Mindanao Daily (May 18, 2018)

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vertical home builders enterprises Patag Highway, Cagayan de Oro City

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Dealer of hardware and construction materials: Product Lines: Angle Bars; Gl Pipes; C-Purlins; Holow Blocks; Coco Lumber; Carrying Channel; Double Furring Channel; Single Furring ; Acoustic Board; Polycarbonate; Power Tools; Good Lumber S4S; Panel Doors; PVC Laminated Panel; PVC Vertical Blinds; Roller Blinds ; Wooden Blinds; Armstrong Vinyl Tiles; Kent Vinyl Tiles; Parquet Tiles - Apo Vinyl Tiles.

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Distributor & Dealer of: Steel Bars; Holcim Cement; Davis Paint; Sand & Gravel; Plywood; INdustrial Supplies; Finishing Supplies; Electrical Supplies; Power Tools; Air Compressors

Since

1923

MINDANAO DAILY We innovate... and we lead!

Volume VII, No. 291

www.mindanaodailynews.com

Friday

May 18, 2018

P15.00

Mindanao Daily rises at 7, facing today’s challenges

Mindanao Daily hosts journalism seminar for gov’t writers

See story, page 16

By Allan M. Mediante Editor In Chief & Vice President of Philippine Press Institute

C AG AYA N D E O R O CITY – More journalism activities and events has catapulted this paper into prominence as Mindanao’s premier media platform, functioning not only as a daily news carrier but also an educational partner in the upgrading of skills among the non-mainstream journalist organizations and academes.

With the advent digital technology and social media, it was forecasted that the printed newspaper will soon be a thing of the past. This is because the soothsayers believe that people will have no more time to sit down and read for hours, and conveniently reads the news with just a finger touch on a CP mouse, or in his palm-held gadget.

Printed News’ fear of extinction According to Jack Meyers of Huffpost, “Extinction is a powerful word and one rarely – if ever – heard in media circles. The gospel of media has always been that no new medium has ever replaced an existing one. Radio adapted to the introduction of television just as print adapted to the development of radio.

Broadcast networks adjusted when cable came along. The Internet, media See CHALLENGES, page 23

PCSO www.pcso.gov.ph

Limketkai Luxe Hotel General Manager Jerome de la Fuente stressing a point in his lecture on Public Relations and Marketing yesterday for the two-day Journalism and Communication Training Workshop May 17-18, at Dynasty Hotel this city. The participants include Bukidnon LGU’s Information Officers and Sanguniang Bayan secretaries. Its is being hosted by Mindanao Daily and its sister newspaper BusinessWeek Mindanao as another Corporate Social Responsibility (CSR) project. The project led by Mr. Ruffy Magbanua Journalism Training Director and VP for Business Development, is in cooperation with the Bukidnon Press Club under president Jun Aroa. -- mdn photo by Jennaline Mae Cañete

MDN: champion for a stronger and resilient Mindanao

Because they change things.

They push the human race forward.

While some may see them as crazy ones, we see genius – Steve Jobs SEVEN years ago today, the first copies of Mindanao Daily News hit the streets of Cagayan de Oro and in key cities of Mindanao armed with a bold vision in mind -- to become the premier provider of quality news and information by utilizing all media platforms.

Loaded with pregnant optimism, Mindanao Daily News has indeed taken the lead in the new media revolution by helping build See full story, page 4

Ruffy Magbanua

Celebrating with service-MDN

A

s Mindanao Daily News celebrates seventh anniversary today, we now look at various outreaches that the company has organized the past year as a way of giving back to its patrons.

April 2018 saw Mindanao Daily News holding the 4th Mindanao Journalism Excellence Awards at University of Science and Technology of Southern Philippines (USTP) and Centrio Mall participated by more than 40 high school and college students in Cagayan de Oro, Misamis

See full story MINDANAO DAILY AT 7, page 20

Allan M. Mediante Editor-in-Chief

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Friday, May 18, 2018

@ 7 years MDN strives to serve its readers better T

By Joe Palabao

oday, May 18 marks the 7th Year Anniversary of Mindanao Daily News, the innovative and widely read leading newspaper in Mindanao, in the country and throughout the world wide web.

Mindanao Daily News has envisioned to be Mindanao’s premier provider of quality news and information through various traditional and digital platforms.

After seven productive years, Mindanao Daily News now leads in the new “media revolution” vis.a.vis mainstream media to help a strong and resilient Mindanao as an Island of endless opportunities.

After seven years, Mindanao Daily News is now championing the cause of civic and community journalism

to promote development of economy and governance with objectivity, to actively facilitate and encourage public involvement on issues that affects Mindanao.

It embraces ethical excellence in the way it conducts business, products and services for the satisfaction of the diverse communities it serves in Mindanao.

For seven years the core values of newspapering business has been inculcated in the minds of the management and staff of Mindanao Daily News. It always strives to serve our readers better by respecting them and adhering to journalism values including truth and accuracy, impartiality, accountability, public interest and independence.

MDN does not

fear failure as it dedicate itself to responsible growth and learning of readers and the general public as well.

MDN always aims high and pushes the staff to the limit, as it encourages diversity of thoughts, opinions and perspectives.

Cohesive, compassionate,

considerate and mutually supportive, Mindanao Daily News personnel and staff have the passion that drives teamwork and collaboration for greater heights and catapults Mindanao Daily News as the leading newspaper in Mindanao today.

Editorial Team

Building Last April 2122, 2018, the Management, the Editors of Mindanao News had a chance to be invited for a Familiarization Tour by the Department of Tourism X at the Island of Your Imagination, the Island Born of Fire, Camiguin.

It was one of the highlights of Mindanao Daily News Management to show to the industry the teamwork and team building process they are undergoing to achieve the Vision and Mission of this outstanding

corporate paper.

The Mindanao Daily News team are: Dante M. Sudaria, Publisher and President, Allan Mario Mediante, Vice President for Corporate Affairs, Rufino T. Magbanua, Vice President for Business Development, Joe FelicildaVice President for Administration, Rene Michael Baños, Vice President for Digital, John Aaron M. Del Bando, Vice President for Events and Promotions , Joe Palabao, Vice President for Marketing.

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Opinion

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Hotline The Mindanao Daily is pubished by MINDANAO DAILY NEWS PUBLISHING CORPORATION. Registered with the Securities and Exchange Commission (SEC) with Reg. No. CS201531735, Business Plate No. 201703518, under Business License Certificate No. 2017-02949, BIR-TIN No. 464-682-324-000.

ADMINISTRATION DANTE M. SUDARIA Publisher and President ALLAN mario MEDIANTE Vice President for Corporate Affairs RUFINO T. MAGBANUA Vice President for Business Development Joe felicilda Vice President for Administration Rene Michael BaÑos Vice President for Digital JOHN AARON M. DEL BANDO Vice President for Events and Promotions joe palabao Vice President for Marketing

EDITORIAL ALLAN M. MEDIANTE Editor-in-Chief

ruel pelone Managing Editor

CRIS DIAZ Executive Editor (On leave)

Rene Michael BaÑos joe palabao Regional Editor Northmin Feature Editor

GILBERT Y. CHAO Motoring Editor

gerry lee gorit Photo Journalist

PAT SAMONTE CHRIS PANGANIBAN Regional Editor Caraga Regional Editor-Caraga

AL JACINTO RODRIGO B. SEVILLA Regional Editor-WestMin Regional Editor-Davao

ATTY. MARIO T. JUNI ATTY. ANTONIO S. SORIANO NOTARY PUBLIC- JUNI LAW OFFICE 2f, ics building CELL NO: 09352379999/ (088) 8573595 tel. no.: 881-0176 CRUZ TAAL ST., CAG. DE ORO CITY tiano cor. montalvan sts.

