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Muncie Ballet Vertical Lockup Clearspace

To keep the integrity of the Muncie Ballet Vertical Lockup, there needs to be a specific measurement of space around the Lockup. Keeping this space correct is crucial to have a balance and breathable design with surrounding elements. The diagram on this page will show the right amount of space to surround the Lockup.

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COLOR PALETTE

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COLOR PALETTE

The Muncie Ballet identity should never be remade using any other colors than the two core colors. Only using these two colors in the exact same places as the design is crucial to not have a conflict with the application and to keep the visual identity consistency.

The CMYK, RBG, and Hex values are given and should be used in the correct context. For print needs use the CMYK. RBG and Hex values are used when in an online context.

CMYK: 58 | 43 | 3 | 0 RBG: 115 | 136 | 191 Hex: # 7388BF CMYK: 36 | 18 | 0 | 0 RBG: 158 | 187 | 226 Hex: # 9EBBE2

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TYPOGRAPHY

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TYPOGRAPHY

The Muncie Ballet’s identity uses the typefaces Asap Bold for all logotypes. This typeface should not be considered an everyday typeface, but only be reserved for identity design.

Asap is free for commercial use and is designed by Omnibus-Type. The typeface can be downloaded from: https://fonts.google.com/specimen/Asap

The Muncie Ballet Lockup can never be manipulated or created directly from the Asap typeface itself. The Lockup combines other shapes and the use of Asap type has been arranged to work at different scales. To keep the correct arrangement, always refer to using the provided files.

ASAP BOLD

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

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LOGO MISUSES

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LOGO MISSUSES

It is important that the appearance of the Muncie Ballet’s visual idenitity remains consistent.

The visual identity should not be misinterpreted, modified, or added to. No attempt should be made to alter the logo in any way. Its orientation, color, and composition should remain as indicated in the Muncie Ballet Identity Manual and Guidelines.

To illustrate this point, some of the more likely mistakes are on pages 21-22.

Do not use a drop shadow or any other effects Do not use a stroke on any part of the logo Do not outline the logo

Do not stretch or warp the logo in any way Do not re-create using any other typefaces Do not alter spacing with the letters or elements

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LOGO MISSUSES

It is important that the appearance of the Muncie Ballet’s visual idenitity remains consistent.

The visual identity should not be misinterpreted, modified, or added to. No attempt should be made to alter the logo in any way. Its orientation, color, and composition should remain as indicated in the Muncie Ballet Identity Manual and Guidelines.

To illustrate this point, some of the more likely mistakes are on pages 21-22. Do not rotate the logo Do not change the transparency of the logo Do not crop photos or patterns through the logo

Do not change or swap the colors Do not alter any portion of the logo

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