VM Guide: Sugar Skulls Floorset [10.1.20]

SUGAR SKULLS VM G U I D E OCT 1 – NOV 1

SUGAR SKULLS assets

Use this easy checklist to check in all floor set items!!

Assets + Delivery Dates

Floorset Dates

Windows: q Sugar Skulls Decals

10.1 - Floorset Execution 10.5 – Photos Due by 9AM Photos should be uploaded into Folder Q3 -> Sugar Skulls

Props: q Blue Table Topper

Please note that each store is receiving different props. If you have any questions about your props, please email retailvisuals@sugarfina.com.

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PHOTO STANDARDS

Photo Shot List - Required q q q q q q q q q

Overview of inside of store Full Storefront Individual Windows All Hero tables All Sidekicks DYO wall Any Misc. walls – card wall, candy concierge, etc.

Cash Wrap Back of House

Best-of Requirements ü ü ü ü ü ü ü ü

Cleanliness of store Merchandising & overall store standards Ability to follow direction Creative/Business changes Photo Standards Submitted photos on time Communication of visual needs Resolved any outstanding visual requests

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FLOORSET CHECKLIST

Check each item off BEFORE shooting any photos. vm standards q Standards are executed at the highest level. q Windows feature all the correct display elements & product. q Decals or hanging items are at the correct height shown in the window mockups. q All display bentos are displayed in adjustable stands. q All ancillary is in the correct fixture/props. q In the absence of product, the missing item is swapped ‘like for like.’ q Appropriate flexing has occurred based on inventory levels. q White crinkle paper is used in all bowls (except tasters). q All props are used with the appropriate product. q DYO wall is executed based on Visual Merchandising Brand Guide (find on tasting room). q New Q2 POG is executed.

photo standards q q q q q q q q q q

Store is closed when photos are taken.

No cardboard is in background of photos.

No customers or employees are in background of photos.

Photo angles are similar to the VM Guide - straight on, including the full fixture.

Window photos are of the full storefront window.

No photos are taken from the back of the store facing the doors.

Photos are taken during the day.

Cash wrap is cleared off and clean in photos.

All fixtures & walls are clean and free of scuff marks.

Floor mat is clean or removed for photos.

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SUGAR SKULLS hero 1 featured product

signage

sugar skulls box sugar skulls small cube bonita berries small cube red roses small cube

Placement: Place on table & ensure no product is covering the sign.

merchandising ü The Sugar Skulls hero table will remain the same with merchandising & move to Hero 1 as our focus for the month of October.

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

Size: 8x10 Collection Sign 5x7 Price Signs

ü The 3pc bento box is merchandised on the right side by stacking some laid flat and then creating height with some skulls being placed on the boxes and some being placed directly on the table. ü The 3 candies are featured in stacks that are merchandised in a marigold shape. This will allow for more units on the table & the 5x7 sign shows all 3 flavor profiles & pricing for ease to the customer. ü The marigold strands are adhered to the table with double-sided tape that is provided. Be sure to use a large enough strip, that can fold around the strand to hold it in.

SUGAR SKULLS BENTO $30.00 Inside this 3pc Candy Bento Box lies our magical Red Roses, enchantingly sweet Bonita Berries and shockingly tart Sugar Skulls gummies.

ü One strand of marigolds are placed around the round riser and attached by tying the ends to themselves.

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HALLOWEEN hero 2 featured product haunted mansion box zombie brains small cube tasters: sugar lips, dcssc. ice cream cones, watermelon slices, bday cake caramels, sparkle pops, parisian pineapples, pink diamonds, pink flamingos, royal roses, sugarfina pearls, rainbow bears, green juice bears, pina colada bears, sour rainbows, bday cake cookie bites, choc chip cookie dough bites

merchandising

signage Placement: Place on table & ensure no product is covering the sign.

