VM Guide: 2020 New Year Guide

VISUAL MERCHANDISING GUIDE 2020 NEW YEAR

1.2.20 – TBD

VALENTINE’S DAY assets

Use this easy checklist to check in all floor set items!!

Assets + Delivery Dates

Floorset Dates

1. Valentine’s Day Windows (hold for launch) q Window decals q Window text decal q Foamcore hearts

1.2 – 1.3: Floorset Execution 1.5: Photo Submissions Due by EOD 1.6: Photo Review 1.7: VM Awards

2. Valentine’s Day Signage (hold for launch) q Gifts for Her Header q Gifts for Him Header q Gifts for Everyone Header q A-frame signage

Please note that each store is receiving different props. If you have any questions about your props, please email retailvisuals@sugarfina.com.

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PHOTO STANDARDS

Photo Shot List - Required q q q q q q q q q

Overview of inside of store Full Storefront Individual Windows All Hero tables All Sidekicks DYO wall Any Misc. walls – card wall, candy concierge, etc.

Cash Wrap Back of House

Best-of Requirements ü ü ü ü ü ü ü ü

Cleanliness of store Merchandising & overall store standards Ability to follow direction Creative/Business changes Photo Standards Submitted photos on time Communication of visual needs Resolved any outstanding visual requests

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LUNAR NEW YEAR hero 1 featured product

signage

2pc lny preset bento box

Placement: Place on table & ensure no product is covering the sign.

8pc lny preset bento box 9pc red preset trunk small red trunk lotus flower gummy small cube sparkling rosé bears small cube champagne bears small cube baby rosé small cube lucky money envelope single cube bauble

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

Size: Signage must be 8x10.

merchandising ü Hero 1 features the launch of the Lunar New Year collection and is merchandised in a lifestyle manner. ü Keep the red table topper from Xmas on the LNY table. ü Use ALL signage indicated here. If needed, remove swizzle sticks for space for all the signage. ü If you have extra space – please include gold wish paper & gold surprise balls if in stock. ü Refrain from using any items with white like sparklers or confetti poppers, as white is not a favorable color in the Chinese culture.

4

CHRISTMAS – 50% OFF hero 2

LG

LG

featured product

signage

candy cane caramels small cube merry berries small cube christmas tree small cube champagne bears small cube reindeer character small cube santa character small cube penguin character small cube snowman gummies small cube fao schwarz nutcracker small cubes merry berries large cube champagne (snowflake label) large cube

Placement: Place on table & ensure no product is covering the sign.

merchandising ü This table should feature only holiday cubes and no boxed items, canisters, or chocolate bars. (All of that product will live on a sidekick) ü Keep table topper on this table for LNY/VDAY. ü Center sign in the middle and stack cubes simply in easy to grab stacks. ü If you do not have enough cubes to fill the table, pull promo to the cashwrap, or to top shelf of Sidekick 1 that features the rest of the Christmas 50% off product. (Consult with your area manager, if needed)

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

Size: Signage must be 8x10.

SWEET WINTER DEAL

% 50 OFF

Terms and Conditions apply. See Associate or visit www.sugarfina.com/special-promotions for details.

table topper

Keep table topper on LNY table.

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ALFRED ALFRED hero 3 featured product

signage

iced vanilla latte bears mini cup cold brew bears mini cup bourbon cold brew bears mini cup ice vanilla latte bears bag cold brew bears bag bourbon cold brew bears bag tumbler w/iced vanilla & cold brew bears

Placement: Place on table & ensure no product is covering the sign.

merchandising

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

Size: Signage must be 8x10.

ü Hero 3 relaunches the Alfred collection onto a hero table. ü Display props & the coffee menu should be stored safely in the back until replenishment arrives to move back to a sidekick. ü The mini cups and bags are grouped together by flavor, so that each mini cup is adjacent to its’ same bag making it easier to shop. ü The bags are alternating front-facing and side-facing to add color and show the cheeky verbiage printed on the side of the bag. ü All signage shown to the right must be featured on the table.

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CHAMPAGNE hero 4

featured product

signage

pop the champagne giftset 3pc sweet & sparkling bento box 8pc sweet & sparkling bento box cheers 3pc bento box champagne bears small & large cube bubbly bears small cube champagne fruttini small cube milk & dark champagne choco bar gold swizzle sticks gold wish paper cheers card dom perignon bottle

Placement: Place on table & ensure no product is covering the sign.

