T
1st Health Acai Berry Juice Content:
Acai Puree, Cane Juice, Apple Juice, Acerola, Guarana & Green Tea Packaging: 1000 mL / bottle SRP: P2,500 Dosage: Take 2 tablespoons (30 mL) per day or as prescribed by a healthcare professional.
he Acai berry possessed scientific qualities that no other fruit can claim. It has the protein profile like an egg, calcium profile like the milk, 10 times more anti-oxidants than red wine, has omega oils compared to that of virgin olive oil, and has more than 56 nutrients and vitamins on that rich Acai berry. Research shows That the acai berry is packed with nutritional value, including healthy fats, fiber along with low gylcemic index. That’s why it is no surprise that Acai berry is considered as the No.1 SUPERFOOD IN THE WORLD. The ACAI berry has the strength, energy, richness just like the Amazon where it came from. Recently discovered by Brazilian elites and North Americans for its unprecedented nutritional value and the health benefits it has provided to the natives in Brazil. Heralded as the No. 1 Superfood in the World by Dr Nicolas Periccone, Dr Ozz (both Anti-aging experts in US), world
class athletes Christian Slater, celebrities like Oprah Winfrey, Brad Pitt, Julia Roberts and Eva Longoria to name a few. And also Philippines own, Ms. Cory Quirino, Ambassador of Wellness. This makes acai berry the brightest star among other antioxidant rich fruits like blueberries, pomegranates, grapes, cranberries and blackberries. The most powerful and potent drink there is. UNO introduces 1st Health Acai berry juice. Delivers the best fruit in a bottle. It targets the every cell of the body to promote wellness and with its high anti-oxidant it repairs every damaged cell to function to its outmost. Acai berry provides over-all health, energy, vitality. Study shows fewer individuals consume less than 3 recommended serving of fruits, and thus lead to increasing number of diseases world wide… ACAI BERRY..holds the key to over all wellness.
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s a food supplement from premium Arabica beans roasted to perfection and combines the wonders of Agaricus Mushroom, Tongkat Ali, Ginkgo Biloba, Omega 3, Calcium Carbonate mixed with non-dairy Creamer & natural sugar. The anti-oxidant properties of natural coffeeis boosted with the combination of Ginkgo Biloba which is known to improve memory and other cognitive functions. Tongkat Ali with its vitalizing effects, the immune- strengthening qualities of Agaricus Mushroom, Omega 3 DHA which is proven to reduce the risk of cardiovascular diseases. All these help prevent, if not eradicate, occurrence of most common diseases towards a health and vigorous lifestyle. AGARICUS MUSHROOM Immune system booster Anti Cancer/ Anti Tumor Aids in weight loss lowers cholesterol level.
CALCIUM CARBONATE Promotes bone formation, Prevents osteoperosis, enhances joint functions and activities, fortifies bone mass, strengthens the bones. OMEGA 3 maintains cardiac rhythm, maintains flexible blood cells and vessels, reduces blood viscosity, reduceshigh blood pressure. GINKO BILOBA improves memory and other cognitive functions, enhances blood circulation to the brain & heart, helps reduce cardiovascular risks, used in treating cerebral insufficiency, senile dementia, Alzheimer’s disease. TONGKAT ALI Aphrodisiac & improves sexual performance, vitalizes the body. Helps improve energy and increase stamina. Helps improve digestion , prevent tiredness, prevents high blood pressure, prevents high cholesterol.
