Elevation Outdoors 2020 Media Kit

2020 print + digital media kit

PHOTO BY DEVON BALET

COVER PHOTO BY LIAM DORAN

Elevation Outdoors readers embrace the healthy, active outdoor lifestyle. During the week, they’re hard at work.

Come the weekend they’re all about outdoor adventure. Our readers rely on Elevation Outdoors to give them new ideas on where to go and what to do. From fun new trails to explore to authentic Colorado towns to discover to rocking out at festivals, EO has it all. It’s the go-to resource for our active audience.

Elevation Outdoors is a proud member of the Outdoor Adventure Media network of free, regional outoor sports and adventure travel publications—collectively reaching over a million active monthly readers across the country. OAM offers marketing professionals the flexibility to develop customized marketing plans to support specific regional markets. Learn more at: O U T D O O R A DV E N T U R E M E D I A . C O M

readership DEMOGRAPHICS

testimonials LIFESTYLE

59% MALE / 41% FEMALE

94% ATTEND OUTDOOR FESTIVALS

AGES 25-54, MEDIAN AGE 38

47% OWN PETS

66% MARRIED

63% ARE INTERESTED IN THE

50% PARENTS

ENVIRONMENT

E D U C AT I O N + E M P LOY M E N T

61% ENJOY BEER, WINE, AND SPIRITS

LU I S BE NI TE Z, CO LO R A D O O F F IC E O F O UT D O O R R E CR E ATIO N

8 3 % C O L L E G E E D U C AT E D 6 0 % H O M E OW N E R S

AC T I V E + O U T D O O R S Y

AV E R AG E H O U S E H O L D I N C O M E : $ 1 2 0 K+

94% enjoy hiking

T R AV E L E R S 99% TAKE 1+ ADVENTURE TRIP ANNUALLY 71% TAKE 4+ ADVENTURE TRIPS ANNUALLY

K ATI E HI L L , U P SLO P E BR E W E RY

85% ENGAGE IN OUTDOOR ACTIVITES

64% enjoy running

WHILE TRAVELING 59% TRAVEL 6+ HOURS TO REACH

89% TAKE WEEKEND / LONG

51% enjoy paddling

WEEKEND TRIPS 59% TAKE WEEK-LONG TRIPS

47% enjoy fishing

84% TRAVEL WITH SPOUSE OR PARTNER 43% TRAVEL WITH CHILDREN 70% TRAVEL WITH FRIENDS

69% enjoy social drinking outside

38% TRAVEL WITH PETS 89% TRAVEL WITHIN STATE OF COLORADO

60% participate in races

62% USE GUIDING SERVICES WHEN THEY TRAVEL 88% STAY IN HOTELS / B&BS INFORMED BUYERS THE AVERAGE EO READER SPENDS $1,032

“A s a c o m p a n y r o o t e d i n the o utd o o r l i f e st y l e, E O i s t h e p e r f e c t p lace fo r us t o r e a c h l i ke - m i n d e d p e o p le.”

34% enjoy road cycling

71% USE EO TO PLAN TRIPS

DESTINATIONS

“ W h e n e v e r I t h i n k o f E O, I r e me mb e r a l l t h e p a st i ssu e s a n d w hat tho se hav e b r o u g h t . I n si g h t f u l , t h o u g htful p ie ce s a b o u t i ssu e s f a c i n g o u r st ate and the o u t d o o r i n d u st r y, p r o f i l e s o n C o lo r ad ans st r i v i n g t o m a ke o u r st a t e b e tte r, d e t a i l e d g e a r r e v i e w s, a nd mo r e. We ar e l u c ky t o h a v e su c h a n a m az ing mag az ine i n o u r st a t e r e p r e se n t i n g o ur ind ustr y ! ”

71% enjoy backpacking 57% enjoy mountain biking

“ E l e v a t i o n Ou t d o o r s a n d the O utd o o r A d v e n t u r e M e d i a g r o u p ar e at the co r e o f t h e o u t d o o r l i f e st y l e a nd ne ar b y a d v e n t u r e s. T h e y c o n n e c t ne w use r s, st o r e s, a n d g r e a t g e a r w i t h g e tting o u t si d e i n a l l se a so n s. I p e r so nally lo v e t h e p e r so n a l st o r i e s, v a r i ety o f tr ip s and e v e n t s, w e e ke n d g e t a w a y s, fun ad s and l i st i n g s. A n d i t ’s f r e e ! I t ’s cr itical to the c o r e o f o u t d o o r b l i ss.”

