PACKAGING TRANSFORMATION
Josh Price, product buyer at Small Pet Select
PACKAGING TRANSFORMATION BRAND OWNER SMALL PET SELECT DISCUSSES PARTNERSHIP WITH INDEPENDENT 2, AND BENEFITS OF DOMINO DIGITAL PRINTING
S
mall Pet Select is a
their ship cases tell a story. Each
box, while completely elevating
family-owned company
panel of the box delivers a vibrant
Small Pet Select’s brand to a
that provides farm fresh
message… from it being ‘hand-
premium level… equaled only by
essentials for your small pet, such
selected, hand-packaged, and
the product inside the box. And
as rabbits, guinea pigs, chinchillas,
hands-down best’, to nutritional
this packaging transformation
and more. One of their main
facts, to awards won, to the
has taken place because of
products is Timothy Hay, and each
family’s story of how the company
digital printing produced on the
bundle of hay is hand-selected
began, to QR codes which enable
Domino X630i at Independent 2 in
from the very best farms in the
customers to upload videos of their
Louisville, Kentucky USA.
Pacific Northwest of the United
unboxing experience, and more.
We caught up with Josh Price,
States. Small Pet Select sells
What was once an understated
product buyer at Small Pet Select,
their products online, and ships
box is now a highly decorated,
to learn more about their business,
the same day on orders received
interactive brand with beautiful
their partnership with Independent
before 4pm.
colors, graphics, and messaging
2, and the benefits of digital
that enhances the customer
printing delivered by the Domino
experience.
X630i digital aqueous inkjet
Small Pet Select’s ship cases have traditionally served the purpose of simply transporting
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This new packaging naturally
corrugated press. Independent 2’s
product to consumers’ doorsteps,
encourages the consumer to
Finn MacDonald and Devin Danehy
however, that has all changed. Now
interact with all six panels of the
visited with us as well.
INTERNATIONAL PAPER BOARD INDUSTRY » NORTH AMERICAN SPECIAL ISSUE » SPRING 2024