Legal Counsel Legal Counsel

MAIN OFFICE Abellanosa St., Brgy. Consolacion, Cagayan de Oro City.

Tel. Nos: (088) 856-3344, 0917-7121424, 0947-8935776, 0917-5183590, 0917-6701544.

E-mails: Advertising:mindanaodaily.ads@gmail.com, Editorial: mindanaodailynews@gmail.com TERESA ZAFRA PELONE Comptroller felix santillan melanie rivera Creative Advertising Rolando sudaria Production manila marketing office 9th Flr, Unit 918, CityLand Herrera VA Rufino cor. Valero St. Salcedo Village, Makati City TEL. #: 5555392, Cell No.: 0917-1320164

lani vallido MIJIE JUAT Marketing and Sales MAY IGLECIAS Manager Account Executives DAVAO MARKETing OFFICE Door 223, Doña Segunda Bldg., CM Recto Ave., Davao City Telephone #: (082) 298-8815 regional Mktg manager-JOE PALABAO- 0926-8430152 Circulation-JOHN PAUL AQUINO, 0907-331-5640 Email: mindanaodailynewsdavao@gmail.com

ILIGAN OFFICE G/F IBJT North Terminal, Tambo, Hinaplanon, Iligan City Office in Charge: SONNY SUDARIA, 0916-349-7422 ---------------------------------------------------------------

bureau and mktg staff

candy macabale - 09161326483 RIZA O. ARES - 0915-9753-277/0926-2242-653 MISOR - LOLONG NABONG - 0906-875-8650 GINGOOG CITY-MANNY ANSIHAGAN-0936-287-7788 North Buk. - DAHLIA S. BENEMERITO-0955-150-6602 VALENCIA CITY - PHILIP PHIL CALUMBA-0905-652-5407 MARAMAG - roFINA CUALES - 0926-336-1585 Iligan City - JEFFREY OPONDA-0936-1174378 tangub city - bobby mag usara OROQUIETA CITY - PJ TREMEDAL-0919-3452375 ARMM - Sony Sudaria-0947-4810371 cotabato - ANALISA ESPAÑOLA-0916-9351714 NORTH COTABATO - myrna almoia datu-0955-9472539 KORONADAL CITY-FREDIE SOLINAP-0955-7161873 davao - tom a. caballero-0975-6023684 davao del norte - sarah castor - 0926-3988293 digos city - romeo d. sanchez -0907-1905204 PANABO, DAVAO - ARNOLD T. SAN AGUSTIN - 0955-3125405 butuan - PAT SAMONTE-0912-8091093 san frans - CRIS PANGANIBAN-0927-7974193 San Francisco - deding PANGANBAN-0927-7974193 Pagadian City - GRACE FRANCISCO -0912-8484037 ZAMBOANGA - AL JACINTO - 0917-7103642 BUTUAN - Joel dumas portugal - 0910-9775349 comval - jovelyn alidon - 0935-744-5933 Member: ORO CHAMBER Philippine Press Institute

MDN: champion for a stronger and resilient Mindanao Because they change things. They push the human race forward. While some may see them as crazy ones, we see genius – Steve Jobs SEVEN years ago today, the first copies of Mindanao Daily News hit the streets of Cagayan de Oro and in key cities of Mindanao armed with a bold vision in mind -- to become the premier provider of quality news and information by utilizing all media platforms.

Loaded with pregnant optimism, Mindanao Daily News has indeed taken the lead in the new media revolution by helping build a strong and resilient Mindanao as an island of

endless opportunities.

Consistent with its mission, MDN has embraced excellence in the way it conducts its business, products and services – all for the satisfaction of the diverse communities it serves with a heart island-wide.

With new, crisp and crystal clear clean pages, MDN today is focused on delivering reader-friendly copies, courtesy of the newly-acquired state-of-the art CTP or Computer To Printer digital printing machine.

The only one of its kind in the region so far, CTP is today’s answer to highend quality printing. This wonder machine is time and cost-efficient unlike

the traditional and outdated negative process of printing.

Digital change has indeed pierced into the very nerve of Mindanao’s leading newspaper.

The new face of MDN and the rest of its sister publications is in respond to the needs of how a printed newspaper with great journalistic tradition would appear as it were.

It has to nail down a brand that is equal to none for excellence.

For its role in nationbuilding, Mindanao Daily Group of Publications has to adapt to the digital revolution now moving so fast in this age of high tech gadgets.

The new twist in print-

Ruffy Magbanua

ing quality newspapers is aimed at engaging readers with contents designed not just for consumption, but for the fulfilling experience like no other.

A redesign project of this magnitude is unprecedented in this era of change. It is not just mere changing fonts or layout, but for achieving reader-friendly publications.

It required adjusting processes, IT infrastructure, rebridging story philosophy, skills upgrade of personnel and training to look at news See champion, page 23

Mindanao Daily News for enlightening the people Exactly on May 18, 2018, it is the 7th anniversary of Mindanao Daily News (MDN). It is the daily news with the efforts for literacy.

Literacy for the Filipinos throughout the country: the Philippines. Even, it is the literacy for other nations.

MDN is really the reading materials for all.

In the social concern, MDN can become our source of information.

All the events surrounding us are available. They are provided for us. Social activities are catered for us by the beloved MDN. I am not the Filipinos but I have learned a lot of the Philippines social activities just by reading the MDN. In the economic point of view, many kinds of cover-

age are presented. MDN can make us well-versed with the economic knowledge. I got the knowledge about the information of economic development. I know about the starting program of infrastructures being developed in the Philippines. Infrastructures are the most beneficial for the nation and prosperity.

Infrastructures provide the people not only job abortion but also mobility of the people and goods as well as services. For example, when roads are built, people are made easy. They are easy to mobile. Products can be moved from the warehouse to the users smoothly. People can move by enjoying the roads that at available. Yet, most of

the developing countries, infrastructures are really the crucial problem. And, even I am not in the Philippines; I know this development by the government. I know this by reading the beloved MDN. In the politic point of view, I have learned a lot about the Philippines from MDN too. I also know the political affairs from the beginning of the presidential election in the Philippines.

I got knowledge about the presidential campaigns. I also followed the progress of this process of presidential campaigns and election. All these have been available in our beloved MDN. I know all aspects of lives.

I have learned the aspects of cultural dimension. I have

Dr. Djuwari

got the information about the aspects of social lives. I have been enlightened with the aspects of the Filipinos’ cultural and social lives.

They are all available in our beloved MDN. Therefore, MDN is really the source of reading materials for all. It is for all people. It is even for other nations.

