sponsored by
COMMERCIAL REAL ESTATE SERVICES
Making Space for What Matters
your kindness mission A Little AR Experience. A Whole Lot of Love. • Grandparent Goodies invites kids to make a short video love note for a grandparent — or another special older person in their life. • Kids can tell them something they love about them, share a favorite memory, say thank you, or simply say “I love you.” • Then they send their Grandparent Goody and create a meaningful moment of connection across generations. You will have 4 AR experiences per year that change out seasonally, so that is 8 interactions families will have with Macadam Forbes throughout the year.
how it works
Augmented Reality QR Code Stickers
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Grandparent goodies
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Backpack Brag Tag® Side 2
one tiny mission. one meaningful connection. 1. Scan — Families discover the Macadam Forbes Grandparent Goodies QR experience. 2. Experience — The Sugarlump characters appear in AR and introduce the mission. 3. Create — The child makes a video love note for a grandparent or special older person. 4. Send — They share the video and complete their act of kindness. 5. Collect — They visit the designated Macadam Forbes Charm Collection Point and receive their Sugarlump Kindness Charm. (No visit to the Macadam Forbes office required).
kindness without walls • Rather than bringing families into the Macadam Forbes office, a welcoming Lake Oswego business or community location becomes the official Macadam Forbes Charm Collection Point. • Ideal partners could include a Macadam Forbes client, tenant, property retailer, restaurant, coffee shop or other local business relationship. • Macadam Forbes sponsors the kindness. Your partner gets the family traffic. Lake Oswego gets the love. • Suggested co-branding: “Grandparent Goodies presented by Macadam Forbes — Collect your Kindness Charm at [Partner Name].” • DECISION FOR MACADAM FORBES: Who would you love to invite to become your Charm Collection Partner?
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macadam forbes is helping build something sweet • As a Founding Sponsor, Macadam Forbes is helping create moments of connection between kids, families, local businesses and the people they love. • Grandparent Goodies starts with perhaps the simplest act of all: Tell someone you love them.
Macadam Forbes × Sugarlump Building a Lake Oswego legacy, one connection at a time.
poster design
sponsored by
COMMERCIAL REAL ESTATE SERVICES
E E R F Join our real-world family scavenger hunt! Scan magical stickers, complete kindness missions, and earn a collectible charm & gift–all supporting neighborhood kids + schools.
Think Mr. Rogers Meets Pokémon Go! 1. scan QR sticker 2. complete the mission 3. collect prizes! GENEROSITY Kids Ages 3-11.
www.sugarlump.love
community activation take grandparent goodies wherever community happens. • Grandparent Goodies can extend well beyond a single collection location. • Share the QR experience at Macadam Forbes properties, tenant businesses, client gatherings and community events. • Invite employees, clients and business partners to participate with their own families. • Feature the experience in Macadam Forbes newsletters, LinkedIn and social channels. • Create seasonal activations around the holidays, Grandparents Day or family-centered community moments. • Campaign idea: “Give Grandma & Grandpa something they can’t buy this holiday.” Make them a Grandparent Goody. • The goal: turn a single AR experience into an ongoing reason for Macadam Forbes to create human connection in the community.