VM Guide: Black Friday [Updated 11/26/19]

X Black Friday through Cyber Tuesday 2019

HALLOWEEN assets

Use this easy checklist to check in all floor set items!!

Assets + Delivery Dates

Floorset Dates

1. A-frames q Black Friday BOGO q Black Friday B2GO

11.27 Evening: Floorset Execution 11.28: Checklist Submitted to Manager

Please note that each store is receiving different props. If you have any questions about your props, please email retailvisuals@sugarfina.com.

2

ADVENT hero 1 (if stock allows) featured product

signage

advent calendar

Placement: Place on table & ensure no product is covering the sign.

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

Size: Signage must be 8x10.

merchandising ü Hero 1 should feature the Advent Calendar because of the BOGO promotion. ü Please assess store by store how this will affect your floorplan, but this should take precedence because of its’ timely nature. ü Please remove the Hannukah ‘8 nights of lights’ and place in the Luxe gift set wall so this is not confused with being on the BOGO promotion. ü Be sure to not stack boxes laying down where the windows would get smashed. ü Lastly, check each box before putting on the floor to ensure all candy is in each box and the numbers are in the correct order.

3

CHAMPAGNE BEARS - BOGO hero 1 featured product

signage

champagne bears when champagne bears sell through, add these flavors: baby champagne bears peach bellini sugar lips dcssc rosé all day baby rosé bears ice cream cones

Placement: Place on table & ensure no product is covering the sign.

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

Size: Signage must be 8x10.

merchandising ü Hero 1 features the Champagne Bear BOGO promo. ü Set this table similar to the core table of Large Cubes in a circular format. ü Ensure the stack of cubes does not cover the promo sign. ü Use the storage on the bottom to stack cubes underneath for easy replenishment. ü Keep champagne bears featured in its home on the DYO wall. If you run out of champagne bears on the table – refer to the list above for what to feature.

4

LARGE CUBES - BOGO hero 2 featured product

signage

all large cubes

Placement: Place on table & ensure no product is covering the sign.

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

merchandising

Here is another version to stack cubes to utilize all negative space.

Size: Signage must be 8x10.

ü Hero 2 features the large cube BOGO promo, and 15 stacks of 6 can be merchandised at one time. ü Ensure the stacks are no taller than the sign so that the customer can read the promo. ü Merch cubes in a rainbow. ü Place 8x10 on a riser or cake plate in the middle of the table. ü Ensure all flavors are displayed and stock below if possible, for easy replenishment.

5

CHOCOLATE BARS - BOGO hero 3 featured product peppermint bark (white & dark chocolate) rosé choco bar champagne choco bar (milk & dark) stout & pretzel choco bar bourbon toffee choco bar fruity cereal choco bar cinnamon cereal choco bar marshmallow cereal choco bar birthday cake choco bar

signage Placement: Place on table & ensure no product is covering the sign.

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

Size: Signage must be 8x10.

merchandising ü Hero 3 is a core table of all chocolate bar options that will continue throughout all of the holiday season. ü 12 chocolate bar fixtures can fit comfortably on the table. ü Please lead in with the Peppermint Bark as we have a very small window to sell these and the promo is compelling. ü Continue either left or right with core cocktail flavors & feature birthday and cereal on the backside as they are least visually holiday feeling. ü Repeat Peppermint Bark if needed to push units, and keep fixtures full.

6

FAO- BOGO hero 3 featured product

signage

fao schwarz

Placement: Place on table & ensure no product is covering the sign.

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

Size: Signage must be 8x10.

merchandising ü If your store is low on choco bars and it can’t sustain a table – please place the FAO schwarz box with the BOGO sign on the middle riser in the table. ü Merchandise similar to the Advent Calendar. ü Ensure there is one box is on display, so that customers can see what comes in the box. ü This promo continues until the end of Friday.

7

ORN POP-UP/XMAS CHARACTERS hero 4 featured product

signage

ornament pop-up bento box candy cane popcorn canister santa’s cookies small cube rudolph sparkle pops small cube penguin holland mints small cube gummy snowmen small cube ***fao schwarz nutcracker single cubes (2 flavors) santa card rudolph christmas crackers (from last season) warm winter wishes card (from last season)

Placement: Place on table & ensure no product is covering the sign.