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

Size: 8x10 Collection Sign 5x7 Price Signs

ü The Halloween collection + tasters move to Hero 2 from Hero 4 for the month of October.

collection 4 for $10

ü The Haunted Mansion boxes are stacked similar to the Sugar Skulls box by creating height by laying a couple down. The display box is leaning against the stock behind it as it does not fit in any acrylic holder. ü Zombie Brains are our only candy cube on this table and is stacked in doubles to see the whole body. ü For display, please add the large orange pumpkin that was used last year & mini white pumpkins dispersed on the table. If you do not have the large orange pumpkin, please use the 8x10 ‘Creepin’ it Real’ to replace it. ü The spider web bowls from previous years are also used to display tasters as we typically see a huge uptick in taster packet sales the week leading up to Halloween. (Please ensure that no 21+ tasters are featured on this table.)

collection 4 for $10

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SUGAR SKULLS/HALLOWEEN COMBO hero 2 featured product

signage

sugar skulls 3pc box haunted mansion 3pc box sugar skulls small cube bonita berries small cube red roses small cube zombie brains small cube

Placement: Place on table & ensure no product is covering the sign.

merchandising

Size: 8x10 Collection Sign 5x7 Price Signs

ü This combined Halloween/Sugar Skulls table is ONLY for stores with very little floor space OR if you have sold through your inventory and can condense to one table.

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

ü Please note that the priority in merchandising still remains on the newness with the Sugar Skulls product. ü All cubes are stacked in pyramids of 10 to keep the table uniform with all the signage & multiple sku count. ü Please ensure one Sugar Skulls box is on display & all 5x7 price signs are shown.

SUGAR SKULLS BENTO $30.00

ü The table topper should still be utilized here with the blue side up. Marigolds are not used here until the Halloween specific skus are sold down.

Inside this 3pc Candy Bento Box lies our magical Red Roses, enchantingly sweet Bonita Berries and shockingly tart Sugar Skulls gummies.

ü Please also note that blue core cubes are used here for placement only, but they should easily be replaced with sugar skulls, bonita berries, red roses & zombie brains.

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TEA hero 3 featured product

signage

tea collection 3pc bento box matcha gummy candy cube rose gummy candy cube peach tea candy cube matcha chocolate bar lemon chocolate bar earl grey chocolate bar

Placement: Place on table & ensure no product is covering the sign.

merchandising

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

Size: 8x10 Collection Sign 4x10 Price Sign

ü The Tea Collection moves to Hero 3, but remains the same from the original launch. ü The overall merchandising story is a modern take on tea, so the candy cubes are merchandised in blocks vs our normal 10 pyramid stack. ü Using the chocolate bar fixtures will not only get more units out, but also fit in with the modern, clean lines of the rest of the table. ü Acrylic risers are used to break up the candy cube flavors and create height around the box and acrylic chocolate bar holder. ü Please note - blue core cubes are used for placement purposes, but only tea candy cubes should be merchandised here.

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GELATO hero 4 featured product

signage

gelato 4pc bento box stracciatella gelato candy cup strawberry gelato candy cup salted caramel gelato candy cup mint chip gelato candy cup

Placement: Place on table & ensure no product is covering the sign.

merchandising ü The Gelato collection is consolidated and condensed to Hero 4, in order to keep the collection still focal and capitalizing on the late summer heat.

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

Size: 8x10 Promo Sign 4x10 Price Sign 5x7 Flavor Sign S T R A C C I AT E L L A G E L ATO This classic flavor of vanilla gelato sprinkled with dark chocolate chips inspired these delicious dragées that taste just like the real thing.

ü Continue to use cake plates as available to create height amongst the 4 flavors of gelato cups.

S T R AW B E R R Y G E L ATO Say yes to sunshine with these chocolate bites dipped in a summery-cool strawberry shell that will make your heart melt, one bite at a time!

S A LT E D C A R A M E L G E L ATO

ü Please ensure the 5x7 candy signs are still being featured to highlight each new flavor. ü If your store is limited to apothecary jars, you may remove the mini cones to use them for the Tea Collection table. (Please store the cones and blue sprinkles safely & out of the sunlight to prevent the items from getting broken or faded, as we may use these in the future.)