In terms of education, I believe that MDN has educated all the people. MDN has made the Filipinos enlightened. The people have been enlightened by reading the MDN articles. Articles are about the knowledge of social concern. It is about See people, page 23

A Deeper View

Startling and revolting

As if it’s not enough that he cowers in fear at the prospects of him standing up to China for its unabated incursion into our territory in the West Philippine Sea, President Duterte unleashed another startling yet revolting revelation that Chinese President Xi Jinping has assured him he will not be ousted from office during his term.

This is one revelation that is pregnant with so many admissions albeit impliedly.

The first admission is that China must have played an indispensable role in Duterte’s election to office hence his seeming reluctance and apparent avoidance to call China for its incursion even if the international arbitral court

in The Hague had already ruled clearly in our favor in regard our claim over the West Philippine Sea. This behavior of Duterte could be likened to US President Donald Trump’s avoidance to call if not condemn Russia for its alleged interference in the 2016 presidential election that saw him beat Democrat Hillary Clinton, the favored candidate to win.

The second admission that can be deduced from Duterte’s startling revelation is that since it was China who helped him win, it is only China also that has the power to oust him from office. And without China’s tacit approval, he can never be ousted from the presidency until perhaps his term ends.

If this is not the height of vassalage, pray tell what is.

But Malacanang on Wednesday tried to deflect the negative impact of Duterte’s startling revelation. In a statement it clarified the vow of China could only be considered a form of interference in our internal affairs if such is not welcomed by us.

What was not clarified, however, if such interference

by China was welcomed by the Filipino people or by the beneficiary of that promised protection, Duterte, and his minions only? While it may be true that Duterte is President of this country, he is not constitutionally vested with any power to commit the country to become a vassal of a foreign country.

Jesse E.L. Bacon II

It may come as very appeasing to Duterte Xi’s commitment to protect him from being ousted. This commitment, however, is not for the Chinese premiere to make unless we now accept our vassalage to China.

From where I sit, I could still vividly remember that Duterte was voted to office by 15 million Filipinos in an election conducted freely by the Philippine Commission on Elections. Unless we are now changing the narrative to the effect that the 2016 elections was not truly free See revolting, page 23

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Thanks for the support and patronage to Rotarians, Eagles, Engineers and Businessmen

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Today is Mindanao Daily’s 7th Year Today, Mindanao Daily News is officially celebrating its 7th year anniversary.

When we started in 2011, the technology industry in the country was starting a new digital age and we were fortunate to ride on the wave of publishing innovations.

Mindanao Daily started as a Bisayan dialect mini tabloid. Later on, marketing demands forced us to go daily as an English language community newspaper in full tabloid size.

The hardest part of the job is to sustain its daily operation and production and these required financial stability, manpower management and guts.

I took the risk amid critics’ remarks that another person is financing my newspapers.

Reflecting on the past 7 years in the newspapering business, I am grateful to Providence for the opportunities to play a significant role in satisfying the needs of our clients and readers .

From helping business communities and organizations, to promoting small entrepreneurs ‘ business strides, we have also developed new media and business promotions platform through Social Media programs such as the Internet and Facebook.

Other ways and means included Corporate Social Responsibility (CSR) programs undertaken annually. We have organized and conducted the annual Search for Mindanao Business Leaders and Entrepreneurs Awards and Mindanao Journalism Excellenece Awards.

This is aside from the Journalism Seminars and Effecgtive Writing workshops where we assist government and PR writers , and campus

ALLAN M. MEDIANTE Editor in Chief, & VP - PPI THE Sudaria Group of Publications ( Mindanao Daily, Business Week Mindanao, Cagayan Times and Mindanao Star) have embraced the contributions on various journalism genre’s such as • Advocacy journalism • Citizen journalism • Community journalism • Data journalism • Enterprise journalism • Environmental journalism • Fashion journalism • Innovation Journalism • Online journalism • Celebrity or people journalism • Investigative journalism • Science journalism • Sports journalism and • Photojournalism, prominently among others.

Throughout the years our publications have evolved from the traditional to the new journalism approaches.

In this way we help people and communities appreciate the value of publication promotions rather than readers sulking in the cold and tragic thought

brought about by brutal sensationalist journalism that dwell on crime, political vendetta and sex.

Mindanao Daily News and the rest of the BWM Group of Publications will continue with its mission and vision to become Mindanao’s premier provider of quality news and information through various traditional and digital media platforms.

To take the lead in the new media revolution to help build a strong and resilient Mindanao as an island of endless opportunities. To champion the cause of Civic or community journalism to promote development of economy and governance with objectivity; to actively facilitate and encourage public involvement on issues that affect Mindanao.

To embrace ethical excellence in the way we conduct our services for the satisfaction of the diverse communities we serve .

journalists to hone their talents and skills.

Along the way, we’ve worked through some very difficult times too— especially in procuring printing equipment and securing funds for operational cost and manpower compensations.

We recently launched also our On-line and digital newspaper to deliver packaged services to clients and readers.

To our clients and business patrons and CSR project partners : We are greatly overwhelmed and deeply grateful for your trust and belief in our abilities to help you achieve goals and vision of success.

The MDN-BWM team is continuously enriched by the people that we’ve met and worked with in various business and social endeavors. Many of these people have also become friends and advisors, allowing us to grow and learn individually, and, as a company. Thank you for your unwavering commitment and warm relationships.

To our team members: I am so grateful for the opportunity of working with you, your talents and cooperation will always be vital to our existence.. Your willingness to offer your capability and efforts beyond time and measure is and services: “Thank you for the memorable 7 years and here’s to celebrating the next successful highly commendable. Your commitment is very chapter together. special and is deeply admired. You are the best.

To our partners: I would also like to thank DANTE M. SUDARIA - President & CEO tthe continued patronage of our newspapers

Meeting the Challenges of New Journalism Genre’s

“Journalism genres" refers to various journalism styles, fields or separate genres, in writing accounts of events.

Newspapers contain features written by journalists, many of whom specialize in this form of in-depth journalistic writing. Feature articles are usually longer forms of writing; more attention is paid to style than in straight news reports. Mostly they are combined with photographs, drawings or other "art." They may also be highlighted by typographic effects or colors.

Writing features can be more demanding than writing straight news stories, because while a journalist must apply the same amount of effort to accurately gather and report the facts of the story, he or she must also find a creative and interesting way to write it. The lead (or first two paragraphs of the story} must grab the reader's attention and yet accurately embody the ideas of the article.” – Thus says the experts and academe.

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Happy 7th Anniversary!

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MINDANAO DAILY’S CSR PROJECTS FOR CAMPUS JOURNALISTS & GOV’T WRITERS THRU THE YEARS...

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MINDANAO DAILY BUSINESS | ARTS & CULTURE | HEALTH TRAVEL & TOURISM | PEOPLE | REALTY | EVENTS

GILBERT Y. CHAO - Motoring Editor

Friday

motoring May 18, 2018

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Suzuki Philippines expands further in the north with new 3S dealership in Isabela

S

uzuki Philippines (SPH), the pioneer compact car distributor in the country, continues to expand its market footprint outside Metro Manila with the opening of a new 3S dealership in Santiago City, Isabela.

