Aldi x Sun City

MARKET AND CONSUMPTION WAYS TRANSFORMATION

« …

You have to know how to sell something other than clothing if you want to move away from a purely functional purchase. You have to know how to instill a stronger emotional charge. »

« What we should expect from a brand is to be a supplier of desires, ideas, pleasure; to stand out... »

Source : https://www.lsa-conso.fr/primark-zara-jennyfer-les-business-models-des-enseignes-de-mode-qui-resistent,427504?preview=11

SPORT TRENDS

FRANCE

Equipments, clothing... Sales of sporting goods are progressing

Sales of sporting goods: +21% at the first semester 2022

Of turnover in shops and online VS Y-1

Clothing +28% of sales

Equipments +18% of sales

https://www.lefigaro.fr/conso/equipements-vetements-les-ventes-des-articles-de-sport-progressent-20220723#:~:text=Les%20ventes%20des%20articles%20de%20sport%20progressent,Par%20Laetitia%20Lienhard&text=Selon%20l'Union%20Sport%20et,de%20la%20part%20des%20Fran%C3%A7ais.

SUSTAINABILITY

100 billions of clothing sold each year worldwide!

2nd industry the most polluting

1,2 billions tonnes of CO2 per year

3rd sector the most water consummer

Solutions for a more reasonable and sustainable consumption

More sustainable fabrics

Cotton from organic farming Promotes biodiversity and crop rotation. Reduction of chemical fertilizers and pesticides.

Cotton cultivation consumes between 8,000 and 11,000L of water for 1Kg

Synthetic fiber from petroleum

Recycled polyester

From textile scraps but also from plastic bottles. Reduction of waste, air, water and soil pollution.

In 2050, the clothing sector would emit 26% of global greenhouse gas emissions without any change

Regenerated cotton

Made from cotton scraps and recycled plastic bottles for polyester yarn.

Rely on a strong CSR strategy

Impossible, today, to do fashion without a solid CSR plan. Kiabi is no exception to the rule. “At the end of 2022, 63% of the products in our collections were eco-designed. By the end of 2023, it will be 83% and our objective is to reach 100% by the end of 2025”, announces Julie Silvert, director of collections at Kiabi.

Source : https://www.republik-retail.fr/strategie-retail/enseignes/kiabi-retour-sur-les-5-annonces-strategiques-de-2023.html

STRATEGIC VISION

Traditional retail is going to struggle, at Nike what we talk a lot about is that retail is not dead, but boring retail is dead.

A good product is not enough

1. Product

2. Collaboration

3. Performance

4. Sustainibility

5. Brands / Licences

6. Story Telling

6 major Marketing activation levers

In-Store Crossmerchandising and POS

Commercial animation

Content creation Style guide, Photographic style (packshots, atmospheres)

On-Pack Hanger and hangtags

FSC

DRIVE TO STORE & CLIENT EXPERIENCE

Digital

Social networks and influencers

FOCUS

CROSS-CATEGORY PROGRAMS: EXAMPLES

Harry Potter Collection with B&M

- Cross-category collections : textile, footwear, accessories, underwear.

→ 22 Sun City references

→ Coordination with other licensees to have a coordinated range of products (linen etc.)

- Store number : 113 stores

- Period : September for Back to School and December 2022 for Christmas sweater

- Trade marketing in store : Impactful POS (2x5 elements and 2 front display)

- Content creation : catalog, photo shoot

1. DISNEY 100 program for Easter 2023

A cross-category textile program with 47 references total approximately 124Kpcs.

Program broadening in store with POS in a dedicated zone : 5 signs.

A complete catalog page dedicated to Disney 100.

The attachment of other product categories to the program: shoes.

