the few groups allowed into OWNED

that injure or kill a frightening number of people every year; Secondly, we are entering a new era of legislated responsibility to ensure the people that work for us go home safely every single day. This latter point is driven home as you start to understand the manner and level of penalty that can be applied to business managers who don’t take their responsibilities in this area seriously.

We are working on a number of projects to help the New Zealand grocery business meet the needs of the impending new legislation. This includes undertaking a complete review of the Safe In-Store Pass and launching a new tool ‘inStore’. The review of FGC Safe In-Store Pass is designed to ensure that this tool continues to meet the needs of all stakeholders in the new regulatory environment. It will include consultation to ensure all the components of being safe “in-store” are covered effectively and appropriately.

The review is underway and will see amendments rolled out as details of the new legislation are confirmed. inStore is a GPS driven mobile application that enables a step change in real time management of health and safety requirements. The new legislation requires that the PCBU (person conducting the business or undertaking) has appropriate processes for receiving and considering information regarding incidents, hazards, and risks together

with a timely way to respond to that information. inStore’s automated incident recording function ensures that incident details will be available for later review and action. In association with the Safe In-Store Pass, inStore provides a tool that helps demonstrate that due diligence has been exercised in meeting a duty of care for the safety of staff and contractors.

Early trials of inStore have proven successful, essentially using the technology as a time sheet replacement that automates payroll inputs and travel claims. These trials have demonstrated significant savings in both administration costs, ‘lost’ hours in market and efficiencies in the management of inmarket teams. We believe inStore delivers wins for your bottom line and most importantly provides an essential tool to help meet increasing health and safety responsibilities as a safe employer.

Conscious of the short timeframe before the new legislation impacts on the New Zealand grocery market, we’re collaborating with Scott Birley of Coalface Consulting and Dave McAteer.

Both will be well known to you and bring broad industry experience to this crucial area. We would encourage you to contact them to discuss further. n

the cordoned-off CBD, delivering other members’ chocolate bars and other supplies to emergency workers, while another donated gumboots and mops and personnel to help with the clean-up.

At the other end of the spectrum, the Grocery Charity Ball is a special event that the whole industry gets in behind and donates a lot of time and effort to. Big money is spent on this August night each year to raise funds for charity, with returns being anywhere up to $500,000. Beneficiaries so far have been Cystic Fibrosis NZ, Project K, Cure Kids, Life Education Trust, Hearing Dogs, What’s Up?, StarJam, Melanoma Foundation, The Hearing House, Look Good Feel Better, Steps for Life, Camp Quality. This year, the event’s 12th, the beneficiary will be Autism NZ. With this background, it was no surprise that hands went up immediately the call came to help after Cyclone Pam devastated Vanuatu early in March.

FGC and member companies moved quickly when asked to help Foodstuffs North Island and the Government to gather much-needed supplies to send by navy ship to the stricken islands.

Foodstuffs led the charge, with FGC providing a supporting role to the Ministry of Foreign Affairs and Trade in Wellington and to members who were sourcing the supplies. There was a fantastic response, all of it out of hours and on a weekend, from members

Heinz, Sealord, and Griffins. The Heinz team managed to get nearly 17 tonnes of peas and corn from their closed Hawke’s Bay factory up to Devonport Naval Base late on the Saturday night – just hours before HMNZS Canterbury was due to sail with not just food but many pallets of drinking water, and equipment for the reconstruction, including shelter kits, tarpaulins and helicopters.

Altogether, the industry group gathered more than 150 tonnes of supplies, much of it at cost and paid for from the Government’s relief fund, but some of it donated, with some companies throwing in an extra tonne or so “just for luck”. In addition to the food sent from New Zealand, FGC member SunRice gave five containers of product directly from its warehouse in Vanuatu.

Foodstuffs’ General Manager Supply Chain Vaughan Grant deserves special mention for his outstanding coordination of the project, as do his 20 staff who volunteered to go in to work late on the Friday and Saturday in Auckland and Palmerston North.

It really is a privilege to work in an industry that can come together at short notice to help others in need. n

Dave McAteer 021 722 844 Scott Birley 021 959 363 Richard (CEO of Intuto – the people behind the FGC Safe In-Store Pass) www.instorehq.co.nzwww.safeinstorepass.co.nz

Katherine Rich CEO, New Zealand Food & Grocery Council

SIAL CANADA INNOVATION

SIAL Innovation is the only international contest with a presence in the four corners of the world.

Robert Levy, president of BrandSpark International and the representative of XTC World Innovation in North America, SIAL Innovation’s partner, announced the selection

of the 10 finalists during a press conference held in Toronto during the show. The 10 finalists were chosen from 24 excellent and innovative products by Jury pre-selection.

The 10 prize-winning products all touch on developments that are important to the North American food industry. Each product

aims to bring enjoyment and pleasure to consumers through quality ingredients and product design. The jury considered health, packaging and customer convenience for selecting the SIAL Innovation Finalists. Each product will undoubtedly be popular with consumers in stores and restaurants.

WINNER Malimousse: Seafood Dip Country: Canada/Québec

SIAL Canada Innovation Finalists

1

Doi Chaang Coffee Co. – Social Medium Organic and fair trade coffee in 90% biodegradable pod. 12 individually wrapped pods.

Innovations: packaging, manufacturing process, marketing positioning.

Country: Thailand & Canada/ British Columbia.

6 Malimousse - Seafood Dip: Specialty dip with Greek yogurt and fish or seafood.

Innovation: component – recipe.

Country: Canada/Québec.

Booth

2 Exotico - Sumatra Robusta Green Coffee Instant green coffee for fitness. Low in calories. Drink hot or cold.

Innovations: component – recipe.

Country: Indonesia.

3

Fantino & Mondello - Dry Salami: Gluten free salami bites in a resealable bag. For appetizer.

Innovations: component – recipe, packaging.

Country: Canada/Québec.

4

7 Nupasta - Konjac Angel Hair: Gluten free. Ready in 1 minute.

Made with konjac root and non-GMO soy.

Innovation: component – recipe

Country: China & Canada/ Ontario.

8 Omax - Nutritious and Delicious Bar: Nutrition bar sold in chilled or frozen range.

Preservative free.

Innovations: component – recipe, marketing positioning

Country: Canada/Québec.

