Portfolio Sumin Park

January 2016

Sumin Park’s

PORTFOLIO

NAME SUMIN PARK TELEPHONE +82 10 4545 7209 E-MAIL psm7209@gmail.com

CONTENTS

PERSONAL DETAIL

DESIGN RESEARCH PROJECTS

INTERIOR DESIGN PROJECTS

About me Reference

Responsible Design Diary DIF (Disruptive Innovation Festival) 2016 Open Big Date-Timbuktu Wearable Healthcare Technology-Guardian Angel

VIP Private Bank of KEB-Bank Joongbo Design Headquarters Building Branch Design Manual book of KEB-Bank Remodeling KB Bank Headquarters Building Yonsei Severance check up centre Shinhan financial group headquarters building Restyling SEOHEE Starhills sample house

Approach to the Responsible design

Discovering with Fresh insight Understanding through Empathy Communication with Understanding Communication with Respect Defining problem through in-depth Communication Suggetion possible solution with Responsibility

About me

SUMIN’s Responsibility I am a dedicated and highly motivated designer with a passion for responsible design.

I have over 14 years’ experience working as an interior designer and I have completed my MA in design from Northumbria University for which I have been awarded a distinction grade on last December. Through this study, I have discovered my new possibility as a designer. I have studied “Responsibility of Designers’ during my postgraduates study. Because I was concerned about the need to recognize designer’s role and responsibility whilst working in design field. I had tried to define them accurately.

As the result, I suggested a ‘New Design Process’ which is Responsible Design Process. This thesis will prove to be a greatest asset that can play a major role in making creative, innovative designs after my return to interior design field. I believe that designer’s role and responsibility is to find real value of the future through understanding consequences of the decision-making.

All images and materials are copyright protected and are the property of Sumin Park

Reference

Human Resources Sutherland Building Newcastle upon Tyne NE1 8ST Switchboard 0191 232 6002 Human Resources 0191 227 4101 E-mail humanresources@northumbria.ac.uk http://www.northumbria.ac.uk

Ref: Sumin Park 1st March 2016 Dear Sir/Madam, I was Sumin’s supervisor throughout her Masters degree. I found her hard working, empathic and caring. Sumin is ambitious and a good manager of her work. Throughout her Masters she was keen to learn and improve, and I can confirm that she did very well in all her projects.

She went above and beyond and stretched her knowledge and competence in her final semester’s investigation. She built a very sound explanation of ‘responsibility’ in design. Sumin was rigorous, unbiased and critical with the data and this led to her publishing her work with the AllenMaCarthur Foundation. Her publication was well received and I was very pleased with her contribution.

In addition to delivering an excellent Masters thesis, she also collaborated with a PhD student in a publication. The collaborative paper has now been accepted in one of the most renowned conferences in design called the design research society conference 2016. Sumin has been invited along with the PhD student to present the paper to a wide range of audience.

Sumin has made a very good impression at Northumbria. She is a very motivated individual who does not just work for her but also engages with the betterment of her peers. I think she would be an asset to any organisation.

I wish her the best of luck.

Kind regards Dr. Mersha Aftab Mersha Aftab Senior Lecturer in Design Innovation/Programme Leader MA Design and MA Design Management

Human Resources | Northumbria University | Sutherland Building | Newcastle upon Tyne | NE1 8ST Tel: 00 44 (0) 191 2273617 Email: m.aftab@northumbria.ac.uk Vice-Chancellor and Chief Executive: Professor Andrew Wathey Northumbria University is the trading name of the University of Northumbria at Newcastle

Design Research Project

BEING A RESPONSIBLE DESIGNER

Responsible Design Diary: The Understanding consequences of

f the decision-making

Design Research Project Responsible Design Diary

The Understanding Consequences of the decision-making

BACKGROUND

The need of Responsible Design

•Design has a great power •Design bring a positive impacts •Designers should be mindful of their action

PROBLEMS

The criteria of a good design

•Misunderstanding role & responsibility •Need to recognize the role which will build rules •Design process is structured by rules •Responsible design process help to improve sense of responsibility

SOLUTION

Responsible Design Diary

•Introducing ‘Responsible Design Process’ •Producing future responsible designers •Improving on their own sense of responsibility •Recognizing the consequences of their daily action.

All images and materials are copyright protected and are the property of Sumin Park

Research Process

Responsible Design Diary:

The Understanding consequences of the decision-making

Literature

Start

Question 1

Literature

Problem Space

Question 2

Question 3 How can understand consequences of making decision

Discovering & Collecting

Making Rules

Conclusion DESIGN PROJECT: RESPONSIBLE DESIGN DIARY

Solution

Goal

Case study

NEW DESIGN PROCESS

Define Final Goal & Research question

Literature

Knowledge

Direct Experience

Research Question

Objectives

Nature of Organisation

Answering Research question

Problem

Rules

Return to literature

Q0 Q: QUESTION,

Looking at Designer, Student with fresh insight for understanding User Research

-Interview -Observation -Empathy & Inclustion -Mindmap

with Fresh insight

Q3-1

P 2-1

Q4-1

P1

P2

P3

Literature 1 P: PROBLEM

Q3

Literature 2

Finding

Q4

Q5

Evaluation

Feedback

Designing Research strategy Gathering data Coding & Mindmap Deciding the direction