The new Suzuki Auto Isabela is the most recent 3S automobile dealership to open. Strategically located along the National Hi-way of Barangay Batal in Santiago City, the heart of Isabela, the new dealership is easily accessible to motorists, which then allows Suzuki to assist and accommodate more customers.

“We have high hopes and expectations for Suzuki Auto Isabela.

The location — Santiago City — is the commercial and trading center of the north, which makes it very strategic with strong growth

potential. The area is a hotspot for investors and is home to numerous businesses. With the robust growth of Isabela’s economy, the new dealership is undoubtedly in the perfect location to reach more Filipinos, with whom we can share the Suzuki Way of Life,” said Shuzo Hoshikura, vice president and general manager of SPH Automobile.

Following the 34 percent sales growth that Suzuki Philippines achieved last year, the company continues to pursue nationwide expansion efforts to further strengthen its foothold in key growth areas.

The opening of the Suzuki Auto Isabela brings the total SPH automobile dealership count across the country to 67, translating to an even wider network and more opportunities for the brand to reach an even wider audience.

Suzuki Auto

(L-R) SPH Automobile executives, General Manager Cecil Capacete and Vice President and General Manager Shuzo Hoshikura, together with Elite North executives, President Alejandrino Alexis P. San Juan and Assistant General Manager and Vice President for Sales and Marketing Ronald Macadangdang, during the ribbon cutting of the newly opened Suzuki Auto Isabela.

Isabela is owned and managed by Elite North Autocars, Inc., which took over the dealership in November last year.

Alejandrino Alexis P. San Juan, president of Elite North and Suzuki

Auto Isabela, shared, “It has truly been an honor for us to be given the opportunity to partner with Suzuki Philippines. We are very thankful that SPH addresses all of our concerns and extends

their support to our dealership outlet.”

Hoshikura has only positive outlook for SPH: “We are very grateful for the continued patronage and support of the Filipinos to Suzuki

Philippines. They have been our motivation in improving our products and services and achieving more milestones.

With this recent accomplishment of inaugurating a new dealership in Isabela, we reaffirm our promise to provide more Filipinos in and out of Metro Manila with only the best products and services.

We will continue to widen our reach all over the country to serve more Filipinos.”

Suzuki Auto Isabela will serve as a dedicated one-stopshop that offers full auto services to Isabela motorists. It also offers the wide range of Suzuki vehicles, including the bestsellers, the popular life utility vehicle (LUV) Ertiga and all-time favorite hatchbacks Celerio and Swift. The well-loved subcompact sedan Ciaz and the recently launched Suzuki Vitara will also be available in the new dealership.

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Intern’s Corner

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Mindanao Daily anniversary: The Story So Far: An intern’s Point of View My MDN OJT Experience

By ROXANNE ROXAS Technology Communication Management Intern University of Science and Technology of Southern Philippines

CONGRATULATIONS! Here’s to another year of being together! Happy anniversary!

“Time flies like wind it’s like tomorrow we started working together and today it’s like a whole year” To my Mindanao Daily News team, thank you and congratulations on a great year and another year to come.

Your participation on giving news to the Kagayanons may serve its best. May you be blessed with more readers.

May your progress grow successfully. It is really much appreciated by all of us. We are looking forward to your continued involvement and wish you very best.

May success chase you as you move forward

ambitiously towards achieving your goals.

As you celebrate another year together, take a moment to reminisce in the happy memories you’ve created together and to reflect on the lessons learned. May your team continue to grow ever stronger. May you remember the happy moment that comes once in a while as you get along with the team. Be inspired everyday such as creativity and hardwork.

Wishing you a happy anniversary.

The determination and dedication you’ve showed to us may still continue and grow big that can help encourage one another. May you share love and happiness together as a team and overcome obstacles

By ELOY RAFANAN USTP-BSTCM Intern

as you go on along way, holding on and never letting go. It is a short word, easy to spell, difficult to define and impossible to live without. Love is work, but most of all, love is realizing that every hour, every minute and every second was worth it because you did it together.

Congrats on your anniversary!

Wish you continued success.

IN my second week on the OJT desk in this publication, I have learned a lot. It does sound cliché mainly because it is what someone “who is asked to write an article about one’s experience within one’s two weeks of immersion in the organization” would say. Well, in my case, it’s purely growth. Each day I learn something new, something substantial to the path that I chose, the things that one doesn’t simply learn by merely reading and studying.

Things that need to be experienced to be understood. Things that await from afar upon entering adulthood.

One of the wise men I look up to in this organization, for once, told me something that conformed to my personal beliefs and convictions in general.

That learning doesn’t stop after college, that learning is a continuous process. Learning simply doesn’t stop because the world changes every second, every minute, every hour in every every day. And so as time flies, things eventually change relative to time.

Even though there are days where there are no tasks to be accomplished, I still get preoccupied by observing and learning the dynamics and the fundamentals of a news

Happy 7th Anniversary!

MINDANAO DAILY We innovate... and we lead!

Greetings from:

publishing company. For instance, I learned in my one of my observations that marketing and the paper’s content need to go hand in hand. The absence of either one won’t make the organization work sufficiently. Another thing I learned is that being an effective communicator is good but being good isn’t enough. One must be a clever communicator. It works better in a world wherein communication platforms are everywhere and in order to make a ripple to the constant change, one must be completely aware of certain phenomena that there is in mass communication.

And most importantly, I learned certain ways on how to consider the audience by being fully aware of the way “one” communicates.

On the other hand, there are still questions that keep me awake at night – things that interest me yet I still can’t comprehend.

Things like how do slang words ie. (“dads” which denotes “politicians”, and “execs” which denotes high ranking officials in organizations) become effective for mass communication considering that the audiences vary in perspective and knowledge about the latest trends in

the communication spectrum. Moreover, how do editors manage to communicate effectively given the limits and boundaries of ethical journalism which somewhat compromises content and details of certain information.

I’m not saying that the people in the industry who often use these words are ineffective communicators, in fact, they surely are effective as hell. But I wonder what certain styles or formats do they use to communicate without compromising the context.

In the end, I’d rather let time itself bring the answers to my convenience. I still have a lot to learn and experience. As far as I know, each day I spend in this office just brings more excitement and romance in my pursuit of unlocking the secrets of the universe. Even if everything that I learn leads to more and more questions. It’s always euphoric every time I learn something new here.

Republic of the Philippines Office of the President HOUSING AND URBAN DEVELOPMENT COORDINATING COUNCIL HOUSING AND LAND USE REGULATORY BOARD NORTHERN MINDANAO REGION, Cagayan de Oro City

NOTICE Notice is hereby given that VCDU Realty Corporation has filed with this Office a sworn registration statement for the sale of house & lot packages in RIVERDALE VILLAGE located at Barangay Libertad, Butuan City, Agusan del Norte and more particularly described as Lot 296-A-2-A, B, C and H of Psd-13-022860 containing an area of 19,531 sq.m. and covered by Transfer Certificate of Title (TCT) Nos. 157-2017001021 to 157-2017001024.