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

N

EW

!

Size: Signage must be 8x10.

merchandising

$7.95

ü Hero 4 introduces our kid-friendly holiday collection. ü Please attach the red table topper slowly and ensure bubbles are kept to a minimum. This table topper will last for the entire holiday season and possibly through Lunar New Year launch. ü Stack cubes in 3’s to see the full character displayed Continue to keep these characters grouped together in clusters to create an ease of shop-ability. ü Do not feature any other items than what is listed in the featured product section.

SNOWMAN GUMMIES

jolly strawberryflavored

table topper

Please attach the red table topper slowly and ensure bubbles are kept to a minimum. This table topper will last for the entire holiday season and through V-day!

Add FAO single cubes to table for another option to fill the Ornament Pop-up box with. All characters live together.

8

HAPPY HOLIDAYS hero 5 featured product happy holidays 3pc DYO bento happy holidays 8pc DYO bento candy cane caramels small cube merry berries small cube christmas tree small cube snowmen gummies small cube peppermint chocolate popcorn canister peppermint bark (white and dark chocolate) happy holidays card

signage Placement: Place on table & ensure no product is covering the sign.

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

Size: Signage must be 8x10.

merchandising ü Hero 5 is the introduction into our Happy Holidays collection. ü Since all the small cubes are featured on the DYO wall, we have pulled only the 4 new flavors to the hero. Please place the 5x7 new flavor signage for Xmas tree & merry berries adjacent to the appropriate candy. ü We have added peppermint bark and the peppermint popcorn to build out the Happy Holidays story.

table topper Please attach the red table topper slowly and ensure bubbles are kept to a minimum. This table topper will last for the entire holiday season and through V-day!

ü Stack boxes 3 high with standing boxes on top to get the most units out onto the table. ü Use red ribbon to tie bows for the popcorn canisters placed on top of the stack.

9

3 PC PRESET sidekick 1

featured product

signage

ornament pop-up 3pc happy holidays 3pc fao schwarz 3pc cheers 3pc sweet & sparkling 3pc rosé all day 3pc vice 3pc aviation 3pc casamigos 3pc titos 3pc nintendo 2pc & 3pc

Placement: Place on table & ensure no product is covering the sign.

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

Size: Signage must be 8x10.

merchandising ü Sidekick 1 features all the 3pc presets that we will carry for the holiday season. ü Holiday 3pcs are featured at the sightline. ü FAO is removed from this wall temporarily to separate and highlight that it is BOGO. ü Cocktails are grouped on the 2nd shelf with masculine cocktails on the bottom. ü If you are low on stock in certain styles – please repeat the top row on the bottom row to push the holiday 3pc boxes. ü Please store in the back: Will you? bentos until the new year.

10

STOCKING STUFFERS sidekick 2 (option 1)

featured product

signage

mint caviar tin vodka shots shaker martini almonds shaker cigars surprise balls cocktail kits dc chocolate bourbon bears canister dccs caramel popcorn canister vice cigar box candy cane popcorn canister dc champagne bears canister pink chocolate sparkling rosé bears canister pressed collection alfred collection

Placement: Place on table & ensure no product is covering the sign.

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

Size: Signage must be 8x10.

merchandising ü Sidekick 2 features all the options for stocking stuffers. Each shelf is organized by collab/type of product. ü Successfully executing this wall, you will get out the most amount of units without compromising brand integrity. ü Bowls are featured up top for all the easy grab n go items, while the first shelf features all the extra collection items from Vice 2.0, Holiday, & Champagne. ü Alfred is featured with flavors grouped together, and Pressed is also grouped by flavor vs size of bottle. Think easy VM, easy shopping, & easy replenishment.

11

STOCKING STUFFERS sidekick 2 (option 2)

C H O C O L AT E COVERED BEAR

canisters 2 for $30

*excludes holiday canisters

*

featured product

signage

mint caviar tin vodka shots shaker martini almonds shaker cigars surprise balls cocktail kits dc chocolate bourbon bears canister dccs caramel popcorn canister vice cigar box candy cane popcorn canister dc champagne bears canister pink chocolate sparkling rosé bears canister pressed collection alfred collection

Placement: Place on table & ensure no product is covering the sign.

