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A sugarlump is the feeling you get inside when you do something sweet for someone else. It’s the little glimmer inside that makes kids feel great about themselves and want to share their joy with others. Sugarlump teaches kids the art of thoughtfulness through their own kind of social networking.


be sweet. share joy. sprinkle some sugar.


These sugarlumps are soft sugar cubes with a pocket in the back for notes, wishes or projects. There are white sugarlumps and sugarlumps made with brown sugar. Sugarlumps come in a baby size, a medium size and a large family size.


Kinds of sugarlumps

kiss me I’m Irish!

be hoppy!

boo!

valentine

happy 4th!

worldly

send love

stories

get well

good luck

worldly

send love

stories

good luck

new baby

new baby

courage

merry!

merry!

best friend

happy bday!

best wishes

get well

best friend

happy bday!

best wishes

new baby

new baby

new baby

new baby


Guerilla Marketing

• Stickers, pins, badges, passing notes • Encourage all kids to place stickers everywhere to remind others to feel the sugarlump love. • Post good things on instagram, sugarlumpfactory.com and let kids be in charge of their own brand. #sugarlumpfactory #sprinklesomesugar

#sugarlump factory

#sugarlump factory


My name: Age: Drawing:

sprinkle some sugar A sugarlump is the feeling of love you have in your heart. I was thinking about you so I wanted to send you a sugarlump from my heart to yours.

My name: My wish:

Drawing of my wish:

sugarlump, sugarlump I say goodnight. please bring my wish in the morning light.


around the world Send your sugarlump to a friend in another town or country. Have them take photos of their sugarlump adventures and send the sugarlump back with photos in its back pocket.

more sugarlumps:

hello, valentine!

hi there, tooth fairy!

I can keep all of my sweet little notes in the back of my sugarlump pocket and my sugarlump can remind me how loved I am all year long!

I put my tooth in the back pocket of my sugarlump and included a note. I hope you can leave me a little something in return. Thank you for visiting me!

best friend birthday helping hand christmas easter good luck share joy gratitude animal kindness back to school you are my sunshine


loving

worldly

giving

sharing

helping courage

luck

y, sprink e jo le r a

kindness

u me s gar so

be sweet, sh

Collect passport stamps for sprinkling some sugar...


Earn badges for you and your sugarlump...


Retail


be sweet. share joy. sprinkle some sugar.

dreams come true

dreams come true

dreams come true

All of your favorite dreams can come true. Write about your wishes and put them in the back of your sugarlump pocket. Be sure to have lots of love in your thoughts and in your heart and your sugarlump will help make your dreams come true.

All of your favorite dreams can come true. Write about your wishes and put them in the back of your sugarlump pocket. Be sure to have lots of love in your thoughts and in your heart and your sugarlump will help make your dreams come true.

All of your favorite dreams can come true. Write about your wishes and put them in the back of your sugarlump pocket. Be sure to have lots of love in your thoughts and in your heart and your sugarlump will help make your dreams come true.


Sugarlump Vehicles • Bring sugarlump to the masses. • Entertainment, icecream, sugarlumps, activities. • Invite kids and their parents through social media channels. #sugarlumpfactory


MINI

SGR LMP


Phase 2 New Products • tees, bags, hats, clothing • dressing your sugarlump • outfits, hair, hats, glasses, clothes, holiday • decorate with art supplies (events+parties)


All collections have neon tees with sugarlumps on the front. The sugarlumps are created using a “sugar� technique so they really look like sugar. (back of all shirts) near collar


hang tags

sprinkle some sugar A sugarlump is the feeling you get in your heart when you do something nice for someone else. So when you wear your sugarlump shirt, be sure to do something that makes someone else happy! sugarlumpfactory.com

sprinkle some sugar A sugarlump is the feeling you get in your heart when you do something nice for someone else. So when you wear your sugarlump shirt, be sure to do something that makes someone else happy! sugarlumpfactory.com


Boys - 1 graphic short sleeve tee - 2 graphic long sleeve tee's - 1 full zip hoodie fleece - 1 raglan crewneck sweatshirt - 1 beanie, scarf, glove set - 1 backpack - 3 pack of socks that shows the same sock in 3 different color ways


Girls - 1 full zip hoody fleece - 1 crewneck fleece - 1 jacket - 1 beanie, scarf, glove set - 2 long sleeve graphic tee's - socks - 1 bag - hair accessories


Baby - onesie - hooded bath towel - 1 binkie - 1 diaper cover - 1 t-shirt - pair of socks - 1 diaper bag - sweatshirt


Be Your Own Sugarlump Superhero


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AR

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AVORITE NF S

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H ER O!