The foregoing project specifically Blocks 1,2,3,4,5,6 and Lots 1-4 of Block 7, all in Pcs-13-003015 with an area of 5,930 sq. m. is being utilized as compliance for NORTHTOWN 2 SUBDIVISION located at Barangay Libertad, Butuan City in accordance with Section 18 of Republic Act (RA) No. 7279.

All papers relative thereto shall be available for inspection during business hours by any person having legal interest thereon.

Absent any legal impediment, the above-cited project is deemed registered and a certificate, in evidence thereof, shall forthwith be issued after five (5) days from the last day of publication.

Cagayan de Oro City this 9th day of May 2018.

MDN: May 18, 2018

CHARITO A. RAAGAS Regional Director

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Friday, May 18, 2018

15

Happy 7th Anniversary

Happy 7th Anniversary

Greetings

Greetings from:

from :

Councilor REUBEN DABA 1ST District, Cagayan de Oro City

Director Oscar Salcedo Regional Director Land Transportation Office (LTO) Region 10

16

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Friday, May 18, 2018

RAGCOM-10 GENERAL ASSEMBLY. In an effort to strengthen its role as development communicators, the Regional Association of Government Communicators in Northern Mindanao (RAGCOM-10) has forged a communication partnership agreement with the Mindanao Daily Group of Publications. Leading the group are RAGCOM-10 President Merlyn Ybanez(seated 5th from right), Mindanao Daily President and CEO Dante Sudaria (seated 4th from right) and Mindanao Daily Group of Publications VP Ruffy Magbanua for Business Development.

Mindanao Daily hosts journalism seminars

Communicators (RAGCOM) Ten and information officers from different local government units (LGUs) in Bukidnon and Lanao del Norte.

The first of the twoday seminar covers basic topics on Journalism/ Communication Values and Ethics, Effective Business Letter Writing, Ruffy Magbanua and PR Writing. Second Journalism Seminar Director day consists of topics on PR and Marketing, issues management and or the past two months, Mindanao Crisis Communications, Interview Techniques Daily under the and Broadcasting, initiative of CEO/ president Dante Sudaria Photojournalism and Writing for Social Media. and vice president for The workshops are business development handled by experienced Ruffy Magbanua and competent media have been conducting personalities who are journalism seminars experts in the field to key organizations in of journalism. They society. are designed as well to So far, three provide a platform of best organizations have practices and protocols already been recipients in the exercise of their of the seminars, each of respective tasks as them have significant partners of development, roles in community and Sudaria said. in nation building as a The signing whole. The three are the Bukidnon Association of of a partnership Water Districts (BAWD), communication agreement between Regional Association Mindanao Daily and of Government

F

COMMUNICATION PARTNERSHIP AGREEMENT: The Regional Association of Government Communicators in Northern Mindanao (RAGCOM) represented by its President Merlyn Ybañez (left) and Mindanao Daily News Corporation represented by its President and CEO Dante Sudaria sign a communications partnership agreement for Mindanao Daily News to provide publishing services for RAGCOM editorial outputs. Witnessing are RAGCOM members (not in order) Noli dela Rita, Lucrecia Valmoria, Evelyn Rivera, Junaliza Aragon, Dr. Vergel Walag, Atty. Robert Lou Elando, Elaine Ratunil, Capt. Joe Patrick Martinez and Jasper Marie Rucat and Mindanao Daily News Corporation staff vice president for business development Ruffy Magbanua, vice president for administration Joe Felicilda, executive editor Cris Diaz and editor-at-large Rene Michael Baños. photo by mark francisco for mindanao daily news

Corporation, publisher of Mindanao Daily and Business Week Mindanao is offering its editorial and publication services for the press releases, stories and photos submitted by the seminar recipients, Sudaria said.

Mindanao Daily News Corporation guarantees substantial spaces for the stories, news releases including photos submitted by the seminar recipients after they have gone back to their respective offices, he added.

The groups, on one hand, will support the Mindanao Daily News Corporation for the business sustainability of Mindanao Daily and Business Week Mindanao through advertorials, announcements and other form of advertisements submitted The 2018 batch of members of the Regional Association of Government Communicators (Ragcom ) region 10 pose after attending the Ragcom- by the seminar recipients.

Mindanao Daily Journalism and Communication Training Workshop held April 12-13 in Cagayan de Oro City. photo supplied (Mark Francisco) the seminar recipients highlight the two-day event.

Mindanao Daily News Corporation, a duly licensed media entity in Cagayan de Oro City will be ably represented by its President and CEO

DANTE SUDARIA. The communication partnership agreement aims to strengthen the dissemination of information and communication management of water districts most vital to the

interest of public service.

The forging of such partnership agreement is most pressing in the light of the challenging roles water districts are facing in this era of change.

On its part, the Mindanao Daily News

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Friday, May 18, 2018

17

The Men and Women behind

18

Friday, May 18, 2018

Moresco-1

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Misamis Oriental Rural Electric Service Cooperative:

The Pioneer Electric Cooperative of the Philippines The Misamis Oriental Rural Electric Service Cooperative (MORESCO-1) is celebrating its 50th “Golden” Anniversary this month with a three day festival at its corporate headquarters in Laguindingan, Misamis Oriental.

When former Vice President and Senator Emmanuel Pelaez sponsored Republic Act 2717 (Electrification Administration Act of 1960) he became

The Pioneer MORESCO-1 Board of Directors

known as the “Father of the Philippine Rural Electrification and Missionary Electrification

Program.”

In October 1962, President Diosdado Macapagal enforced RA 2717 and the government policy to provide cheap and dependable power facilities for the promotion of agricultural and industrial development.

MORESCO-1, came into being as a result of the survey and feasibility study carried out in 1967 by a team contracted by the United States Agency for International Development (USAID), with the U.S National

Rural Electric Service Cooperative Association (NRECA).

NRECA also furnished advisors to MORESCO and the other pilot project built concurrently in Negros Occidental- the Victorias-Manapla-Cadiz Rural Electric Service Cooperative (VRESCO), a system complete with generating facilities.

Aimed at establishing viable power systems in the far-flung and thinly populated areas, MORESCO was envisioned to eventually See pioneer, page 23

Moresco-1 19 Moresco-1 aims to be one of Asia’s top utilities

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L

AGUINDINGAN, Misamis Oriental-The Misamis Oriental Rural Electric Cooperative (Moresco) 1 is poising itself to be one of the top utilities in Asia in 2022.

Speaking during the launching ceremony for their week-long 50th anniversary celebration at the electriccooperative’s office at Laguindingan, Misamis Oriental , Moresco-1 board president Agustin Caberte says they need to upgrade their system with automated equipment and facilities to conform to the standards of the Association of Southeast Asian Nations (Asean), of which the Philippines is a member.

“But we are not resting there. We need to ambition more, to be at par not just with Asean but at par with utilities in other Asian countries like Japan,” Caberte said.

In a press conference during the event, Moresco-1 general manager Jovel Ubay-ubay admitted though that to acquire more automated equipment would entail additional costs that may “trickle down” to consumers.

“But the benefits will be huge. It will

tremendously bring down electricity rates,” Ubayubay said.

He added that creating a smart grid network such as a remote-operated distribution system is the trend in other Asian countries and Moresco-1 “needs to catch up in order to be more competitive.”

