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Volume III, No. 176
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JANUARY 5-6, 2015
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DOT Launches Visit Philippines 2015 in Normin T
By MIKE BAÑOS, Editor-at-Large
he Department of Tourism in Region X today launches 2015 as “Visit the Philippines Year” (VPY) in Northern Mindanao at the upscale Centrio Mall in Cagayan de Oro City. “This launch is a response to Tourism Secretary Ramon Jimenez, Jr.’s directive to move tourism out of Manila and urge people to visit other places such as Northern Mindanao,” said Catalino Chan III, DOT-X regional Director. Earlier Jimenez cited the key role of local government units (LGUs) in spurring tourism outside Metro Manila. "Kung saan masigasig talaga ang local [government], doon malakas ang tourism. Pag aktibista sa tourism ang LGU, magsa-succeed," Jimenez stressed. The DOT and the Tourism Promotions Board (TPB), its marketing and promotions arm, launched its new campaign during the Philippine Travel Exchange (PHITEX) at the SMX Convention Center in Pasay City last September 4, 2014. Jimenez said the new campaign will not replace "It's More Fun in the Philippines” but is meant to refresh
and sustain the original campaign. DOT also launched a microsite (http:// phl2015.itsmorefuninthephilippines. com/) as a directory of the various events around the country under the recently improved DOT website (http:// itsmorefuninthephilippines.com/). Domingo Ramon C. Enerio III, TBP chief operating officer said the agency will stress five main themes for 2015: 1) history and culture, 2) music and arts 3) lifestyle and entertainment, 4) business meetings, and 5) sports, adventure, and eco-tourism. To kick off History and Culture in January 2015 is Pope Francis’ 40-day pilgrimage to the Philippines. September will mark the 70th anniversary of the final battles of World War II in the country. For Music and the Arts, Enerio said some of the biggest acts in the entertainment world such as One Direction and Justin Timberlake will visit the country in March 2015 for live performances and shows. In the fields of lifestyle and entertainment, the Philippines will host Madrid Fusion Manila, billed as the biggest culinary event in the world, in April 2015. Enerio said this event would bring national and international DOT | Page B2
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