VM Guide: LNY 12/26

VISUAL MERCHANDISING GUIDE LUNAR NEW YEAR & NEW YEARS EVE

12.26.19 – 1.02.20

LNY assets

Use this easy checklist to check in all floor set items!!

Assets + Delivery Dates

Floorset Dates

1. LNY Windows q Window decals q Window text decal q Paper Lanterns q Clear Fishing Line

12.26: Floorset Execution No Photo Submissions due until 1.2 floorset

Please note that each store is receiving different props. If you have any questions about your props, please email retailvisuals@sugarfina.com.

2

CHRISTMAS – 50% OFF hero 1

LG

LG

featured product

signage

candy cane caramels small cube merry berries small cube christmas tree small cube champagne bears small cube reindeer character small cube santa character small cube penguin character small cube snowman gummies small cube fao schwarz nutcracker small cubes merry berries large cube champagne (snowflake label) large cube

Placement: Place on table & ensure no product is covering the sign.

merchandising ü This table should feature only holiday cubes and no boxed items, canisters, or chocolate bars. (All of that product will live on a sidekick) ü Keep table topper on this table for LNY. ü Center sign in the middle and stack cubes simply in easy to grab stacks. ü If you do not have enough cubes to fill the table, pull promo to the cashwrap, or to top shelf of Sidekick 1 that features the rest of the Christmas 50% off product. (Consult with your area/district manager, if needed)

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

Size: Signage must be 8x10.

SWEET WINTER DEAL

% 50 OFF

Terms and Conditions apply. See Associate or visit www.sugarfina.com/special-promotions for details.

table topper

Keep table topper on LNY table.

3

CHAMPAGNE hero 2

happy 2020!

featured product

signage

pop the champagne giftset 3pc sweet & sparkling bento box 8pc sweet & sparkling bento box cheers 3pc bento box champagne bears small & large cube bubbly bears small cube champagne fruttini small cube milk & dark champagne choco bar gold swizzle sticks gold wish paper cheers card dom perignon bottle

Placement: Place on table & ensure no product is covering the sign.

merchandising ü Hero 2 continues to be our core table for Champagne, especially important for New Years. ü Continue to merchandise the ‘Pop the Champagne’ box as it is a great hostess gift.

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

Size: Signage must be 8x10.

happy 2020!

ü Each table must have stacks of champagne bears, champagne fruttini, champagne bubbles, and bubbly bears. ü Merch large cubes to offer a bulk item for parties. ü Please ensure the ‘Dom Perignon’ bottle is still on display to highlight what the champagne bears are made with.

4

LNY LNY trunk should come pre-filled.

hero 3 featured product

signage

2pc lny preset bento box

Placement: Place on table & ensure no product is covering the sign.

8pc lny preset bento box 9pc red preset trunk lotus flower gummy small cube baby rosé bears small cube champagne bears small cube fuji apple caramels small cube lucky money envelope single cube bauble

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

Size: Signage must be 8x10.

merchandising ü Hero 3 features the launch of the Lunar New Year collection and is merchandised in a lifestyle manner. ü Keep the red table topper from Xmas on the LNY table. ü Use ALL signage indicated here. If needed, remove swizzle sticks for space for all the signage. ü If you have extra space – please include gold wish paper & gold surprise balls if in stock. ü Refrain from using any items with white like sparklers or confetti poppers, as white is not a favorable color in the Chinese culture.

5

LARGE CUBES hero 4 (option1) featured product

signage

all large cubes

Placement: Place on table & ensure no product is covering the sign.

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

merchandising

Size: Signage must be 8x10.

ü Hero 4 can feature the large cube promo, and 15 stacks of 6 can be merchandised at one time. ü Ensure the stacks are no taller than the sign so that the customer can read the promo.

Here is another version to stack cubes to utilize all negative space.

ü Merch cubes in a rainbow. ü Place 8x10 on a riser or cake plate in the middle of the table. ü Ensure all flavors are displayed and stock below, if possible, for easy replenishment.

6

TASTERS hero 4 – option 2 signage Placement: Place on table & ensure no product is covering the sign.

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

merchandising ü Hero 4 can feature the evergreen story for tasters. ü If you do not have the bowls, please continue to use the cake plates as we filter bowls out to stores. ü Keep merchandising organized by flavor & style so it’s easy for the customer to shop. ü Ensure dark choco flavors are not mixed together so they don’t get lost in one bowl.

7

FUKUBUKURO hero 4 (12.30 – 1.1) featured product

signage

discontinued flavors:

Placement: Place on table & ensure no product is covering the sign.

see action mail for direction on what flavors

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

Size: Signage must be 8x10.

merchandising ü Fill & stack bags around the centered 8x10 sign. Ensure the sign is not covered by bags. ü Once filled, staple bag shut and staple pricepoint onto bag.

