Mindanao Daily Lifestyle (October 23, 2014)

Mindanao Daily NEWS LIFESTYLE . PEOPLE . PLACES . EVENTS Bringing Good News of Mindanao

Volume III, No. 125

Editor: Christine Cabiasa

THURSDAY

Parasat Cable TV MAIN OFFICE (088) 857-2662 (08822) 72-6112 Cruz Taal St., Divisoria (088) 857-3837 (08822) 72-1655

See2014 story on PageC1 12 October 23,

COWD, CEPALCO BILLS, CITY HALL TAXES CAN NOW BE PAID VIA GLOBE G-CASH

USAID’s Mobile Money now in CDO Story and Photos by MARK FRANCISCO Assistant Lifestyle Editor

C

agayan de Oro has now joined Valenzuela and Batangas as the only cities in the country which is a recipient of USAID’s MobileMoney.

C oming from the heels of the city’s win in the Liveable Cities De-

sign Challenge and the second Most Competitive City in the Philippines, Mayor Oscar Moreno beamed in saying that this new milestone only shows that Cagayan de Oro stands out as one of the most progressive places in the country.

USAID country director Gloria Steele was equally impressed,

even dubbing Cagayan de Oro as a “trailblazer.”

Three huge entities from the city – Cagayan de Oro Water District (COWD), Cagayan Electric Power and Light Company (Cepalco) and the First C ommunity C ooperative (FICCO) – have joined USAID’S MobileMoney system as a

result of the agreement yesterday being inked between City Hall and USAID. With this development, the whole clientele of these institutions can now pay their respective bills, contributions and loans to COWD, Cepalco and FICCO using MobileMoney powered by Globe GCash.

That means that if you’re a water and electricity consumer, you don’t have to queue up at the COWD and Cepalco offices or any of its payment centers.

You simply register and log into MobileMoney and your bills for the month are paid.

The same goes true for new business registrations and taxes

that you pay at the City Treasurer’s Office.

Ailel Rose Asequia, a home-based pastries manufacturer, was the first to use USAID’s Mobi lePayment to pay her dues as a new business owner after performing an onthe-spot demonstration on how to use the system before a crowd USAID | Page C2

The Pink Run 2014: D’Feeting Breast Cancer

B

reast Cancer is an illness that threatens lives of Filipinos. In fact,

By IRENE DAYO

Philippine Breast Cancer Network reported that 1 out of 13 Filipino women will de-

velop breast cancer in her lifetime. In addition, Philippines has the highest incidence

rate of breast cancer done to inform and leg Pink Run 2014: in Asia and registered educate people about D’Feeting Breast Canthe highest increase of breast cancer. cer is one of the activi589% among 187 counThe Cagayan de Oro PINK RUN | Page C2 tries over a 30 year period from 1980 to 2010.

It is a leading killer of women ages 35 to 54 worldwide.

October is a considered as Breast Cancer 0 Kagay-an Festival 1st Oro Lechoneros Encuentro Champion .1 Awareness Month, reagy r B for Orders: 09354145759 of son a lot of campaigns e Yacapin-Burgos Sts.,CDO rid P and activities are being

Yoyong’s Lechon

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C2

Mindanao Daily NEWS LIFESTYLE . PEOPLE . PLACES . EVENTS Bringing Good News of Mindanao

TODAY IS THE DAY THAT YOU SHOULD STOP LIVING IN FEAR. http://www.chinkeetan.com/

There are so many fears that you are thinking about.

The fear of rejection; fear of failure; fear of what other people might say or even fear of the future.

There are times that we create scenarios and situations in our minds that things are not going to be better but it will become worst.

Just like what Zig Ziglar says, fear is explained as, “FALSE EXPECTATION APPEARING REAL.” For God encourages us that we need to live in faith and not in worry, fear or doubt.

Matthew 6:25-34 25 “Therefore I tell you, do not worry about your life, what you will eat or drink; or about your body, what you will wear.

Is not life more than food, and the body more than clothes?

26 Look at the birds of the air; they do not sow or reap or store away in barns, and yet

TAN

by CHINKEE

your heavenly Father feeds them. Are you not much more valuable than they? 27 Can any one of you by worrying add a single hour to your life[e]?

28 “And why do you worry about clothes?

See how the flowers of the field grow. They do not labor or spin.

29 Yet I tell you that not even Solomon in all his splendor was dressed like one of these. 30 If that is how God clothes the grass of the field, which is here today and tomorrow is thrown into the fire, will he not much more clothe you—you

of little faith? 31 So do not worry, say ing, ‘What shall we eat?’ or ‘What shall we drink?’ or ‘What shall we wear?’ 32 For the pagans run after all these things, and your heavenly Father knows that you need them. 33 But seek first his kingdom and his righteousness, and all these things will be given to you as well.

