VM Guide: Halloween 2019

X HALLOWEEN VM GUID E 20 1 9

HALLOWEEN assets

Use this easy checklist to check in all floor set items!!

Assets + Delivery Dates

Floorset Dates

1. Halloween Props q Large white pumpkin w/ lettering q Small white pumpkin set q Large orange pumpkin w/ lettering q Spiderwebs q Bats q Googly eyes for A-frame q Googly eyes for Window display q Cauldron – (for Boo card & Sampling) q Velcro dots

9.3 – 9.4: Floorset Execution 9.4: Photo Submissions Due by 10AM 9.4 – 9.6: Photo Review 9.10: VM Awards

Please note that each store is receiving different props. If you have any questions about your props, please email retailvisuals@sugarfina.com.

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HALLOWEEN hero 1

featured product

signage

haunted house 3pc bento spooktacular choco bar zombie brains small cube sugar skulls small cube ghostly gummies small cube

Placement: Place on table & ensure no product is covering the sign.

merchandising ü Hero 1 introduces our Halloween collection along with the sidekick. All skus are featured, but the table is a much more styled fixture than the sidekick. (use the sidekick for stock purposes, while using the hero table to introduce the customer to the collection.)

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

Size: Signage must be 8x10.

ü Be sure to place the 4x10 so that the pricepoint for each item is front and center. ü Ensure that you use glue dots only on the hero fixture to attach the spiderwebs. It is best to place one dot, place a piece of the web and then stretch the web out. Continue these steps until your table is covered. ü Ensure all spiderwebs are on the table and on non-sellable items like the fake pumpkins and signage, and NOT the product. ü Lastly, be sure that the 5x7 Gummy Ghosts is at minimum placed so that the customer knows that it is a new flavor and that it is orange-flavored.

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BOUTIQUE TASTING BOX hero 2 (option 1)

featured product

signage

boutique tasting box ice cream cones small cube dark choco sea salt caramels small cube sugar lips small cube champagne bears large cube peach bellini large cube bubbly bears large cube

Placement: Place on table & ensure no product is covering the sign.

merchandising

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

Size: Signage must be 8x10.

端 Hero 2 features the new Boutique tasting box with our best selling candies that are all featured inside. 端 The Tasting box is not featured open because it takes up too much space on the table which is why the signage features it open. 端 Feel free to swap out the candy cubes on the hero each week so that customers can add on different favorites with their tasting box purchase. 端 Please add sign to an acrylic riser (not shown in photo) to ensure the price point is showing.

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NINTENDO hero 2 (option 2)

featured product

signage

nintendo controller 2pc bento box nintendo console 3pc bento box super mario invincible stars small cube luigi green mushrooms small cube princess peach pearls small cube toad cherry gummies small cube bowser boss eggs small cube goomba chocolate caramels small cube mystery cube gift box

Placement: Place on table & ensure no product is covering the sign.

merchandising

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

Size: Signage must be 8x10 & 4x10 price point sign.

ü Hero 2 features the Nintendo collection, and should remain on a table until you have sold through all bento boxes. Once sold through, work all Nintendo cubes into the DYO wall with the shelftalkers supplied. ü Small cubes are stacked in stacks of 10 with the ‘warp pipe’ facing out and the top cube with the character facing out. ü The mystery cube is an additional riser used to highlight the 2pc controller bento. ü Mystery cube gift wrap can be stocked at the cashwrap, if Nintendo is only merchandised on a hero table. ü You may discard the badge and mystery cube once Nintendo is sold through.

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CHAMPAGNE hero 3 (option 1)

featured product

signage

pop the champagne giftset 3pc sweet & sparkling bento box 8pc sweet & sparkling bento box cheers 3pc bento box champagne bears small & large cube bubbly bears small cube champagne fruttini small cube milk & dark champagne choco bar gold swizzle sticks gold wish paper cheers card dom perignon bottle

Placement: Place on table & ensure no product is covering the sign.

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

Size: Signage must be 8x10.

merchandising ü Hero 3 features our evergreen Champagne statement. We have reintroduced this statement in the last floorset and continuing into this floorset to drive the story home to our customer who is shopping for any occasion.

WITH THE WORLD’S MOST SOPHISTICATED GUMMY BEAR

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m NON P É R IG DOM GE V IN TA G N E PA M A H C

ü The Dom Perignon bottle must be featured on this table. It is also showcased with a taster packet and lifestyled on the table how it may be featured during a special occasion, like a wedding or bridal shower. ü Please rotate champagne product weekly to feature different champagne flavors and keep it fresh for the customer.