SURPRISE BAGS ARE HERE!

ü Use medium size bags for all pre-filled bags.

8

CHRISTMAS 50% OFF sidekick 1

SWEET WINTER DEAL

SWEET WINTER DEAL

50%

50%

OFF

Terms and Conditions apply. See Associate or visit www.sugarfina.com/special-promotions for details.

OFF

Terms and Conditions apply. See Associate or visit www.sugarfina.com/special-promotions for details.

featured product

signage

ornament pop-up 3pc happy holidays 3pc (preset & dyo) happy holidays – 8pc (preset & dyo) fao schwarz 3pc hannukah 7nights of lights box advent, if any are left over santa popcorn canister peppermint bark – white & dark

Placement: Place on table & ensure no product is covering the sign.

merchandising ü Feature the rest of the holiday product minus any small cubes to push the 50% off promotion. ü Merchandise in columns vs horizontal rows.

Merchandising in columns will help all product be in the customers sightline. ü Use chocolate bar acrylic fixtures to display the peppermint bark. ü Merch the Advent Calendar here if you have extra units this late in the season.

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

Size: Signage must be 8x10.

SWEET WINTER DEAL

% 50 OFF

Terms and Conditions apply. See Associate or visit www.sugarfina.com/special-promotions for details.

ü Be sure to use the holiday shelftalkers so customers can see how much they are saving on the product.

9

CORE COCKTAILS sidekick 2 happy 20 20 !

featured product

signage

3pc & 8pc sweet & sparkling bento box 3pc rosé bento box 3pc cheers bento box pop the champagne bento box choco-covered champ bears canister pink chocolate sparkling rosé bears canister champagne bear small & large cube rosé all day small & large surprise balls, cocktail kits, gold swizzle sticks rosé 3pc bento box cheers 3pc bento box dc chocolate bourbon bears canister dccs caramel popcorn canister vice cigar box & single cigars dc champagne bears canistermint caviar tin vodka shots & martini almonds shaker vice choco bars

Placement: Place on table & ensure no product is covering the sign.

merchandising

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

Size: Signage must be 8x10.

happy 20 20 !

ü Sidekick 2 focuses on our core cocktail collection, and is merchandised similarly to how we have been displaying this product during the rest of the year. ü Replace any missing items with more stacks of small & large cubes that fit the story. (ie: fill maple bourbon caramels in space where vice canisters are if out of them) ü Ensure all 3pc & 8pc items are displayed on adjustable stands, and all ancillary is displayed in bowls with crinkle paper or on card stands.

10

ALFRED/PRESSED sidekick 3 featured product

signage

iced vanilla latte bears mini cup cold brew bears mini cup bourbon cold brew bears mini cup iced vanilla latte bears bag cold brew bears bag bourbon cold brew bears bag tumbler w/ iced vanilla & cold brew bears

Placement: Place on table & ensure no product is covering the sign.

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

Size: Signage must be 8x10.

merchandising ü Sidekick 3 resets Alfred/Pressed back into wall fixturing. ü Continue to stack mini cups in pyramids, and use the bottom shelf to place Pressed, as this will have a major moment come 1.2 floorset. ü Use wooden crates to create height and show Alfred bags. Keep them flipped over to stack bags on top of the bottom of the crate. ü Be sure to showcase the But First, Coffee sign as the header, along with the coffee props supplied at original launch. ü Lastly, be sure to showcase all signage, especially the price point signage at eye-level, and ensure the 8x10 collection sign is also out.

11

TRUNK MERCHANDISING evergreen

merchandising ü The merchandising intent for the trunks is to display 9 or 20 best-selling flavors or by flavor type, which is in line with how we present this

evergreen ü The 20pc large trunk can be merchandised with the following options: ü Champagne/cocktail flavors – on a diagonal ü Evergreen - Best sellers with 20 different candies in a rainbow pattern. ü The 9pc small trunk can be merchandised with the following options: ü Champagne/cocktail – 9 different flavors ü Evergreen – 9 different best-selling flavors

champagne/cocktail

ü Champagne/cocktail flavors – ü Champagne bears ü Baby champagne bears ü Bubbly Bears ü Champagne Fruttini ü Champagne Bubbles ü Rosé all day ü But first, rosé ü Rosé fruttini ü Sparkling rosé

ü Evergreen flavors – ü Blue Sugarfina Pearls ü Champ Bubbles/Piña Colada ü Sparkle Pops ü DCSSC ü English Toffee caramels ü Ice cream cones ü Birthday cake caramels ü Martini olive almonds ü Apple frogs ü Robin’s egg caramels ü But first rosé ü Peach bellini ü Cuba Libre ü Parisian Pineapples ü Sour Rainbows ü Sugar Lips ü Watermelon Slices ü Pink Sparkle pops ü Bubbly bears ü Champagne bears

12

DYO WALL pog merchandising ü Use Q1 POG from 12.26 – 1.26 ü Remove all holiday shelftalkers and discard unless product needs to be featured on BOGO Sidekick 1.

