VM Guide: BFC (Updated 06.24.19)

X BUT FIRST, COCKTAILS VM GUID E UPD ATE 20 1 9

BUT FIRST, COCKTAILS assets

Use this easy checklist to check in all floor set items!!

Assets + Delivery Dates

Floorset Dates

1. But First, Cocktails Props (SFB + N. Chicago + N. Van)

6.25 – UPDATE Floorsets

q q q q q q q q

Acrylic Glasses Monsterra Leaf Palm Leaf Fake Oranges Fake Lime Slices Fake Strawberries Colored Straws Glass Bowl Set

2. But First, Cocktails Props (SIS) q Acrylic Aperol Glasses q Orange Straws q Fake Ice

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PRESSED 2.0 hero 1

featured product

signage

Green juice bears – shot bottle Roots juice bears – shot bottle Citrus juice bears – shot bottle Vanilla almond bears – shot bottle Green juice bears – medium bottle Citrus juice bears – medium bottle Vanilla almond bears – medium bottle Green juice bears – large bottle Citrus juice bears – large bottle 7-day Cleanse 2.0 Juice Bears 4-shot Carrier

Placement: Place on table & ensure no product is covering the sign.

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

Size: Signage must be 8x10 & 4x10 price signage.

merchandising ü Hero 1 continues to feature all styles of the Pressed 2.0 Collection. ü Re-use the ice bucket from the Pressed Happy Hour to house Large and Small bottles of 2 different flavors for contrast. ü Please include the 7-day cleanse (1.0 & 2.0) if your store has it in stock.

front

back

ü Ensure the 4x10 price signage is on the front of the table to make it obvious for the customer.

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BUT FIRST, COCKTAILS hero 1 (n. sis) featured product

signage

strawberry daiquiri cocktail box lychee mojito cocktail box italian spritz cocktail box piña colada small cube rosé fruttini small cube champagne fruttini small cube italian lemon fruttini small cube blood orange fruttini small cube

Placement: Place on table & ensure no product is covering the sign.

merchandising

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

Size: Signage must be 8x10.

ü Hero 1 features our new But First, Cocktails collection to kick off the summer season. ü Each Nordstrom SIS will receive the Italian Spritx glass + fake ice + straws.

Please feature 2 glasses vs. just the one shown. ü Feature the kits on adjustable stands so that the boxes are on a 30 degree angle for the customer when standing in front of the table. ü Piña Colada must be featured on this table with the collection. You may add other fruttini flavors that are in stock to relate to the cocktail statements.

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CHAMPAGNE hero 2 - UPDATE

featured product

signage

pop the champagne giftset 3pc sweet & sparkling bento box 8pc sweet & sparkling bento box cheers 3pc bento box champagne bears small & large cube bubbly bears small cube champagne fruttini small cube milk & dark champagne choco bar gold swizzle sticks gold wish paper cheers card dom perignon bottle

Placement: Place on table & ensure no product is covering the sign.

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

Size: Signage must be 8x10.

merchandising ü Hero 2 features our evergreen Champagne statement. We have reintroduced this statement in the last floorset and continuing into this floorset to drive the story home to our customer who is shopping for any occasion.

WITH THE WORLD’S MOST SOPHISTICATED GUMMY BEAR

h

ade wit

m NON P É R IG DOM GE V IN TA G N E PA M A H C

ü The Dom Perignon bottle must be featured on this table. It is also showcased with a taster packet and lifestyled on the table how it may be featured during a special occasion, like a wedding or bridal shower. ü Please rotate champagne product weekly to feature different champagne flavors and keep it fresh for the customer.

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PRIDE (rainbow) hero 2 – NYC ONLY

featured product

signage

sour rainbow belts small cube rainbow bears small cube chocolate confetti small cube kyoto blossoms small cube large or mini trunk w/rainbow candies mini lollipops surprise balls swizzle sticks – all colors fruity cereal bar marshmallow cereal bar

Placement: Place on table & ensure no product is covering the sign.

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

Size: Signage must be 8x10 & 4x10 price signage.

merchandising ü Hero 2 features our ‘Pride’ table for the month of June. ü The 3 candies (sour rainbows, rainbow bears & chocolate confetti) will have all Net Proceeds of sales go to GLAAD. ü A trunk is featured on the table to create a rainbow story on the table. ü Cereal bars aren’t shown in the picture, but should be featured here to add more selling options to the table. ü Add 3pc, 4pc, or 8pc blue DYO to the table to encourage customers to fill a box.

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TASTERS hero 3 - UPDATE

featured product

signage

All tasters

Placement: Place on table & ensure no product is covering the sign.

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

Size: Signage must be 8x10.

merchandising ü Hero 3 is our evergreen table for tasters. ü If you do not have the bowls, please continue to use the cake plates as we filter bowls out to stores. ü Keep merchandising organized by flavor & style so it’s easy for the customer to shop. ü Ensure dark choco flavors are not mixed together so they don’t get lost in one bowl.

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Taxi Bento Box hero 3 – NYC ONLY

featured product

signage

taxi 2pc DYO bento champagne bears small cube fuji apple caramels small cube dark chocolate sea salt caramels small cube

Placement: Place on table & ensure no product is covering the sign.

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

Size: Signage must be 5x7

merchandising ü The new taxi DYO bento box should be featured on a hero table or window cluster for at least the first couple of months of launch. ü This may also live on the DYO wall adjacent to the Sugarfina Blue DYO wall. (If you need support with placement, please reach out to @Heidi.Kinsella@sugarfina.com) ü One taxi is featured open to see the black and white checkered design on the inside of the box.

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BUT FIRST, COCKTAILS sidekick 1 - UPDATE featured product

signage

strawberry daiquiri cocktail box lychee mojito cocktail box italian spritz cocktail box piña colada small cube rosé fruttini small cube champagne fruttini small cube italian lemon fruttini small cube blood orange fruttini small cube skinny margarita small cube tequila grapefruit sours small cube peach bellini small cube

Placement: Place on table & ensure no product is covering the sign.

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

Size: Signage must be 8x10.

merchandising ü Sidekick 1 features our new But First, Cocktails collection to kick off the summer season. ü Use all the props provided to create individual vignettes for each cocktail moment – strawberry daiquiri, Italian spritz, lychee mojito. ü Casamigos and Titos should only be featured on the bottom shelf with Skinny Margarita & Bourbon Bears.

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CHOCOLATE BARS cashwrap - UPDATE featured product

signage

chocolate bars (all styles) acrylic holder

Placement: Place on table & ensure no product is covering the sign.

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

Size: Signage must be 8x10 or 4x4 pricing.

merchandising Ăź Cashwrap features 3 styles of chocolate bars in acrylic holders and 1 pricing sign. Ăź Higher volume stores with many varieties of bars have a couple of other options for merchandising as well.

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