ALUMNI UPDATE!

work we want to be doing, what type of clients we want to work for, what type of services we want to offer,” Fowler said — “really homing in on our expertise.”

The result is a narrowed focus.

Sidekick Creative

2016 STARTUP ADK PARTICIPANT USE THE QR CODE TO READ SIDEKICK’S ORIGINAL STORY IN THE MARCH 2021 ISSUE

Fun Fact

DOUBLE H RANCH RECENTLY SIGNED ON WITH SIDEKICK CREATIVE. “WE’RE SO EXCITED TO BE WORKING WITH THEM,” SIDEKICK CO-OWNER WILL FOWLER SAID OF THE NONPROFIT ORGANIZATION THAT OFFERS YEAR-ROUND PROGRAMS TO CHILDREN WITH LIFE-THREATENING ILLNESSES. “WE LOVE WORKING FOR SUCH A NOBLE AND HEARTWARMING CAUSE. THE PROJECTS ARE ALWAYS FUN, CENTERED AROUND CREATING AN EXCITING ATMOSPHERE FOR THE CAMPERS, SO WE’RE INCREDIBLY GRATEFUL TO BE WORKING WITH THEIR TEAM.”

“It’s scary to think about as a business owner, but it’s the long game to elevate our position so we’re not just generalists, but experts in our field,” Fowler said.

As an attorney, Edward Fitzgerald works with business and land owners, making acquisitions, planning succession and ensuring leases and purchases go smoothly. But twice a year, the partner in McPhillips, Fitzgerald & Cullum helps aspiring entrepreneurs plan for what legal issues they might face.

Fitzgerald is among regular presenters at SUNY Adirondack’s StartUp ADK, an eight-week course offered twice a year that helps participants develop business plans.