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40 Points about Wheat grass & its Nutritional Values 1. Wheatgrass Juice is one of the best sources of living chlorophyll available. 2. Chlorophyll is the first product of light and, therefore, contains more light energy than any other element. 3. Wheatgrass juice is a crude chlorophyll and can be taken orally and as a colon implant without toxic side effects. 4. Chlorophyll is the basis of all plant life. 5. Wheatgrass is high in oxygen like all green plants that contain chlorophyll. The brain and all body tissues function at an optimal level in a highly-oxygenated environment. 6. Chlorophyll is anti-bacterial and can be used inside and outside the body as a healer. 7. Dr. Bernard Jensen says that it only takes minutes to digest
wheatgrass juice and uses up very little body energy. 8. Science has proven that chlorophyll arrests growth and development of unfriendly bacteria. 9. Chlorophyll (wheatgrass) rebuilds the bloodstream. Studies of various animals have shown chlorophyll to be free of any toxic reaction. The red cell count was returned to normal within 4 to 5 days of the administration of chlorophyll, even in those animals which were known to be extremely anemic or low in red cell count. 10. Farmers in the Midwest who have sterile cows and bulls put them on wheatgrass to restore fertility. (The high magnesium content in chlorophyll builds enzymes that restore the sex hormones.) visit www.uno-corp.com for more
1st Health Wheat Grass & Barley 100% Natural
Packaging: 500 grams 60 capsules/ box
from the PUBLICATION MANAGER
T
his is the second outing o f BWM M ag az i n e . W e acknowledge the hard work, dedication and commitment of our publisher, editors, marketing s t a f f , wri ters, co n tri but or s , advertisers and friends as they are vital and integral components of the magazine. Right from the start, we know where we are headed for and what market place we compete in. As any publication starts, there are always doubts, hindrances, and a little bit of craziness here and there – and that my friends is what keeps us going and moving forward. This magazine is a product of a casual conversation among
from the EDITOR’S DESK friends, it is now a reality – a reality that we embrace to give you the best quality for your reading and advertising pleasure. B W M M a ga z i ne i s a t t he forefront of Cagayan de Oro’s publication industry, for our advertisers – BWM’s readership target of the Class A-B market gives your advertisements a direct access to this client base, setting us apart from the “free” style format of magazines. BWM now has a Mindanaowide circulation in full swing and more mileage for advertisers both in Print and online via www. businessweekmindanao.com. Know your target market, make your advertising count.
BWM MAG
STAFF Dante Sudaria Publisher Shaun Alejandrae Yap Uy Publication Manager Allan Mediante Editor-in-Chief Nelson Constantino Editorial Consultant Ruel Pelone Online Editor Ronald Mastail Design/Layout Summer Paguia Riza Ares Rene Michael Baños Liezl Deloso Marketing Consultants John Del Bando NorthMin Weddings Marketing Consultant
BWM Magazine is published by BUSINESSWEEK MINDANAO ADVERTISING AND PROMOTIONS
It is registered with the Department of Trade and Industry (DTI), Region 10 with Certificate No. 00875701, and with Business Permit No. 2010-5698, TIN No. 946-396-807 – Non VAT. 74-53-80 / 857-8447 / 09273373917 / 09225384939 / bwmmagazine@yahoo.com
Defining Corporate Social Responsibility (CSR)
C
orporate social responsibility has been identified as one of the top trends that changed business practices. It was a marginal issue only a few years ago, but what has it changed? I believe that no company wants to be known as 'socially irresponsible'. Thus, companies started wrapping themselves in the toga of social responsibility. And many took it very seriously. CSR awareness started when economists redefined social responsibility as a business company's duty to shareholders to maximize share va lue w it hi n t he limits of the law. Later it metamorphosed into a duty to the larger stakeholders - the consumers. CSR now provides the public with a simple, tangible means of measuring performance. But sadly, f i r ms st i l l cont i nue to ignore the intangibles, such as employee well-being, community relations, the environment…etc.,etc. The debate about climate change is still raging. Has the ground shifted there? The public knows the seriousness of the problem
and wants it dealt with. Some governments have looked at the prospect of enshrining corporate s o c i a l re s p on s i bi l it y i n law by setting down legal requirements for companies to look after the welfare of stakeholders. But laws and regulations are statements of the minimum behaviour acceptable to t he commu nit y. Give n business's ability to water down implementing regulations and to limit pros e c ut i ons, and mo st i mp or t ant ly t he g ro ss imb a l ance of re s ou rc e s in the large corporation's favour in any dispute with government, the minimum expressed by law often becomes an adornment. What might be CSR best practices are often watered down into ‘good guys continuing to do what everyone should have been doing.’ Corporate social responsibility (CSR) is not a mere adornment to enhance the beauty of the corporate altar. It must be a responsibility in itself that corporations and firms should establish within their system of existence in the business world.
