Dat aEnt r ySpec i al i s t s Fac i l i t at i ngs moot hbus i nes soper at i ons
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Dat aEnt r ySpec i al i s t s Dat apl aysapr i mar yr ol ei ns hapi ng mar ket i ngac t i vi t i es . Near l y40% c ompani esc ons i derROI asat opmar ket i ngc hal l enge.
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BuyerSegment at i on: ThePr er equi s i t eofSmar tMar ket i ng Buyers egment at i onpavesway f orahi gherROI . Buyer sc anbes egment edon t hebas i sof : gender agegr oup oc c upat i on buyi ngbehavi our geogr aphi c all oc at i on s oc i als t at us
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Cus t omerLi f et i meVal ue( CLV) : WhatandHow?
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WhatI ti s
CLV=Tot alr evenueear nedf r om t hec us t omer -Tot alc os tofear ni ngand s er vi ngac us t omer Buyer sc anbes egment edont hebas i sof :
CLVhel psi ns hapi ng deci s i onsper t ai ni ngt o
Pr oduc t
Mar ket i ng
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Sal es
Cus t omer s uppor t
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How I tHel ps
Mar ket i ng
Pr oduct
How muc hmoney
How t oc us t omi z e pr oduc t st omeett he s pec i ficneedsoft he
s houl dbes penton r et ai ni ngol dc us t omer s
' mos tval uabl e'
andac qui r i ngnew ones ?
c us t omer s ?
Sal es
Cus t omer s uppor t
Whatt ypeof
How t oenhanc e
c us t omer ss houl d
c us t omer
t hes al est eam f oc us
s at i s f ac t i on?
mor eon?
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GDPRCompl i anc e:' Rel evant 'Dat a
TheGener alDat aPr ot ec t i onRegul at i on( GDPR)pl ac esemphas i son t he pr i vac yofEUc i t i ens ' dat a. I thasduali mpl i cat i ons : ( i )s eeki ngc ons enton per s onaldat ac ol l ec t i on ( i i )s har i ngi nf or mat i onabouthow i twoul dbeus ed Whoi sunderr i s k-Or gani z at i onswhodealwi t h t heEUc i t i z ensandhavei nac c ur at e,obs ol et eor dupl i c at edat awi t houtt hei rc ons ent .
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Letexper t st aket hec har ge W H A T
Pl anmar ket i ngs pendt oi nc r eas eROI Keepdat aupdat edaspergui del i nesandgl obalr egul at i ons Exami neandmai nt ai ndat a' squal i t yatr egul art i mei nt er val s Us es pec i al i s edt ool st oval i dat edat aandi dent i f yer r or s
T H E Y
Speeddat aent r ypr oc es s eswi t ht hehel pofaut omat i on
D O
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Pl anni ngt oi mpr oveyour dat a' sheal t h? SunTecDat a' sover15year sof exper i enc eandexper t i s ec anmakeyour dat awoesanol ds t or y!
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