2. Mothers / Fathers Day program

A program with 11 Disney references (31Kpcs) et 5 references other than Disney (18Kpcs)

A broadened program in store

496 mm

1000 mm

LICENSES AND BRANDS

Characters Music Sport Brands

Mangas

THEMES AND TRENDS SS24

MARKETING PLAN

NOD TO DISNEY MOVIES NEW SONGS

ADORABLE CARACTER 2 AIRES

THEME OF THE GOOD STAR

STRONG HEROINE DISNEY 100 PEAK

ORIGINAL HAPPY TIMELESS

MICKEY & FRIENDS

OPTIMISTIC AWKWARD FRIENDLY

COQUETTE COURAGEOUS FUN

FIERY GRUMPY FUNNY

LOYAL CURIOUS LOYAL

SAUCE GLAMOUR

CONFIDENT

#1 FAVORITE CARACTER IN THE WORLD

PERSONNAGES REÇUS/ACHETÉS

TOP 1 GRANDS-PARENTS POUR LEUR FAMILLE

TOP 1 MAMANS POUR SOI + POUR AUTRUI

TOP 1 HOMMES 18+ POUR AUTRUI

TOP 3 PAPAS POUR SOI

INTENTIONS D’ACHATS

TOP 3 PAPAS, FEMMES ADULTES

TOP 4 FILLES 13-17 ANS

PERSONNAGE PRÉFÉRÉ - SPONTANÉ

TOP 2 GARÇONS + TOP 4 FILLES 18M-3 ANS

TOP 5 GARÇONS + TOP 8 FILLES 4 - 6 ANS

TOP 8 GARÇONS + TOP 5 FILLES 7 - 9 ANS

INTENTIONS D’ACHATS

PERSONNAGE PRÉFÉRÉ - SPONTANÉ

TOP 5 FILLES 18M-3 ANS

TOP 2 GARÇONS 4-6 ANS

TOP 10 FILLES 4-6 ANS

TOP 6 FILLES 18MOIS-3 ANS

TOP 6 FILLES 4-6 ANS

TOP 6 FILLES 7-9 ANS (progression)

INTENTIONS D’ACHATS

TOP 1 FILLES 18MOIS-3 ANS

TOP 6 FILLES 4-6 ANS

TOP 8 FILLES 13-17 ANS

TOP 4 FILLES 18-30 ANS

TOP 3 MAMANS

TOP 2 GRANDS-MÈRES

Garçons & Filles 4-6 ans

Garçons & Filles 7-9 ans

Garçons & Filles 18m-3 ans Filles 7-9 ans Filles 4-6 ans Filles 18m-3 ans

FOR ALL AND FOREVER

#1 FAVORITE CHARACTER

“DISNEY CLASSICS”

SHOWS AND ACTIVATIONS

ANNIVERSARY

OPPORTUNITIES

PRODUCTS

MUST SEE FOR ALL AGES

NEW MOVIE

LA COMÉDIE MUSICALE

110M+ viewers since launch

70 rewards

25 productions in the world

3RD most lasting show on broadway

Stitch invades our shelves

DAY 626- June 2024

FOCUS GIRLS 13 – 17 YEARS

#1 PURCHASING INTENTFOR SELF and FOR OTHERS

#2 PURCHASING INTENTWOMEN 18 -30 YEARS

#1 CHARACTER PURCHASED/RECEIVED FOR OWNSELF

#6 IPURCHASING INTENTGIRLS 7 -9 YEARS and 10-12 YEARS

#8 PURCHASING INTENTMOMS

#2 CHARACTER PURCHASED/RECEIVED FOR OTHERS

#4 PURCHASED/RECEIVEDFOR SELFMOTHERS

#1 CHARACTER SOLD TO DISNEYLAND PARIS !

Tous sportifs avec Disney

& Marvel

ADOS – ADULTES

PERSONNAGES REÇUS/ACHETÉS

TOP 4 GARÇONS 13-17 ANS (pour soi)

TOP 8 HOMMES 18-30 ANS (pour soi)

TOP 4 HOMMES 30+ ANS & PAPAS (pr soi)

TOP 6 GRANDS-PÈRES (pour soi)

PERSONNAGE PRÉFÉRÉ - SPONTANÉ

INTENTIONS D’ACHATS

TOP 1 GARÇONS 13-17 ANS (pour autrui)

TOP 4 HOMMES 18-30 ANS (pour autrui)

TOP 8 FEMMES 18-30 ANS & MAMANS (pr autrui)

TOP 4 HOMMES 30+ ANS & PAPAS (pour autrui)

TOP 7 GRANDS-PÈRES (pour autrui)

