WHEN IT’S TIME TO MOVE FORWARD, TRUST THE REALTOR® WHO LEADS WITH COMPASSION AND DELIVERS RESULTS
MY BIOGRAPHY
MEET LAURA WILLIS, A TOP PRODUCING REAL ESTATE LEADER
Laura Willis is among the top elite realtors in Park City, highly regarded for her exceptional professionalism and expertise. In 2023, Laura was honored as the 3rd top producer at Summit Sotheby’s International Realty and the 11th top-producing agent in the entire state of Utah by volume, according to RealTrends. A proud member of the Park City Chamber of Commerce, a distinguished member of Who’s Who in Luxury Real Estate and a sponsor of SkiUtah.com, Laura is in the local know for all things Park City.
Embarking on her illustrious career in April 2013, Laura quickly rose to prominence, distinguishing herself as a trusted authority in navigating the dynamic real estate markets of Park City and Salt Lake City. Her affiliation with Summit Sotheby’s International Realty marks her as a venerated member of the real estate community, where she is esteemed for her unwavering commitment to trust, honor, and excellence in catering to a diverse clientele with a penchant for high-end luxury properties.
A native of Salt Lake City, Laura’s personal and professional journey is deeply intertwined with the vibrant communities she serves. Her relocation to Park City in 2001 laid the foundation for a life rich in mountain culture and community engagement, further enriched by the birth of her daughter, Mikayla Willis, in 2003. Together, they embody the spirit of Park City, reveling in its myriad outdoor adventures and international charm, all while contributing to the fabric of their community. Laura’s path has been shaped by her entrepreneurial spirit and a comprehensive educational background, including a transformative period in Hawaii and rigorous academic pursuits at the University of Utah.
Laura’s career trajectory is punctuated by significant achievements and roles in prestigious developments, underscoring her profound commitment to professionalism, integrity, and the cultivation of meaningful client relationships. Her expertise in client services is exemplary, characterized by effective communication across generations and the strategic application of marketing innovations to benefit her clientele.
Renowned for her negotiation acumen, ethical standards, and extensive market knowledge, Laura has not only facilitated countless successful transactions but has also forged lasting relationships with her clients. Her professional accolades are complemented by a suite of credentials that affirm her dedication to excellence, including her status as a Realtor, Accredited Buyer’s Representative (ABR), Seller Representative Specialist (SRS), and Resort and Second-Home Property Specialist (RSPS). Her affiliations with esteemed organizations highlight her esteemed position in the industry.
2023 marked a milestone in Laura’s career, with her recognition as one of the elite realtors at Summit Sotheby’s International Realty. This distinction is a testament to her exceptional dedication, deep market insight, and superior negotiation prowess. Laura’s intimate connection with Park City, alongside her genuine passion for its community and lifestyle, establishes her as an invaluable resource for those seeking to navigate the real estate market.
WHY OPT FOR LAURA WILLIS?
EXPERTISE AND EXPERIENCE
Laura Willis, a top-tier REALTOR ® , boasts an impressive track record of triumphs within the real estate industry. With a wealth of knowledge and extensive experience, she becomes an invaluable asset in maneuvering the intricacies of property acquisition. Count on Laura’s expertise to facilitate well-informed decisions, steering you clear of potential pitfalls.
MARKET ACUMEN
Laura’s status as a top producer equates to an unparalleled grasp of the local real estate landscape. She remains attuned to prevailing market trends, pricing dynamics, and inventory fluctuations, affording you a competitive advantage during your property quest. Laura’s perceptive insights aid in identifying prime neighborhoods, exceptional properties, and promising investment avenues.
EXCLUSIVE LISTING ACCESS
Laura maintains an active dialogue with fellow REALTORS ® and other esteemed agents at Sotheby’s International Realty, fostering an expansive network and robust industry connections. This network often grants Laura access to off-market or discreetly listed properties, not accessible to the general public. This edge provides you with early entry to sought-after properties, significantly heightening your prospects of discovering your ideal abode.
MASTERFUL NEGOTIATION
Navigating the labyrinth of property purchase negotiations demands finesse. Laura, a distinguished top-producing agent, possesses a repertoire of exceptional negotiation skills, finely honed over years of experience. With her in your corner, rest assured that your interests are staunchly advocated for, favorable terms secured, and potential savings maximized.
SWIFT AND RESPONSIVE SERVICE
Laura’s triumphant run as a top producer is reinforced by a well-coordinated team of adept support staff. This framework empowers her to offer prompt and efficient service to her clientele. Expect heightened responsiveness to your requirements, timely resolutions to queries, and expert guidance throughout the purchasing journey.