Fresh Attitude Fraiche Teriyaki, Stir Fry: Asian inspired vegetables and noodle mix in microwaveable and resealable bowl.

Innovations: component –recipe, packaging.

Country: Canada/Québec.

9 Pure - Infused Maple Syrup: Spice-infused maple syrup in a sophisticated bottle with wooden cap.

Innovations: component – recipe, packaging.

Country: Canada/Nova Scotia.

5 Haskapa - Haskap Juice Drink: Haskap juice in a slim bottle.

Made from 187 haskap berries, lightly sweetened.

Innovations: component – recipe, packaging.

Country: Canada/Nova Scotia.

10 Walter - All-Natural Craft Caesar Mix: Natural handcrafted Bloody Caesar cocktail mix. No monosodium glutamate, isoglucose, colours or artificial flavours.

Innovations: component – recipe, manufacturing process.

Country: Canada/British Columbia

UNCOMPROMISING ENERGY New Zealand Agent: House of Fine Foods Ltd, Auckland Email: wayne@houseff.co.nz

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globalsnapshot KRAFT RECALL

US food giant Kraft has recalled 6.5 million boxes of macaroni and cheese after consumers reported finding metal fragments in some containers. The recall applies to boxes sold in the US, Puerto Rico and some Caribbean and South American countries.

“We deeply apologise to the consumers we have disappointed,” Kraft said in a statement. Kraft said that 242,000 cases of 7.25oz boxes were being recalled, and that they were sold in packages of three, four and five boxes.

It said it had received eight consumer complaints but no reported injuries as a result of the metal pieces.

OZ PLASTIC PETITION CUSTOMERS of Woolworths and Coles want the supermarket giants to stop wrapping small portions of produce in plastic.

More than 50,000 people have

backed a West Australian shopper who has set up a petition to curb the retailer’s excessive use of plastic and Styrofoam packaging on vegetables and fruit.

“The world is overloaded with plastic.

Consumption of disposable plastic is a major contributor to plastic pollution,” Pat Lowe from Broome said in her Change.org petition.

“These items may be used for a day, or just a minute, but remain in the world forever — plastic does not disintegrate.

Ms Lowe started the petition last month, and received more than 40,000 signatures within the first three weeks.

In response to the petition, a Cole’s spokesman said: “We make every effort to prioritise the selling of loose fruit and vegetables to minimise packaging as much as possible, however, there are times when packaging is required to protect the product’s freshness and to ensure food safety from farm to home.

“If packaging is used, we aim to have the best environmental outcomes. The vast majority of our trays are made

of PET which is fully recyclable at kerbside collections and all plastic film we use can be brought back into stores to be recycled through the REDcycle program.”

Meanwhile, a statement from Woolworths said: “We understand our customers are concerned by the packaging used and we are currently looking at recyclable or sustainable alternatives for macro organic produce.”

regulation to protect consumers. All four Nurofen products were listed on the Australian Register of Therapeutic Goods as being suitable for treating a wide variety of pain types, he said.

NUROFEN’S FALSE CLAIMS OZ BERRY OPTION AUSTRALIA’S competition watchdog is taking the maker of the painkiller Nurofen to court over false claims about its “specific pain” product range.

Nurofen Back Pain, Nurofen Period Pain, Nurofen Migraine Pain and Nurofen Tension Headache are all marketed differently by Reckitt Benckiser Australia and sometimes sold for different prices, but they contain the same 342mg quantity of active ingredient, ibuprofen lysine.

The Australian Competition and Consumer Commission (ACCC) said it was seeking “penalties and costs” from the UK-based multi-billion dollar pharmaceutical company, as well as the “publication of corrective notices”.

Despite the action, health experts and consumer groups said Australia’s therapeutic watchdog was powerless to stop drug companies from making misleading claims about their medicines and called for stronger advertising

AUSSIE grown berries will soon take pride of place in frozen food aisles in the wake of the hepatitis A outbreak.

Cheap imported fruit will no longer be the only option, with Australia’s first commercial frozen berries, Matilda’s, set to be on the shelves by June.

“It’s very simple, the berries will be right from the farm to the shelves,” Matilda’s chief executive Ruth Gallace said. Gallace and husband Matt were propelled to create their family company, when it was suspected 26 Australians fell ill from eating contaminated Nanna’s berries from China. n

NEW ZEALAND

May 2015

I 15

storecheck NW GREEN BAY

My first stop for this month’s review was New World Green Bay. Entering the smaller car park I knew it would be a bit of a struggle to find a park. After waiting for a car to leave, I eventually parked. From the outside of the building I could tell this was going to be a smaller store. On entering the store I noticed how bright it was but was a bit confused by the lay out. This store was not set out like a typical Supermarket, the Produce was all the way on the other side of the building. Despite the odd layout, the store was bright and inviting but clearly an older store. The aisles were wide and the shelves were well stocked and tidy. There was a great range of meat which all seemed very fresh. There was no deli or bakery in this store, but I did notice some pre-packed Deli salads were available. The cards and magazine selection was limited. There was a wide variety of produce available though. It seemed this store had utilised space well for the more frequently purchased items. There was no alcohol available in store due to the Waitakere Licensing Trust. I was served efficiently by a lovely staff member.

Heading to Titirangi I stopped at the Supervalue.

Again the carpark was small but this store wasn’t as busy and a carpark was easy to find. No trolley bays were available in the carpark. I walked into the store and headed to the produce. The lettuce was limp and running low but there was a large range of pre-packed lettuces. I did notice how dull the store was and could have done with some brighter lighting. The meat had a very basic range and wasn’t anything special. This store also had no deli but again had prepacked deli salads in a gourmet fridge with antipasto and cheeses. There was also a good range of pre-packed seafood that looked quite fresh. There was a good variety of product in this store, although stock was running low in places. The fridges were run down and tired looking. Again there was no alcohol available, but had everything else you would need for a quick, convenient shop. I didn’t have to queue for a checkout and was served in a friendly, efficient manner.

Next up was Countdown St Lukes. The mall was busy due to school holidays but I found a park easily enough.

There were plenty of trolleys and baskets available as I walked into the store.

