Brand statement

OUR PASSION

We are pioneers & trendsetters in breeding, selecting, marketing, and licensing innovative & superior quality bedding plants. Our passion is to give the world unique and high-quality indoor & outdoor plants which make the modern consumer happy and the world more colourful. Besides that, we want to create new markets, instead of supplementing existing ones. How do we do this?

We sell our genetics to growers and propagators under license as widely as possible, so everyone can become our customer (licensee) or even a breeder (propagators). Because we don’t have our own production of cuttings we can fully focus on breeding, selection and effective brand marketing of the unique properties and quality with end consumers in our mind.

That’s why we can market our genetics (years) earlier than other breeders. Our challenge is therefore to conquer the market with a small team of passionate professionals as effectively and originally as possible. By being the first on the market, a sophisticated marketing vision, a professional dealer network of healthy cuttings, passionate growers making ultimate quality finished plants and wide sales channels, we can build great brand awareness and quickly gain large market shares.