34 Therefore do not worry about tomorrow, for tomorrow will worry about itself. Each day has enough trouble of its own.

Thinking about the future that creates the fear of the unknown will not help us but only discourage us.

Today is the day you take back control of your future.

Today is the day you stop worrying about the future.

THINK. REFLECT. APPLY. Are you living in fear, worry, doubt and unbelief?

What are you planning to do about it?

Have you come to the point that you have totally surrendered your future to God?

...USAID from Page C1

of USAID staff and local business leaders during the launch yesterday at Limketkai Luxe Hotel.

Asequia was awarded on the spot by Moreno with a new business permit and a new business license plate.

FICCO chief executive officer Edgardo Micayabas welcomed this new scheme, saying it would increase the clientele of the multi-million cooperative. Contributions and loan payments of FICCO members can now speed up using MobileMoney. That means you stay worry-free and process the payment with just a couple of clicks at the

Advertising and Editorial E-mail : mindanaodailynews@gmail.com Contact nos. : 0917-7121424 • 0947-8935776 THURSDAY | OCTOBER 22, 2014 comfort of your home, whether the weather is fine or damned. No more hassles commuting to the payment centers at all.

And if you’ve been issued a citation for not strutting at the pedestrian crossing, you can also pay your Roads and Traffic Administration (RTA) dues using USAID’s MobileMoney.

All you need is your cellphone and SIM card for you to register for a MobileMoney account.

From your cellphone, you can receive and send money with minimum service cost. You don’t need to waste time and effort since you can access and use your MobileMoney account anywhere,

anytime. And here’s the thing – even if you lose your SIM card, you won’t lose your money because it is PIN-protected.

City treasurer Glenn Bañez welcomed this new system, saying that it supports City Hall’s goal to for a faster, more secure and more accountable management and tracking of its financial transactions and reducing delinquent tax payments.

MobileMoney was established by USAID to expand financial services through new technologies – providing the unbanked access to payment systems in a more innovative and cost-effective way.

intended for all participants and their respective guests.

Four race categories presented the Pink Run: 1K, 3K, 5K and 10K. Centrio Mall is the starting point of the run.

Runners in all categories converged in the mall grounds before 5:30am.

The Pink Run is conducted through partnering THRIVE, CD O’s breast cancer awareness advocacy core group, Philippine Society of General Surgeons, Nor t he r n Mi nd ana o Cancer Detection Center, Centrio and other supporters.

...PINK RUN from Page C1

ties lined up for such information drive. It is an annual running event organized by Circle Productions.

The Pink Run took place last October 12, 2014.

Having the slogan “Save the boobies, run to your doctor now!” the run aims to encourage women to visit their doctors, get screened and tested. The race also offered free clinical breast examination and breast cancer risk assessment conducted in Centrio activity area,

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Daily Guide

thursday | october 23, 2014

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Mindanao Daily C3 NEWS LIFESTYLE . PEOPLE . PLACES . EVENTS Your Mindanao-wide Community Newspaper

Sensory branding A few days ago, I wrote about visual merchandising as a tool to promote our city, region and even the whole island to the world. As we are about to integrate with the whole Southeast Asia, we must be competitive. Or more accurately, we must implore a competitive image so we won’t be left behind by our counterparts. Visual merchandising is just one of those ways. It only zeroes in on the eyes. There are a lot more. We must also appeal to the sound, touch, smell and taste of our intended audience.

This holistic approach is

called sensory merchandising or sensory branding.

But then again, it can also be labeled as consumer neuroscience or simply neuromarketing because the brain is the nerve center of all the senses.

Sensory branding is not limited to big leaguers. It can be utilized by small business enterprises (SMEs) in promoting the products and services that they are offering. Even your fave lanzones vendor at the Cagayan de Oro Fruit Stand in Divsoria is using sensory branding.

“Testingi ni o lami lagi na!” That’s appealing to

CIRCLE A WORD sharf as a tack

alert aware brainy capable clever

creditable deep dexterous estimable gifted

great ingenious intelligent knowing laudable

observant quick sage sharf talented

the taste. And then we go to Limketkai or Centrio or Gaisano. There’s an aisle perfume stall there called Zen Zest where salesladies hand out perfumed paper etched with the fragrance of the variants they’re selling. The same goes with Bench. They display “tester” bottles in their racks. That’s appealing to the sense of smell. Then there’s that giant electronic billboard owned by GMA Network prominently displayed at Divisoria. They stream live programs of their shows.

That’s targeting the auditory sense of people.