There was a large produce section but unfortunately limited stock available. The bakery was also large and had plenty of fresh bread. The deli salads were bland and unappealing, but there were plenty of olives and cold cut meats on offer. There was an exceptionally large range of wine – all neatly stocked on the shelves. The aisles were wide but some shelving was messy and empty, with products dumped throughout the store. Again the fridges were run down but very clean - the freezers were extremely clean and fresh looking. A stand out for this store was a “Taste One On Us” sampler of the Countdown brand Select gourmet biscuits. I was offered a range of biscuits at a discounted rate by a friendly staff member. Heading to the checkouts I had to wait in a long line – the store was very busy and nowhere near enough checkouts open. I was eventually served, only to be short changed by a dollar.

CD PT CHEV

Lastly, I visited Pt Chev Countdown. From the outside of the building it was obvious that this was an older store. I quickly found a park and went inside. An automatic gate made for a quick entrance into the store. Once inside I noticed how dull and grey everything was. The walls, the floor and the ceiling were all grey. This made the store seem very dark and dingy. The grey floors didn’t hide how dirty they were either. supermarketnews.co.nz

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NW SV CD CD Green Bay Titirangi St Lukes Pt Chev

• Was the outside of the building and grounds clean, tidy free of rubbish and with adequate trolley bays? (5 pts.)

4

4

5

4

• Were the windows and exterior clean and tidy? (5 pts.)

5

5

5

5

• Was the signage well presented and up to date? (5 pts.)

5

5

5

3

• Were there enough car parks? (5 pts.)

3

4

5

4

NW SV CD CD Green Bay Titirangi St Lukes Pt Chev

• Were your first impressions positive?

(5 pts.)

4

4

4

3

• Was the floor clean and free of broken/damaged stock? (5 pts.)

4

5

3

3

• Adequately lighting/heating? (5 pts.)

5

4

4

3

• Instore signage clear adequate?

(5 pts.)

4

5

5

5

• Was there good visibility of promo/ seasonal products? (5 pts.)

3

3

5

4

• Was the floor free from unattended boxes/trolleys? (5 pts.)

5

5

3

5

• Were the fridges and freezers clean and tidy? (5 pts.)

4

4

5

5

STORE LAYOUT

CD ST LUKES

I

STORE EXTERIOR

STORE INTERIOR

SV TITIRANGI

16

Visiting Central and West Auckland stores, our shopper came across a high standard of stores

NW SV CD CD Green Bay Titirangi St Lukes Pt Chev

• Were the aisles wide enough?

(5 pts.)

5

3

5

4

• Were all shelf edge labels clearly visible? (5 pts.)

5

4

5

4

• Were all shelves clean, neat and tidy?

(5 pts.)

5

4

3

3

• Was there an adequate number of trolleys/baskets available? (5 pts.)

4

5

5

5

PRODUCTS

NW SV CD CD Green Bay Titirangi St Lukes Pt Chev

• Was there a good range of products to choose from? (5 pts.)

4

4

5

4

• Was there full availability of products? (5 pts.)

5

3

3

3

• Was all product packaging in good condition? (5 pts.)

5

5

4

5

• Was there a good range of magazines and cards etc and were they tidy? (5 pts.)

3

3

2

4

• Were the batteries and general merchandise tidy? (5 pts.)

4

5

4

4

in the west, with room for improvement needed for its central counterparts.

FRESH FOOD

NW SV CD CD Green Bay Titirangi St Lukes Pt Chev

• Did the produce look fresh?

Through to the produce, it was well stocked and fresh. No bakery or deli was available in store. Unlike the other two stores with no deli, I couldn’t see any prepacked deli salads. The bread available was very limited and low on stock –no fresh loaves or bakery bread was available either. Unfortunately, this was the same down most of the aisles. Messy shelving and low stock. The Wine selection was also very limited. I made my way to the checkouts and after a short wait I was served by a young staff member. The service was efficient but not overly friendly. I left without being thanked for my transaction. n STAFF

NW SV CD CD Green Bay Titirangi St Lukes Pt Chev

PRODUCE (5 pts.)

4 3 4 4

FISH (5 pts.)

4 5 3 5

MEAT (5 pts.)

5

4

5

4

DELI (5 pts.)

5

5

5

5

BAKERY (5 pts.)

5

5

5

5

• Was there a full range of produce?

PRODUCE (5 pts.)

5 4 3 5

FISH (5 pts.)

5 5 3 5

MEAT (5 pts.)

5

3

5

3

DELI (5 pts.)

4

5

3

4

BAKERY (5 pts.)

5 5 5 5

• Was the Fish Counter staffed? (5 pts.) 5

5

4

5

• Was the Deli Counter staffed? (5 pts.) 5

5

5

5

• Were all staff fully dressed in uniforms and name badges? (5 pts.)

5 5 5 5

• Were there adequate checkouts, considering the time of day? (5 pts.)

5

5

1

4

• Was there anything or anyone who stood out? (5 pts.)

• Were you greeted in a friendly manner? (5 pts.)

5

5

5

5

• Overall shopper experience (10 pts.) 7

• Were you served in a speedy and efficient manner? (5 pts.)

5 5 4 5

HOW THEY SCORE?

• Were you thanked for your transaction? (5 pts.)

5 5 5 2

Maximum available score: 200 pts

3 3 5 2 6

6 6

NW SV CD CD Green Bay Titirangi St Lukes Pt Chev 178 TOP SCORE

173

166

May 2015

163

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confectionery&snacks

Wilson Consumer

Excellence Dark range.

The launch of Lindt Creation Decadent Fondant, in March, has also been a hugely successful, delivering incremental growth to the category. In Boxed Chocolate the Lindt Lindor range has grown at 39.5% MAT, mainly driven by the Lindor Bags 125g range with a staggering 73.4% growth in TKA MAT. The eagerly anticipated Lindor Sea Salt Caramel has hit the market and has been snapped up by consumers, yet another winning new product launch from the innovators. n

WILSON’S has continued to see opportunities in the Kiwi confectionery market, which continues to show strong buying signals. Consumers are becoming more engaged with the product heritage and specific origin of products. “At Wilson’s, we have seen some acknowledgement of this with the success of the Irish produced products such as the Lir branded Baileys and Guinness chocolates,” says Wilson Consumer brand manager Dave Cunningham.

Interested in introducing more premium, origin specific, heritage brands to New Zealand, Wilson has announced the introduction of the Ultimate English Confectionery range and Hawaiian Host Macadamia nut products. These new lines will build on the company’s current portfolio. The Ultimate English range includes traditional recipe, handmade English products, such as Strawberry and Vanilla Coconut ice, Salted Caramel fudge and all butter fudges.