BE TH CO CHR A N, W HAT’ S U P P R

“Ou r c u r r e n t a n d f u t u r e c o nsume r is r e a d i n g E O— i t ’s t h e p l a c e fo r C o lo r ad o o u t d o o r n e w s a n d h a p p e ning s.”

GA R E TT M A R I A NO, BIG AG NE S

“ We’ v e b e e n w o r ki n g w i t h E O fo r the l a st f e w y e a r s a n d l o v e t he p ar tne r ship w e’ v e c r e a t e d . I t p r o v i d e s y e ar r o u n d e v e n t m a r ke t i n g t h at d o e sn’ t a f f e c t o u r b a n d w i d t h a s a small te am.

E O+M H=m a t c h m a d e i n h e av e n…”

ZAC G IL L I L A ND - M O U NTA IN HO U S E/O FD

ON GEAR EACH YEAR 63% SPEND $750+ ON GEAR / YEAR

45% enjoy snowshoeing

66% USE EO REVIEWS TO INFORM GEAR PURCHASES 71% SHOP AT INDEPENDENT RETAILERS

70% enjoy camping

“ E l e v a t i o n Ou t d o o r s i s a so lid lo cal p u b l i c a t i o n w i t h w r i t e r s a nd staff that h a v e t h e i r f i n g e r s o n t h e p ulse o f the o u t d o o r c o m m u n i t y.”

J E SSI HACK E TT - WA R R E N M I L L ER EN T ERTAI N M EN T

print circulation

STEAMBO SPRINGSAT

4 5 , 0 0 0 TOTA L M O N T H LY C I R C U L AT I O N

Front Range—35,500 Denver—20,000 Boulder—8,000 Fort Collins—3,500 Colorado Springs—4,000 I-70 Corridor—2,500 South West—1,500 Western Slope—2,000 Eastern—1,000 Events—1,000 Subscribers—1,500

GLENWO GRAND JUNCTIO N

OD SPRIN GS ASPEN

CRESTED

DISTRIBUTION LO C AT I O N S

FORT COLLINS

Breweries, Cafés, Grocery, Health Food and Organic Markets, Restaurants, Outdoor Specialty Retailers, Health Clubs, Sporting Goods Retailers, Ski Resorts, University Campuses, Community Centers, Parks, Races and Events, Orthopedic and Sports Medicine Clinics, Newspaper Boxes, Public Libraries, Visitors Centers

BOULDER VAIL

GOLDEN FRISCO DENVER IDAHO SPRINGS BRECKEN RIDGE

BUTTE COLORA SALIDA

DO SPRIN GS

TELLURIDE DURANG

O

1 0 0, 0 0 0 + R E A D E R S H I P I N C O LO R A D O

Average 3.25 readers per issue E V E R Y W H E R E YO U WA N T TO B E

M A R K E T C O N C E N T R AT I O N

EO has focused distribution on the Front Range for the weekend warrior audience and a limited distribution with outdoor retailers and other hot spots in Colorado mountain towns for locals.

Circulation is concentrated in the primary population centers of Colorado. We select our distribution points to ensure delivery in a target market of active adults ages 26-54.

“Thro ugh Elevation O u t door s we lea rned the tru e value of r e g i on al a d v ertising an d the va l u e t h at c an b e ad ded directly to the p r omot i on o f o ur client’s bottom l i n e t h r ou g h ta rget marketing, custom c amp ai g n s , a nd a tten tion to detail t h at i s unm atched. Elevation O u t door s is res po nsible for our cli e n t s br an d a waren ess, strong sale s an d a vis ib le presence in Col or ado. I highly recommend wor k i n g wi t h t h e EO team. Their Th eir talen talentt an d t e c h n i q u e a re wo rth every penny !”