Analysis Data

Collecting Data

Workshop

Analysis Data

Collecting Data

Interview

Influence from Experienced-designer

Q6

Figure 00. The process to esta

Reflection

RESPONSIBLE DESIGN DIARY

Asking Questions ‘Why’

Defining Problems & Final goal

Arranging the phenomenons Finding Problems

Finding pattern of Designers’ mindset & Interpretation

Fully Understanding in specific problem Gathering Data through In-depth Interview Direct Observation Workshop

Systematical Anaylsis with Coding & Mindmap

Navigating design direction

Establishing Guideline

Acting in accordance with Guideline

Role Expectation Responsibility Obligation

Design Process

ablish the design process

Defining & Developing Solutions Case study other guide books Diary Design

Feedback through Prototyping Delivering Diary to Designer Evaluation by Myself Getting feedback from Designer & Participants

Revision Reflection & Implimentation

Responsible Design Process Proposal New Design Process Eight phases & sub steps

New design process is consisted of eight phases which are Discover, Analysis, Define, New understanding, Design Concept, Develop, Evaluation, Deliver through combining various interior design processes and ‘Double Diamond model’ built by Design council. This proposal will be delivered to the current designers through ‘Responsible Design Diary’, and it defines the scope of designer’s responsibility and will guide design process. It concludes the design process that part of the roles, could be considered as a guideline to define designer’s responsibility and obligation.

So the design process must be inspected, and the change of current designers are required.

1

2

3

4

Discover

Analysis

Define

New Understanding

User Research

Synthesis & Analysing information

Defining parameters

Understanding consequences of the decision-making

Determine specific client & user needs, goals and objectives Need of deep understanding of what the problem is How users are accessing current space and services

Narrowing down insights The design option considered

Gathering information

Site Research

Determine Research job site Understanding the context of surround buildings Determine the extent to which sustainable, environmental design issues might arise or be applicable

Market research

Consumer behaviour and preferences in relation to space or service offered by the company (Client) New services and facilities needed that may emerge on the basis of social, economic or environmental change

Project Programming & Planning Determine Research job site Understanding the context of surround buildings Determine the extent to which sustainable, environmental design issues might arise or be applicable

Planning of action through anticipation

Defining the problem & possibility Analysis problems found from the former stages Suggestion of possible solution Synthesise the findings into the ruduced number of opportunities Defining of a clear brief for sign-off by all stakeholdersapplicable

Drawing Relationship for the future Going Back Doodling

5

6

7

8

Design Concept

Develop

Evaluation

Deliver

Communication Concept

Multidisciplinary working

First Evaluation

Eight minors design concepts

Gaining feedback from expertises Revision

Break your own pattern by thinking about why you do it, the way you do it Evaluate by yourself In-house evaluation & discussion

Final preparation of all the construction

Development of Concept

Finalising the detail of the project

Second Evaluation

Creation main concept Making a prototype design outcome

Define design solution Drawing the detailed design which is based on the concept Sourcing products, materials & decorative scheme Preparation graphic outcome for final presentation Schedules and Specification Detailed cost

Presentation with Clients & User Gaining the feedback from Clients & User

Approval Presentation with stakeholders Gaining feedback from stakeholders Gaining sign-off from clients

Revision & Approval Presentation with Clients & User Gaining the feedback from Clients & User

Contract document

On-site supervision

Feeding back lessons

Design Features

Responsible Design Diary 8 phases & sub steps

This diary will provide a guidance to perform all design stages from the initial phase to the implementation phase. Through this diary, a design project is segregated into eight phases and in each phase there will be sub-stages. It is not necessary to follow each phase as it may not be suitable for certain design projects. However, the phases in this diary will provide aid for designers keeping records, making progress, evaluating and reflecting on their own design.

Designers will solve numerous problems faced in a design process utilising various methods and tools provided in the diary. There are pages dedicated for doodling, colouring, mind map drawing and many more to help designers refresh their heads and hopefully boost their creativity during a break time.

http://issuu.com/suminpark9089/docs/diary_28_jan_

Responsible Design

DIF ( Disruptive Innovation Festival) 2015:

The Understanding Consequences of the decision-making

The Disruptive Innovation Festival is curated by the Ellen MacArthur Foundation and in 2015 took place over three weeks from 2nd - 20th November, 2015. Over three weeks, using a mix of online and face to face events, participants had an abundance of opportunities to explore the economy through a different lens.

I would like to share all of my passion for responsible design and I had participated in DIF 2015 with Responsible Design Diary Project. I contributed with a video which was combined stop motion with slide show. In order to make the video, I made storyboard and drew all of characters. This video can be find in Northumbria research Link.