Hawaiian Host is Hawaii’s largest exporter of chocolate covered macadamia nuts and for the first time it will be available through Wilson’s this year. The range combinations include toffee and macadamia as well as chocolate and Kona coffee Macadamia treats. n

ARNOTT’S Shapes are part of the flavoured snacks segment which has seen growth of 2.3%. Within the $23.3mil segment, Shapes is the number one product and has a brand made up of Shapes Multipack products for kids, Shapes and the new addition of Shapes Light & Crispy. Shapes has continued to drive growth (6.3% MAT) within the flavoured snacks segment with exciting new products such as Shapes Light & Crispy and the recently launched Shapes Extreme. Shapes Light & Crispy capitalises on the global trend towards healthier snacking, being a flavour full less guilty snack with a light and crispy texture. Arnott’s Shapes Extreme provides a bigger crunch, bolder flavours and bigger flavour hit. n Source: Nielsen Scandata period ending 29/03/15

Mentos & Werther’s

Dole

THE Mentos brand is growing at +17% (AZTEC data QTR to 01/03/15 $ growth v YA) with new launches helping to drive growth. To continue this growth in 2015, and to cement its position as an innovator, Mentos has brought new news to the Total Mints Category, launching Mentos NOW Mints.

With the focus on the war on sugar, consumers are becoming increasingly aware of what treats they buy for themselves and their family. Mentos Sugar Free NOW Mints come in 4 mouth refreshing flavours: Fresh Mint, Spearmint and Strawberry & Orange.

The Werther’s brand is growing at +8.8% (AZTEC data QTR to 01/03/15 $ growth v YA). Werther’s also has sugar free options in its iconic butter candies, available in both bag and a convenient flip top box pocket/purse pack. These options are great for the health conscious consumer, whether it be by choice or necessity.

DKSH has announced exciting Mentos, Chupa Chups and Werther’s innovations later in the year. n

DOLE is a premium brand that provides value for money through excellent quality and flavour. Within Fruit Snack Packs, Dole introduced Fruit & Jelly products in which the jelly is made with real fruit juice rather than the traditional water, sugar and colours.

The juice gives an authentic natural flavour and enhances the nutritional properties of the jelly. Dole Mixed Fruit in Raspberry Jelly has the delicious taste of raspberry juice and contains pieces of peach, pear and pineapple – all packaged in a convenient plastic cup. Within the Nuts Category, Dole Crunches were launched in mid-2014. These snacks are made mostly with premium nuts such as almonds, cashews and pistachios but are pressed into cubes with other ingredients such as seeds and dried berries. This provides a fun new flavour and texture compared to handfuls of loose nuts. The company are looking to introduce new flavours to our Dole Fruit & Juice and Dole Fruit & Jelly snacks in the near future. In snacking, consumers become bored easily so it’s important to innovate with new offers to keep them interested. n

Lindt Chocolate LINDT Chocolate continues to add value and profitability to the chocolate categories and is growing ahead of the market as consumers trade up to premium chocolate. The Lindt Blocks growth is 23% MAT in TKA (Aztec 29.3.15), once again leading the market with its recent innovation, the ‘NEW’ Excellence Dark Raspberry Intense launched in February, designed to encourage new consumers and target Excellence devotees to expand their repertoire within the

Shaping Up

Mother Earth Bars NUTS are consistently listed amongst the top 10 favourite snack foods as they fit these requirements, with 49% of people reporting they have snacked on nuts in the last 30 days*. Mother Earth has just launched a nut bar range called Nuts About. It has 5 variants: blueberry, cranberry, almond, dark choc and yoghurt.

This is the first time Mother Earth has launched into the nut bar segment. The bars have been specially formulated to ensure indulgence, extra additives and sugar have been kept to a minimum.

The product is positioned as ‘mainstream health’ offering considerable benefits at an everyday RRP. n *Nielson global snacking report September 2014 ** AZTEC MAT to 15/4/15 $ growth Vs YA

Donovans

PROUDLY made in the Waikato, Donovans chocolates are lovingly crafted using Swiss technology mixed with a good dose of Kiwi ingenuity. 2015 marks the four year anniversary since Prolife Foods, a family run Waikato business, acquired Donovans Chocolates from the Donovan brothers, Mark and Paul.

Donovans has had a busy year with new products. Donovan’s delicious ‘kiwi inspired’ Milk Chocolate Strawberry Pavlova 100g block was launched in July 2014, which is a line extension in its 100g blocks range.

In August, the company launched its new range of Donovans Chocolate Clusters in three delicious flavours; Hokey Pokey, Ultimate Peanut and Wild Berry Crunch, available in a 150g re-sealable pouch.

The new Chocolate Clusters 150g are progressing very well to date. Donovans Clusters are delicious, New Zealand made, premium chocolate bite size morsels, with popular flavours and at an affordable price for consumers. 2015 is set to be an exciting year for Donovans with the launch of a fresh and exciting new look; more news to come over the next few months. n

Pure Delish Premium PURE delish manufacture a range of premium products in the snack category, these range from biscuits and bites through to snack bars. All pure delish products are manufactured in the company’s own bakery and are made entirely by hand.

With a new snack bar due for release in June, the new ‘nograin-ola bar’ is based on its top selling Raspberry & Maple Nut Nograin-ola cereal. The new bar will complement the brands existing Primal Bar range but will offer consumers a lower sugar alternative that is still wheat, gluten, egg and dairy free.

Pure delish is positioned at the very premium end of the market and its snack product range products are made from the best ingredients with the bare minimum of processing.

This is what sets Pure delish apart from its competitors and positions the company firmly in this sector of the market. The company says it has found growth to be very good in the category over the past few years, with Primal Bar sales continuing to grow steadily as consumers become more aware of the food they put into their bodies and the subsequent effects certain food choices have on their health and lifestyle. n

May 2015

I 19

For more information on how to increase your Kinder Surprise sales, contact your Ferrero Customer Services team: 0800 222 196

* Nielsen Total Supermarkets, Value Sales, Kinder Surprise 20g, MAT to 22/03/2015

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confectionery&snacks Griffins Biscuit Love Affair Peckish Lunchbox Staple

PECKISH re-launched its Snack Pack format of crackers in to a 6 pack format in 2014. The result has been a more affordable offering for consumers, opening up the lunchbox market. Many mums are looking for increasingly healthy lunchbox solutions and Peckish Rice Crackers 20g Snack Packs offer a healthier solution than many other lunchbox offerings. n

Kumara Chips Brand Leader THE Kenny’s and Sunny Hill brand has established their positions as leading brands for kumara chips in the snack food category. Since its launch in March 2012, Kenny’s Kumara Chips have met the consumers’ expectations as a healthier and tasty alternative to traditional snack chips.