Learning the Value of Saving for the Future By Jesus Vicente O. Garcia, EVP and Branch Banking Group Head
Why don’t we teach our kids sound and proper ancial management? This might sound like quite a complex and intricate a to impart to children who are only starting to learn out ABC’s and 1-2-3’s. But simply put, financial nagement is all about learning how to effectively nage one’s money – learning how to spend and save ely. And there’s really no appropriate age when this uld be taught to our children as they are exposed to ney at such an early age. Another academic year has just began and millions kids are now going back to their respective schools another year of learning bringing with them their oks, writing pads, pencils and pens, and of course, ir baon or allowance. Rather than their allowances go to waste with ap toys and trinkets, not to mention unhealthy food, would be better if our kids’ extra allowances go to a ings account of their own for their future use. Not y that, this is one way of educating our kids about value of saving. And I believe it’s never too early to ch kids the value of saving for their future. This is the recent advocacy being undertaken by
-end range Among the Robinson’s tore and andyman, e, Mercury ’s, concept ung, Sony, pple) and he stores of s Specialists,
the Bangko Sentral ng Pilipinas (BSP) entitled “Building for the Future Program for the Filipino Children”. Together with the Bank Marketing Association of the Philippines (BMAP) and DepEd, the BSP is teaching kids as young as grade-schoolers the value and importance of, as they like to say, “Saving for the rainy days”. This is done by incorporating simple financial teachings in their HeKaSi subject. This way, children learn the importance of saving money and it eventually becomes a habit for them. The banking industry is also participating in this advocacy program by coming up with special deposit savings products targeted towards kids from 0-12 years. Several banks, including Philippine Veterans Bank, are now offering these kiddie deposit savings and with the BSP’s approval, account opening rules have been relaxed to further entice kids (and their parents) to go to the bank of their choice and avail of the product. In the case of Veterans Bank, our kiddie savings called “Bulilit Build-Up Savings” requires just P100 to open and maintain the account. When the kiddie account reaches P1,000, it begins to earn interest just like a regular deposit account. There’s also a 12-month
build-up period wherein the Bulilit Build-Up Savings won’t be charged for dormancy or if the account falls below the minimum maintaining balance. Also, our Bulilit Build-Up Savings is a passbook-only account further strengthening the idea of saving on our kids because with a passbook they won’t be able to easily just withdraw money if they were instead issued ATMs. Kids and parents interested in opening a Bulilit Build-Up Savings simply have to visit one of our 60 branches nationwide and bring along the following: - 1x1 ID picture of the child - Identification of the child (birth certificate and/or school ID)
The company’s CSR policy should function as a builtin, self-regulating mechanism for the company and its critics to monitor and ensure active compliance of the spirit of the law, ethical standards, and international norms. CSR should embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere who may also be considered as stakeholders. The term "corporate social responsibility" came into common use in the late 1960s and early 1970s after many multinational corporations formed the term stakeholder, meaning those on whom an organization's activities have an impact. Proponents argue that corporations make more long term profits by operating with a perspective, while critics argue that CSR distracts from the economic role of businesses. Others argue CSR is merely window-dressing, or an attempt to pre-empt the role of governments as a watchdog over powerful multinational corporations.
Why CSR? CSR has become increasingly important because today’s heightened interest in the proper role of business in society has been promoted by increased sensitivity to and awareness of environmental and ethical issues. Issues such as environmental damage, improper treatment of workers, and faulty production leading to customer inconvenience or danger are being highlighted in the media. Elsewhere, investors and investment fund managers have began to take account of a firm’s CSR policy in making investment decisions. Some consumers have become increasingly sensitive to the CSR programs of the business companies from which they buy their goods and services. These trends have contributed to the pressure on companies to operate in an economically, socially and sustainable way. The Rosario Strip- Adornedenvironmentally Consequently, some people can boldly assert that a with luscious gardens andgood company delivers excellent products and services, follage of trees, this stripbut a great company with an honest-to-goodness corporate social responsibility does all that, plus it also of resto-bars, pizza parlors,strives to make the world a better place to live, even coffee shops and regionalwith the glaring, irreversible threats of global warming, pollution, destruction of ecosystem, and “business-borne” food diners, offers a refreshingdiseases. The Bulilit Build-Up Savings is targeted towards kids 0 – 12 years. For kids 7 years and below, the account will be In-Trust-For (ITF). So, this early in the school year, encourage your kids to save part of their baon and when they have earned at least a hundred pesos, open a kiddie savings for them. Let’s start teaching them the value of saving this early so they’ll grow up financially responsible.
