Sun Valley Sotheby's International Realty Listing Presentation

TAKE A MOM E N T MAY WE

AND POS E A QUESTI ON?

SUNVALLEYSIR.COM

CO NTE NTS :

OUR PASSION

When comparing real estate brokerages, it can be easy to assume that all of us are the same. For your consideration, we’ve identified the top ten reasons why we’re different, items we call our passion points. These passion points, paired with our defining of luxury as an experience, not a price point, are exactly why S un Va lley Soth eby’s In tern ational Re alty is like no ot her.

PG 02

BRAND RECOGNITION

PG 04

SOTHEBY’S BRAND HERITAGE

PG 06

EXCLUSIVE NETWORKS & AFFILIATIONS

PG 08

UNRIVALED ONLINE SYNDIC ATION

PG 10

GLOBAL MEDIA PARTNERSHIPS

PG 12

MILLION-DOLLAR MARKETING

PG 14

INTEGRITY MATTERS

PG 16

OUR COMPANY CULTURE

PG 18

PROVEN TRACK RECORD

PG 20

OUR TEAM

O U R Q U E ST I O N ...

IF YOU WER E SE L L IN G YOUR PROPERTY, do you believe it would sell for a fixed price or do you believe it would sell in a range of prices based on the marketing, brand and the negotiation skills of your sales associate?

Good food for thought. It can be easy to assume that all real estate brokerages and sales associates are the same. The truth is, we’re different - very different. In a world full of doing the minimum, we offer an alternative - where marketing and exposure matters, negotiation and sales skills matter and where networks, affiliations and a rich brand heritage matters. Being different isn’t for everyone, but to us, it is everything.

"Sotheby's International Realty is a very clear brand. I think even as a consumer when you see the sign and you're driving by, you're like 'Oh, that must be a nice house'."

- GWYNETH PALTROW

OUR PASSION | PAGE 02

BRA N D RE C OG NI TI O N

The blue sign. The iconic, classic branding. The worldwide network. This is Sotheby’s International Realty. When clients see our sign they think luxury. For us, luxury represents high quality service, knowledge and an experience that every client receives, regardless of the property's area, size or price point.

OUR PASSION | PAGE 03

S OTHEBY’S B RAN D HE RI TAG E Sotheby’s has been uniting people with world-class works of ar t since 1744, and all of these years later this brand’s heritage has grown into the world’s leading full-service real estate brokerage. This iconic brand history is at the hear t of Sun Valley Sotheby's International Realty. A powerful collaboration and brand relationship puts our proper ties, at all price points, at the fingertips of global auction house clientele. Being Sun Valley's only real estate brokerage with a marketing par tnership of this magnitude offers our sellers an unprecedented level of exposure.

• Auction Houses in: New York, London, Paris, Milan, Zürich, Geneva, Beijing, Hong Kong, Doha • 80 Locations | 40 Countries | 9 Auction Rooms • Direct Link to Auction House Clients Worldwide Through Digital, Print and Event Marketing Partnerships

OUR PASSION | PAGE 04

OUR PASSION | PAGE 05

OUR PASSION | PAGE 06

EXCLUS IVE NE T WORK S & A FFI LI ATI ONS When discussing luxury real estate, one brand transcends the competition: Sotheby's International Realty. With over 25,000 top performing sales associates across 79 countries, Sotheby's International Realty is real estate's true global brand. This interconnected network assists clients in all areas, price points and lifestyles buy and sell real estate quickly, professionally and for the highest possible price. Only by listing with a Sotheby's International Realty sales associate will your property benefit from exclusive placement on the most trafficked luxury real estate website in the world and an entire network working together to find qualified buyers. Networks and relationships matter. Understanding global markets matters.

Sotheby’s International Realty: 25,000 Sales Associates | 1,000 Offices | 79 Countries

OUR PASSION | PAGE 07

UN RIVALE D ONLI NE SYN DICAT I ON Sun Valley Sotheby’s International Realty’s strategic online syndication ensures that your property is displayed to a qualified, worldwide audience. We do not rely solely on the MLS. Only with us will your home have the presence it deserves on over 10,000 websites, including the most trafficked news, art, lifestyle and luxury real estate websites in the world. Supporting our unmatched online distribution of your home is a reporting system, meaning our process is proven, measurable and transparent.

• Presence on Sotheby’s International Realty’s Network of Over 10,000 Agent and Company Websites • Presence on the #1 Most Trafficked Luxury Real Estate Website in the World, sothebysrealty.com 46,000,000 Visits in 2021 Webby Award for Best Real Estate Website in the People’s Choice Category, 2021 • Listing Traffic, Analytics, and Reporting Sent to You Showcasing Top Feeder Markets, Websites and Most-Viewed Photography • Audited and Quality-Controlled Photography Ensures that Your Property Stands Out Online and In Print

OUR PASSION | PAGE 08

10,000 + WEBSITES

The proprietary sothebysrealty.com platform means that only by listing with us will your property be marketed globally, nationally, regionally and locally.

Our listings benefit from being showcased and marketed online in top feeder markets such as: Park City, Chicago, San Francisco Bay Area, Southern California, New York, Mexico City and beyond.

