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The
ARTS & CULTURE | HEALTH | EVENTS | TRAVEL & TOURISM | PEOPLE
CAGAYANLifestyle TIMES Weekly de Oro
Volume 2 | No. 76 | Cagayan de Oro City | February 16-22, 2015
REBRANDED APPLE TREE RESORT & HOTEL
Celebrates its 7th Year Anniversary in the Hotelier and Resort Business By Joe P. Palabao/Businessweek Corporation VP for Marketing
C
agayan de Oro’s premier and luxurious Apple Tree Hotel and Resort celebrated its 7th Year Anniversary last February 1, 2015 in the hotelier and resort business in this part of the country. February 19, 2015 as the Chinese Communities of the country celebrates their Chinese New Year, we are bringing you back to that nostalgic night reminiscence celebration with joy and happiness.
On its 7th year anniversary, hundreds of mesmerized invited honored guests were treated to a night of nostalgic and ecstatic fantasy. Food-a-galore with delectable and mouth-watering cuisines were served to the guests. Indeed, it was a very unforgettable experience as Apple Tree also unveiled to the world a revitalized persona and brand vis.a.vis their glorious anniversary celebration. On that night, Apple Tree
Resort & Hotel, Cagayan de Oro City’s premier and luxurious resort made a distinctive paradigm in the hotelier business by unveiling to the Philippine Tourism Industry a revitalized brand in this part of the country. 7th Year Anniversary with fantastic rebranding ceremonies was a magnificent celebration after their seventeen (17) years fruitful stay in the business-ten as Lauremar Beach Resort and seven (7) years as Apple Tree Resort & Hotel. Indeed, their 7th
year anniversary is a completion of their task to be at par in the hotelier business and 2015 is their year of success in the industry. The 7th year celebration and rebranding ceremony was opened with a beautiful, breathtaking and mesmerizing fire dance- signaling hues of lights to more indulgent, meaningful and timeless charm celebration for the night. The guests were enthralled with their ethnic music entertainment, soothing bossa nova music, and dances rendered by beautiful entertainers. Sumptuous dinner buffet: main course of steamed fish fillet with soy sauce ginger sauce, roasted chicken with pepper corn sauce, pork stew, vegetable gratin, yummy cream of pumpkin soup, mixed green salad and delightful desserts and best pasta were served with
gusto to the guests. Rebranding includes new uniform look to all their staff and employees. In the middle of the festive celebration-Apple Tree Resort and Hotel new management led by their dynamic and innovative General Manager, Bjanesha Manigsaca- Emphasis gave distinctive awards and appreciation to their valued clients from the private sector, local government units, agencies, institutions and individuals who had made them on top in the hotelier and resort business. The awards is a way of saying THANK YOU to their loyal clients that catapults them as one of the most favored resorts and hotels in the industry. The night’s fantastic escapade continued as Ms. Bjanesha announced the ‘Wine Parade’
for a successful toast as Apple Tree Resort & Hotel redefined its values: life, renewal and energy with compassion, nurturing and love. These are brought to the front with new visuals in green and pink, the property’s official colors. In totality, the freshness and healing power of Apple Tree as well defined by a NEW LOGO comprise of a healthy, growing leaf within a circle, the symbol of eternity. The new logo signifies Apple Tree’s viability in the tourism industry. Among the changes involved is the careful restructuring of the property’s offer – specifically rates and inclusions – the food that best suit the needs of its target markets in the travel and corporate world. Their distinguished guest of honor, Tourism Czar Regional
Director Catalino ‘Butch’ E. Chan 111 lauded Apple Tree Resort & Hotel for its new revitalized brand for them to stay in pace in this highly-competitive service industry thereby making them a mark and niche in the tourism industry. To all businessmen, foreign, domestic and local tourists get ready for a fantastic escape. Sooth your soul and give in to a truly indulgent stay, conduct business with leisure and a world of pleasure and stage a meaningful and timeless celebration at APPLE TREE RESORT & HOTEL. Apple Tree Resort & Hotel greets everyone: KUNG HEI FAT CHOI!!! MAY PROSPERITY, GOOD HEALTH & LONG LIFE BE OURS THIS YEAR 2015.
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Dynamic and innovative management and staff of Apple Tree Resort and Hotel.
The CAGAYAN de ORO TIMES Editorial and Advertising: thecagayantimes@gmail.com | 09177121424