Then you go back to the mall. Reflexology shops will allow you to use their massagers for free for a couple of minutes. That’s appealing to the sense of touch.

Sensory branding can also be used to some extent at a micro level. Let’s say you like someone and you want to get close to her (this goes too if it’s a him). You give her yummy chocolates. It would appeal to her sense of taste. When you get close to her, she smells your Hugo Boss.

That’s appealing to her olfactory sense. If she likes John Legend, then strum

SUDOKU How to play the game?

Fill in completely every rows, columns and diagonals of each puzzle without repitition

of the same digit.

CROSSWORD puzzle across 1. Upholstered seat 5. Source 10. Foot traveler 12. Flightless bird 13. Rodent 14. Run amok 17. Pacino of film 18. Abominable snowman 19. Stewart of music 20. Delight 21. Present time 23. Worn-out garment 24. Gibson of film 25. Detecting device 27. Carried out 29. _Dhabi 30. Mine entrance 32. Greeting word 33. Wander aimlessly

AQUARIUS (January 20 – February 18) - You’ve got to take a hard look at yourself -- fortunately, it’s a great view! Your good energy helps you to spot personal issues that you can fix up quickly and then move on to a better life.

PISCES (February 19 – March 20) - You need to handle a situation related to debt -- financial, spiritual or something harder to define. Today is the day for sure, so try to clear your accounts and move on with your life.

35. Blend 36. Vinzonoffilm 37. Eat away 39. At any rate 40. Paradise DOWN 1. Unwanted 2. Spoken 3. Plump 4. Radio band 6. Send payment 7. Urchin 8. Made secure 9. Poverty-stricken 11. Victim 15. Preposition 16. Aim 18. System of exercises 20. Gregorian month 22. Leave out

clifford’s

Daily HOROSCOPE

GEMINI (May 21 – June 21) - You feel like you’ve caught a wave that seems to go on all day long -- and might never stop! Your great energy feels endless, and you might even find a way to pull off the near-impossible.

CANCER (June 22 – July 22) - Someone disagrees with you early in the day, and it may start to feel as if you’ve got too much baggage to hash it out with them. Fight for what’s right! It may take days or weeks, but the outcome should be good.

LEO (July 23 – August 22) - It’s a day full of action -- so get out there and make interesting stuff happen! Your great energy should help you to enjoy all the social business that courses and flows all around you.

Mark Francisco

budding artists. How about the sense of taste, you may ask. First Son Sean Oliver Moreno is conceptualizing this unique idea to come up with our very own Higalaay Drink in CDO. Now that’s something.

Injustice

Fresh Gospel of the day: Luke 12:13-21-Someone Yesterday’s in the crowd said to Answer Him, “Teacher, tell my brother to divide the family inheritance with me.” But He said to him, “Man, who appointed Me a judge or arbitrator over you?”

Then He said to them, “Beware, and be on your guard against every form of greed; for not even when one has an abundance does his life consist of his possessions.” And He told them a parable, saying, “The land of a rich man was very productive. “And he began reasoning to himself, saying, `What shall I do, since I have no place to store my crops?’ “Then he said, 23. Outer garment This is what I will do: 25. Brazilian dance 26. Means of communi- I will tear down my cation barns and build larger 27. Extreme ones, and there I will 28. Female fox store all my grain and 31. _Colores my goods. `And I will 32. Conceal say to my soul, “Soul, 34. Japanese theater you have many goods 35. Trendy laid up for many years 38. Rhenium symbol to come; take your ease, eat, drink and be Yesterday’s merry.”’ “But God said Answer to him, `You fool! This very night your soul is required of you; and now who will own what you have prepared?’

“So is the man who

ARIES (March 21 – April 19) - You just need to listen today -- all is clear, really. You may need to slow down and exercise serious patience, but you should be able to get to the bottom of it without undue stress.

TAURUS (April 20 – May 20) - Your health is making life a lot more interesting today -- which may not be a good thing! There is a silver lining even if you’ve got a cold or a bad back; you should start to see it really soon.

that guitar and sing in front of her. That would appeal to her sense of hearing. That’s neuromarketing with style on a personal touch.

Both government officials and the private sector have been doing sensory marketing at the regional level here for years, if not decades. But with the onset of the ASEAN integration, efforts must be multipled.

This is one area of competitiveness that should not be excluded – branding.