Make mine a double!

These creamy chocolate bites dipped in a salted caramel shell are the perfect indulgence for caramel lovers.

MINT CHIP G E L ATO Buongiorno, summer! We poured a cool mint candy shell over chocolate for a gelato-inspired candy that was just mint to be!

THE

C A N DY C O L L E C T I O N

Gelato Candy Cups

Gelato Collection

$8.95

$36.00

(4 flavors available)

4PC Bento Box

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FLEX TABLES

merchandising

merchandising

ü The Pressed collection is the first flex table option, as it is probably the collection with the most inventory in each store. Use the green table topper on this table, if you have extra.

ü The Alfred collection is another flex hero option for stores with another sq. footage & heavy in inventory.

ü Shot bottles are merchandised in bowls, but can also be merchandised in pyramids like the citrus shot bottle. ü The med & lg bottles are set in pyramids and flavors are separated to create color pops across the table. ü Please ensure the 8x10 collection sign & 4x10 price sign are both out on the table.

ü Please feature the generic pink 8x10 collection sign alongside the 4x10 price sign. ü Use the wooden crates to create height on the table & if you still have the coffee jars, use those as an added display. ü Bags are placed alternating in order to see more color & the verbiage on the side of the bags, & the cups are stacked in a pyramid.

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FLEX TABLES

merchandising

merchandising

ü The chocolate bar promo can be featured again on a table and can be used to highlight all the new bars. ü Tea flavors – lemon, matcha, earl grey ü Cookie Dough bar ü Core bars – dcss caramel & dc almond ü Champagne/Rosé bars ü Cereal bars

ü The large cube promo is a flex hero table option & is featured with the newest Large Cube sign.

ü Please only use chocolate bar holders, and email Heidi.Kinsella@sugarfina.com if you need more. ü Be sure to use an 8x10 sign.

ü Ensure the stacks are no taller than the sign so that the customer can read the promo, & all cubes are merchandised in a rainbow pattern. ü Place 8x10 on a riser or cake plate in the middle of the table. ü Ensure all flavors are displayed and stock below, if possible, for easy replenishment.

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CUSTOMER FAVES GIFTING WALL sidekick 1 featured product

signage

gelato collection tea collection cookie collection core chocolate bars cereal chocolate bars

Placement: Place on table & ensure no product is covering the sign.

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale.

merchandising ü The gifting wall has transformed into the ‘Customer Faves’ wall and features our last 3 collection launches.

Size: 8x10 Treat It Forward sign + 5x7 Candy Care Package price sign 5x7 Core Bars 5x7 Chocolate Bar Promo Sign 4x4 Candy Mailbox

ü For stores with minimal table fixtures, gelato & tea will move to this sidekick. If you have enough tables, but not enough product to fill both areas, please consult Heidi.Kinsella@sugarfina.com ü Candy Care package will still live here until sold through. ü Each row is merchandised with one collection to make it easier for the customer to shop. ü Merchandise all choco bars in sets of 3 with the choco bar holders & the promo sign ‘3 for $25.’

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NEW ARRIVALS sidekick 2 featured product

signage

cranberry cocktail bears pumpkin spice almonds small cube pumpkin pie caramels small cube cold brew cordials small cube coconut toffee macadamias core chocolate bars navy DYO 3pc & 8pc Alfred collection

Placement: Place on table & ensure no product is covering the sign.

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale.

Size: 8x10 + 5x7s

merchandising

ü The navy 3pc & 8pc are a best seller so to add some warmth and to suggest building a DYO with our new fall flavors, we’ve merchandised the bentos onto the wall.

L ED IM IT ITE IO D N

ü The Fall New Arrivals Wall highlights all the newness flowing in. We want to ensure each new flavor is highlighted so we have added 5x7 flavor profile signs to help support the story.