The Sunny Hill Kumara Chips were launched in June 2014 and have had phenomenal success; sales exceeded the company’s expectation and caused a temporary stock shortage. Kumara Chips are a fast growing category, and increasing numbers of consumers are switching over from other types of snack chips.

Nutritious Foods pioneered the kumara snack chips, using kiwi innovation. New kumara products and flavours are being developed as extensions to the current range and will be introduced into market the in the near future. n

KIWI’S have always had a place in their hearts for a sweet biscuit. At $229.0m (IRI-Aztec MarketEdge Grocery – MAT ending 5/4/2015) it has a place in retailer hearts as well.

“Growth was driven by a range of different drivers; Shopper events such as Griffin’s 150th celebrations, partnering retailer campaigns like “Little Shop” and “Dreamworks” encourage participation, and crucially consumer led innovation with improved Toffee Pops and Squiggles and the Choco-ade Flavours launch gave shoppers a reason to re-engage and indulge.” says Neill Arnold, head of category at Griffin’s Foods Limited. Griffins are continuing to grow in 2015, focusing on the kids segment with the launch of Cookie Bear Snap ‘N’ Play.

“As market leader we need to drive the segment, so we have developed a range of biscuits kids will love, packaging that will entertain and ensure that the product will meet Mum’s expectations as well”, says Griffins marketing manager Olivia Sutherland. (Based on value sales in NZ Grocery, Source: IRI-Aztec MarketEdge NZ Grocery - MAT 12/4/2015)

The company says it has a really exciting indulgence project for later in the sweet biscuit season but aren’t able to share the details just yet. n

New For Jack Links JACK Links, as a snacking brand, continues to drive sales (ex warehouse sales growth of +48.5%) and is instrumental in driving overall category growth.

With exciting NPD - 50g Nuggets in Teriyaki and Sweet Chilli, Jack Links are expanding the consumer base through introducing new formats. The Nuggets provide a softer chew which is a great introduction to the brand, and generally very appealing to female and children demographics. For the loyal Jack Links consumer a 100g pack has also been introduced in Original Jerky, great for sharing. With further exciting new products being worked on and strong continued ATL marketing support, Jack Links will continue to cement itself as a market innovator, investor and driver. n

DRIVE YOUR STORE SALES WITH NEW MENTOS GUM INNOVATION. PURE WHITE AVAILABLE IN WHITE MINT AND BUBBLE FRESH. Contact your DKSH New Zealand Limited representative for more information.

May 2015

I 21

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confectionery&snacks Meeting Consumer Demand

Kingaroy Peanuts NUTS & Nibbles category data indicates consumer tastes are changing and a cheap plain peanut is becoming less palatable to the average supermarket shopper. This change is seeing people try different types of nut looking for higher quality & something new – as well as different flavours.

DKSH New Zealand is adding a new product range to the Nuts & Nibbles category in Kingaroy Gold peanuts. This range is a premium peanut with exciting flavour options like Chilli & Lime, the category has been lacking a price competitive flavoured peanut that is also high quality – Kingaroy Gold in doing both brings a lot to the table. n

Fisherman’s Friend ‘Movemint’ FISHERMAN’S Friend is traditionally known for its popular Original Extra Strong and Blackcurrant lozenges. The brand also has two great mint offerings; Strong Mint and Peppermint Sugar Free Fresh mints and has recently identified a new category, the ‘after coffee mint’. Nobody likes coffee breath and Fisherman’s Friend has identified itself as your best friend for freshness after coffee.

This year’s Fishermans Friend promotion is about establishing a ‘movemint’ by creating a new usage occasion for the Fisherman’s Friend Freshmint range. The company says that by broadening the focus to include the Fresh Mint range will result in incremental sales outside the winter period. n

KETTLE Korn has had great growth in the last 12 months and are currently number 2 in over all popcorn sales and the company has seen double digit growth each of the last two years. The Kettle Korn multi-pack has been a top seller since its launch in September 2014 and the company has just launched its new Caramel 30g bag, as well as its Sea Salt Kettle Korn.

“Sea Salt Kettle Korn is something customers have requested for some time, a healthier no sugar added product. We believe it will do well in the market as it is very moorish and comes in at under 40 calories per cup,” says company managing director, Michael Howe.

The Sea Salt Kettle Korn has been a strong trend in the US for the last 24 months, as consumers have taken to a lighter, healthier, low calorie snack. n

Maretti invests in the snacking category BRUSCHETTE Maretti oven-baked snacks are mouth-watering bite-sized snacks, made from carefully selected ingredients for quality and taste.

They are generously seasoned with a variety of distinguished premium flavours; Roasted Garlic, Tomato, Olives & Oregano, Mushrooms & Cream, Pizza and Mixed Vegetable. A key trend shows consumers trading up to premium products over price fighter options.

Additionally, manufacturer Italfood has exciting Maretti line extensions in the pipeline.

With significant above the line and below the line investment driving consumers to the premium end of the category. n

Mother Earth Savoury Snacks SALES of the Mother Earth savoury snack range has brought incremental sales to the snack foods category, demonstrating that consumers in New Zealand are looking for better-for-you snack options. To meet this consumer criteria, the entire Mother Earth snack range is free from added MSG, colours, flavours and

preservatives. On top of that each individual sku has its own set of health claims. The Mother Earth range includes six savoury snacks, Soy Mix, Nuts & Soy, Bhuja Mix, Rice Snacks, Mex Mix and Pretzels. n *(Source: IRI-Aztec Market Edge New Zealand Grocery Snack foods Dollars MAT ending 22/3/2014).

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THE DIFFERENCE BETWEEN THE GOOD AND THE BEST

RAGLAN COCONUT YOGHURT

LATESHA Randall began selling Raglan Coconut Yoghurt through a Raglan notice board Facebook page, in December last year. In the past two months, the one person company now supplies 35 stockists around New Zealand. “My husband Seb has had to jump in and help,” says Latesha. “It’s all been a really exciting journey for us with many new challenges.