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

Size: Signage must be 8x10.

C H O CO L AT E COVERED BEAR

canisters

*

2 for $30

merchandising *excludes holiday canisters

C H O C O L AT E

bars

3 for $25

ü Sidekick 1 – option 2 – is for stores with limited sidekick & table space. This shows how you can fit Choco bars on one shelf as an additional stocking stuffer option without having to remove either Alfred or Pressed.

C H O C O L AT E

bars

3 for $25

ü Successfully executing this wall, you will get out the most amount of units without compromising brand integrity. VM is all about clean rows all the way to the back wall. ü Bowls are featured up top for all the easy grab n go items, while the first shelf features all the extra collection items from Vice 2.0, Holiday, & Champagne. ü Think easy VM, easy shopping, & easy replenishment. Do not overcomplicate by adding props or lifestyling shelves.

12

LUXE GIFTSETS sidekick 3

featured product

signage

fao schwarz 3pc happy holidays 8pc sweet & sparkling 8pc vice 8pc boutique tasting box champagne giftset vice giftset 9pc trunk 20pc trunk

Placement: Place on table & ensure no product is covering the sign.

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale. Front and back should be identical.

Size: Signage must be 8x10.

merchandising ü Luxe giftsets are featured on Sidekick 3, with the addition of the Hannukah ‘8 nights of lights.’ ü Remove the FAO box and place on a table for BOGO. ü A trunk is featured on the top display shelf with diagonal rows of the same snowflake label candy allowing for 8 candies to be displayed. ü If you have both trunks, please feature both otherwise feature the size you do have with stock of a couple on the bottom shelf. ü Happy Holidays boxes are double exposed on the bottom to push more timely items to the floor.

Please only feature the preset here, ad the DYO will be featured on the table only. This will help when setting Black Friday promos.

13

merchandising

DYO - BOGO

ü Remove all script boxes & stock wall with only Core Blue & Core Dark Navy bentos. ü Remove all non-core blue label items off of the wall until 12.4 floorset. These are not included in the BOGO promotion for BF.

14

CASH WRAP – CANISTER PROMO featured product

signage

sparkling rosé bears canister dark choco bourbon bears canister dark choco champ bears canister dark choco popcorn canister

Placement: Place on cash wrap to encourage customers to place corporate bulk orders using the discounted promo.

Place custom pamphlets at the cash wrap on an acrylic card stand.

Do not place signage on an acrylic riser, as this is a safety hazard.

Printing: Ensure printer is set at 100% scale.

Size: Signage must be 8x10.

merchandising ü Merchandise the canister promo on the cash wrap in clean blocks. ü Ensure all canisters are featured on the cash wrap including the popcorn. ü Do NOT feature the candy cane caramel popcorn as this is not on promo. ü Keep stock of the canisters handy so be able to replen the cash wrap quickly and easily between customers.

C H O CO L AT E COVERED BEAR

canisters

*

2 for $30

*excludes holiday canisters

15

42 ND ST

Tasters Large Cubes – BOGO

Champ - BOGO

Choco Bars Promo

S3 – Luxe

S2 – Stocking Stuffers

S1 – 3pc Ornament Pop-up

HH

16

AMERICANA

S1 – 3pc

S2 & S3 Large Cubes BOGO

Advent - BOGO FAO - BOGO

OP Choco Bars - BOGO

17

CENTURY CITY

Large Cubes BOGO

FAO – BOGO

S2

Tasters CHOCO Choco BARS Bars – BOGO luxe

Advent – BOGO

HH/OP

3pc

18

DOMAIN

S3 – Luxe

S2 – Stocking Stuffers

S2 – Stocking Stuffers

S1 – 3pc

VDAY OP

Large Cubes BOGO

Choco Bars – BOGO

Champ - BOGO

VICE

19

IMP

S2 – Stocking Stuffers/Luxe

S1 – 3pc

HH

Large Cubes – BOGO

Tasters

Choco Bars – BOGO

Champ - BOGO

OP

20

METROTOWN

Stocking Stuffers

Luxe giftsets

3pc presets

Alfred Alfred

Holiday Decal

Large Cubes – BOGO Tasters

Tasters

Anc.

