BU S I N E S S DAY.CO. Z A
Business Day Insights PACKAGING
Thursday 27 August 2026
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Industry moving towards a circular future Packaging sector needs a holistic approach to keep valuable resources out of landfills, writes Lynette Dicey The imperative to transition from a linear takemake-waste model to a resilient circular economy is starting to change the packaging industry. Once evaluated purely on cost, shelf appeal and barrier protection, modern packaging formats are now scrutinised for their entire life-cycle footprint, ease of mechanical recovery and integration into local recycling streams. Driving this shift is Extended Producer Responsibility (EPR) regulation, which compels brand owners, converters and importers to account for the post-consumer fate of their products. As part of this transition are producer responsibility organisations (PROs), working alongside municipalities, waste reclaimers and reprocessors (recyclers) to build functional, scalable circular value chains. Achieving true circularity requires leveraging the unique material characteristics of different packaging substrates while overcoming localised end-of-life constraints. Metal packaging, for example, has an advantage in circular systems due to its infinite recyclability without quality loss, says Dr Kishan Singh, CEO of MetPac-SA, the PRO representing the local metal packaging industry. “Recycling aluminium requires up to 95% less energy than primary production, while steel recycling yields energy savings of up to 40% compared to virgin material extraction. In South Africa, aluminium beverage cans achieved an impressive 81% collection and recycling rate in 2025.” However, distinct market-driven challenges remain for other metal formats. Lower relative scrap values and limited local demand for postconsumer steel cans provide little incentive for waste pickers. MetPac-SA is engaging government departments to establish differentiated regulatory treatment for verified packaging scrap and expedite export approvals when local processing demand is lacking. In the plastics sector, mechanical recycling achieved a record 485,000 tonnes in 2025 (a 3% year-on-year increase), with recyclate consumption expanding 62% over the past decade. Yet expanding closed-loop, food-grade applications remains a complex technical hurdle. Anton Hanekom, executive director of Plastics SA, the umbrella body representing the plastics
industry, says: “At present, PET remains the primary polymer in South Africa that can be mechanically recycled back into materials suitable for direct foodcontact applications. PET recyclable waste harvested from landfill can be cleaned Dr Kishan Singh. sufficiently in established recycling and decontamination technologies to produce recycled material of a sufficiently high standard for use in food-contact applications such as bottles, jars and thermoformed sheet.” Polyolefins such as high-density polyethylene, polypropylene and low-density polyethylene are more challenging because they readily absorb odours and contaminants when landfilled. Hanekom says expanding food-grade postconsumer recyclate beyond PET requires strict provenance tracking and controlled collection mechanisms. “A bread bag could potentially return to a similar food-contact application if its provenance and handling were controlled throughout the collection process. Closed-loop collection systems offer one of the most practical opportunities, such as collecting HDPE milk bottles separately from commercial coffee shops.” Modern packaging trends are increasingly moving towards design-for-recycling principles, with brand owners gradually abandoning complex multimaterial laminates in favour of monomaterial constructions such as oriented polyethylene flexible pouches. However, transitioning to monomaterials introduces operational barriers. Specialised highperformance films are often imported, creating supply chain concentrations, while identifying monomaterial packaging within existing sorting streams remains difficult. “To a collector or sorter, a recyclable monomaterial flexible pack may look almost
identical to a conventional multimaterial laminate,” says Hanekom. “If the packaging cannot be readily identified within the collection system, it risks being rejected even though it was technically designed for recycling. Designing packaging to be recyclable is only one part of the solution; collection, identification and sorting infrastructure must also be capable of recognising it.” Recognising that lightweighting becomes counterproductive if it leads to product damage, transport losses or increased food waste, the industry’s focus has shifted to resource efficiency and right-sizing. PROs are pioneering national initiatives to treat reclaimers as essential service providers. MetPacSA, for instance, is supporting the digitisation of buy-back centres to enable transparent, direct service-fee payments to waste pickers, supplying personal protective equipment, delivering occupational safety training and deploying digital tracking tools to map material flows. Reclaimers act as the primary engines of recovery, feeding buy-back centres. Safety protocols are particularly important for specialised formats. A nationwide MetPac-SA study across seven provinces evaluated postconsumer aerosol can recovery at buy-back centres. While 94.7% of surveyed facility managers recognised the risks associated with residual pressurised gas, only 2.7% of personnel had received formal handling training, leading to hazardous manual puncturing practices. “Implementing standardised training, clear operating procedures and safer processing infrastructure is essential to establishing viable recovery pathways for small and complex metal formats such as aerosol cans, coffee pods and foil trays,” says Singh. Upstream, the single most critical intervention required to prevent landfilled waste is municipal separation-at-source. “The most urgent change is the widespread implementation of mandatory separation at source, supported by an appropriate collection and contracting model,” says Hanekom.
The industry’s focus has shifted to resource efficiency and right-sizing
“Households should not be expected to understand every polymer format. A simpler system is separating dry waste from wet waste, with dry recyclables going into one collection stream, and organic and contaminated materials into the Anton Hanekom. other.” Municipal collection operators, he adds, should be compensated based on service provision — such as households serviced — rather than the fluctuating resale value of collected materials, which currently incentivises harvesting only highvalue items. This will ensure that all recyclable waste is collected, including small items, for reprocessing. As EPR regulations mature, PROs are calling for synchronised government policy and aligned ecomodulated fee structures, which reward sustainable design with lower fees for easily recyclable formats. Criteria must be aligned across PROs to avoid conflicting market signals, while imported goods should face equivalent compliance standards to protect local converters. Expanding local testing infrastructure could also accelerate innovation. Converters currently send recycled content packaging samples to Europe for substance-migration testing; accredited local facilities would cut turnaround times and let manufacturers build compliance testing into research and development workflows. Ultimately, the sector’s long-term sustainability relies on buying locally manufactured products made with local recyclate. Supporting local manufacturing generates a powerful circular multiplier, sustaining domestic industrial capacity, creating predictable markets for recyclate and reducing reliance on virgin polymer imports. A holistic approach uniting design standards, government policy, municipal waste management infrastructure and collectors will enable South Africa to build a fully functioning circular economy that keeps valuable resources out of landfills and in productive use.