Our combined backgrounds are in finance, business strategy, marketing, web, and branding, so we did have a useful skill set for getting things set-up well, but the manufacturing side of things - how to scale a product that started in our home kitchen - is where we’re still learning new things every day. “ Raglan Coconut Yoghurt is natural coconut yoghurt, produced weekly from a commercial kitchen

in Raglan. The couple make multiple hand-made batches per week to make sure that stockists get freshly brewed yoghurt on delivery day. The yoghurt is made of coconut cream, pro-biotic, and a touch of local honey; Paleo and dairy-free friendly, with lots of pro-biotic for happy, healthy tummies.

“Our coconut yoghurt has a lovely flavour as it is, and is very versatile as a dairy-free substitute in baking, cooking and smoothies,” she says.

Currently stocked in Farro stores and Moore Wilson’s, Latesha says feedback has been positive, “We are finding that stockists are supporting a local option.

We have also had rave reviews from people who have tried different coconut yoghurts before and have been unimpressed with the taste and texture.“

BONNIE GOODS

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Morgan set about perfecting the Original oat cracker and then thought up some un-Scottish, but very tasty, flavours to complement the range. The company was officially launched in August last year and Bonnie Goods now have three variants in its range, Original, Smoked Paprika and Canterbury Linseed.

Bonnie Oat Crackers are lovingly hand rolled, cut, baked and packaged by the couple in a hired commercial kitchen in central Auckland.

“Sourcing locally is important to us. We use the best ingredients from around New Zealand wherever possible, including wholegrain oats from Otago, organic sea salt from Marlborough and linseed straight off the family farm in South Canterbury,” says Morgan.

Bonnie Oat Crackers are wheat-free, dairy-free, preservative-free and contain no added sugar.

INSPIRED by the glorious Scottish oatcake, Bonnie Oat Crackers are lovingly hand mixed, rolled, cut, baked and packaged in central Auckland.

The idea for Bonnie Oat Crackers came about in 2010 by Morgan Maw and her husband Nic, during a two-year stint living in the sunny Scottish suburb of Leith, on the north side of Edinburgh. Like single malt whisky and shortbread, the Scots are also famous for their national cracker, the excellent oatcake.

Returning home and unsuccessfully finding a ready supply of them in New Zealand, Bonnie was born.

Being an avid home baker from a young age,

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health&wellbeing

Goodness Gracious

Selling Wellness Before Winter MORE and more consumers are planning ahead for winter wellness. This is reflected in a sharp spike in supplement sales for ills and chills from March – well before the official start of winter.

The early spike may just show that key educational messages around supplements are getting through.

Many of the ingredients in immune supplements work to build up and support immunity. So by taking them from change of season, you can do a lot towards wellness throughout winter.

Garlic, for example, is known as “nature’s antiseptic”. Louis Pasteur was one of the first scientists to confirm that garlic had antiseptic properties and research since has confirmed its effect.

It also supports the activity of white blood cells to help defend against winter ills and chills.

Other herbs that support the immune system

include Echinacea and Andrographis. An analysis of Echinacea’s health properties in 2007 showed its support for the immune system and also for recovery from ills and chills.

Vitamins and minerals are also important and key supporters of the immune system include zinc and vitamins A, C and D (a third of New Zealanders have low blood levels of vitamin D).

The key for consumers when purchasing a supplement is to choose a quality brand that invests in research and scientifically formulated products. They should contain the right ingredients at the right levels.

Cheaper is not necessarily a better buy. Savvy consumers are already buying much earlier in the season than you might expect. No doubt, they will soon be asking more questions around quality too. n

Blackmores Vitamin C+Zinc Gummies

Faulding Probiotics

THE feedback from kids says it all - Blackmores vitamin C + zinc Gummies are really, really yum! The new gummies are a delicious way to get key winter health nutrients – zinc and vitamins A, C and D – and get through the chilly season.

These gummies are different from the rest. They’re 99.5% sugar free* and free of artificial sweeteners, colours and flavours. That means they only contain the good stuff and leave out the rest so kids get only what they need to stay healthy. Research shows the nutrients in Blackmores vitamin C + zinc Gummies play significant roles in the immune system, supporting mucous membrane integrity and cellular defences.

In New Zealand, many children are deficient in vitamin D due to lack of sun exposure and covering up in the sun (a difficult balance for parents). Low levels of zinc are also common and associated with weakened immune defences.

Keep an eye out for Blackmores television commercial featuring healthy Kiwi kids screening from April 19th until June 27th. n

WHEN it comes to providing a specific health benefit, the delivery of live probiotics to the site of action is critical. This means probiotics not only have to remain viable throughout the shelf life of the dietary supplement or nutritional product, they also have to survive transit in the acid and bile conditions of the gastrointestinal tract.

Faulding Probiotics begin the stabilization process by employing rigorous strain selection criteria to uncover probiotics with natural inherent stability.

Faulding use a unique fermentation and freezedrying process, coming from decades of research and development to ensure the viability of the probiotics is maintained Each of the strains used in the Faulding probiotics range is scientifically screened and studied for its own shelf-stable properties. Patented stabilization technology keeps the probiotics in top condition without the need of refrigeration. So, when consumers buy Faulding probiotics, they can expect industry leading shelf stability.

More and more consumers understand the link between their gut health and their overall health and

GOODNESS Natural Beauty Lab is a new range of skincare using certified organic chia seed oil as its main ingredient that will be available in supermarkets in the upcoming month. Goodness Certified Organic Chia Seed Oil has the perfect 3:1 ratio of omega 3 to omega 6 essential fatty acids. Chia seeds happen to be one of nature’s richest sources of omega 3, making for an amazing hero ingredient.

Goodness Natural Beauty Lab is pleased to be the first to bring the Certified Organic Chia Seed Oil to New Zealand as the wonder ingredient in skincare; the oil is extracted by using cold pressed method which means there is no need for solvents or any other nonsense. There are five products in the new Goodness Natural Beauty Lab product range, all are free from artificial fragrance and have no colourants added. n

well-being. Gut health can be negatively influenced by the stresses of everyday life – poor diet, skipped meals, travel and antibiotic and prescription drug use to name a few.