TOP 4 GARÇONS 18M- 3 ANS

TOP 1 GARÇONS 4-6 ANS

TOP 10 FILLES 7-9 ANS

TOP 7 FILLES (prog) 10-12 ANS

Garçons 4-6 ans

Garçons 7-9 ans

TOP 4 GARÇONS 18M-3 ANS

TOP 1 GARÇONS 4-6 ANS

TOP 2 GARÇONS 7-9 ANS

TOP 7 GARÇONS 10-12 ANS

Garçons 10-12 ans

INTENTIONS D’ACHAT

TOP 7 GARÇONS 13-17 ANS

TOP 9 HOMMES 18-30 ANS

TOP 7 HOMMES 30+ ANS

TOP 2 PAPAS

TOP 6 GRANDS-PÈRES

ADOS – ADULTES

PERSONNAGES REÇUS/ACHETÉS

INTENTIONS D’ACHAT

TOP 5 GARÇONS 13-30 ANS (pour soi)

TOP 10 FILLES 13-17 ANS (pour soi)

TOP 8 HOMMES 30+ ANS (pour soi)

TOP 9 Femmes 30+ ANS (pr soi – Gardiens Galaxie)

TOP 6 PAPAS (pour soi)

TOP 9 GRANDS-PÈRES (pour soi)

TOP 9 GRANDS-MÈRES (pour soi – Black Panther)

TOP 6 GARÇONS 13-17 ANS (pour autrui)

TOP 8 HOMMES 18+ ANS (pour autrui)

TOP 9 PAPAS (pour autrui)

TOP 9 FEMMES 18-30 ANS (pour autrui)

TOP 2 GARÇONS 13-17 ANS

TOP 4 HOMMES 18-30 ANS

KIDS

PERSONNAGES PRÉFÉRÉ - SPONTANÉ

TOP 3 GARÇONS 4-6 ANS (progression)

TOP 10 FILLES 4-6 ANS (progression)

TOP 3 GARÇONS 7-9 ANS

TOP 3 GARÇONS 10-12 ANS

TOP 8 FILLES 10-12 ANS

INTENTIONS D’ACHAT

TOP 7 GARÇONS 4-6 ANS

TOP 4 GARÇONS 7-9 ANS

TOP 8 GARÇONS 10-12 ANS

Garçons 7-9 ans Garçons 4-6 ans

Garçons 10-12 ans

FOCUS GROOT

TOP 1 personnages Marvel

préféré des Filles 10-12 ans

TOP 3 personnages Marvel

préféré des Filles 13-30 ans

Source May 2022 Kids Tracker – Ipsos (France)

TOUS SUPPORTERS!

Avec Disney et Marvel Et vous, plutot TEAM DISNEY ou TEAM MARVEL?

→ Collection avec look “sport” aux couleurs de vos personnages préférés.

→ Challenges sportifs en fonction de votre héros préféré.

Danse avec Minnie? Skate avec Mickey? Musculation avec Thor?

→ Jeux concours

30 ANNEES D’AMITIE

Cet anniversaire PIVOTal réunira des fans du monde entier pour célébrer 30 ans d'amitié, d'amour et de rires - le tout débutant lors de la Friends Fan Week en juillet 2024