INTEGRATED PROFESSIONAL NETWORK
Real estate transactions invariably entail collaboration with diverse professionals, including lenders, inspectors, attorneys, and contractors. Laura boasts established affiliations with these experts, enabling her to recommend trustworthy individuals adept at facilitating seamless transactions.
AMPLIFIED CONFIDENCE
Opting for Laura Willis translates to amplified confidence in the counsel and guidance you receive. Her proven accomplishments and esteemed reputation furnish the certainty that you are partnering with an industry connoisseur, historically delivering favorable outcomes for her clients.
NOTABLE & SIGNIFICANT SALES
PARK CITY & SURROUNDING
$20,000,000
2300 Deer Valley Drive East, #1102 Park City
$20,000,000
2300 Deer Valley Drive East, #1102* Park City
$16,000,000 Undisclosed Transaction*
$12,500,000
2338 W Red Pine Road* Park City
$12,000,000
7848 Hawk Court* Park City
$6,725,581
8565 N Promontory Ridge Drive* Park City
$5,250,000
2347 W Treeline Court* Park City
$5,250,000
7101 Stein Circle, #542* Park City
$4,900,000
7825 Purple Sage Park City
$4,000,000
8865 N Promontory Ranch Road* Park City
$3,925,000
2290 E Deer Valley Drive, #201* Park City
$3,900,000
2805 Winterton Road* Heber City
$3,190,000
2650 Little Kate Road* Park City
$2,900,000
8188 Western Sky* Park City
$2,500,900
2841 E Cougar Moon Drive* Kamas
$1,555,000
3703 Blackstone Drive, #301* Park City
$1,350,000
13335 N Alexis Drive* Kamas
$1,295,000
1846 East 1700 South** Salt Lake City
$1,179,000
6621 Trout Creek Court Park City
$1,745,000
664 S Skyview Circle North Salt Lake
$1,550,000
4301 Holly Frost Court, #13 Park City
$1,250,000
1088 W Olympic Circle* Midway
$1,095,000
200 Parkview Drive* Park City
* Represented the Buyer
** Represented the Buyer and Seller
The staff and management of Summit Sotheby’s International Realty are a unique team of talented, diverse individuals who have combined their efforts in the goal of delivering the most effective real estate services to our clients. With a 4-to-1 sales associate to employee ratio, our clients have the daily support of in-house marketing, transaction coordination, legal, operations, relocation, property management, photography and videography departments.
OUR TEAM
QUESTION...
If you were selling your property, would it matter to you how many buyers could see it online? Simply put, do you think the more people that could see your property online would affect the number of offers or price your property sold for? We think so. While our competitors rely on the local MLS to distribute their listings and do their best to imitate our signature property marketing plan, the truth is that we understand today’s modern buyer and Utah’s complex real estate market. The outcome is property marketing on over 10,000 websites, casting a wide net to buyers not just in California, but throughout the US and the world. Going beyond the status quo and giving our sellers the most comprehensive marketing experience isn’t just an option for us, it is a requirement.
GLOBAL DIGITAL
PREPARING YOUR HOME
TO SELL
Good preparation ensures your photographer can focus their time and effort on capturing the best photos for the property. This guide is designed to help you through the process of staging a property for photography.
GENERAL AREAS
• Clean the entire house and remove clutter (Vacuum, mop, clean all countertops, and wash the windows)
• Keep all lights and lamps on. Be sure to turn on undercabinet lights and other decorative lights.
• Replace all burned out light bulbs.
• Light bulbs should be the same color. Keep ceiling fans OFF for the duration of the photoshoot
• Televisions and computer screens should be OFF for the duration of the shoot
Open all blinds and window coverings (unless there is an undesirable view)
• Shutters should be open to expose the maximum amount of window but should not be drawn up completely
• If your property has views that can be seen from the interior, be sure to clean all windows and remove screens if possible.
• Remove as many personal and family photographs as possible
Remove small rugs to show flooring
FRONT EXTERIOR
• Close garage doors
Remove cars from driveways and front curb Tidy landscaping and remove clutter (Cut, mow, rake, hide toys, etc.)
• Remove empty planters
• Remove hoses
Place trash cans inside the garage or shed
BACK EXTERIOR
• Clean and sweep the patio
• Straighten and clean outdoor furniture
• Remove or replace faded outdoor cushions
• Remove toys
• Clean the pool and remove automatic pool cleaners
• Turn on all pool and water features
• Remove hoses
• Remove trash cans
• Hide pool toys and equipment
KITCHEN
• Clear countertops of non-decorative items (home phones, baskets, papers, etc.)
