What is the difference between a White Label Channel Manager and Su?

The use of online travel agencies (OTAs) is becoming increasingly prevalent across the board in the hospitality industry. This is true whether the establishment in question is an independent property, a hotel chain, or a vacation rental. The world would be quite different if there was no such thing as a Channel Manager. It would be a laborious and time-consuming process for the properties to manually manage their online distribution, during which time the task of distributing inventory and rates across multiple OTAs would be one of their responsibilities. Because of the manual nature of this process, there is a possibility of overbookings as well as rate disparities. Both small and large accommodation providers benefit from increased control and flexibility when they work with a channel manager.

Who exactly is a Channel Manager and what do they do?

Traditional channel managers handle online distribution for all types of lodging providers, giving them the ability to manage bookings for multiple online travel agencies (OTAs) from a single point of access. It is a piece of software that makes it simpler for people who rent out rooms to manage things like inventory, rates, and content.

When a customer makes a reservation for a room through one channel, the availability of the room is immediately updated across all other channels, including the booking engine that is hosted on your property's website. It makes the process of updating real-time channel, availability, and rate information more centralised and automated.

What exactly is meant when someone refers to a "White Label Channel Manager"?

Available to Resellers on a General Basis. A white label channel manager performs the same functions as a conventional channel manager, but it has a skin that is uniquely designed for the Reseller and incorporates the colours of their brand. White Label Solutions are provided by channel management providers all over the world, even in those local markets in which they do not have a physical presence.

The Reseller is responsible for all aspects of the customer experience, including sales, onboarding, and first-level support, in a white label arrangement. The Reseller is provided with their own unique login information, and all of the properties that were purchased through the Reseller are displayed in this view. Typically, a white label channel manager will receive the same system updates as a traditional manager, and they will be able to provide these updates to their customers.

What does SU stand for, exactly?

Su works in the property management industry as a PMS, CRS, and vacation rentals channel manager. It does this by creating a connection between the Property Management System and the OTAs through the use of straightforward APIs, which eliminates the need for traditional channel managers. In addition to that, it features a bespoke booking engine that PMS partners have the option of rebranding as their own. Su is a platform that enables simple connectivity and total transparency all at once.

Su is an extremely dependable and scalable product that, in contrast to traditional channel managers, powers direct connections to more than 175 OTAs all over the world. This allows for seamless connectivity, which in turn delights your customers.

In addition, in contrast to the White Label Channel Manager, the Su platform puts the PMS providers in charge, granting them full control and assisting them in expanding their businesses through seamless connectivity. This is in contrast to the White Label Channel Manager. It is the simplification of modern technology, featuring straightforward connectivity, easy access for humans, and total openness.

Are you prepared to recognise a distinction? Get in touch with the Su team right away for a free demonstration.