Ubay-ubay also told media that Moresco-1 has already provided 100% electrification of all barangays in its franchise area. Only some sitios remain to be serviced. Last year they have brought electric power to 10 sitios.

“This year we are targeting the electrification of 40 sitios,” Ubay-ubay added.

Ubay-ubay had just been confirmed Moresco-1 general manager by the National Electrification Administration (NEA) after more than a year of search.

Moresco-1’s 50th anniversary kicked off with the a recognition ceremony for its pioneering general managers like Engr.

Melvyn Eballe. Guests and honorees included Mr. Bong Pelaez, the son of former Vice President Emmanuel Pelaez who was honored as the “Father” of Rural

Friday, May 18, 2018

Electrification Program, and who was instrumental in establishing MORESCO-1 as the first rural elective cooperative in the Philippines.

Pelaez was joined by other guests which included governor Bambi Emano; NEA administrator Edgardo Masongsong; and former

general manager Julie B. Real.

In the afternoon, Moresco-1’s own museum was inaugurated.

Moresco-1’s coverage area

spans the whole western Misamis Oriental, some barangays in Cagayan de Oro City and the municipality of Talakag, Bukidnon.

MINDANAO DAILY 7th Anniversary Feature

Editor: MARK FRANCISCO

Friday

May 18, 2018

20

Mindanao Daily at seven A glimpse of 2017 achievements

A

The winners of the just-held search for best non-mainstream media writers pose for photograph with the members of the panel of judges and guests led by Training Director and Mindanao Daily Editor in Chief Allan Mediante (left, at the back) and Mindanao Daily News Publisher and CEO Mr. Dante Sudaria (5th from left, at the back) during the culmination and awarding ceremony of the 4th Mindanao Journalism Excellence Awards held at the Centrio Ayala Mall in Cagayan de Oro City on April 13, 2018. mdn photo

Mindanao Daily News Editor in Chief and Training Director Allan Mediante (left) and students from Central Mindanao University (CMU) in Bukidnon province pose for photograph during the qualifying contest of the 4th Mindanao Journalism Excellence Awards. mdn photo

Partnership agreement. The bukidnon association of water districts has forged a partnership agreement with the mindanao daily news group of publications that served as the highlight of the two-day communication workshop designed for water district managers, information officers and secretaries april 5-6 held at lkks grand caprice cag de oro. In photo are dante sudaria, president and ceo of mindanao daily corporation and General Manager Rosemarie Agustin of Maramag Water District. The signing was witnessed by participants of the seminar. mdn photo

s Mindanao Daily News celebrates seventh anniversary today, we now look at various outreaches that the company has organized the past year as a way of giving back to its patrons.

April 2018 saw Mindanao Daily News holding the 4th Mindanao Journalism Excellence Awards at University of Science and Technology of Southern Philippines (USTP) and Centrio Mall participated by more than 40 high school and college students in Cagayan de Oro, Misamis Oriental, Bukidnon and Camiguin eliminations.

Co-presented by Veterans Bank, the 4th Mindanao Journalism Excellence Awards had its first placers awarded champion plaques, while second place and third place winners were awarded gold and silver medals respectively The Board of Judges were composed of Mr. Allan M. Mediante- Vice President, Phili Press Institute, MDN EIC, & Project Director; Mr. Ruffy Magbanua- COPC President; Mr. Uriel Qulingquing- Editorial Consultant, Mindanao Daily News; Mr. Nelson Constantino - Business Week Mindanao Editor In Chief; Cris Diaz- Executive Editor, Philippine News Agency; Ms. Teresita Baluyos -Freelance Journalist; Dr. Rosemary Sudaria;- DepEd. and Mr.. Ruel Pelone.

Also held in April was a journalism workshop catered to members of the Regional Association of Government Communicators region 10 (Ragcom Ten). It was held from April 12 to 13 at Grand Caprice Restaurant in Cagayan de Oro City.

It was attended by some 40 regional information officers from various offices and agencies of government.

Dante Sudaria, President and CEO of Mindanao Daily Group of Newspapers, said the training workshop

Allan M. Mediante Journalism Awards Director

aims to enhance the participants’ communications skills and equip them with the necessary media tools.

The first day covered basic topics on Journalism/ Communication Values and Ethics, Effective Business Letter Writing, and PR Writing. Second day consisted of topics on PR and Marketing, issues management and Crisis Communications, Interview Techniques and Broadcasting, Photojournalism and Writing for Social Media.

The workshop was handled by experienced and competent media personalities who are experts in the field of journalism. It is designed as well to provide a platform of best practices and protocols in the exercise of their respective tasks as partners of development, Sudaria said.

Earlier, the two entities had entered into a communication partnership agreement aimed at strengthening the dissemination of government information and communication most vital to the interest of public service.

The forging of such partnership agreement is most pressing in the light of the challenging roles water districts are facing in this era of change.

Similar workshops were organized for the Bukidnon Association of Water Districts and Bukidnon Press Club.

As Mindanao Daily News embarks on its eighth year, Sudaria is looking forward serving the community even better.

(Mark Francisco)

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SUMMER SALE

Friday, May 18, 2018

Congratulations on your 7th Anniversary

21

UP TO 50% DISCOUNT ON SELECTED ITEMS Greetings

from :

Councilor SUZETTE DABA 2nd District, Cagayan de Oro City

R.E.R. Highway, Kauswagan, Cagayan de Oro City Telefax. No. (088) 856-5763, Cel. No. 09268376542

Happy 7th annniversary

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Greetings

from :

Councilor LEON GAN 2nd District, Cagayan de Oro City

“Let us always keep the advocacy of public service burning”

Eagle DONDON CABASA ALLORIN

TFOE Past Executive National Vice President, EY2015 TFOE Past NMR1 Governor, EY2014 & 2016

MABUHAY and GODSPEED ON YOUR 7TH ANNIVERSARY

Congratulations to the Management , Editorial Board and Marketing Staff

Greetings from

Richard “Voting” Centino & Family Member, Sangguniang Panlalawigan 1st District, Misamis Occidental

MINDANAO DAILY We innovate... and we lead!

Editor: MARK FRANCISCO

Friday

lifetyle

May 18, 2018

22

Kagay-an After Dark | By the Night Stalker

Seda Hotels Relaunches Guest Loyalty Program S

Seda Centrio Hotel Manager Armand Angeles officially relaunches the Seda EDGE Guest Loyalty Program

eda Hotels has relaunched its Guest Loyalty Program with expanded benefits and privileges following the enthusiastic response to its first iteration.

Rebranded as SEDA EDGE, the new program was officially launched by Seda Centrio at its Sinamay Function Room Friday, 04 April 2018 with invited guests from corporate and individual clients.

According to Jeric Fuentes, Seda Centrio Front Office Manager, Seda’s Guest Loyalty Program was launched November 2015 and has grown to almost 23,000 members from here and abroad.

“The increase in occupancy rates throughout the group, which exceeded industry standards and norms, prompted the need to give back to our guests who have shown

their appreciation for our high quality of service by staying with us whenever they can during their travels,” said Armand Angeles, Seda Centrio Hotel Manager.