ER H

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UP

SU

B E YOUR

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SOME UG

RO! YOU YOUR S OW KE

N

A

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BE YOUR O

PE

S U G A R LU M P

A VO R I TE NF SU W

sprinkle some sugar


YOU YOUR O W P ER H ER O!

S UG A R LUMP

ES

SU

(back of all shirts) near collar

AK

N

- 2 tanks - 1 dress - 1 fitted tee - 1 girl's style baseball sleeve tee - 1 fleece crewneck with a pouch pocket - 1 Pair of Sunglasses - 1 tote bag - hair accessories

M

Girls


O

ER H

ER O

B E YO UR

A V O R I TE NF S UP

W

AK

ES

YOU YOU R O W SU

PER

PER

H ERO !

H ERO !

S U G A R LU M P

M

YOU YOU R O W SU

S U G A R LU M P

ES

N

AK

N

M

sprinkle some sugar


Boys - 2 graphic tee's - 1 Baseball Sleeve Raglan tee - 1 Jacket/Windbreaker - 1 Baseball Cap - 1 Duffel Bag - 1 Pair of Shorts - 1 Pair of Sunglasses - 3 pack of socks that shows the same sock in 3 different color ways

(back of all shirts) near collar


M

RO!

AK

ES

YOU YOUR

OW

N SU

P ER H ER O!

S U G AR LU MP

RHE

BE YOUR

O

A V O R I TE NF SU

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Phase 3 Character Builder Web Launch • Introduce characters and real life counterparts. -Sugarlumps are the character’s (and real life) companions. -Offline and online world allows you to take your sugarlump with you on your adventures. The code inside lets you follow other sugarlumps and what they are doing. • Track activities. • Create new products with your character.


Create Your Own Identity The toy industry is ruled by brands. From Barbie to Ben 10, PokÊmon to Winnie the Pooh, children are clearly as brand conscious as their parents. And like adults, children tend to be extremely brand loyal, choosing their lunch boxes, bed sheets, videos and apparel based on whether or not they carry the mark of their favorite character. The reason for this is that kids seem to love brands for the same reason adults do. Because they get a feeling of personal connection with these brands, specifically through the characters, that helps define them in some way as unique little individuals. So just imagine if a child could create his or her own brand. A truly unique brand that is quite literally an expression of that child’s individuality. That is the concept behind sugarlump. It all starts with a little person.


She goes to sugarlumpfactory.com to make a character out of herself. Through proprietary sugarlump software, children can design a character online that looks just like themselves, down to hair color, facial features, skin tone, even accurate placement of freckles, or they can create a character from their imagination. No matter what a child’s ethnicity or physical profile, their character will reflect the little person they really are, instead of some corporate ideal of the blond, blue-eyed princess, for example.

Create your own world.

Next step, the child can create a story for their character. Our software would generate fairy tales, adventures and richly detailed worlds with the help of the child’s interactive input.

Make your own things.

sugarlump can then custom manufacture all the same objects children are already buying with somebody else’s brand (lunch boxes, books, toys, plush dolls, pillowcases, bedroom wall decals, etc.). Only now they would be truly unique collectibles codesigned by the children themselves, featuring the brand they built and that’s 100% inspired by them. Our girl then continues to use her creative thinking by building her own sugarlump website. Think FaceBook for little ones. It is all about her. It features the things she likes to do and who she is. She can then socially interact with other kids from around the world.

Build confidence, make new friends and share what you have.

Our girl can now see herself as the hero of her own life. She can do anything. So what does she do? She starts thinking about the world around her. And other children who are in need. Then the social networking aspect becomes much bigger. More philanthropic. Her virtual character becomes an interactive pen pal with children around the globe. She learns about other cultures and other ways of life. They learn to help each other. They play interactive games like getting water to a child in Africa, or teaming up to help send a far-away friend to school. The games are based on real-world situations, and they are the building blocks for the real philanthropies. She then learns how to change the world around her. Through sugarlump partners she is able to send letters of encouragement to other kids, raise awareness, and send supplies and money to kids who need it. By helping each other, these kids can then team up to face other global issues that need their attention. After all, because they are our future, they need the relationships and the resources to make changes. This will be their platform.

Global Possibilities

If a child is going to be brand loyal to, say, an amorphous little yellow bunny-like Pikachu thing, just imagine how loyal they might be to a brand that looks just like them, was created by them and is truly the only brand in the world they can call their very own. Now imagine the global possibilities. Confident young people who feel empowered to help other kids and the world around them. The future looks a little sweeter.