0

NOUVEAUX OUTILS

FRESH STYLE GUIDES

• 30TH LOGO

• 30TH PACKAGING GUIDE • 30TH RETAIL GUIDE • 30TH DIGITAL TOOLKIT

PRESENTATION PARIS 2024

LICENSING – PARIS 2024

Niveaudeconfidentialité:C1-INTERNE

©QuinnRooney/GettyImages

1 A UNIQUE EVENT p. 3

2 THE PARIS 2024 GAMES p. 9

3 AN EXCEPTIONNAL CELEBRATION p. 13

4 HERITAGE & ENGAGEMENT p. 28

5 THE IMPACT BUSINESS OF THE GAMES p. 36

6 THE BRANDS AND PROGRAMS PARIS 2024 p. 43

A UNIQUE EVENT

ONCE IN A LIFETIME

1924

PARIS Olympic and Paralympic Games of 1924

1OO YEARS

PARIS Olympic and Paralympic Games of 2024

2024

THE OLYMPIC & PARALYMPIC SUMMER GAMES

The world’s largest event

A MAJOR IMPACT

4 billions viewers

13,5 millions spectators

206 countries attending

A MAJOR IMPACT

28 (+4) +22 sports practised

15 000 athletes

50 000 volunteers

A MAJOR IMPACT

20 000 accredited journalists

100 000 hours of TV broadcasting

15 millions spectators for the Torch Relay

THE PARIS 2024

GAMES

THE PARALYMPIC GAMES

AUGUST28THUNTILSEPTEMBER8TH

THE OLYMPIC GAMES

JULY26THUNTILAUGUST11TH

OPERATING IN THE WHOLE COUNTRY

6 CITIES

WELCOMINGTHEFOOTBALLGAMES MARSEILLE

WELCOMINGTHESAILING

WELCOMINGTHEHANDBALL

WELCOMINGTHESURF

CREATING A FANTASTIC CELEBRATION

REVOLUTIONARY GAMES

OPENING CEREMONY: LA SEINE OLYMPIQUE

TEMPORARY ARENA OF THE CHAMP DE MARS: BEACH VOLLEY

THE STADIUM OF LA CONCORDE: URBAN SPORTS

THE INVALIDES: THE ARCHERY

LE GRAND PALAIS ÉPHÉMÈRE : WRESTLING & JUDO

THE GARDENS OF THE CHÂTEAU DE VERSAILLES:

HORSE RIDING

THE PORT OF MARSEILLE: SEALING

THE CHAMPS-ÉLYSÉES : WINDOW OF THE GAMES

CELEBRATIONS ALONG THE RIVERBANKS

CONNECTING WITH A

YOUNGER GENERATION

4 NEW SPORTS CLIMBING

100% PARITY GAMES 50

HERITAGE & ENGAGEMENT

CREATE A POSITIVE

IMPACT

CREATING A NEW WAY OF ORGANIZING THE GAMES

More responsible

Greener Games

CREATE AN EMULATION AROUND SPORTS

SPORT CAN CHANGE EVERYTING SOCIAL COHESION

HEALTH EDUCATION

CREATE AN UNPRECEDENTED MOVEMENT

THE LARGEST COLLECTIVE PROJECT

AA dedicated label for the sports movement

AEvents open to all

A PROJECT SUPPORTED BY THE FRENCH POPULATION

92%

OF FRENCH PEOPLE UNDER THE AGEOF35AREINFAVOUROF ORGANISINGTHE2024OLYMPIC GAMESINFRANCE

HarrisReport – TheFrenchandthe2024Olympic andParalympicGames(July2021)

86% OFTHEMBELIEVETHATTHE OLYMPICANDPARALYMPIC GAMESWILLBENEFIT

FRANCE’S INFLUENCE

HarrisReport – TheFrenchandthe2024Olympic andParalympicGames(July2021)

THE BUSINESS IMPACT

LICENSING

2 BILLIONS OF RETAIL SALES

30 000 POS

10 000 SKU’S +/- 70 LICENSEES

TARGET BROADEST AUDIENCE EVER!

SPORTS FAN

MAINSTREAM

KIDS

AN INCREDIBLE AUDIENCE

110 Mio TouristsperyearinFrance

24 Mio Frenchpeopleinterestedinsports

13.5 Mio

Ticketstobesold

17 Mio licensees with 26 Mio Frenchpractisingsports

BRANDS ROLL OUT

ROLL OUT DISTRIBUTION

MORE

A MOMENTUM WHICH HAS ALREADY STARTED

UNTIL PARIS 2024, PLENTY OF OLYMPIC ET PARALYMPIC EVENTS

BRANDS & PROGRAMS OF PARIS 2024

ÉQUIPES DE FRANCE PARIS 2024

LES PHRYGES

PICTOGRAMS

ALLEZ LES BLEUS

PARIS 2024 EMBLÈME

PARIS 2024 EMBLEM ASSETS

PRESENTATION OF THE BRAND

The Paris 2024 Emblem brand corresponds to the statutory assets of our Games. For the first time, the emblem, which represents thebedrock of the collection, is the same for both olympicsand paralympics Games. The emblem ismadeupof 3 meaningful symbols :the gold medal,the flame and Marianne.