place for recreation and repose, closing business deals,entertaining visitors, etc. The Rosario Strip is complementary and
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s o t o h in p
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PHOTOGRAPHY CONTRIBUTIONS BY HARRY SIO, RANKE LIM, IAN CHAN, JOJO CARCASONA, LAURIEL DELA CRUZ, JAYNARD VELARMINO, REX TAGAPULOT, SHAUN UY, FR. ELVIN SIMENE and GILBERT GULANG
TRAVERSING THE TOURISM HI-WAY
By: PED T. QUIAMJOT
SURVIVING IN THE JUNGLES OF NORTHERN MINDANAO Survival is one warfare technology can be It does not start with familiarization the techniques to our business. It’s Jungle activity in Nor ther n developed as it has always tours in the luxurious hotels and more fun for the Municipal Tourism Mindanao that the municipal tourism stake holders have not explored. With the many natural advantage of the forest and eco-parks surrounding the region, Misamis Provinces and Bukidnon are good location for this eco-tourism activity. Promoting and undertaking this venture could propel our region to be discovered as a good destination for adventure and location scenes of Hollywood action movies. It can be also promoted as ideal settings for foreign student’s bivouac activities reminiscent of the old ROTC outings where war games were conducted in the boondocks. It is interesting to note that the military and the police academy being the next destination of the advanced ROTC cor ps have incorporated jungle survival activities in their training for Scout Rangers and Special Weapons and Tactics (SWAT) regiment of the elite command of the Armed Forces or the Philippine National Police for experience preparatory to their assignment in the remote hinterlands with rugged terrain in the hot spot outlaws lairs of Jolo or Basilan. W h i l e we f e e l d e e p sympathy and concern to the militarization of the braves and the adventurous, we look at nature and ecotourism landscapes as a good learning exposure for our young Soldiers instilling in their minds the danger and physical discipline that they have to undertake. Training the military or teaching secondary students for survival course in the jungles of Claveria or Mount Sumagaya will enrich their knowledge of our history and culture on how civilization has progressed. If not for the primitive ways of doing sur vival techniques, no
been the indigenous ways as basis for new discoveries for improvement of our crafts. Many tribal communities represented by the Manobo and Talaandigs have kept some best secrets to extract drinking water from plants and the hills. Bamboos are used to boil rice and wooden heat friction can built fire with the use of dried moose and leaves. Twigs from tree branches can trap chicken from the wilds or a Papaya tube from the branch can be a breathing apparatus when inserted in the mouth while submerged in deep water. Ancient weapons in Northern Mindanao that can maim life in the early tribal conflict are still intact and widely used for hunting. During our Boy Scout years, we were lucky to have participated in some fun and outdoor camping. Building danger signs out of broken tree branches or sending smoke signals to relay persons in need of help and evacuation were some of our greatest learning experience. In Subic Bay, Korean students and tourists are learning from the Aetas of Zambales, how to survive without the modern amenities of life. It can be recalled in the history of Asian warfare that many American Green Berets during the 25 years Vietnam War were trained by the natives of Zambales how to survive in the jungle. The rate of survival among those captured soldiers or POW’s must have been great since many of those who were reported as Missing in Action turn out alive when the war was over. Captured American Pilots who were shot down in North Vietnam have walked to freedom from jungle imprisonment to rejoin their units. How they survive ref lects on their jungle warfare training. Tourism is the involvement of many sectors.
end with dinner hosting. Many countryside activities and cultures are worth rediscovering and applying
Councils of Northern Mindanao to explore discoveries of what is indigenous to our region.
ADQuotes “Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.” ~David Ogilvy “You can tell the ideals of a nation by its advertisements.” ~Norman Douglas, South Wind “The first precept was never to accept a thing as true until I knew it as such without a single doubt.” ~Rene Descartes “The most truthful part of a newspaper is the advertisements” ~Thomas Jefferson “Advertising is only evil when it advertises evil things.” ~David Ogilvy
ART ickle Experience Modern Theater. Experience The Xavier Stage.