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PRESSED 2.0 hero 3 (option 2)

featured product

signage

Green juice bears – shot bottle Roots juice bears – shot bottle Citrus juice bears – shot bottle Vanilla almond bears – shot bottle Green juice bears – medium bottle Citrus juice bears – medium bottle Vanilla almond bears – medium bottle Green juice bears – large bottle Citrus juice bears – large bottle 7-day Cleanse 2.0 Juice Bears 4-shot Carrier

Placement: Place on table & ensure no product is covering the sign.

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

Size: Signage must be 8x10 & 4x10 price signage.

merchandising ü Hero 3 continues to feature all styles of the Pressed 2.0 Collection, and is a great option if you have sold through all of Nintendo. ü Be sure to use enough white crinkle paper in the ice bucket, so the bottles are popping out and stacked similar to a Farmer’s Market.

front

back

ü Include the 7-day cleanse 1.0 if in stock. ü If your stock is heavy in Pressed, balance the visuals with stock so the tables don’t feel overstocked therefore making them unappetizing.

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ALFRED hero 4 (option 1) featured product iced vanilla latte bears mini cup cold brew bears mini cup bourbon cold brew bears mini cup ice vanilla latte bears bag cold brew bears bag bourbon cold brew bears bag tumbler w/iced vanilla & cold brew bears

merchandising

signage Placement: Place on table & ensure no product is covering the sign.

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale.

Front and back should be identical.

Size: Signage must be 8x10 & 4x10.

ü Hero 4 continues to feature the Alfred collection, only if your store does not have enough units to support Sidekick 2. ü Display props & the coffee menu should be stored safely in the back until replenishment arrives to move back to a sidekick. ü The mini cups and bags are grouped together by flavor, so that each mini cup is adjacent to its’ same bag making it easier to shop. ü The bags are alternating front-facing and side-facing to add color and show the cheeky verbiage printed on the side of the bag. ü All signage shown to the right must be featured on the table.

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CHOCO BARS hero 4 (option 2)

featured product

signage

iced vanilla latte bears mini cup cold brew bears mini cup bourbon cold brew bears mini cup iced vanilla latte bears bag cold brew bears bag bourbon cold brew bears bag tumbler w/ iced vanilla & cold brew bears

Placement: Place on table & ensure no product is covering the sign.

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

merchandising 端 Hero 4 features our chocolate bar promo presentation. 端 Merchandise this table with like styles adjacent to each other (ie: all cereal together, all vice 2.0 together, all champagne together, etc.) 端 If you do not have enough fixtures to fill the table, you can use glass bowls alternating with the choco bar fixture OR you can stack choco bars with one featured on an acrylic card holder. 端 Please center a riser (or cake plate) to house the 8x10 sign.

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LARGE CUBES hero 5 (option 1)

featured product

signage

All large cubes

Placement: Place on table & ensure no product is covering the sign.

merchandising 端 Hero 5 is our evergreen table for large cubes. 端 Keep this merchandised in a rainbow , so that it lends itself to our Spring rainbow story. 端 Please do not stack large cubes higher than what is shown, as it is a safety hazard and will cover the price point on the sign.

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

Size: Signage must be 8x10.

端 If you do not have all 12 styles, double expose by repeating the pattern around the table creating a double rainbow.

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TASTERS hero 5 – option 2

featured product

signage

All tasters

Placement: Place on table & ensure no product is covering the sign.

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

Size: Signage must be 8x10.

merchandising ü Hero 5 – option 2 is our evergreen table for tasters. ü If you do not have the bowls, please continue to use the cake plates as we filter bowls out to stores. ü Keep merchandising organized by flavor & style so it’s easy for the customer to shop. ü Ensure dark choco flavors are not mixed together so they don’t get lost in one bowl.

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HALLOWEEN sidekick 1 featured product

signage

haunted house 3pc bento spooktacular choco bar zombie brains small cube sugar skulls small cube ghostly gummies small cube

Placement: Place on table & ensure no product is covering the sign.

merchandising ü Sidekick 1 features our new Halloween collection, and should be stocked how we stocked Nintendo cubes – all the way back to the wall.

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

Size: Signage must be 8x10 + all 2x3 price points for each cocktail item.

ü Reuse the Domes used for Barbie, and attach the bats inside the dome in alternating directions with largest on top. Use double-stick tape instead of tape that comes with the bats. ü Note that no spiderwebs should be placed in the way of product or on product. We do not want to limit the customer from being able to shop easily. ü Each cube comes with plastic googly eyes, so the character can’t be stacked with its’ full body showing. Please stack the the name faced out so it is easy to recognize the candy. ü Lastly, please ensure the 5x7 signs are on acrylic risers if they are further back in the shelf so the cubes don’t cover them. These must be out at all times so it is clear what flavor the candy is.

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SPIDERWEBS how-to 1.

Remove the spiderwebs from their package. Immediately stretch out and cut into 3 sections. One section will be for each sidekick and the remaining 3rd, you will use on the Halloween hero table.