• https://youtu.be/wEwoWq8lky4 • http://nrl.northumbria.ac.uk/24343/

Interior Design Projects

DESIGN FOR THE BETTER LI OF PEOPLE & ENVI

IFE IRONMENT

The Interior Design project

VIP Branch of KEB-Bank Apgujeongdong Branch

PROJECT

APGUJEONGDONG PRIVATE BANK DESIGNER

SUMIN PARK CLIENT

KOREAN EXCHANGE BANK LOCATION

SEOUL, SOUTH KOREA CONSTRUCTION AREA

200m2 PROJECT DATE

SEPTEMBER 2012 PHOTOGRAPHER

CIEL

I played the role as a general manager with overall responsibility for this project such as design’s proposal, meeting with clients, supervision of construction. This space was renovated to give differentiated services to VIP customers. The main goal was using the limited space effectively. The solution was to distinguish the hall into two spaces without any wall. It achieved through differentiation of materials. This line also solved the problem that space has a low ceiling. The long line looked like widely deeper space than real.

The Interior Design project Design workplace for Designer PROJECT

JOONGBO HEADQUARTERS OFFICE DESIGNER

SUMIN PARK CLIENT

JOONGBO DESIGN LOCATION

SEOUL, SOUTH KOREA CONSTRUCTION AREA

787.84m2 PROJECT DATE

DECEMBER 2011 PHOTOGRAPHER

CIEL

The interior design was used color points on each floor to express the characteristic of each team with minimized decoration and focused on the essentiality of the architecture. Most of materias are reusable, recycable and usable in the long term. Moreover, the layout was flexible for change of number of crews.

Joongbo Design would like to build their HQ office in order to establish their corporate identity as an advanced interior design agency. This project aimed to create a flexible space and to go together with surround context. The project has collaborated with Gonggam Architecture.

The project was much more difficult to make a decision than others. I needed to play two roles of user & designer. I’ve taken a very cautious approach. For this reason, I could create a valuable space for my colleagues.

The Interior Design Brand

The Sample Branch of KEB New design Guide book & a sample branch

The first new branch of KEB Banking was developed

by Joongbo as a pilot project. The starting point for this project was Bank’s corporate identity, above all the modernized logo of KEB in its dynamic color version for Banking sector – blue, white and grey, which created a set of basic colors for the interior. Corporate colors of KEB – blue and white – have been applied with full consequence, further complemented by covering of wood panel. The designer has taken an specific way to play with the tones of blue which are set in the interior.

PROJECT

GONGDUCKDONG KEB NEW BRANCH DESIGNER

JOONGBO CLIENT

KOREAN EXCHANGE BANK LOCATION

SEOUL, SOUTH KOREA CONSTRUCTION AREA

Identificational colors of KEB Bank brand appear in the interior in varying proportions and intensity. The customer service area, because of its specific character, is dominated by an elegant combination of white and blue, merely broken with wood.

350m2 PROJECT DATE

MAY 2012 PHOTOGRAPHER

CIEL

The meeting rooms are dominated with the color of red which symbolizes getting into the essence and heart of the place.

https://issuu.com/suminpark9089/docs/branch_design_manual_ver_1.0_11.13_

The Interior Design project SAC HEADQUARTERS BUILDING Proposal for Workplace

https://issuu.com/suminpark90

089/docs/sac_proposal

The Interior Design project

Remodeling KB Bank Headquarters Building

Myungdong HQ building Exterior & interior

PROJECT

KB MYUNGDONG HEADQUARTERS BUILDING REMODELING DESIGNER

SUMIN PARK CLIENT

JOONGBO DESIGN LOCATION

SEOUL, SOUTH KOREA CONSTRUCTION AREA

690m2 PROJECT DATE

DECEMBER 2011 PHOTOGRAPHER

CIEL

Materials Specification

Floor Plan

EXTERIOR DESIGN

CURRENCY EXCHANGE BOOTH

The project was won in the design competition organized by the KB Bank.

There were two main goals that exterior design of aging building and improving interior design facilities for the main hall. In order to represent the smart brand image of the bank, we designed a various advanced facilities in the main hall area.

EXTERIOR DEISGN-SUB ENTRANCE

MAIN HALL FOR BANK

The Interior Design project Yonsei Severance check up centre: Proposal for Seoulstation Branch

The Interior Design project

Shinhan financial group headquarters building: Proposal for lounge, Reception Rooms

The Lounge for employees

Elevation for ‘Reception Desk’

Elevation for ‘Bookcases’

Corridor & Desk for Reception Rooms

Meeting Room 3

Meeting Room 1

Meeting Room 2

Shinhan Financial Group wanted to improve the lounge for employees and visitor’s reception rooms. The project was to provide ultimate relaxation for employees through using books and videos they have. And the lounge was properly used grey stone tiles, glasses and wood to represent the integrity of Shinhan Financial Group. The reception room’s design focused on expression of the Korean traditional colours with modern image through Korean transitional colours, materials, and patterns.

The Interior Design project SEOHEE Starhills

Restyled decoration for sample house in Ulsan

This project had begun with the goal to change the style of the sample house in order to sell apartments remained. The styling should use existing furniture and design. To maximize the profits from minimum cost, I focused on showing clean, cozy mood of space.

THANK YOU

SUMIN PARK +82 10 4545 7209 psm7209@gmail.com

Published by Sumin Park