C R A N B E R RY CO C K TA I L B E A R S Enjoy the bright flavor of real cranberry juice with an extra pop of color with this festive, vegan gummy!

ü Continue to merchandise choco bars grouped together to highlight the 3 for $25 promo. If you do not have bowls, please use acrylic choco bar holders. ü Use cake plates to create height & merchandise last years pumpkins to add a fall look to the sidekick.

L ED IM IT ITE IO D N

$8.95

PUMPKIN SPICE ALMONDS Fall in love with our roasted California almonds dipped in warm and cozy cinnamon-infused white chocolate.

$7.95

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COCKTAILS sidekick 3 featured product

signage

cheers 3pc preset bento s&s 3pc & 8pc preset bento rosé all day 2pc & 3pc preset bento will you? 3pc preset bento milk & dark champagne chocolate bars rosé chocolate bars champagne bears large cubes vice 3 & 8pc preset bento (use navy box as replacement,

Placement: Place on table & ensure no product is covering the sign.

if sold through)

vice flaskset casamigos 3pc preset bento titos 3pc preset bento aviation 3pc preset bento applicable ancillary/cards

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale.

Size: Signage must be 8x10.

merchandising ü The cocktails sidekick continues to feature our best-selling cocktail bentos. ü Small cubes, large cubes, choco bars & ancillary are used to build the story out on each shelf and break up all the bento boxes. ü Champagne & Rosé should remain on the top shelves during this time period, until we move into holiday. ü Lastly, Aviation, Titos, & Casamigos should be merchandised adjacent to Vice on the bottom shelf if units remain in your inventory.

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FREAKY FRIDAY PROMOS

promo 1 端 Place promo sign on Sugar Skulls table only, in addition, to the signage already there. Do not remove any other signage.

START DATE

PROMO

promo 2

October 2nd

Free Zombie Brain with Sugar Skull Bento

端 Place promo sign on Halloween table only, in addition, to the signage already there. Do not remove any other signage.

October 9th

Free Red Roses with Haunted Mansion Bento

October 16th

B1G1 50% Off Halloween Bentos

October 23rd

Halloween SKUs are all 31% off

promo 3 端 Place promo sign on Halloween table only, in addition, to the signage already there. Do not remove any other signage.

promo 4 端 Place promo sign on both Sugar Skulls & Halloween tables to move through units.

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DYO WALL pog

*** sugar skulls cubes & zombie brains will not have shelftalkers. If your DYO can accommodate these skus, use generic shelftalkers, otherwise do not add into the wall if room does not allow. ***

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Q3 - POG chocolates

55 Mint Choco Caviar

43 Choco Confetti

52 Sugarfina Pearls

41 Sugarfina Pearls

4 DCSS Caramels

46 Limoncello Cordials

Gin Cordials

56 Vodka Cordials

24 Robin’s Egg Caramels

60 Golden Truffle Eggs

30 S’mores

14 Sparkle Pops

79 Pink Sparkle Pops

NEW Stratciatella Gelato

NEW Salted Caramel Gelato

NEW Mint Chip Gelato

NEW Strawberry Gelato

85 Ginger bread Cookies

89 Pumpkin Pie Caramels

Pumpkin Spice Almonds

61 Fuji Apple Caramels

65 Sugar Cookies

45 DC Toffee Almonds

44 Martini Olive Almonds

59 DCSS Cashews

78 DC Pistachios

Milk Choco Marshmallow

71 Birthday 24 DC Robin’s Cake Marshmallow Caramels Egg Eggs Caramels

87 Fruity Cereal

66 Mint Chip Milkshake

gummies

best sellers

47 Peanut Butter Milkshake

79 Pink Sparkle Pops

14 Sparkle Pops

21 Tequila Cordials

15 Scotch Cordials

NEW Cold Brew Cordials

50 Kona Espresso Beans

70 DC Coffee Toffee

NEW NEW NEW NEW 1 Birthday Chocolate MC Cranberry Champagne Cake Covered Coconut Cocktail Bears Cookie Bites Cookie Macadamias