Taking a probiotic supplement daily can help to enhance the intestional mircroflora by replenishing levels of benefical bacteria and inhibiting the growth of more pathogenic flora.

The Faulding range of probiotics uses various species and strains within their range of probiotics to help ensure the most suitable probiotic is used for the health outcome required. Faulding probiotics are also fridge free so can be conveniently stored. n

*A small amount of sucrose is needed in the manufacture of Vitamins A and D.

SCHWARZKOPF AT HOME COLOUR

STYLISTE ULTÎME STYLING RANGE

SCHWARZKOPF introduces Brilliance Fashion Lights- the latest innovation from Schwarzkopf which allows you to personalise your hair colour with three amazing fashion colour styles; dip-dye, splash-lights and highlights.

Using the clever Expert Accents Brush, now you can confidently colour your hair at home.

The colour crème formula in Schwarzkopf Brilliance Fashion Lights lifts and colours the hair in one step providing an intense colour effect even on dark hair with Brilliance Fashion Lights. Available from April 2015 in three colour variants; Sun Kissed Blonde, Ultra Violet Brown and Infrared Infusion.

CONTINUING from the global success of essence ULTÎME by Claudia Schiffer; Schwarzkopf have introduced styliste ULTÎME styling range. Claudia Schiffer has offered her insider knowledge and expertise for the development of the ultimate styling product range. Styliste ULTÎME enables women to achieve their top four styling wishes; perfect hold for long-lasting style, a sleek, shiny finish, natural beach waves, and glamorously sexy volume.

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u Mi Sedaap’s popular Mi Goreng is now transportable u 83g, is larger than many other cups weight u Includes 6 sachets including its famous crunchy fried onion u Already popular in overseas markets u Halal

For more information on MI SEDAAP products:

ORIENTAL MERCHANT (NZ) LTD Tel 0800 10 33 05 Fax 0800 10 33 11 Email: nzenquiries@oriental.com.au Website: www.oriental.com.au

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Carbohydrates not protein drive peak performance Great tasting and easy to digest Sustained or low GI energy release for fuelling and recovery All natural – no nasty additives REPRESENTED BY TOPLINE MARKETING

09 419 4061 toplinemarketing.co.nz May 2015

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newproducts New From Cerebos

Delicious Begins With Deli

CEREBOS has introduced two new grinders to its existing range, but these have a twist.

Each is a perfect blend of chilli flakes & sea salt, in a convenient grinder format. Available in either medium red chilli or mild green jalapeno you can add as much or as little as you like. For many, new flavours mean hotter, spicier foods to liven up their everyday meals, and the new Cerebos Chilli & Sea Salt Grinders are the perfect accompaniment on any table or in any kitchen.

THE launch of Birds Eye Deli Chips has been one of the most successful innovations the Frozen Potato category has seen in years.

Birds Eye is the number 2 brand in the Premium Potato segment and is delivering double digit growth in the last year. Birds Eye is extending its successful Deli range into a new roast potato format. Birds Eye Deli Roast are crunchy roast potatoes with delicious refined flavours, just like you wish you could make at home. The Birds Eye Deli Roast range will launch in 2 delicious flavours; Garlic, Thyme & Olive Oil and Rosemary & Garlic. n

New From Quorn THE ready Meals segment of the Frozen Meat Free category is experiencing huge growth of 64.9% in the last 12 months (Nielsen Scan MAT 22/3/15). This growth has prompted Quorn to launch 2 new Quorn Pies, a Mince and Potato Pie and a ChickenStyle and Leek Pie. Quorn is also adding a Tomato and Cheese Schnitzel to its range based on the success of the exiting Quorn Cheese and Spinach Schnitzel. What sets Quorn apart from other frozen vegetarian products is that it is soy free. Quorn products are a high quality vegetarian protein source. They have all the essential amino acids you find in meats like beef and chicken. n

n

Tibaldi Free Range Mild Salami

Fresco Nutrition Goat Milk

FRESCO Nutrition specialises in goat milk products, with an infant formula range for babies from birth up to toddlers. The company has launched a new Family Milk Drink, a fortified goat milk powder drink, suitable for children aged 3 years plus up to elderly.

Family Milk Drink is made with goat skim milk so is low fat, and fortified with FOS (FructoOligosaccharides for fibre), maltodextrin for extra energy, fish oil (for Omega 3 fatty acids) and Vitamin D. With its mild creamy taste, Family Milk Drink appeals to all age groups. Children will drink it happily, which is important when they are around the age of 3 and becoming more discriminating in their tastes. n

AVAILABLE exclusively from Eurodell ltd, Tibaldi is a mild salami manufactured from 100% Australian Free Range Pork.

The salami is mildly spiced and gently smoked and best served as an antipasto.

Available in 1.5kg units. n

Chef’s New Everyday Range JOSH Emett’s ‘Chef Series’ has launched a new ‘Everyday’ range, this will sit alongside its well-regarded ‘Premium’ range in the chilled convenience food section of the supermarket. This new range will offer customers the best versions of everyone’s everyday favourites: Beef Bolognese, Chilli con Carne, Beef Ragu and Pork Ragu. The smart cardboard boxes contain a serves 2 pouch, with high meat content and the natural pasteurisation process gives it a long shelf life. All dishes are made with no added gluten. As with their other range they are quick and easy to heat in the comfort of your own home. n

New Mi Sedaap Cup

New Choc Coco Milk

Stock Innovation

LITTLE lsland has released Chocolate Coconut Milk, launching in a limited number of Auckland and Wellington stores with a path to wider distribution in the months to come.

The chocolate flavour follows the success of the Little Island Original Coconut Drinking Milk 750ml bottles.