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

Size: Signage must be 8x10.

merchandising ü Hero 4 continues to be our core table for Champagne, especially important for New Years. ü Continue to merchandise the ‘Pop the Champagne’ box as it is a great hostess gift. ü Each table must have stacks of champagne bears, champagne fruttini, champagne bubbles, and bubbly bears. ü Use large cubes & tasters, as needed. ü Please ensure the ‘Dom Perignon’ bottle is still on display to highlight what the champagne bears are made with.

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LARGE CUBES hero 5 featured product

signage

all large cubes

Placement: Place on table & ensure no product is covering the sign.

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

merchandising

Size: Signage must be 8x10.

ü Hero 5 features the large cube promo, and 15 stacks of 6 can be merchandised at one time. ü Ensure the stacks are no taller than the sign so that the customer can read the promo.

Here is another version to stack cubes to utilize all negative space.

ü Merch cubes in a rainbow. ü Place 8x10 on a riser or cake plate in the middle of the table. ü Ensure all flavors are displayed and stock below if possible, for easy replenishment.

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RESOLUTIONS sidekick 1

featured product

signage

vegan champagne bears small cube italian fruttini small cube rosé fruttini small cube champagne fruttini small cube parisian pineapples small cube heavenly sours small cube pink pineapples small cube sugarfree champagne hearts sugarfree dc almonds dark choco sea salt caramels dark choco sea salt cashews dark choco pistachios pressed collection

Placement: Place on table & ensure no product is covering the sign.

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

Size: Signage must be 8x10.

merchandising ü Sidekick 1 features all the candies for any New Years resolution that can be made around candy. ü Vegan is featured on the 1st shelf because of the variety of options available. All cube stacks are merchandised in a ‘tetris’ format with a stair step going down on the right side. ü SF & superfoods are placed together on the 2nd shelf to highlight dark choco flavors. ü Pressed is on the bottom shelf in a minimal statement to highlight healthy green options.

get your greens

supercharge go with sugar-free superfoods

eat vegan

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TOP SHELF TREATS sidekick 2

featured product

signage

vice 3pc preset vice bourbon flask set vice 8pc dyo bento vice 3pc dyo bento single cigars vice choco bars – bourbon toffee & stout pretzel aviation 3pc bento aviation small cubes titos 3pc bento casamigos 3pc bento single malt scotch large cubes dcssc large cubes bourbon bears small cube cube libre small cube

Placement: Place on table & ensure no product is covering the sign.

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

Size: Signage must be 8x10.

merchandising ü Sidekick 2 sets up the “Sweets for Him” sidekick ahead of the full launch of Valentine’s day & features the ‘Top-shelf Treats.’ sign until then. ü In lieu of the 3pc & 8pc vice presets (if sold through), use the Navy 3pc & 8pc to show the customer they can make their own ‘Vice’ box. ü Aviation & Titos are featured on the 2nd shelf to keep the highlight going on presets.

Casamigos is featured on the bottom with a double representation of the Navy bentos.

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HAPPY BIRTHDAY sidekick 3

featured product

signage

hbd 3pc, 4pc, & 8pc dyo bentos blue core 3pc, 4pc &/or 8pc dyo bentos boutique tastimg box candy mailbox chocolate confetti small cube fruity cereal small cube sugarfina pearls small cube lychee bears small cube bubbly bears small cube champagne bears large cube bubble bears large cube rosé all day large cube birthday choco bars cereal choco bars

Placement: Place on table & ensure no product is covering the sign.

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

Size: Signage must be 8x10.

merchandising ü Sidekick 3 relaunches our core collection of Happy Birthday featuring HBD bentos, Blue core bentos, & the Sugarfina Boutique Tasting box. ü Rosé and S&S can live here if needed depending on your table layouts. ü Merchandise any available birthday cards to build the story, and use colorful candies & any colorful choco bar to support the story. ü Fill negative space with small & large cubes with as many as you need to achieve a fully merchandised wall.