Remove all refrigerator magnets and decorations
Hide garbage cans in the pantry or closet
• Remove soaps and dishes from the sink and any dish towels draped over the sink or oven handle
• Remove distracting over-cabinet decorations
Remove napkins, paper towels, spices, and oils
DINING ROOM
Clear, dust, and polish the table
Straighten and evenly space the chairs
Feature one centerpiece that adds color and contrast to the room
Remove child seats or booster chairs
LIVING ROOM
• Remove all non-decorative items (magazines, papers, mail, remote controls, kids’ toys, etc.)
• Declutter the fireplace mantle
• Fluff and straighten furniture pillows
• Remove toys and electronics
Hide all wires
PRIMARY BEDROOM
• Make the bed, straighten the bed skirts, and fluff the pillows
• Iron or press the linens
• Remove all personal non-decorative items from night stands
Remove electronics and wires
Remove clutter from dressers and other surfaces
Remove family photos
• Clean under the bed
SPARE ROOMS
• Remove names and family photos from the walls
• Remove posters, logos, and stickers
• Remove any trash cans and laundry bins
• Clean under the bed
• Make the beds
• Remove or organize toys
BATHROOMS
• Clean the bathroom (clean the mirror, the counters, and straighten the towels)
• Remove all personal items
• Remove all non-decorative items (soap, toothbrushes, medications, etc.)
Close closet doors
Remove shampoo, conditioner, soap, washcloths, etc., from bathtubs and showers
• Remove and hide the toilet paper roll
• Remove used towels
Remove rugs and floor mats
PETS
• Hide pet bowls in the garage or closet
• Hide pet toys and beds in the closet
• Keep pets in a hidden crate or outside
• Clean pet waste and remove toys from the backyard
GETTING YOUR HOME SOLD
THE FOLLOWING IS THE PRO-ACTIVE APPROACH I TAKE TO GET YOUR HOME SOLD.
LAURA’S GOALS ARE:
To help you get your home sold and get you where you want to go on time.
To help put you in the strongest negotiating position possible.
• To make it easier for you and reduce surprises.
PRE-TITLE COMMITMENT
Laura will order (at her cost) a pre-title commitment to reduce your risk of any title problems at closing.
STAGING
We will assist you with preparing your home for sale.
PRICING
Laura will assist you with pricing your home based on a competitive market analysis. This will help you to set the best price on your home so that it will sell within your time frame.
MARKETING SYSTEM
Laura will enter your home into the marketing/ information system.
YARD SIGN
Laura will place one of her Summit Sotheby’s International Realty yard sign on your property to attract buyers.
PROFESSIONAL PHOTOGRAPHY
Laura will have Summit Sotheby’s International Realty’s award winning photography team photograph your home to highlight its very best features.
COLOR BROCHURE
Laura will prepare a full color brochure to give to potential buyers.
LOCK BOX
Laura will place a lock box on your property to increase showings.
MULTIPLE LISTING SERVICE (MLS)
Laura will enter your home’s information into the MLS, giving your home exposure to all the REALTORS® in the market.
VIRTUAL TOUR
Laura will create a virtual tour of your property and attach it to your listing on MLS. (optional)
INTERNET
Laura will enter your home’s information on REALTOR®. com, as well as the following websites based on their criteria: Country Life, Financial Times, HomeFinder, HomeAdverts, Homes.com, House24, James Edition, Juwai, Luxury Estate, LIVSothebysRealty.com, Mansion Global, New York Times, The Wall Street Journal, PropGoLuxury, REAL-Buzz, Shelterr, SIR Mobile, Trulia, Z-Property, Zillow.
OPEN HOUSE EVENTS
At your request Laura will hold an open house event. We leverage these events by coordinating customized advertising campaigns through press releases, newspapers, social media outlets and website listings.
COLLECTIONS MAGAZINE
Laura will feature your home in the Summit Sotheby’s International Realty’s Collections Magazine if it qualifies.
SOTHEBY’S INTERNATIONAL REALTY MOBILE
Laura will enter your property on the Sotheby’s International Realty mobile app so that buyers will have access to view your property when they are out and about.
MAIL TO NEIGHBORS
Laura will mail a color postcard of your home to 50+ neighbors closest to your home.
TRANSACTION MANAGEMENT
Laura’s fulltime transaction manager will manage all the details of your transaction to ensure that your contract closes on time – and you can move on time.