ü DYO bento box order should be as follows: ü Sugarfina Blue ü Navy Blue ü Floral ü XOXO ü HBD ü Congrats ü Thank You

13

A-FRAME

signage Placement: Place A-frame at entry of store, and ensure the Surprise Bags magnetic is shown on 12.30 – 1.1.

14

WINDOWS featured product 2pc lny preset bento box 8pc lny preset bento box 9pc red preset trunk small red trunk lotus flower gummy small cube sugarfina gold pearls small cube champagne bears small cube fuji apple caramels small cube lucky money envelope single cube bauble merchandising 端 The window table cluster should showcase the LNY collection along with the hanging elements given. 端 A small trunk must be featured in the window, and they should all be preset so no need to worry about merchandising the inside. 端 Display the 8pc and 2pc on separate tables to create height and depth and stock more units on the floor. 端 Ancillary can be used to further tell the story. Focus on gold items, and prioritize any candy ancillary over wishpaper or pop the confetti-type items.

Ensure the new flavor 5x7 signage is displayed in the window.

15

42 ND ST

50% OFF

Champ

S3

Choco Bars

Tasters

S2

S1 LNY

Champagne

16

42 ND ST

17

AMERICANA

Cocktails

Xmas BOGO

Alfred/Pressed

LNY

50% OFF Champ

LNY

18

AMERICANA

19

CENTURY CITY

LNY

50% OFF Cocktails + Alfred

Tasters

Champ/LNY

CHOCO BARS Pressed

20

CENTURY CITY

21

METROTOWN

Alfred/Pressed

50% OFF

Cocktails

Alfred Alfred

LNY

Choco Bars Tasters

Champagne Tasters

Tasters

Choco Bars

LN Y

50% OFF

22

METROTOWN

23

PRUDENTIAL CENTER

50% OFF

Choco Bars LNY Champagne

LNY

LNY

Tasters/ Large Cubes/ Choco Bars

Alfred/Pressed

Cocktails 24

PRUDENTIAL CENTER

8x10 signage

25

ROCKEFELLER

Alfred/ Pressed

Cocktails

50% OFF

Tasters

LNY/Champ

LNY

Taxi

26

SANTANA ROW

Cocktails

Alfred/Pressed

50% OFF

Champ

LNY

50% OFF

Choco Bars

Champ

LNY

27

SANTANA ROW

28

SOUTH COAST PLAZA

DYO

Champ 50% OFF

Tasters Large Cubes

LNY

Alfred/Pressed

Cocktails

50% OFF LNY

29

SOUTH COAST PLAZA

30

THE POINT

Cocktails

Alfred/pressed

50% OFF

LNY

LNY

50% OFF

Tasters

Champ

Large Cubes

LNY

Choco Bars

Trunk 31

THE POINT

32

UTC

Blue DYO DYO Tasters/ Large Cubes Choco Bars

Alfred/Pressed 50% OFF

Cocktails Champ/LNY

33

WTC

Tasters

LNY

LNY

Champ Large Cubes

Alfred/Pressed

50% OFF

50% OFF

Cocktails

34

WTC

35

NORDSTROM BREA

LNY

Champ

50% OFF

50% OFF

Choco Bars

3pc Presets

36

NORDSTROM BREA

37

NORDSTROM CALGARY

Top 3 rows - 3pc Presets Bottom row – Luxe giftset

Choco Bars

Champ

50% OFF

LNY

38

NORDSTROM CHICAGO

Cocktails

Alfred/Pressed

50% OFF 50% OFF

Champ

50% OFF

39

NORDSTROM EATON CENTRE

50% OFF

50% OFF

Cocktails

Tasters

Alfred

Champ

LNY

40

NORDSTROM FASHION ISLAND

Tasters/Choco Bars

Cocktails

50% OFF

Pressed

50% OFF

LNY

Alfred

Champ

41

NORDSTROM SANTA MONICA

50% OFF Choco Bars LNY

50% OFF

42

NORDSTROM SEATTLE

Top row – Champagne 2nd row – Cocktails presets 3rd row – Alfred/Pressed

DYO + Large Cubes

50% OFF

Tasters/Choco Bars

LNY

50% OFF

43

NORDSTROM VANCOUVER

Alfred/Pressed

LNY

Cocktails

50% OFF

Tasters

50% OFF

LNY

Champagne

44

NORDSTROM VANCOUVER

45

NORDSTROM YORKDALE

Alfred/Pressed

50% OFF

Choco Bars

DYO + PRESETS

LNY

50% OFF

46