What Is PPC?

PPC, or pay-per-click, is an online advertising model in which advertisers can earn money each time a user clicks on one of their ads.

To succeed with PPC, advertisers need to bid on keywords that they think users will search for when looking for products or services they offer.

Advertisers also need to create compelling ads that will persuade users to click on them.

There are a few different types of PPC ads that you can use to promote your business, including text ads, image ads, and video ads.

Text ads are the most common type of PPC ad, and they usually appear as sponsored results at the top of search engine results pages (SERPs).

Image and video ads are less common but can be very effective when used correctly.