4 DCSS Caramels

24 Robin’s Egg Caramels

41 34 Sugarfina DC Pearls Macadamia Nuts

40 Maple Bourbon Caramels

43 Choco Confetti

27 Bourbon Bears

28 Parisian Pineapples

63 62 Sugar-free Aphrodite Strawberry DC Almonds

12 Pink Diamonds

7 But First, Rose

6 Bubbly Bears

5 Baby Champ Bears

3 Sugar Lips

36 Bella Rosa

17 Rose All Day

16 Champ Bubbles

13 Sparkling Rose Bears

2 Peach Bellini

8 18 9 Baby Watermelon Ice Cream Cones Butterflies Slices

39 SF Champ Hearts

37 Apple Frogs

22 Baby Whales

32 Baby Rose Bears

58 Skinny Margarita

10 Tequila Grapefruit Sours

35 Blood Orange Fruttini

69 Rose Fruttini

NEW Peach Tea Gummies

NEW Rose Tea Gummies

NEW Matcha Tea Gummies

31 Royal Roses

67 Long Stem Roses

11 Heavenly Sours

19 Sour Rainbows

25 Rainbow Bears

57 Atomic Sours

48 Pina Colada

3 Sugar Lips

9 8 42 Watermelon Ice Cream Pink Slices Cones Flamingos

12 Pink Diamonds

76 Champagne Fruttini

Sassy Strawberries

81 Strawberry Daiquiri

49 Cuba Libre

54 Moscow Mule Bears

53 Sweet Strawberries

49 28 Cuba Parisian Libre Pineapples

3 Sugar Lips

84 Italian Spritz

Gimlet Gummies

Gin Fizz Bears

77 Lychee Bears

82 Apple Pie

18 75 Baby Vegan Champagne Butterflies Bears

SMALL & LARGE TRUNK pog merchandising ü The merchandising intent for the 20pc trunk is to display 20 different flavors.

Changing the color story, but using only core cubes will be effective for any seasonal or holiday launch.

evergreen

ü Use an Evergreen pattern as seen to the left.

evergreen

ü Please make sure that all cubes are sitting in the trunk completely with the labels facing up.

ü Evergreen flavors – q Blue Sugarfina Pearls q Champ Bubbles/Piña Colada q Sparkle Pops q DCSSC q English Toffee caramels q Ice cream cones q Birthday cake caramels q Martini olive almonds q Apple frogs q Robin’s egg caramels q But first rosé q Peach bellini q Cuba Libre q Parisian Pineapples q Sour Rainbows q Sugar Lips q Watermelon Slices q Pink Sparkle pops q Bubbly bears q Champagne bears

ü Evergreen flavors – q Blue Sugarfina Pearls q Sparkle Pops q Robin’s Egg Caramels q Ice Cream Cones q But First, Rosé q DCSSC q Champ Bears q Peach Bellini q Sugar Lips

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if you have samples, please adhere this button.

CASH WRAP/A-FRAME

Return Signage

Advent Interest List Sign

Contactless Payment Signage

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WINDOWS

What you need:

Decal Applicator

Painter’s Tape

Spray Bottle

Level

Fishing Line

What you will receive: q Text Decal q Skull Decal

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WINDOWS

featured product

signage

sugar skulls 3pc bento box sugar skulls small cube red roses small cube bonita berries small cube

Placement: Place on table & ensure no product is covering the sign.

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale.

merchandising 端 The main windows feature the Sugar Skulls collection. Several skull boxes are featured similar to the hero table by creating height. 端 Please ensure one box is open with the cubes inside and one box is open with no cubes so customers can see the pattern on the inside of the box. 端 Two marigold strands are used on the tables to marry the hero table to the windows. 端 Cube stacks are merchandised the same as on the table in stacks representing the marigold shape & the 5x7 signage is placed adjacent to the items on the window tables. Please use acrylic card holders to hold up the 5x7 signage.