2. Take the first 1/3 and cut in half, then stretch out like pizza dough. Place a Velcro dot on the top shelf out of sight.

Place an edge of the spiderweb on the Velcro dot and stretch the web. (This should be very organic.)

3. Use Velcro dots on the sides of shelving & glue dots on the front and walls. The Velcro dots are very sticky so we want to keep them in the least visible view in case they are too difficult to remove. When using a glue dot, keep it as flat as possible. The ideal method is to figure out where you want to place the web. Place the dot in that spot and then add the web.

4.

Continue this process all the way down the sidekick until you reach the bottom. Then repeat on the opposite side.

5.

Cut small pieces of the web to use for the pumpkins throughout the sidekick.

6.

See links below before you get started. The first one is a great reference and the bottom one has good pics vs. not good pics and is quite humorous. Enjoy!

https://www.youtube.com/watch?v=1bHigUKW38A http://secretfunspot.blogspot.com/2007/10/psa-fake-spider-web.html 13

SPOOKY COCKTAILS sidekick 2

featured product

signage

vice 2.0 3pc preset bento vice 2.0 8pc preset bento vice 2.0 flaskset vice 2.0 stout and pretzel choco bar vice 2.0 bourbon & toffee choco bar vice 2.0 dark chocolate popcorn canister vice 2.0 bourbon bears canister chocolate cigars titos 3pc casamigos 3pc bourbon bears small cubes single malt scotch small cube cube libre small cube vodka cordials small cube tequila cordials small cube

Placement: Place on table & ensure no product is covering the sign.

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

Size: Use all appropriate 2x3 signage for giftsets.

merchandising 端 Sidekick 2 features our more masculine cocktail giftsets. 端 Feature the appropriate small cubes in stacks of 4 or 10 that correlate with the adjacent product. 端 Display the Woodford Reserve bottle with the Large white pumpkin on the top shelf. 端 Please follow the same instructions for applying spiderwebs and ensure they are not in the way of shopping product.

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CUSTOM CORPORATE sidekick 3 featured product

signage

champagne bears cube stack champagne bubbles cube stack bubbly bears cube stack champagne & rosé fruttini cube stacks cheers preset bento pop the champagne giftset will you be my bridesmaid? 3pc bento will you be my maid of honor? 3pc bento dark choco champagne bears canister rosé 3pc preset bento champagne/rosé cocktail kits champagne/rosé choco bars

Placement: Place on table & ensure no product is covering the sign.

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

Size: Signage must be 8x10 + all 2x3 price points for each cocktail item. Please also feature the 4x4 sign highlighting custom chocolate bars alongside the Custom 17x17 sign with the trifold.

merchandising ü Sidekick 3 features the remaining giftsets & custom display. ü Feature champagne & will you? story on the first shelf, with rosé featured on the bottom shelf. ü If you have set the Champagne table, you can double expose products on the Sidekick & if you do not have the Champagne table featured, just ensure all styles are highlighted. ü Use large cubes, tasters, and other relevant ancillary to fill in negative space once all the presets have fit in.

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FLOORSET CHECKLIST

merchandising must-haves q Standards are executed at the highest level. q Windows feature the hanging bats in the correct locations. q Spiderwebs are displayed correctly. q No merchandise is covered by spiderwebs. q All display bentos are displayed in adjustable stands. q All ancillary is in the correct fixture/props. q In the absence of product, the missing item is swapped ‘like for like.’ q Appropriate flexing has occurred based on inventory levels. q Dom Perignon bottle is on display. q White crinkle paper is used in all bowls (except tasters). q All props are used with the appropriate product.

signage standards q Each table has an 8x10 collection sign displayed. q All 2x3 price-point signage is in place. q All current promo signage is in place. q Cash wrap displays only signage called for in the guide. q Custom sign holder only features custom tri-fold

photo standards q Store is closed when photos are taken. q No cardboard is in background of photos. q No customers or employees are in background of photos. q Photo angles are similar to the VM Guide. q Window photos are of the full storefront window. q No photos are taken from the back of the store facing the doors. q Photos are taken during the day. q Cash wrap is cleared off and clean in photos. q All fixtures & walls are clean and free of scuff marks.

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FLOORSET CHECKLIST

Photo Shot List - Required q q q q q q q q q

Overview of inside of store Full Storefront Individual Windows – close up of VM All Hero tables All Sidekicks DYO wall Any Misc. walls – card wall, candy concierge, etc.

Cash Wrap Back of House

Best-of Requirements ü ü ü ü ü ü ü ü

Cleanliness of store Merchandising & overall store standards Ability to follow direction Creative/Business changes Photo Standards Submitted photos on time Communication of visual needs Resolved any outstanding visual requests

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