MY MARKETING PLAN
PRIOR TO PUBLISHING LISTING
• Professional photos taken
Listing documents signed
Shoot video/Matterport, if applicable
IMMEDIATELY AFTER LISTING
• Property on local multiple listing service
• Feed property to top real estate websites
• Key and keybox installed
• Signage ordered
• Preliminary title report ordered
Identify where buyers in the area come from
FIRST WEEK AFTER LISTING
• Flyer/brochure prepared and ordered
• Set up on online traffic reporting
Set up on photography reporting
Send out syndication email
Prepare open house ads, if applicable
• Prepare newspaper/magazine/digital ads, if applicable
• Call all agents with listings in the area
EVERY 30 DAYS AFTER LISTING
Call all agents with listings in same price range
• Update comparative market analysis to confirm price is accurate
Review comparative market analysis with seller
• Review marketing plan with seller
• Consider price change adjustment
• Contact showing agents with new price
Schedule and hold a new open house, if applicable
AS NEEDED UNTIL ACCEPTED OFFER
• Send out online marketing pieces for the home
• Contact seller with feedback from showings
Qualify calls as serious vs. curious
Present offers with seller’s net proceeds
Skillfully negotiate and represent client
AFTER ACCEPTED OFFER
• Verify and submit paperwork to brokerage
Monitor contract
Send seller’s disclosure forms to buyer
• Verify deposit of buyer’s earnest money
• Schedule settlement at title company
• Assist seller in transferring utilities
• Schedule buyer home inspection and appraisal
Coordinate with buyer’s lender and title companies
ONE WEEK AFTER CLOSING
• Check-in with clients
• Ask for feedback to improve service
Ask for feedback on marketing plan
Ask for referrals/testimonials
CAN’T SAY ENOUGH GOOD THINGS ABOUT OUR EXPERIENCE WITH LAURA. SHE WAS (AND STILL IS) SUPER RESPONSIVE TO OUR NEEDS NIGHT AND DAY.
FANTASTIC COMMUNICATOR, GAVE US GREAT ADVICE DURING THE BUYING PROCESS, WORKED HARD TO MAKE SURE WE GOT EXACTLY WHAT WE WANTED AND NOT JUST “A PLACE.” SHE STILL CARES FOR OUR HOME AS MUCH AS WE DO - WHICH IS AWESOME. NOT ONLY IS SHE OUR UTAH AGENT FOR LIFE, SHE’S BECOME A FRIEND TO OUR FAMILY. HIGHLY RECOMMEND!
TODD GARTEN
Bought and sold a Single Family home in 2023 in Park city, UT. We have used Laura Willis and her team for two residential transactions, and presently engaged them to sell vacant land. We have found them and their team to be professional, efficient, responsive, and thoughtful in guiding us through our real estate transactions. They know the market in the Wasatch front and back for both purchases and selling property. We highly recommend this team for your real estate needs.
CARL AND DR. VANESSA LAURELLA
Our family just bought a home with Laura, and we were so impressed with her. After helping us through several showings, she found the home for us, and helped us work through negotiations. She worked very hard for us through the whole process, doing whatever was needed to help us close on the home. We felt very grateful to have Laura working with us through all the bumps in the road. Highly recommend and thank you Laura!
JACK K.
WHAT MY CLIENTS HAVE TO SAY
I was referred to Laura by my local mortgage lender and I was not disappointed at all. Having gone through this process 4 times in the past 25 years, I was a bit hesitant (at first) with a “cold referral.” I was absolutely not disappointed in the least and was appreciative of the introduction. This was an interesting experience for all of us because of the existing COVID-19 restrictions. Think about it…trying to view homes and ultimately purchase a $1mm+ home through mostly “virtual” communications wasn’t the easiest thing to accomplish. Laura was a consummate professional throughout the entire process. She was willing to do anything that I needed and walked me through the listings, all the way to the closing table. She is an advocate for her clients and aims to please, despite the unusual circumstances. The entire timetable was less than two months, and I didn’t even live in UT. She answered every question or concern and was always available when I needed something. I also appreciate all of the local knowledge that she has provided – it is evident that she is a “native” to the Park City area. I would highly recommend Laura and will use her for my next purchase.
DARRELL P.
Laura is a miracle worker! We were not in the market for a house, at all. I’ve been getting Laura’s fantastic emails for quite some time just because I love to look for fun. The most incredible house came up and obviously we were not prepared at all to buy a house. I reached out to her and she was so quick to get us a showing the following day. Our offer was not accepted as it was competing against a full cash offer. Laura worked magic with all of the Summit Sotheby’s team and worked a deal between the sellers and the buyer to get us the house. It was successful and we got the house of our dreams. Laura made actual magic happen and was so incredible through the whole process. She was so great that we even had her list our house to sell. She was perfect there as well. She will forever be a recommendation from me.