The delicious and dairy-free Chocolate Coconut Milk is made from premium coconut cream and the best Fair-trade organic cocoa. This is a premium chilled product, available in 250ml glass bottles, RRP $4.95. n

VEGETA Delight Vegetable stock powder is innovation in powder stocks, being a new choice for a modern kitchen and health conscious consumer. It has been independently tested and has met strict nutrition standards to earn the Heart Foundation Tick. Vegeta Delight Vegetable stock contains 40% of real vegetables and is the ideal choice to complement all savory dishes, with its variety of full flavour and aroma. n

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MI Sedaap famous for its springy noodles & crunchie fried onions is now available in a transportable cup. Already a successful overseas, Mi Sedaap cup noodle offers a larger portion size at 83g and 6 sachets - including dried vegetables. Sampling and Mi Sedaap’s association behind NZ motorsport will ensure the brand continues its strong growth. n

New Westie Roll The Westie brand continues to expand by bringing a new 18 pack of sausage rolls in straight to the oven packaging. n

OWNED

Premium Sauce

CREATED using only the finest quality anchovies and sea salt, Megachef ’s Premium Fish Sauce is naturally fermented for 2 years, contributing to its rich briny saltiness and yet rounded and clean taste, improving any dish it seasons. Excellent for stir-fries, curries or sauces, Megachef Premium Fish Sauce is gluten free and preservative free, and contains no MSG and artificial colours. Available in 200ml and 500ml bottles. n

Hot Or Cold Amazing Museli HOT or Cold? Cold or Hot? There are loads of ways to enjoy Hubbards new Hot or Cold Amazing Mueslis. Whether it’s the Date & Maple, Blueberry & Cranberry or Ancient Grain & Coconut that floats your boat, there’ll be a temperature that’ll be just right for you. Hubbards Hot Or Cold Amazing Mueslis are available in selected supermarkets now. n

Just Picked Unique Coco Flavours JUST Picked Coco Water is a natural refreshing, not from concentrate, coco water available in three variants offering lower sugar levels than other coco waters in the market and at just 70 calories per serve. Just Picked Coco Water comes in unique Green Tea and Ginger, Mango and Pure flavours and offers re-sealable Tetra Pak packaging. Coco water offers many health benefits, reduces dehydration, provides electrolytes, calcium, magnesium, is cholesterol free. n

New Thai Flavour DE SIAM is an authentic premium range of sauces, spices and pastes for Thai food lovers. MSG and preservative free, de Siam uses fresh, local authentic ingredients to ensure real Thai flavour and

quality. Thai food offers one of the most consistently healthy and well balanced options available and de Siam packaging is clear with Q code directing consumers to authentic cooking classes in English. n

The Great Outdoors With Hubbards TO make the most of all those mountains, rivers, bush and boundless oceans, you need to be fuelled with the right stuff. This is where Hubbards new protein-packed Outward Bound Original Cereal andApricot & Cranberry and Almond & Hazelnut Mueslis take their cue. They’ve got the right stuff to get you back out amongst it. What’s more, for each pack sold, Hubbards donate 50c to Outward Bound. n

Punjas New Biscuits THE Punjas Biscuits facility boasts an Italian 70 meter long hybrid oven, fully automated biscuit production line, which can create a range of premium quality crackers and biscuits in varying shapes, sizes and tastes, including Scotch Fingers and Milk Arrowroot. Each step of the production is fully computer monitored for quality assurance. Breakfast Crackers are available in 275g and 375g foil packs, 2.5kg and 5kg tubs. Scotch Fingers and Milk Arrowroot are available in 250g foil packs.

Distributed in New Zealand by J PUNJA NZ Ltd. n

New Easiyo Minis

Power Cookies & Bars EM’S Power Cookies & Bars are allnatural, New Zealand-made energy bars.

Em believes that food needs to taste good as well as be natural, healthy and provide sustained energy. Every Em’s Product reflects this philosophy, using only natural, real-food ingredients. No soy protein or whey protein additives, no superfluous vitamin or mineral additives, and no preservatives or colourings. n

New From Naked Cuisine ON THE back of fantastic growth in the Chilled Soups and Meals categories, Naked Cuisine has announced the launch of four new skus. New to the Naked Locals range is Franklin Hearty Vegetable Soup, and Hawke’s Bay Cauliflower and Leek Soup. The company is also launching two great additions to its Naked Kitchen range, Mexican Black Bean Chilli and New Orleans Jambalaya. n

TO complement its new offering and cater to the smaller sized EasiYo yogurt maker, EasiYo has developed Mini sachets.

By using the mini sachets along with the mini maker, EasiYo guarantee you will have the correct amount of cultures and milk powder to make fresh, tasty yogurt every time.

That’s the EasiYo promise. The company has taken its top five selling variants, and conveniently packaged them in a box of three sachets, that stand out from the 1kg range. Available in Low Fat Greek Style, Natural, Vanilla, Greek Style with Coconut bits, and Strawberry. n

Longest Drink In Town At Home SINCE 1968, the iconic blue and red giraffe image has appeared on the side of the cups used by dairies, ice cream parlours, cafes and takeaways for milkshakes and thick shakes. Now everybody can make those memories at home with the launch of The Longest Drink In Town Milkshake Syrups in a 1ltr bottle for retail sale. n

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Icon Meets INNOVATION

Rolling into Town

Introducing EasiYo’s NEW Mini Yogurt Maker!

We’ve taken the best improvement of our iconic 1kg Maker and condensed it into a new, smaller and more convenient 500g size.

Available NOW

• 4 out of 10 yogurt consumers are from one or two people households*

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• The number one obstacle to consumer homemade yogurt is to be able to make smaller quantities* • Smaller pack sizes in chilled yogurt are in growth** SOURCE: *Mobius Research, 2010. **Aztec data 2015.

. Straight to oven . Great Westie flavour . Boost profit margins Phone: 09 820 3924, mobile: 021 817 796 or email: brett@westiepies.co.nz

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• 48% of yogurt consumers rate serving size as extremely important*

For more information contact your Mother Earth Account Manager, phone 07 834 3333 or 0800 352 352 or visit Motherearth.co.nz

Email: office@toplinemarketing.co.nz Phone: 09 419 4061

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For sales inquiries salesnz@easiyo.com

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B&MOE0229

That’s all our snacks are made of.

For more information contact your Mother Earth Account Manager, Phone 07 834 3333 or 0800 352 352 or visit www.motherearth.co.nz

INCREASE YOUR INCREMENTAL MEAT SALES WITH DELICIOUS SINGLE SERVE PIRONGIA PURE BACON.

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Contact: Grant Pemberton Innovative Sales & Marketing Mobile: 021 890272 Email: grant@ismpeople.com

Chilli and spice, and all things nice. productwatch

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• Family friendly • Low fat • Great base for smoothies and milkshakes

To order, contact Brian Everton on 021 244 1338 or brian@cabernet.co.nz May 2015

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SIALChina

“I don’t want an empty lunchbox to stop a child from learning.”

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