Holding festivals is one visual way to put it. An auditory way is to open up music tilts and venues for

The Chameleon

Biblical reflection

Bro. Edcel L. Closas

stores up treasure for himself, and is not rich toward God: The person came to Jesus was a victim of injustice from his brother. The image of the gospel is realistic since there are unequal distribution of wealth and injustices around us. The good point of this person is, he came to Jesus for helps. This means, Jesus is our refuge if we are victims of social injustices: Printing paid by: Neneth - Bobong Balino- Dr. Edith, PhD- Tony Jordan - CDO. St. Peter Calungsod, pray for us! #0928414949009279551247: Question – Prayer request: Please follow me “WORD ON FIRE” on CCTN channel 12-CDO @ 10 PMMondays, Tuesday @ 3:30 PM and 2:00 AM Sundays. God loves you!!!

VIRGO (August 23 – September 22) - It’s a good day for joint decisions. You may need to try something big and new and maybe even a little crazy, but as long as your partner is in, nothing can go wrong. See what happens!

LIBRA (September 23 – October 22) - You’re getting a second look from someone who thought they had you all figured out. They may not let you know right away, but you can probably get a clue from something they say.

SCORPIO (October 23 – November 21) - You feel more passive than ever before -- so make sure that you’re not expected to take the lead or show off in any way.

Sometimes you need to chill and observe before breaking out.

SAGITTARIUS (November 22 – December 21) - You’re laughing at all of life’s little irritations today -- which could make you the life of the party! Your social energy is great for turning frowns upside-down, so get out there and have fun!

CAPRICORN (December 22 – January 19) - Authority is harder than usual to handle -- so you need to make sure that you’re not expecting too much of those with power. In fact, you may want to blow them off for a few days!

Mindanao Daily NEWS LIFESTYLE . PEOPLE . PLACES . EVENTS Bringing Good News of Mindanao

Volume III, No. 125

Assistant Editor: Mark Francisco

THURSDAY

October See 23, story 2014 on PageC4 12

Globe Ketkai mounts mural while undergoing renovation G

lob e Tele com is strengthening its business and operations in Cagayan de Oro with the opening of its world-class retail store

Photos by IRENE DAYO and MARK FRANCISCO

dubbed as Generation 3 store in Limketkai Mall on December 2014.

The Globe Store in Limketkai Mall in Cagayan de Oro is the second retail store

of the leading telecommunications company to undergo major renovation, paving the way for ne of he biggest milestones in telco retail around the world. The new

Globe Store in SM North EDSA in Quezon City is also opening on December to offer Globe customers in Manila a new and leveledup experience in availing of telcom services.

The new Globe Generation 3 Stores promise a fresh experience for its customers, boasting of a unique retail concept that is a first of its kind n the Philippines, designed by Tim Kobe, founder and CEO of Eight, Inc. whose brainchild is the iconic Apple store in New York. On the future Globe Stores, Kobe says, “Globe is transforming the customer experience in the Philippines and it will send shock waves far beyond.”

Among his achievements, Kobe is responsible for the designs of the Apple Stores, the Nike Concept Stores, Coke, Knoll, Virgin Atlantic Airways and Citibank.

The Generation 3 stores will house interactive lifestyle vignettes that will feature a myriad of products within interesting displays that make it more relevant to customers. The installations are made flexible and reconfigurable allowing the store to transform, keeping the environment always fresh and giving customers a reason to return.

Globe Retial Transformation and Management Head Joe Caliro said, “Apart from our store in SM North EDSA, we are proud to open our second Generation 3 store here in Cagayan de Oro which we consider one of our strongest markets. As we remain focused on our business in Cagayan de Oro and Mindanao in

general, we have high hopes with the unveiling of our Generation 3 store which we believe will take Globe to the next level of telco retail and customer experience.”

Prior to its big opening, the Generation 3 Stores will feature themed surprises – Arts, Community and Technology (ACT).

Working together with distinguished Filipino artists led by Ross Capili, Globe creatively boarded up its Stores with featured live art performances. Capili, working with the theme “past to present” future, designed the mounted mural on the Globe stores. The mural is set to surprise onlookers every two weeks as participating artists keep on adding and drawing on the canvas.

The live art had enthusiasts and followers abuzz on Twitter using the hashtag #Gen3nextACT and pho-

tos uploaded on Facebook as the artists wowed retail onlookers. The art event at Limketkai Mall began in October 4 here Capili was joined by the first set of artists namely Joey and Archie Balcos.

Capili has been in the art scene for almost 40 years specializing in varying expresisons, movements and media. With successful exhibitions here and abroad, Capili is also the founder of the Facebook page ArtPhilippines which gathers over 8,000 members composed of Filipino artists here and around the world.

To participate in the #GEN3NextACT, follow us on Twitter or get updates on facebook.com/groups/ Gen3nextACT. To know abut other Globe stores in your area, visit www.globe. com.ph/store-locator or call 730-1000 for more details.

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