E R I C H E NDERS ON , M ETEORI T E PR

“ E O h a s b e e n a n a w e so m e p a r t n e r t o ge t info r matio n “E o u t a b o u t o u r e v e n t s t o a n o u t d o o r s aud ie nce ! ” A R A PA HO E BASI N SK I A R E A

print ad RATES

print ad specs

Elevation Outdoors proves that print is not just alive and well—print is thriving. We reach outdoor enthusiasts over a wide range of demographics

1/4

1/2

because we are free and satisfying to hold in your hands and read while you sit in a brew

1/4

1/2

FULL

pub, bagel shop, gym or even out car camping.

This wide appeal and broad reach means that our advertisers see results in print. Readers take notice of advertising paired with honest, meaningful content. Readers respond.

FULL

P R E M I U M P L AC E M E N T S B AC K C OV E R . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 4 , 6 0 0 I N S I D E F R O N T C OV E R . . . . . . . . . . . . . . . . . . . . . . . $ 4 , 2 0 0

BLEED: 10.5” w 13.5” h TRIM: 10” w 13” h LIVE AREA: 9.125” w 11.75” h

HALF HORIZONTAL 9.125”w x 5.75”h

HALF VERTICAL

4.5”w X 11.75”h

QUARTER HORIZONTAL 4.5”w x 5.75”h

QUARTER VERTICAL

2.1875”w X 11.75”h

I N S I D E B AC K C O V E R . . . . . . . . . . . . . . . . . . . . . . . . . $ 4 , 2 0 0 PAG E 3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 3 , 2 0 0 PAG E 5 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 3 , 0 0 0

S TA N DA R D P L AC E M E N T S

FULL

OPEN 3X

6X

$2,610

$2,200 $2,080

$2,350

10X

1/2

$1,620 $1.450 $1,375 $1,295

1/4

$945

$850

$800

$750

print ad format requirements High resolution PDF or JPG at 300 DPI minimum.

No MS Office documents will be accepted for ad submissions.

E-mail creative to: Amelia McConnell amelia@elevationoutdoors.com 434-817-2755 x 13

Elevation Outdoors is a standard tabloid printed on 35 lb., Hi-Brite(72) recycled newsprint with a 60 lb. text-gloss cover wrap, saddle-stitched, and trimmed to 10” x 13.” *Unless specified as vertical when reserved, all 1/2 and 1/4 page ads should be submitted at horizontal specs.

Please consult your account rep to confirm orientation.

2020 print + web ad deadlines JANUARY/FEBRUARY 2020 SPACE RESERVATION: 11/22/19 ADS DUE: 11/26/19 STREET: 1/2/20

APRIL 2020 SPACE RESERVATION: 2/24/20 ADS DUE: 2/26/20 STREET: 4/1/20

JUNE 2020 SPACE RESERVATION: 4/27/20 ADS DUE: 4/29/20 STREET: 6/4/20

AUGUST 2020 SPACE RESERVATION: 6/29/20 ADS DUE: 7/1/20 STREET: 8/3/20

OCTOBER/NOVEMBER 2020 SPACE RESERVATION: 8/31/20 ADS DUE: 9/2/20 STREET: 10/5/20

MARCH 2020 SPACE RESERVATION: 1/27/20 ADS DUE: 1/29/20 STREET: 3/3/20

MAY 2020 SPACE RESERVATION: 3/30/20 ADS DUE: 4/1/20 STREET: 5/5/20

JULY 2020 SPACE RESERVATION: 6/1/20 ADS DUE: 6/3/20 STREET: 7/3/20

SEPTEMBER 2020 SPACE RESERVATION: 7/27/20 ADS DUE: 7/29/20 STREET: 9/4/20

DECEMBER 2020 SPACE RESERVATION: 11/2/20 ADS DUE: 11/4/20 STREET: 12/3/20

DIGITAL ADVERTISINg + custom content elevationOUTDOORS.COM Our website is the go-to digital destination for the engaged outdoor enthusiast and adventure traveler. Updated daily with fresh, original and timely content spanning the region, ElevationOutdoors.com serves as the ultimate resource for those seeking to immerse themselves in inspirational and informative content and beautiful imagery. By engaging our readers across multiple touchpoints and digital platforms, we consistently keep them coming back to our digital properties as their regular, number-one-trusted outdoor resource. The site is fully responsive across mobile media and tablet formats.