OUR PASSION | PAGE 09

OUR PASSION | PAGE 10

GLOBA L M E D IA PA RT N E RS H I P S With an emphasis on brand exclusivity, cutting-edge adver tising technologies, strategic par tnerships, social media traffic drivers and video content publishing, Sun Valley Sotheby’s International Realty utilizes hand-selected media powerhouses such as Apple, The New York Times, Forbes, The Wall Street Journal and more, due to their international impact and commitment to innovation. The goal: connect your proper ty with a global consumer. Our strategic global media plan aligns your proper ty with relevant and influential media par tners, driving brand awareness and traffic to sunvalleysir.com.

PRESS SHARE OF VOICE

23%

32%

Douglas Elliman

13% Compass

47,600 Press Placements in 2021, an increased total editorial mentions by more than 25% year over year.

Coldwell Banker

Engel & Völkers

Christie's International Real Estate Source: Meltwater Press Reach January 1, 2021 – December 31, 2021

Leading RE

Berkshire Hathaway HomeServices Keller Williams Realty

Knight Frank

OUR PASSION | PAGE 11

M I LL ION -DOLL A R M AR KETING Sun Valley Sotheby’s International Realty provides a dynamic, full-service marketing approach to every property we represent. With a suite of services ranging from the best professional photography and videography to innovative 3D and virtual technology, the Sun Valley Sotheby’s International Realty marketing team understands the detailed approach required to bring properties of all price points to market. When you hire our associates, you are hiring our full team of professionals who are passionate about the art of driving sales through polished, million-dollar marketing efforts.

OUR PASSION | PAGE 12

VIDEO

VIEWS

VIDEO INNOVATIO N AND DO MIN ATI O N

Sotheby's International Realty doesn't follow the curve, we create it.

Being a YouTube Silver Creator award winner is no small feat, and the video views speak for themselves.

175M

150M

125M

100M

75M

50M

25M

0

01

01 – Sotheby's International Realty

04 – Douglan Elliman

07 – Century 21

02 – Christie’s International Real Estate

05 – Engel & Völkers

08 – Keller Williams Realty

03 – Coldwell Banker

06 – Compass

09 – Zillow

02

03

04

05

06

07

08

OUR PASSION | PAGE 13

09

OUR PASSION | PAGE 14

I NTEGR I TY M ATTE RS Character matters today more than ever - not just in real estate but in the world at large. Integrity translates into every aspect of what Sun Valley Sotheby’s International Realty does - with our clients, our fellow associates, our staff, our vendors, our competitors and our community. Experience, integrity, global affiliations and a genuine commitment to offering the best, most professional service possible is what distinguishes Sun Valley Sotheby’s International Realty as truly outstanding.

The Sotheby's International Realty® brand is partnered with New Story, a non-profit organization that puts 100% of donations toward transforming dangerous living environments into communities of safe, sustainable homes.

OUR PASSION | PAGE 15

O UR COMPA NY CULT UR E Our goals: Be exceptional to one another; Be exceptional in business. From company events to weekly sales meetings, our company culture is that of family. We’re about getting the job done and supporting one another through the process. Unlike our competitors, every week our sales associates and support staff get together to give one another updates about properties and client needs. This get-it-done approach to promoting properties means that regardless of price point, our clients have the support of the entire brokerage actively working together to sell properties quicker and at the highest price possible.

OUR PASSION | PAGE 16

OUR PASSION | PAGE 17

OUR PASSION | PAGE 18

P ROVEN T RAC K RE C ORD THE PROOF IS IN THE FACTS

Sotheby's International Realty

46M $204B

Visits to SothebysRealty.com - 2021

Sales Volume - 2021

YouTube Silver Creator Award, 378,000+ Subscribers

Sotheby's Auction House Noteworthy Clientele Forbes 100 World's Wealthiest People Forbes 400 Wealthiest People Forbes 400 50 Under 40 List Forbes 100 Wealthiest Americans Forbes Top 500 CEOs Worth Magazine's Benefactor 100 List

71 253 12 78 86 60

OUR PASSION | PAGE 19

T E AM

President, Principal Broker

Accounting and Operations

Leadership

OVER

Property Management

Relocation

60

SUPPORT STAFF Marketing

Business Development Director

Transaction Management

In-House Contract Support

The staff and management of Sun Valley Sotheby’s International Realty are a unique team of talented, diverse individuals who have combined their efforts in the goal of delivering the most effective real estate services to our clients. With a 4-to-1 sales associate to employee ratio, our clients have the daily support of in-house marketing, transaction coordination, legal, operations, relocation, property management, photography and videography departments.

OUR PASSION | PAGE 20

OUR PASSION | PAGE 21

VI S IT OU R O FF I C E Vetted and approved by the Sotheby's Auction House, our office is a setting where innovation and collaboration meet.

291 NO RTH MAIN STR E E T Ketchum, Idaho 83340

©MMXXII Sotheby’s International Realty Affiliates, Inc. All Rights Reserved. Sotheby’s International Realty® is a licensed trademark to Sotheby’s International Realty Affiliates, Inc. An Equal Opportunity Company. Each Office Is Independently Owned And Operated. Copyright© Sun Valley Sotheby’s International Realty 2022