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42 ND ST

Halloween

Tea

Tasters

Cocktails

Pressed/Alfred

70% off

Fall New Arrivals

Customer Faves Sugar Skulls

Advent

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42 ND ST

23

AMERICANA

Cocktails

Customer Faves

Alfred/Pressed

Tea

Advent

Sugar Skulls

Halloween

Sugar Skulls

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AMERICANA

25

CENTURY CITY

Sugar Skulls

Tea Cocktails

Tasters

Advent

Customer Faves

Halloween TeaCHOCO BARS

Pressed/Alfred

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CENTURY CITY

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METROTOWN

50% Off

50% Off presets

70% Off

70% Off

SUGAR SKULLS Alfred + HALLO WEEN

Hero 3 Choco Bars Tasters

70% off cubes Tasters

Tasters

Choco Bars

2 ro als He arriv w

Ne

Advent

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PRUDENTIAL CENTER

Customer Faves

Choco Bars Sugar Skulls Tea

Lg Cubes Advent Sugar Skulls

Tea

Halloween/Tasters/ Choco Bars

Cocktails

Fall New Arrivals

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PRUDENTIAL CENTER

30

ROCKEFELLER

Customer Faves

Fall New Arrivals

Cocktails

Tasters Advent

Sugar Skulls/ Halloween

Sugar Skulls

Tea

31

SANTANA ROW

Customer Faves

Cocktails

Fall New Arrivals

Sugar Skulls

Halloween

Sugar Skulls 70% Off

Tea

Advent

Pressed

Large Cubes

Tea

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SANTANA ROW

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SOUTH COAST PLAZA

DYO 70% Off Alfred

Large Cubes

Sugar Skulls Tea

Tasters

Advent

Halloween

Cocktails

Customer Faves

Fall New Arrivals Sugar Skulls

34

SOUTH COAST PLAZA

35

THE POINT

Fall New Arrivals

Cocktails + 21+ Tasters

Customer Faves

Gelato

Pressed

Advent

Tea

70% Off

Halloween

Sugar Skulls

Tea Choco Bars

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THE POINT

37

UTC

Advent DYO – add large cubes here Customer Faves

Cocktails Tea

Fall New Arrivals Sugar Skulls + Halloween + Tasters

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WTC

Advent Sugar Skulls

Tasters

Sugar Skulls

Tea Large Cubes

Cocktails

Halloween

Customer Faves

Fall New Arrivals

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WTC

40

NORDSTROM BREA

Sugar Skulls Halloween

Coffee/Pressed

Candy Care

Tea

Advent

Choco Bars

3pc Presets

41

NORDSTROM CALGARY

Gift Wall

Champ/Rosé Advent

Vice/Casamigos/Aviation

Choco Bars

Halloween

Tea

Sugar Skulls

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NORDSTROM EATON CENTRE

Advent Cocktails

Customer Faves

Tasters

Halloween

Tea

Sugar Skulls

43

NORDSTROM FASHION ISLAND

Pressed/Alfred Sugar Skulls

Large Cubes

Halloween Cocktails

Customer Faves

Advent

Tea

44

NORDSTROM SANTA MONICA

Tea Advent Sugar Skulls/Halloween

Customer Faves

Cocktails

45

NORDSTROM SEATTLE

Cocktails Top row: Champ/RosĂŠ w/ Large trunk 2nd row: Vice 3rd row: Titos/Casamigos/Aviation

DYO + Large Cubes

Customer Faves

Pressed/Alfred

Advent Tea

Sugar Skulls/Halloween

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NORDSTROM VANCOUVER

Cocktails

Tasters

Sugar Skulls

Customer Faves

Fall New Arrivals

Tasters Halloween

Pressed/Alfred

Advent Tea

Sugar Skulls

47

NORDSTROM VANCOUVER

48

NORDSTROM YORKDALE

DYO + PRESETS

Gelato

Advent

Alfred/Pressed Sugar Skulls/ Halloween

Tea

49