traffic / social followers T R A F F I C Source: Google Analytics, Jan 2019 - September 2019 AV E R AG E U N I Q U E V I S I TO R S / M O N T H : 2 1 K+ AV E R AG E PAG E V I E W S / M O N T H : 4 7 K+ S O C I A L F O L LO W E R S as of November 2019 TOTA L F O L LOW E R S : 3 4 K+ FAC E B O O K

/ E L E VAT I O N O U T D O O R S

I N S TAG R A M

/ E L E VAT I O N O U T D O O R S M AG

TWITTER

/ E L E VAT I O N O U T

HIGHEST TRAFFIC

Colorado, Wyoming, Texas Utah, New York, California

exclusive sponsorships These annual flagship contests are extremely popular with our readers and deliver up high traffic and pageviews resulting in the best focus on your brand as our exclusive partner.

Best of the Rockies Libations Poll Adventure Colleges

Top Adventure Dog Top Towns

“ We al ways h a v e a g r e a t ex p e r i e n c e a d v e r t i si n g w i t h E O! T h e s t aff i s fr i en d l y a n d e a sy t o w o r k w i t h . T h e p r i c e s a r e f a i r f o r t h e di s t r i but i o n a r e a t h e m a g a z i n e c o v e r s, a n d t h e c o n t e n t i s r e l e v a n t t o t h e c u st o m e r s w e' r e t r y i n g t o a t t r a c t .”

K R I STI M O U NTA IN SP O RTS, SA N LU I S VA L L E Y, CO

“ E l e vat i on Ou t d o o r s h a s m a d e a n a m e f o r i t se l f i n C o l o r a d o as t h e de f a c t o v o i c e o f t h e C o l o r a d o o u t d o o r c o m m u n i t y.

We c a n’ t t h i n k o f a b e t t e r p u b l i c a t i o n t o r e a c h t h i s a u d i e n c e so d i r e c t l y.”

A L E X GAU THIE R , HE U BE R G E R M OTO R S

DIGITAL specs + rates Digital display ads email newsletters S TA N DA R D L E A D E R B OA R D 728x90*

SUPER L E A D E R B OA R D 970x90*

*All leaderboard placements require additional mobile-friendly version (320x50)

B I L L B OA R D 9 7 0 x 2 5 0 * ( O N C O N T E N T PAG E S O N LY )

*Needs mobile-friendly version (320x50)

MEDIUM R E C TA N G L E 300x250

Our weekly newsletters keep our readers connected with the most current, relevant and time-sensitive news and information. A limited number of ads within the content stream ensures that your marketing message is seen prominently by our readers.

Total Opt-In Subscribers: 17,300+ as of November 2019 ENEWSLETTERS ENEWS AD / $300 / WEEK

WIDE S KY S C R A P E R 300x600

D I G I TA L F L I G H T S

D E D I C AT E D E M A I L B L A S T

Contact your account rep for a custom digital flight that is tailored to your marketing objectives and your budget.

$700*

YO U R C H O I C E O F D I G I TA L D I S P L AY A D : $ 4 9 5 / M O N T H

content marketing package

Take your brand’s story to the next level by engaging with our loyal digital audience. The package integrates display, social, and native advertising. You 800 x 1200 can showcase your message and tell your story to readers who turn to us EMAIL SUBJECT daily online for their dose of inspiration and information on all things related to U R L F O R C L I C K-T H R O U G H travel, gear, recreation, and the active outdoor lifestyle. Package includes:

dedicated email blast

e-newsletter ads L A R G E R E C TA N G L E 600x350 U R L F O R C L I C KTHROUGH

Sponsored content + boosted Facebook share C U S TO M A DV E R TO R I A L P O S T S W I T H P H OTO S + V I D E O

Homepage feature and run-of-site sidebar for one week.