LES ÉLÉMENTS DE LA MARQUE

Olympic emblem Paralympic emblem Verbal branding Paris 2024

Typography

ARTWORK

ARTWORK

ARTWORK

COLOR PALETTE

LES PHRYGES

HELLO ! WE ARE LES PHRYGES

The smart one of the tribe!

True mathematical spirit, she never starts without having calculated everything. Cautious, thoughtful, a bit crafty, she is a great seductress, and an emotional one who tries to hide it well.

A real party spirit, spontaneous, daredevil, she is not afraid of nothing, she wants everything!

Always on board to try new things, full of energy and extroverted.

She has a very contagious dynamism!

The Olympic Phryge

The Paralympic Phryge

The Olympic Phryge

The Paralympic Phryge

TOGETHER THEY HAVE THE WILL TO MAKE EVERYONE MOOVE!

AND CELEBRATE THE GAMES!

KEY NUMBERS

4

34%

Mascot products in the top 10 selling products for Tokyo 2020 2

Of the products sold during the Tokyo 2020 Games were Mascot products

millions of Mascot plushes targeted for Paris 2024

75%

Of the adults have a very positive feeling about the Mascot

83%

Of the kids between 6 and 13 y.o are very positive about the Mascot

EQUIPES DE FRANCE

« THE WILL TO WIN»

ONE TEAM

ALLEZ LES BLEUS

« BRING COLORS TO THE STADIUM»

THE PICTOGRAMS

MAKE HISTORY

REGENERATEDCOTTON

Thisarticlewasmadefromcottonscraps orrecycledplasticbottlesforthe polyesteryarn.

RECYCLEDPOLYESTER

Recycledpolyestercomesfromtherecycling ofplasticbottles.Thisprocessreduces wastageandair,waterandsoilpollution.

Choosingorganiccottonmeanschoosing abetterworldthatpromotesbiodiversity andcroprotation.Itisawayofreducing the use of chemical fertilizers and pesticides, for our well-being and the respect of those who cultivate cotton resources.

GOAL: more than 70% of the collection sustainable

ORGANICCOTTON

Linen

Bathrobe

Pillow / Plaid

CROSS MERCHANDISING

ACTIVATION IN-STORE & JEU CONCOURS CROSS-MERCHANDISING

Mise en situation merchandising et displays

CROSS-MERCHANDISING

Display casquettes

Equipe de France

CROSS-MERCHANDISING

Display bain et casquettes

CROSS-MERCHANDISING

Box chaussettes et display chaussures et lunettes

Cross-categories collection

Cross-categories collection / Spring - Summer2024

Longboard is a lifestyle, associated with strong values and more than 21 years of history. It is the taste of freedom and adventure.

It is also strong events and collaborations in brand identity, shootings in every corner of the planet (Bali, California, Australia, Hawaii…),more than 20 variations of logos, TV campaigns...and above all, a historic team.

Longboar’s DNA is rooted in the world of surfing, skateboarding, skiing/snowboarding, the outdoors and respect for nature.

77% RENOWN FOR THE CONSUMERS

Know both the brand name and recognize the logo.

LONGBOARD: DNA and Renown

LONGBOARD RENOWN : Key figures

LONGBOARD : ADN et Notoriété

Archives : Renown study of the brand Longboard led for several years by TNSSOFRES, sur un panel d’individus âgés de 15-49 ans.

A well-established brand universe

77%

Clothes

Sportsequipment

Shoes

Caps/hat

Sunglasses

Beachtowel

Watch

Belt

Notbook

Beachgames

Underwear

Know both the brand name AND recognize the logo. A constant increase over 5 consecutive years.

Longboard is a brand established in the territory of board sports and fashion

NC Donotagree Ratherdisagree Ratheragree Totally agree

whichembodiesthe spiritofslidingsports

whichoffersfashionable clothesandaccessories

whichoffersclothingand accessoriesatcompetitive prices

Longboard is not considered a "low cost" brand

Longboard is the 4th* brand of French surf clothing.