Character Builder


web site


sugarlump factory

sprinkle some sugar about us

sign in

parents + teachers

sugarlump factory is a place where you can create a little you. then you can go on big adventures! it’s also fun to make things here that are all about you! it’s all about what you can dream up! are you ready? are you set? okay, then...let’s go!


sugarlump factory

sprinkle some sugar about us

sign in

parents + teachers

the screen above side-scrolls into new sugarlump territory. this is the neighborhood. pod features: all green/sustainable living shelf for trophys media center desk large screen monitor bed? chair? plant


sugarlump factory

sprinkle some sugar about us

sign in

parents + teachers

what do you want to do? create

play

assist

share

grow

travel


sugarlump factory

sprinkle some sugar sign in

parents

body type eye color skin tone hair style hair color outfit jewelry hats glasses sport items

note: as soon as you choose the eye color, you are immediately directed onto the next category.


sugarlump factory

sprinkle some sugar sign in

parents

body type eye color skin tone hair style hair color outfit cool stuff jewelry hats glasses

note: when you roll-over on a selection below, the main girl’s hair on left changes to the style.


sugarlump factory

sprinkle some sugar sign in

parents

body type eye color skin tone hair style hair color outfit cool stuff jewelry hats glasses

note: when you roll-over on a selection below, the main girl’s hair on left changes to the style.


Create other products with your character and family


furniture


stationery

aidan

tate logan

maisie quinn

marley

ellie

THE

U

N

W DER OOD

S janae

FOR LIF E

ANCHORED

matt

tapley hunter

LO LO LO

yum

yum

yum

junior

LO

Š2010 erin sorenson


iPhone covers


wooden lasered portraits


dolls


Phase 4 • Adult site/family command center • Reward program (buy awards online) • Launch sugarlump brick and mortar stores • Introduce philanthropy partners


sugarlump family

sprinkle some sugar

sugarlump family is a place where you can dream

profile

desk

activities

resources

love + wellness

at home

up a little you. celebrate your life. and create happiness for you and your family.

set up

sweet somethings

profile (who you are) desk (command center, mail, links) character (yours and a family set) interests (your fave topics, charities etc.)

this is a section that will talk about key

my photos+videos

my friends

sugarlump topics, our fave activites etc. news at a glance.

after you have signed up for your favorite things, these will be key links to new and exciting things within the parent site. sometimes with links to the kid site.

my groups

my causes

i create

super sweet

sugarlump kids

elliot

Hammer

sugarlump shop


sugarlump family

sprinkle some sugar

profile

desk

activities

resources

love + wellness

at home

my desk: sugar bank inbox

henry

mitchell

points earned

$ amount

point key

$ plan

$70.00

clean bedroom (5) water the garden (2) put away laundry (2)

disneyland lacrosse equipment children’s cancer assoc. school clothes

kids activities home activity

henry elliot

sugar bank mom henry elliot mar

feb

jan

dec

nov

oct

sep

aug

jul

jun

may

apr

mar

feb

jan

family

link to sugarlump factory activity

my photos+videos

my friends

my groups

my causes

i create

super sweet

sugarlump kids

sugarlump shop


sugarlump family

sprinkle some sugar

profile

desk

activities

resources

love + wellness

at home

i create inbox

family

mitchell

kids activities henry elliot Hammer

sugar bank mom henry elliot family

mitch

my photos+videos

my friends

my groups

erin

my causes

sissie

i create

elliot

super sweet

henry

sugarlump kids

sugarlump shop


sugarlump family

sprinkle some sugar

profile

desk

activities

resources

love + wellness

at home

i love being a good mom. but i also love having a great time getting out and about. i just went to new york for a week and stayed at the tribeca grand hotel. it was in the perfect location to walk around soho, and was a short cab ride away from cipriani on wall street where friends from w+k and i attended the webby awards.

other news we have decided to take a return trip to wallowa lake again this summer. we had such a great time last year. photos after you have signed up for your favorite things, these will be key links to new and exciting things within the parent site. sometimes with links to the kid site.

inbox mitchell

my photos+videos

my friends

my groups

my causes

i create

super sweet

sugarlump kids

sugarlump shop


sugarlumpfactory.com promise Vision: Create a world where kids are empowered to use their compassion and creativity to make positive changes in their world and then globally. Parents and mentors help them find their voices. Mission: V1. V2. V3.

Inspire (empower) kids and parents to care, give, do and connect. Design creative and positive experiences for kids to learn to navigate the modern world and become active citizens and for parents to engage with their kids and give them the tools to do so. Design creative and positive experiences for kids to encourage personal growth, self-expression and positive action.