HH + Ornament

Choco Bars

p am Ch -B O

–

O

rs

G

Ba o oc O Ch OG B

21

NORTH PARK

S1

S3

S2

Choco Bars – BOGO HH + Ornament

Champ - BOGO Choco Bars – Choco Bars BOGO

Large Cubes ONLY – BOGO

OP

Advent/HH

22

PRUDENTIAL CENTER 3pc presets

Holiday Decal Champ - BOGO

Choco Bars – BOGO

Holiday Product

Large Cubes BOGO

Luxe giftsets

Stocking Stuffers

23

ROCKEFELLER

S3

S1

Large Cubes BOGO

Champ - BOGO

S2

Choco Bars BOGO

OP

24

SANTA ANITA

S2 + choco bars

S1 FAO- BOGO

S3

Advent - BOGO

Large Cubes – BOGO

Ornament Pop up

HH 25

SANTANA ROW

Luxe giftsets

Stocking Stuffers

FAO - BOGO

Champ - BOGO

3pc Presets

OP

Holiday Decal + Product

HH

Holiday Text Decal + Product

Large Cubes – BOGO

Advent BOGO

26

SHORT HILLS

Champ - BOGO

Choco Bars– BOGO

Large Cubes – BOGO

Holiday Decal ONLY

Luxe giftsets

Stocking Stuffers

3pc presets

27

SOUTH COAST PLAZA

Advent

Advent– BOGO

FAO - BOGO HH/OP

Tasters Large Cubes – BOGO FAO– BOGO

Advent– BOGO

Luxe Giftsets

Stocking Stuffers

3pc Presets Holiday Decal + Product

28

THE POINT

Swap if needed for space S3

S1

S2

Holiday Decal + Product

FAO – BOGO

Large Cubes BOGO

OP/HH

Champ - BOGO

Advent - BOGO Holiday Text Decal

Choco Bars – BOGO Nintendo

29

TIME WARNER CENTER

Remove from DYO - 9 HH cubes - 4 character cubes Choco Bars BOGO

Champ - BOGO

S2 + Large Cube BOGO

S3

S1

30

UTC

Large cube BOGO

S3

S2 Choco Bar BOGO

Advent BOGO FAO BOGO Tasters

S1 HH + OP

31

WTC

Holiday

Choco bars – BOGO Champ - BOGO

OP

Luxe giftsets

Large Cubes – BOGO

Stocking stuffers

3pc presets

32

NORDSTROM BREA

HH/OP Large Cubes BOGO

Champ - BOGO

Trunk

3pc Preset Promo

Choco Bars – BOGO

Stocking Stuffers

33

NORDSTROM CALGARY

Choco Bars - BOGO

Top 3 rows - 3pc Presets Bottom row – Luxe giftset

Large Cubes – BOGO S2

Champ - BOGO

34

NORDSTROM CHICAGO

3pc presets

Stocking Stuffers

Large Cubes – BOGO Choco Bars BOGO

Champ - BOGO

OP

35

NORDSTROM EATON CENTRE

S1 + S3

Choco Bars – BOGO

S2

Large Cubes – BOGO

Stocking Stuffers Table

Champ - BOGO

36

Pressed

NORDSTROM FASHION ISLAND

Stocking Stuffers

Choco Bars – BOGO

HH

v

Champ

v

OP

Champ – BOGO

Large Cubes – BOGO

37

NORDSTROM SANTA MONICA

HH

Choco Bars – BOGO Large Cubes – BOGO

Champ - BOGO

3pc

38

NORDSTROM SEATTLE

3pc presets – top 2 rows Luxe giftsets – bottom row

Stocking Stuffers

Choco Bars– BOGO

Large Cubes – BOGO

Champ - BOGO

39

NORDSTROM VANCOUVER

Luxe Giftsets

Holiday Decal

Stocking Stuffers

3pc presets

Tasters

Choco Bars – BOGO

Large cubes – BOGO

Champ - BOGO

40

NORDSTROM YORKDALE

Tasters/Large Cubes

Choco Bars – BOGO

Choco Bars

DYO + PRESETS

Champ - BOGO

Large Cubes – BOGO

41