The brand is the 5th most spontaneously known brand among surf brands.

The brand is ahead of Billabong.

*Assisted awareness, sample of 571 individuals, ages 15-49 from a renewed sample of 1,000 individuals

A sporting year punctuated by the 2024 Olympic Games in France, a historic event.

4 new sports are in competition including Surfing and Skateboarding. These 2 new sports are particularly popular and trendy with young adults.

The skate events have been sold-out since the first pre-sales phase of PARIS 2024.

Top of the line to mass-market, the surf trend is strong

A CROSS-CATEGORIE COLLECTION FOR THE WHOLE FAMILY

Exclusive program

• A collection for the whole family (Man/Woman/Boy/Girl)

• A coordinated cross-category wardrobe (textiles, shoes, accessories, etc.)

• Marketing activations: in-store, digital, catalog, contest

REGENERATED COTTON

This article was made from cotton scraps or recycled plastic bottles for the polyester yarn.

RECYCLED POLYESTER

Recycled polyester comes from the recycling of plastic bottles. This process reduces wastage and air, water and soil pollution.

ORGANIC COTTON

Choosing organic cotton means choosing a better world that promotes biodiversity and crop rotation. It is a way of reducing the use of chemical fertilizers and pesticides, for our well-being and the respect of those who cultivate cotton resources.

5 OPTIONS LONGBOARD COLLECTIONS

HAMPTONS COAST TAHITI PARADISE

Collections with pastel colors

Authentic

Holiday mood

Trendy collection

Logo Longboard recycle

COCOA SUNRISE

Longboard Recycle

Full of color and floral collection

Holiday mood

Trendy theme

Inspired by the American West

Colorful Collection

Strong theme

Holiday mood

Commercial theme

Linked with Tahiti (Surf at Tahiti for the Olympic Games in 2024)

VENICE CLUB BEACH COLOR SPLASH

Retro skate collection

Chill

Trendy theme

Californian vibe

Colorful Collection

Surf theme

Strong theme

Holiday mood

Longboard

Recycle

COLLECTION SPRING-SUMMER 2024 HAMPTONS COAST

COLLECTION SPRING-SUMMER 2024

COCOA SUNRISE

COLLECTION SPRING-SUMMER 2024

TAHITI PARADISE

COLLECTION SPRING-SUMMER 2024

VENICE BEACH CLUB

COLLECTION SPRING-SUMMER 2024

COLOR SPLASH

5 great levers of Marketing activations

Content creation

Dedicated visual identity, photo shoots (packshots, atmosphere) and video

Commerciale action Contests

In-Store

Cross-merchandising, POS and displey

DRIVE TO STORE & EXPÉRIENCE CLIENT

Digital

Website and social networks actions

Trade Marketing Brochure

IN-STORE & CONTEST ACTIVATIONS

Complete in-store package to create an impactful visual effect :

- Wave shaped poster with the mention of the contest

- Surfboard shaped kakemonos

- Bottom shelf with an ocean design to wrap the whole collection

- Floor stickers

Curved POS to give the

Contest game:

DIGITAL & BROCHURE ACTIONS

Actions on the main social networks : Facebook & Instagram

And the website

A family sportive travel

people Adapted activities for the whole family week trip inclusive

ACTIVATION IN-STORE & JEU CONCOURS CROSS-MERCHANDISING

3 transversal éléments : Longboard Collection Cocoa

Sunrise, Hamptons Coast OU

Longboard Collection Tahiti

Paradise

In-store set up : Wave shaped poster with the mention of the contest

Surfboard shaped

kakemonos

Bottom shelf with an ocean design to wrap the whole collection

Merchandising set-up and flip-flop and beach towels display

Merchandising set-up and caps and underwear display

ACTIVATION IN-STORE & JEU CONCOURS

CROSS-MERCHANDISING

Caps, sunglasses, fli-flop and beach towel displays coordinated with the chosen theme

ACTIVATION IN-STORE & JEU CONCOURS CROSS-MERCHANDISING

ACTIVATION IN-STORE & JEU CONCOURS CROSS-MERCHANDISING

Suitcases and bags collections, Longboard car accessoriesIn line with holiday departures