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TRUNK MERCHANDISING evergreen

merchandising ü The merchandising intent for the trunks is to display 9 or 20 best-selling flavors or by flavor type, which is in line with how we present this

evergreen ü The 20pc large trunk can be merchandised with the following options: ü Champagne/cocktail flavors – on a diagonal ü Evergreen - Best sellers with 20 different candies in a rainbow pattern. ü The 9pc small trunk can be merchandised with the following options: ü Champagne/cocktail – 9 different flavors ü Evergreen – 9 different best-selling flavors

champagne/cocktail

ü Champagne/cocktail flavors – ü Champagne bears ü Baby champagne bears ü Bubbly Bears ü Champagne Fruttini ü Champagne Bubbles ü Rosé all day ü But first, rosé ü Rosé fruttini ü Sparkling rosé

ü Evergreen flavors – ü Blue Sugarfina Pearls ü Champ Bubbles/Piña Colada ü Sparkle Pops ü DCSSC ü English Toffee caramels ü Ice cream cones ü Birthday cake caramels ü Martini olive almonds ü Apple frogs ü Robin’s egg caramels ü But first rosé ü Peach bellini ü Cuba Libre ü Parisian Pineapples ü Sour Rainbows ü Sugar Lips ü Watermelon Slices ü Pink Sparkle pops ü Bubbly bears ü Champagne bears

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DYO WALL pog

merchandising ü Use Q1 POG from 1.2 – 1.26 ü DYO bento box order should be as follows: ü Sugarfina Blue ü Navy Blue ü Floral ü XOXO ü HBD ü Congrats ü Thank You

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42 ND ST

Champ

Alfred

HBD

Choco Bars

Tasters

Top Shelf

Resolutions LNY

Champagne

14

AMERICANA

Top Shelf

Resolutions Alfred

Champ

LNY

LNY

15

CENTURY CITY

LNY

Alfred

Top Shelf

Resolutions

Tasters

Champ/LNY

CHOCO BARS

16

METROTOWN

Resolutions

Top Shelf

HBD

Resolutions Alfred

LNY

HBD Tasters

Champagne Tasters

Tasters

Choco Bars

LN Y

d

fr e Al

17

PRUDENTIAL CENTER

Top Shelf + Champ

Choco Bars LNY Alfred

LNY

LNY

Tasters/ Large Cubes/ Choco Bars

HBD

Resolutions 18

ROCKEFELLER

Resolutions

Top Shelf

HBD

Tasters

LNY/Champ

LNY

Alfred

19

SANTANA ROW

Top Shelf +Champ

HBD

Resolutions

Champ

Alfred

Large Cubes

Champ

LNY

LNY

20

SOUTH COAST PLAZA

DYO

Champagne

LNY

Tasters

Alfred

Large Cubes

HBD

Top Shelf

Resolutions LNY

21

THE POINT

Top Shelf

HBD

Resolutions

LNY

Large Cubes

Champ

Alfred

Tasters

LNY LNY

Choco Bars

Trunk 22

UTC

Tasters/ Large Cubes Choco Bars DYO Alfred

Top Shelf HBD

Resolutions Champ/LNY

23

WTC

Tasters

Alfred

LNY

LNY Large Cubes

HBD

Champ

Top Shelf

Resolutions

24

NORDSTROM BREA

LNY

Alfred

Champ

Resolutions

Choco Bars

3pc Presets

25

NORDSTROM CALGARY

Top 3 rows - 3pc Presets Bottom row – Luxe giftset

Choco Bars

Champ Resolutions + Alfred

LNY

26

NORDSTROM EATON CENTRE

Large Cubes

HBD

Top Shelf

Tasters

Alfred

Champ

LNY

27

NORDSTROM FASHION ISLAND

Tasters/Choco Bars

Pressed

Top Shelf

Resolutions

Champ

Alfred

LNY

28

NORDSTROM SANTA MONICA

Champ Choco Bars LNY

Alfred

29

NORDSTROM SEATTLE

Top row – Champagne 2nd row – Cocktails presets

DYO + Large Cubes

Resolutions

Tasters/Choco Bars

LNY

Alfred

30

NORDSTROM VANCOUVER

HBD

LNY

Top Shelf

Resolutions

Tasters

Alfred

Champagne

LNY

31

NORDSTROM YORKDALE

Pressed

Alfred

Choco Bars

DYO + PRESETS

LNY

Champ

32