Design for Retail Space

A Design Project for Target India

Design Brief Create a design that can bring/push the items to the front. Imagine if you were to take an item or two out of the shelf in your favorite store how it could look for the next customer. Now imagine the 5000 such shelves you have to fix and get the items to the front.

If you had an opportunity to automate this – what are your thoughts? The end result has to be that all the shelves look full.

My Interpretation To design a product/system/strategy to bring/push the product in the front on the shelf in the store.

Study of Retail Stores & their display system

Quick survey of the nearby retail stores in Electronics City (Bangalore)

Key Issues • The products need to be manually shifted or filled, so require large labor force • The shelf does not looks uniform and filled, when products are taken out by consumers, thereby redusing customer experience • Lower shelf has poor visibility of product even if one pack is out • Visibility of the product reduces thereby reducing the chances of sales • It is hard to design one solution which cater to all variety of products in the store

Existing products in the market

Shelf Pusher Divider (http://www.ut-metal.com/Stories/shelfpusherdivider.html)

Spring Loads for Shelf (http://www.fullsteam.com/merchandising/spring_loads)

Ideation

Design Features Long Life / Durable / Rugged The product will be used repeatdly, so it is expected to have the above features.

Minimal Design / Subdude The main purpose is to increase sales, so the design should not overrule the Product to be sold by it, therefore it should be in background doing its function.

Automatic / Smart System

Automatization will ease the labor and if done smartly will give us data through which we can make future predictions of sales.

Minimum use of power or no power use Design should not to increase the expenses of stores so either should not use electricity or if required then to a minimum.

Silent Solution should be silent as not to make a diffrence in the user experience.

Concepts 1) Push You 2) Recoiled 3) Conveyor 4) Smart Motion 5) Rotating Balls 6) UPLIFT 7) RELOAD

Push You

Concept 1

Guided spring push from back of the products

Space for product labeling

Recoiled

Concept 2

Inspired by measuring tape recoiling Mechanism

Conveyor No Electricity needed, just frictionless and lightweight rollers and belt required.

Concept 3

Smart Motion

Concept 4

The Hi-Tech and Futuristic (This also helps in day to day product sales analysis)

Rotating Balls Bearing balls making the surface frictionless.

Concept 5

UPLIFT For small volume objects like soaps/boxes/packets/chocolates/ small pulses packets etc

Principle : Equilibrium maintained between the weight of the product and the spring tension.

1) Standalone product 2) Diffrent shapes can be explored

Concept 6

RELOAD

Concept 7

For cylindrical objects that can roll

Product motion direction

Can be used in the current shelves or standalone.

Selection criteria • Feasibility • Simplicity • Usablity in current system • User experience • Applicability • Number of diffrent product can be used

Final Selected Concept

Recoiled Inspired by measuring tape recoiling

Form Exploration

Cardboard & Paper Mockup

Vedio also made for the proof of concept, Pls check (http://youtu.be/m4WBzfPylWk)

3D Model Modelled using 3D MAX, Rhino and Solidworks

Features Front Covered space for MRP/Offer Lableling

One piece silicon covered belt End Push plate incerted with the belt

Minimal Design catering pure function

Front product support is replaceble according to product requirment

Can be installed in existing shelving system with minimum modification

Product Views in stores Modled using 3D MAX, Rhino and Solidworks

Exploded View Front Product Support

Shelf

Back Support

Coil Belt (Silicon covered)

Back Cover (Body)

Shaft (Holding Coil Spring) Front Clear Lable Panel

Coil Spring

Front Cover (Body)

2D Drawings for Fabrication Drawings made using Solidworks Drawings (All Units are in mm)

2D Drawings

Rest Drawings will be sent separately

Thank You Sudhir Mor +919632483703 morsudhir@live.com