PORT FOLIO
felipe hernández
ASEGURARTE
ASEGURARTE This project corresponds to Asegurarte, my main job as an insurance broker. Through this portal, I sell some of the products offered by different companies in the market, summarizing the coverages contained in each policy. The objective is that the client gets a general idea of each coverage. In the near future, I plan to make a complete redesign, both logo and website. My goal is to communicate efficiently and simplify all aspects of insurance, as people commonly tend to get confused. This is one of the main reasons why I would like to study Graphic and Advertising.
* The images of Asegurarte.cl were purchased and downloaded from Depositphotos.com. All with the corresponding permissions. Other images were downloaded from free image banks.
ASEGURARTE
ADAPTABLE DESIGN
ASEGURARTE
SOCIAL MEDIA
ASEGURARTE
SOCIAL MEDIA & PRINT
ASEGURARTE
SOCIAL MEDIA & PRINT
SANTORINI
LOGO DESIGN & PACKING
SANTORINI In the following project, a logo, labeling, and packaging were developed for the fictitious brand “Santorini.” The objective was to convey quality, finesse, and healthy eating based on the Mediterranean diet.
LOGO DESIGN & PACKING
VFC INGENIERÍA
BRAND IDENTITY
VFC INGENIERIA The following project was mainly aimed at creating a corporate image for the civil engineering company VFC. The logo was designed along with a simple web interface to present the services.
BRAND IDENTITY
SIGNERS
Sistema traductor de lengua de señas para la comodidad de las personas con discapacidad auditiva.
Producido por:
BRAND IDENTITY
Auspician: Programa de Iniciativas Estudiantiles Académicas
Innovación y tecnología al alcance de los que más lo necesitan
www.kharon.cl
SIGNERS This logo was a branding and promotional design for a technology fair for computer science students at the Universidad Técnica Federico Santa María. The project consisted of creating a sign language glove, which transcribed information to a computer.
Colaboran:
BRAND IDENTITY
Preventive health Program
EDITORIAL DESIGN
Preventive health Program This project consisted of developing printed graphic pieces for education and disease prevention in the town of Zapallar, Chile. The objective was to educate about health concepts in a more friendly way. The material was to be delivered to all health centers in the town. A type of pumpkin grown in the area was used as a figure, so the city receives the name Zapallar, which would be a translation of this fruit.
EDITORIAL DESIGN
Preventive health Program
EDUCATIONAL CONTENT
Preventive health Program The objective is to communicate graphically about daily health care. In the following cases, education about sedentary lifestyles and daily oral hygiene is provided.
DRAWING PROCESS
STILL LIFE
ILLUSTRATION
The illustrations correspond to still life, made with techniques such as graphite, pastel pencil, and watercolor.
ILLUSTRATION
HUMAN FIGURE
ILLUSTRATION
HUMAN FIGURE These illustrations were made with the charcoal, graphite technique and digital pencil in a study of the human figure.
ILLUSTRATION
CONCEPTUAL
ILLUSTRATION
These images’ objective was to reflect concepts such as moods, movement, etc., through different techniques.
ILLUSTRATION
This painting corresponds to a reproduction of an impressionist painting in pastel pencil.
ILLUSTRATION
ICONS FROM AUSTRIA
This trip was a long journey of months touring different European cities and photographing each of its icons. The towns and photos were many, so I limited myself to show only two countries, Austria and Germany. The goal was to continue perfecting my photography knowledge, both technical and of the conception and composition itself.
PHOTO GALLERY
ICONS FROM GERMANY
These images were taken with a Nikon D3200 camera, manual mode. The objective was to portray the principal places of different German cities.
PHOTO GALLERY
HIDDEN VIÑA DEL MAR
These photos were taken to show hidden parts and moments of my city, showing both its architecture and the way of living in it.
PHOTO GALLERY
ANOTHER WORLD INSIDE MY CITY
The theme of these photos was to show natural places of my city, which are in danger of extinction due to real estate developers who want to build in the area, which would bring catastrophic consequences to the ecosystem. However, these companies do not know how to appreciate the ancient beauty of this place. That is why I decided to show the natural beauty of this place, the different textures and patterns that are formed naturally. It is simply beautiful and gives the feeling of having traveled to other distant parts of the world.
PHOTO GALLERY