COURTNEY A.
SCAN HERE TO VIEW ADDITIONAL REVIEWS
CAN WE LIST FOR ONLY 30/90 DAYS?
Six months is our company policy to ensure that your property receives the best exposure we can provide.
WE WERE THINKING ABOUT A COMPANY BESIDES SOTHEBY’S OR WE HAVEN’T REALLY HEARD ABOUT YOUR COMPANY.
I think you realize that a company doesn’t sell a home, it’s actually the individual agent’s activities. After reviewing my marketing plan, I’m sure that you will feel confident that I can sell your home for top dollar.
WILL WE SAVE THE COMMISSION BY SELLING IT OURSELVES?
The greater Salt Lake market today has over 7,000 homes for sale and last month only 882 sold, and 97% are listed and sold by real estate agents. Giving For Sale by Owners a 2-3% chance of selling a property. Also, in a study done over the last three years by the NAR (National Association of Realtors) it was determined that the average seller will end up selling their property for 14% less than one where professional representation and exposure exists.
CAN WE LIST OUR PROPERTY HIGHER AND COME DOWN LATER IF IT DOESN’T SELL?
It makes sense at first thought to list high and leave room for negotiating, however, this creates problems in getting the home sold. Most buyers won’t even bother looking at the properties that are priced too high. When we price the property right, you have the chance for multiple offers versus not having any offers or opportunities to negotiate.
CAN WE LIST FOR ONLY IS IT BETTER TO USE A FRIEND IN THE BUSINESS?
In today’s market almost everyone knows one or two people that in are in real estate. The question you need to ask yourself is, are you selling the house to do a favor to your friend or truly looking for an aggressive agent that will net you top dollar for your home? Please take a minute to review our plan of action to sell your home and you will immediately see what separates us from all competition.
WHAT DO YOU DO TO SELL HOMES?
There are two types of agents in real estate today: Passive and Active. I am an active agent, meaning when you sign the contract I immediately get to work marketing your property and creating maximum exposure for your home. I have found that a motivated homeowner wants an agent that will work actively and aggressively to get their home sold. Please refer back to my “Property Marketing Plan” for the step by step plan I use to sell your home.
WILL YOU CUT YOUR COMMISSION?
No… can I tell you why that makes me nervous if another agent has agreed to this? If an agent isn’t strong enough to stand up to you during their negotiations regarding their own worth and value, how strong can they possibly be defending you and the value and price of your home during future negotiations? Do you want someone who is going to use your equity as a negotiating tool in the same way that they do their own commission?
TOP PRODUCING REALTOR®
LAURA WILLIS: SETTING RECORDS AT SUMMIT SOTHEBY’S INTERNATIONAL REALTY
PARK CITY, UT
In a remarkable close to 2023, Summit Sotheby’s International Realty is thrilled to spotlight Laura Willis for her extraordinary achievement as one of the top three highest topproducing Realtors® of the year, positioning her among the top 1% of producers at Summit Sotheby’s International Realty. Demonstrating an unparalleled mastery of the Park City real estate market, coupled with a steadfast dedication to fulfilling client dreams, Laura has truly distinguished herself as a beacon of excellence and trustworthiness in the field.
Laura Willis’s journey through 2023 has been nothing short of spectacular, marked by her deep-rooted passion for real estate and an unyielding commitment to those she serves. “It’s an honor to be recognized by Summit Sotheby’s International Realty,” Laura shared.
“I am passionate about delivering a seamless and highly satisfying home buying and selling experience to my clients. This accolade is a reflection of my commitment to excellence and the high standards I set in my work.”
With her success, Laura Willis has not only set a new benchmark in real estate but has also underscored the power of expertise, dedication, and a client-centered approach. Her achievements are a shining example of the incredible outcomes that stem from a blend of professional know-how, dedication to one’s craft, and a sincere interest in ensuring the happiness and satisfaction of her clients.
As we reflect on Laura’s accomplishments in 2023, it’s clear that her impact extends far beyond the transactions she facilitates. She embodies the essence of a top-producing Realtor®: someone who not only achieves remarkable sales figures but also profoundly enriches the lives of those she works with. Summit Sotheby’s International Realty is proud to have Laura Willis as a leading figure in our team, setting the gold standard for real estate excellence in Park City and beyond.
