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Primary Logo Clear Space
Plate icon height
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Minimum Size
Print = 1.0"
Screen = 96 px
To keep to the integrity of Dots’ primary logo, there needs to be a specific measurement of space around the Lockup. Keeping to this space is crucial to the balance and breathable design with surrounding ele- ments. The diagram on this page will show the right amount of space to surround the Lockup. The primary logo should never have a width smaller than 1 inch for print needs and 96 pixels for the digital task.
The primary logo is the main symbol when representing the Dots’ brand. To also have another character to represent the brand, the monogram can be used.
The Dots’ monogram combines the first letter from the lockup and the plate icon that makes the center of the letter “d” Important note: the plate icon’s placement changes between the primary logo and monogram, but never the size.