“Big things are happening for our members and from now on, we’re saying thanks whenever we can.

Tonight, it gives me great pleasure to relaunch and introduce to your our guest loyalty program.”

“We’ve made a few changes and improved our engagement with our most valued guests. We’ve made it even easier to earn points and enhanced our membership benefits,” he added.

“Besides the rewards, it’s the seamless stays from one Seda Hotel to another that’s attracted guests to enroll in the program.

Members have shared with us how convenient it is to deal with only one hotel and have the rest of the Seda hotels know their preference

and history.” Mr. Fuentes explained.

“Guests can redeem their rewards points by choosing from Club Lounge access, upgrades, overnight stays, and dining vouchers. Moreover, they also get exclusive offers like special promotional rates,” he added.

“Enrollment in the program is free and members only need to stay in a Seda hotel at least once a year to keep their status active.”

The guests were entertained by an opening hip-hop dance number from the Click Point Dance Group with Ms. Cagayan de Oro 2017 1st Runner Up Meg Cui Bacareza hosting the evening launch.

The F&B Staff under Manager Randy Dreisbeck prepared a delicious buffet of canapés and finger food that were a delight to both eye and palate including

See seda, page 23

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SEDA... from page 22

To m a t o G a z p a s c h o , Cajun Shrimp Tostadas, B eef Wellington Bites, Chicken Mexicana, Stuffed Mushroom Wrapped in Bacon, Melon Balls Wrapped in Parma Ham, and Coated Cheese Balls washed down with assorted rum-based cocktails, mocktails and a fine selection of Italian wines.

The Sales and Marketing Te am enter t ai ne d t he guests under the able direction of Sales Director Carol V.Valdez, who also presented the latest brand developments of the Seda Hotels and current promotions for Seda Centrio.

“With seven properties scattered across the Philippines and three more targeted to open this year, we have made it easier for our members and guests to seamlessly travel with ease and make Seda Hotel their home away from home,” Ms. Valdez said. “Moreover, our location within an Ayala Land mixed-use complex means easy access for our guests to restaurants, retail, high-impact events, as well as premier office locators.”

For more information on how to enroll in the Seda Edge Guest Loyalty Program, visit https:// sedaedge.erewards.net. For more details on bookings, pricing and current promos, visit https://www.facebook. com/sedacentriohotel/.

Pioneer... from page 18

serve thousands of powerend users. The electricity is supplied by the generation system (Genco) of the National Power Corporation (NAPOCOR).

MORESCO-1 (M1) was organized in 1967 with ten (10) districts, one (1) in each municipality and with each municipality represented by a director.

During the organization drive, public meetings were held and some 6,000 people indicated their intention to become a member. The Coop was organized with 100 incorporators each making a P50 payment to generate the P5, 000 capital required under Philippine laws for registration.

In August 1968, M1 was granted separate loans by the USAID through the Development Bank of the Philippines and a peso c ou nte r p ar t f rom t he Philippine government through NEA, with former President Ferdinand Marcos, as the main signatory of the agreement of the said entities with MORESCO-1.

A year later in September, Republic Act 5445, paved the way for M1’s acquisition of its franchise area, for its electric service delivery to the communities in the Western district of Misamis Oriental.

The original franchise area of M1 covered only the 10 municipalities in the Western part of Misamis

Oriental. In pursuit of its rural electrification thrust and the request of other communities, M1 expanded to include 15 barangays of Cagayan de Oro City, part of Talakag and Baungon in the Province of Bukidnon; and Barangay Hindang of Iligan City, originally within the franchise areas of other private distribution utilities and other rural electric coops.

From its humble beginnings in the 1970s serving its first memberc ons u m e r s - - u s u a l l y nipa huts with one or two light bulbs, and a radio -MORESCO-1 now boasts of a broad range of clientele.

Houses have become bigger and stronger, well lit, and an assortment of electrical appliances.

Farmers have been reaping the benefits of post-harvest facilities. Schools have extended class hours way into the night and have added modern research facilities. Industries requiring megawatts of power have sprouted.

The year 2004 was a milestone for M1 when it achieved 100% energization of the 156 barangays under its coverage area. Today it continues on working to bring electricity to the farflung sitios of barangays still without power.

As of 2006, it incurred a growth rate of potential consumers for about 6.01% average in the last four years serving 42, 910 consumers.

And in 2007 it reached 50,143 connections. With the expected growth rate of around 6% per year, MORESCO-1 reached to 85,438 member-consumers as of 2017.

MORESCO-1’s Systems Loss is consistently at single digit for the past 20 years, competently improving at 2.67 % as of 2017. System loss is a measure of total energy lost or wasted on a system due to line loss and other forms of energy loss, unaccounted energy use and theft – w w w. energyvortex.com Lower system loss meant higher energy efficiency.

MORESCO-1 is a worldclass power provider of choice. It hopes to keep providing a world-class standard of efficiency in its service.

At present, through the inspiration of being a rural electrification pioneer in the country, it has to keep looking for ways to develop and improve itself, with great support from NEA. The vision to become a w o r l d - c l a s s Po w e r provider of choice lead to MORESCO-1’s many firsts: MORESCO-1, in 2009, first obtained its accreditation of Investors In People (IIP), a UK-based quality standard framework which is used as a business improvement tool for an organization using its people. It levelled up to IIP Bronze in 2012 then geared forward and achieved the Gold accreditation in 2015.

To ensure t hat t he

Friday, May 18, 2018 Management Quality Systems of our Electric Cooperative is aligned with the international standards, it sought the accreditation of St and ard i z at i on of International Organization or ISO 9001:2008. By 2016 MORESCO-1 was officially recognized by its certifying body the Certification International Philippines.

C ompl i an c e to t h e Philippine Distribution C o de (PD C) was als o achieved in the year 2015.

This is one of the 2 standards that the Energy Regulatory Commission is adhering to on power industry standard system which entails in establishing, monitoring and implementing such systems to the Distribution Utilities (DUs) like MORESCO-1.

It was that time, then, that MORESCO-1 was recognized to have been the first 100% PDC compliant EC in the country.

Moresco-1’s service area covers the western part of the province from Lugait to Opol, some barangays of Cagayan de Oro and the town of Talakag in Bukidnon. It services 21 manufacturing firms within its coverage area, among them Asia Brewery, Inc. (ABI), Universal Robina Corporation (URC) in El Salvador City, and HolcimLaFarge in Lugait.

F ive d e c a d e s l ate r, MORESCO-1 continues to be one of the best managed, best performing and consistently recognized leader among the country’s 119 electric cooperatives.

The key to the success of MORESCO-1 is the unwavering support of its member-consumers. This has inspired MORESCO-1 in its quest to be a worldclass power provider of choice.

Champion... from page 4

differently as a multiplatform experience.

Readers are now served

by MDN of what constitutes a new regional newspaper.

It is not just the design that has changed, but also the approach to storytelling, basically aligned to the needs of the changing digital landscape.

Indeed, time has changed.

Today’s newspapers, be it tabloid or broadsheet, uses the latest in digital technology and it seems there is no end in the innovation of things.