Tell your story on our trusted platform with native content that engages our readers while providing them with valuable information about your brand.

5 0 0 - 7 0 0 W O R D A DV E R TO R I A L + 9 P H OTO S + C L I C K-T H R U LO G O + VIDEO

* VERY LIMITED AVA I L A B I L I T Y

SPONSORED C O N T E N T: $450 / WEEK

— A DV E R TO R I A L A R T I C L E O N E L E VAT I O N O U T D O O R S . C O M — ( 1 ) B O O S T E D FAC E B O O K S H A R E + ( 2 ) I N S TAG R A M S TO R Y T I L E S ( L I N K I N G TO S P O N S O R E D P O S T ) — (1) E-NEWSLETTER AD — (1) CHOICE OF WEB AD $ 1 ,1 9 0 / PAC K AG E ( VA LU E $ 1 , 4 7 5 )

instagram story feature Take advantage of the organic reach and engagement of Elevation Outdoors’ Instagram story content.

1 0 8 0 x 1 9 2 0 + LO G O + T E X T + TAG S / L I N K S

2020 editorial calendar

Editorial

Special Advertising Sections

Each action-packed issue of Elevation Outdoors inspires readers to reach higher in the wild.

Fresh, edgy features highlight the Rockies’ best outdoor adventures and personalities—as well as grassroots efforts to protect the places where we play.

MARCH

JANUARY/february

+ Utah Travel Guide + Colorado Travel Guide

The Colorado Issue The deep winter issue profiles Colorado’s top athletes and readers getting out and playing in the snow-filled backcountry, in huts and in mountain towns. + Colorado Cred and Craftsmanship + Colorado Local Heroes + Deep Winter Backcountry + 2020 Race & Event Guide

Best of the Rockies In this issue, we think big with epic trips, ideas and entrepreneurs. We also trumpet the Businesses, Destinations, People and Event winners of our most popular reader poll. + Best of the Rockies Winners + Dream Big Adventures

APRIL

The Bike + Run Issue This annual issue is a crowd favorite, focusing on two-wheel adventure on singletrack and pavement—as well as bike culture. And we go running. + Cycling + Trail Running + Big Rides and Long Runs + New Mexico Tourism

MAY

The 2020 Rocky Mountain Festival Guide This festival guide keeper issue helps our readers plan for a summer of fun, friends and adventure. + Concerts, Events, Races & Outdoor Festivals + Adventure Dogs in Action Reader Poll Results

JUNE

Summer Peak Gear & River Issue Summer is in full swing. and we go deep into it. + Fly Fishing and Paddling + Hiking and Camping + Summer Peak Gear Awards + Wyoming Tourism

July

Rocky Mountain Road Trips It’s time to hit the road and we provide intel and gear

needs for outdoor-loving van lifers, family trucksters and everyone in between. + Must-do Road Trips + Overland Adventures + Outdoor Families + Rocky Mountain Summer Libations Guide

august

The Green Future Issue *New for 2020* We call out people and organizations working to preserve the places where we play and find meaning. + Healthy Living and Lifestyle + Inclusion, Action, Advocacy and Conservation + The Front Range Cannabis Guide *NEW*

SEPTEMBER

Rocky Mountain Adventure Towns We take a deep dive into mountain adventures and

the towns and the people who call them home. + Fall Cycling & Peak Bagging + Top Rocky Mountain Adventure Town Awards + The Independent Brick-andMortar Retail Guide

OCTOBER/november

Perfect Winter Guide

Powder fever kicks in and we help readers ready for

a winter of getting after it in our annual resort guide. + The Big Winter Kickoff + The Best On-piste Gear + Perfect Winter Resort Guide

December

December Gear & Gift Guide

Our annual holiday issue gives readers the goods. + Winter Peak Gear Awards + Outdoor Gift Guide + Family Adventures + “Gear Up” Holiday Guide

PHOTO BY DEVON BALET