What is sugarlump most passionate about? • Teaching the art of thoughtfulness • Fun and creativity with a purpose • Tapping into the inherent creativity and compassion of children • Strengthening parent/child relationships • Building our kids for the future What can sugarlump be the best in the world at? • Designing and delivering creative ways to teach kids how to navigate the modern world online and offline. • Help kids believe in themselves and know they can make a difference. What drives our resource engine? • Retail Sales • Charity Events • Web Sales • Subscription • Downloads • Personalized Merchandise • Licensing Brand values: Compassionate, creativity, self-belief (individuality), optimisim, energetic, acceptance, potential


Who are we? Forward thinking, open-minded creatives who are committed to the development of our children and the future. What does sugarlumpfactory.com do? -Provides a personal and safe environment to encourage self-expression, participation, and tighten child-parent relationships online and offline. Give kids a voice and platform to express ideas and make changes in the world. Why does it matter? We want confident kids who believe that they can participate in making a difference in the world. Their ideas matter. What’s the ask? -Become a part of the sugarlump world. Engage with our charities who let kids become the heroes of their own lives by inventing and implementing ideas for their world. Creative designs for the modern family. Brand purpose: We exist to inspire (empower) kids and parents to care, give, do and connect (friendships) online and offline.

“We cannot always build the future for our youth, but we can build our youth for the future.” -Franklin D. Roosevelt


kids:

families/educators:

sugarlump factory.com

sugarlump family.com sprinkle some sugar

sprinkle some sugar about us

sign in

parents + teachers

sugarlump family is a place where you can dream

profile (who you are) desk (command center, mail, links) character (yours and a family set) interests (your fave topics, charities etc.)

personalization • character builder • making your own products/merchandise • making your own cartoon w/ your character • real-life shows on your volunteering/causes • web-based programming on your stories • social networking missions/games • based on social + environmental awareness • online/offline • bring what you learn on-line through your “missions” out to the real world • strengthening kid/parent relationships • coming together on-line and off-line • gives kids a voice and a platform to make a difference in the world with parent’s help • starts kids early and grows with them • kids helping kids

profile

desk

activities

resources

love + wellness

at home

up a little you. celebrate your life. and create happiness for you and your family.

this is a section that will talk about key

sugarlump topics, our fave activites etc. news at a glance.

after you have signed up for your favorite things, these will be key links to new and exciting things within the parent site. sometimes with links to the kid site.

personalization • my groups • my causes • “anti-social” network • sharing only what’s important to who’s important missions • family activities • art, music, beach clean-ups etc. • online/offline • bring what you learn on-line through your “missions” out to the real world • strengthening kid/parent relationships • coming together on-line and off-line • piggy bank (smarty pig) • parents can contribute to their kids who are completing their good deeds • parents help set up a plan and can see kid’s activities to decide on rewards • money earned/saved by family can send them on a trip to build a well for clean water in an african village (for ex.)


Sugarlump Shops • Create sugarlump brick and mortar stores throughout the United States • Interactive maps let you connect with other sugarlumps. Schedule meet-ups with those who share similar interests • Create your own sugarlump projects and products • tees, books, stationery, custom lumps, etc.


be sweet. share joy. sprinkle some sugar.

dreams come true

dreams come true

dreams come true

All of your favorite dreams can come true. Write about your wishes and put them in the back of your sugarlump pocket. Be sure to have lots of love in your thoughts and in your heart and your sugarlump will help make your dreams come true.

All of your favorite dreams can come true. Write about your wishes and put them in the back of your sugarlump pocket. Be sure to have lots of love in your thoughts and in your heart and your sugarlump will help make your dreams come true.

All of your favorite dreams can come true. Write about your wishes and put them in the back of your sugarlump pocket. Be sure to have lots of love in your thoughts and in your heart and your sugarlump will help make your dreams come true.


inspiration


Sugarlump Philanthropy • Join one of our favorite causes and see how you can give back. You might be small, but you can act big! • Join other kids who have the same interests as you.

You might be small, but you can act BIG.


Phase 5 sugarlump tv, web casting, vlogs • Erin as adult correspondent, Elliot is kid’s • Sugarlump lifestyle introduced


lifestyle


Phase 6 Global Expansion • Sugarlump story hour (beam light into the world) certain times/special events, times to reach global community, help other kids with no access. • Sugarlump dream time (every night before bed) becomes a prayer to the world for good things. • Kids communicate with each other and interact with sugarlump global maps and collective stories. • Sugarlump web site, Instagram, SnapChat, and sugarlump community pages allow global communication.


Global Goals • Design for the future and provide kids (and their adults) with tools of empowerment. • Foster the development of confident kids and help those who need it most. • Offer everyday solutions+everyday creativity. • Practice and teach sustainability, social awareness and the celebration of diversity. • Be rooted in personal integrity, respect for individuals and doing what’s right long term for the global community. • Empowering individuals and families to be active citizens and providing them with the tools to make a diff erence. • Have a passion for design and innovation and use creative technology for the betterment of people.


Sugarlump master 05 15 14  
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