To go digital means embracing change and the answer to that is the breaking away from the status quo, which is basically a hard thing to do.

Digital transformation is harder than we think, but it can be done. Where ever we go today, we see people, using digital innovations.

And MDN has pioneered the use of CTP in the region.

Digital has already transformed from the dial-up days to instant communication these days over Facebook, tweets and text messages.

Newspaper like the Min-

danao Daily News and its sister publications has to evolve to attune itself to the changing of the times.

Because, as Steve Jobs has said, the people who are crazy enough to think they can change the world are the ones who do. Happy 7th anniversary MDN!(ruffy44_ ph2000@yahoo.com)

Revolting... from page 4

for it was held with China orchestrating Duterte’s win, the entire country will remain startled by Duterte’s revelation.

What makes this presidential revelation so painful is the fact that we been successfully manipulated to believe that we have put into office somebody who has the courage and guts to be a man of his own. His revelation, on the other hand, unmasked his true nature of being weak despite all his public projections of being strong.

Why will he proudly announce to all and sundry such startling revelation that only resulted in his being exposed as not the man he is projecting himself to be if there is no truth to it? What will he gain out of it?

Every Filipino desires their country to be a friend to every neighbor in the region. But no one wants the Philippines to be a vassal to any foreign country hence its record of patriotism where Filipinos bravely shed their blood to earn their independence. (jelbacon@ yahoo.com; jelbaconii@ gmail.com)

People... from page 4

the social lives. It is about cultural aspects. It is about economic development of the country. And, these are the efforts of literacy. It is literacy for the people. It is literacy for all Filipinos.

But, it is also literacy for other nations about the Philippines.

Education is not merely formal in the schools. Education is not solely in the campuses. Education is not just provided by the schools and campuses.

It can be obtained from some sources of reading materials. And, the Mindanao Daily News is the source of that effort. It is the effort of enlightening the people. And, it is the effort of literacy. Mindanao Daily News is our source of many kids of knowledge. Happy Anniversary Mindanao daily News.

Dr. DJUWARI is the managing editor of the journal and book division, STIE Perbanas Surabaya; editor of some reputable international academic journals; the advisor of Indonesia Association of Press Practitioners/ Journalists in East Java province (HIPSI), Indonesia. He is also the president of the International Association of Scholarly Publishers, Editors, and Reviewers (IASPER).

Challenges...

from page 1 traditionalists have continued to assert, might cause upheaval and change for established media, but it certainly could not result in the extinction of those media.

All print media are struggling with the same reality.

While some magazine publishers are moving quickly to identify and invest in alternative revenue models The magazine industry for the most part remains dangerously dependent on traditional print advertising revenues that are eroding ….. And newspaper ad revenues in some markets are all but disappearing as the auto, real estate, retail, entertainment and other core categories stagger toward a depression-like economic reality.”

This might be true to most of the western world reading communities, but MDN and other experts believe that 3rd world countries will still value reading the newspaper as most families are poor and cannot afford to own digital gadgets.

This is also true Hispanic and African-American readers, according to Meyers. In 2001, according to Myers Report, newspaper advertising revenues were $49.2 billion. In 2010, they are projected to be only $28.5 billion, a 42% decline. Consumer magazines are projected to decline in ad revenues from more than $14 billion in 2005 to $10.3 billion in 2010.

Publishers need to be far more aggressive in confronting the truth of their situation . It is fortunate that MDN has established its own brand media service which others can follow “ to offset losses by leveraging their brands beyond the print page”. Even with the economic reality that digital, mobile and other “new” media options simply do not have the short or long term revenue growth potential, and that traditional media companies need strategies to face the looming declines, MDN believes that survival will still depend on sincere and enigmatic public relations.

Mindanao Daily addressed this by publishing its On-line

23

Edition, having its own pages in the social media such as Facebook, Twitter, etc.

“We present more advocacies on business and livelihood promotions, establish strong relationships with mass-based readers such as students and entrepreneurs through our CSR projects, “Mindanao Business Leaders & Entrepreneur Awards, and the Journalism Excellence Awards for Non-Mainstream Journalists, ” president and CEO Dante Sudaria said.

Srini Nachiappan of Singapore commented that the print Media today is in a very mature state with optimized processes and the best of technology enabling automated production with top quality and highest speeds.

Thus, you cannot have the same business model from the last century still working. The audience is changing and you need to keep up with their interests.

Time spans are decreasing and people are looking for information that can help them make decisions economically and politically.

This is why, departing from traditional journalism, we do not always give glory to crimes and perversions in our front pages. We banner developmental news, business successes and concerns, value-forming coverage for social and civic organizations. This is our way of establishing rapport with the economic stakeholders.

Analysts say, however, that publications that survive and do quite well in a depressed economic environment successfully sustain their business with their traditional business models.

For print media industry as a whole, there is a pressing need to adjust to a new reality. There are solutions.

There are opportunities. But if management fails to quickly and dramatically heed the clear warning signs of both economic and systemic, secular dangers to their core business, the reality of extinction will face them sooner than they imagine.

For Mindanao Daily, we will continue to innovate, to lead in “Advocating for a Stronger Mindanao, and a Stronger Philippines.”

REPUBLIC OF THE PHILIPPINES DEPARTMENT OF TRANSPORTATION AND COMMISION MARITIME INDUSTRY AUTHORITY PANGASIWAAN NG KALAKALANG PANDAGAT Regional Office XI 2nd Floor, Davao Ching Printers, Inc. Bldg., Lakandula St. corner Dacudao Ave., Agdao, Davao City IN THE MATTER OF APPLICATION FOR RENEWAL CASE NO. 18-061-CPC OF CERTIFICATE OF PUBLIC CONVENIENCE (CPC) FOR THE CARRIAGE OF PASSANGERS ONLY PERSUANT MBCA “BRIAN-2” TO R.A. 9295 AND THE 2014 AMENDMENT TO THE MBCA “BRIAN-3” REVISED RULES AND REGULATIONS IMPLEMENTING R.A 9295.

ANTONIA C. BONGATO, Applicant.

NOTICE OF HEARING

Before us is an application for the renewal of Certificate of Public Convenience, of the above- named applicant to operate the vessel MBCA “BRIAN-2” and MBCA “BRIAN-3” in an island tour operation for the carriage of passengers only on a daily deregulated sailing schedule from 7AM to 5PM in the following route and rates:

Notice is hereby given that the said application will be heard by this Authority on 22 May 2018 at 3:30 PM at the MARINA RO XI Conference Room, 2nd Floor, Davao Ching Printers, Inc. Bldg., Lakandula St. corner Dacudao Ave., Agdao, Davao City.

The Applicant shall publish this Order once in a newspaper of general circulation or shall post this Order in the MARINA website at least five (5) days prior to the scheduled date or hearing.

Parties opposed to the grant of the Application must file their written opposition supported by documentary evidence on or before the above date, furnishing a copy of the same to the Applicant, and may, if they so desire, appear on said date and time.

Applicant shall submit a written Formal Offer of Evidence (FOE) during the hearing of five (5) days thereafter.

Done this day 15th day of May 2018 at Davao City, Philippines.

MDN: May 18, 2018

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Friday, May 18, 2018

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