Mindanao Daily NEWS LIFESTYLE . PEOPLE . PLACES . EVENTS Bringing Good News of Mindanao
Volume III, No. 239
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Tata Motors now in CDO
TUESDAY
MARCH 31, 2015
B1
It promises the offer of strength and quality Cagayan de Oro could expect for
Story by IRENE JOY DAYO Photos by MARK FRANCISCO and IRENE DOMINGO
T
ATA Motors is joining the line of competitive auto companies in Cagayan de Oro and is set to drive forward. Tata Motors is an automobile company, much known as a leader in commercial vehicles in India and among the top vehicles having outstanding products in the compact, mid-size car and utility vehicle segments. In fact, it is the largest automobile company in India. It arrived here in the Philippines during the onset of 2014 and now wavering its exceptional models to the Filipino market. Davao Bonifacio Motors Inc., one of the Philippine forerunners in automotives and Tata Motors’ exclusive dealer, is confident that even a neophyte here in the Philippines, Tata Motors offerings, especially its kind and unique models, will instantly make a hit. Cagayan de Oro is already one of the homes for Tata Motors in the Philippines. Last March 18, it made its soft opening in the spearheading of its manager, Cedric Ongchua. Sales consultant Nardz Baldon, during their recent expo at Limketkai Mall, said that Tata came here because they want CDO residents to discover more about Tata Motors. The best thing about Tata is that it has a unique design versus other brands, he said, explaining that it is not hard to market for its models have distinct qualities. He also said that Tata vehicles suit the Filipino lifestyle. For one, they are easy to park and due to their friendly size, they can escape traffic in no time. Moreover,
vehicles are also economical for Tata makes use of diesel engine. Baldon also shared that fronting their line is the Indigo DLE. It is considered as one realization to Tata’s dream of entering the passenger car market after a long time. Tata Motors is popular for their cutting edge technology and remarkable performance. Tata Indigo DLE is a mid-size car equipped with several magnificient features so as to provide its user the maximum luxury and ultimate comfort through its large wheelbase and superb suspension system. Tata Indigo DLE also assures its customers a safe haven, making it one of the finest midsize cars of Tata Motors. Its other popular features include the ability to perform at 1.4-liter engine and it has a 5-speed manual gearbox. Other than Indigo DLE, next in line include Indica DLX, Manza, Vista, Xenon and the Ace. Having its tag line, Tibay at Tiwala, ‘Yan and Tata. Tara na!, these models, similar to the first, consist exceptional features In Cagayan de Oro, Tata Motors’ showroom could be found at Gusa National Highway.
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