2 ND THEATER SEASON PRODUCTION By HOBART P SAVIOR
The Xavier Stage (TXS), a repertory theater company of Xavier University, embarks on the promotion of Modern Theater for its 2nd theater season. In the late 19th century, Modern Theater played a significant role in influencing the currents of 20th and the 21st centuries with the introduction of various intellectual, religious and moral challenges and ideologies like Marx’s Das Kapital, Darwin’s The Origin of Species, Frued’s Interpretation of Dreams, and Einstein’s Theory of relativity. Plays of this period are presented in realism as a form. Realism has branched out many theater movements such as naturalism, antirealism, futurism, dada, surrealism, epic theater, expressionism, symbolism, theater of cruelty, theater of the absurd and other experimental theater. The Xavier Stage has received grants and acclaims to have performed in the Cultural Center of the Philippines’ PASINAYA 2011 and 2012; 6th Tanghal in Mindanao – University Theater Festival last February 2012 in celebration of the Philippine National Arts Month. TXS’ past productions also include Wilfrido Ma Guerrero’s Ulilang Tahanan (The Fordaken House); Dalawang Komedya; Edward Perez’s Barracks ni Tenyente Fuego; isa pa: DALAWA; and Anton Chekov’s Tatlong Mariya (The Three Sisters). With its wish to define a university theater experience, The Xavier Stage envisions to be a professional repertory company that promotes holistic human formation through Filipino Culture and the Arts, and this will be attained through theatre not just as a form of entertainment, but as a craft that functions and operates as a mirror of realities. Experience Modern Theater. Experience The Xavier Stage. is a celebration of modern theater making as a period. With timeless “meaning-making” of this theater period, The Xavier Stage would like to bring back the indispensable plots written by our modern playwrights; staged by modern directors and played by modern thespians. The company is audacious enough, and it labors much in attaining a very satisfactory representation of the slice of life of the
SPOTLIGHT ON EUROPEAN FILMS
F
@RODELSA HALL
or the fourth straight year now, Rodelsa Hall of Liceo de Cagayan University is the home of the best European films in Mindanao as it partners with the Delegation of the European Union to the Philippines in the 15th Cine Europa Film Festival on September 27-30, 2012. This year’s featured films feature varied subjects and delve into the many facets of human culture, emotions, challenges and the celebration of the human spirit. Bernardo Bertolucci’s biopic L’Ultimo Imperatore (The Last Emperor) which won nine Oscars in the 60th Academy Awards is one of the 21 Films to be screened this year. The film tackles the life of Aisin-Gioro Puyi, the last emperor of the Chinese Ching Dynasty. Seventeen EU member countries have confirmed their participation thus making this film festival a wonderful cinematic tour on culture, art and beauty of the human spirit. Expected to arrive during the opening night
are dignitaries from the EU Head Office in Manila, local personalities from the government and private sectors as well as members of the academic community. The opening film this year is from Bulgaria entitled The Goat by Georgi Djulgerov. The film is about a billy goat that came down to earth with a mission – to prevent people from finding a treasure hidden near an ancient Thracian sanctuary. The Goat has made the rounds in several international film festivals in Europe, Russia and the United States and has been given a nod by the Bulgarian Film Academy with four nominations- best film, best director, best leading actress and best cinematography. This four-day screening at the Rodelsa Hall is free to the public on a first-come first served basis. The full schedule of the screening will be released soon via the Facebook account of Rodelsa Hall or visit the website of Liceo U at www.liceo.edu.ph. You may also call the Office of Cultural Affairs for updates through (088) 8584093 to 95 local 109. See you at Rodelsa on September 27-30 for Cine Europa!
modern era. Below are the plays included in the TXS 2nd Theater Season: Ranindranath Tagore’s THE POST OFFICE – a play that proves the profound wisdom and humanity of the Nobel Prize winning author Tagore. As a modernist, Tagore, in the play, presents spiritual journey in a timeless and universal scope through the lens of Abel whose innocence comes into terms with man’s exit, Death. The Post Office is adapted by Rody Vera. Play Dates: September 19 – 22, 2012 at the XU Little Theater. Paul Dumol’s PAGLILITIS NI MANG SERAPIO is a socio-political comment on a variety of unjust realities in the Philippines brought about by government, governance and people. This modern satire is timeless for its depiction of injustices resonates with the country’s current realities; and possibly, its futurity unless corruption is refuted and eradicated. Paglilitis is a tragicomedy and a satire rendered through absurdity and cruelty. The play is a collaborative adaptation by Bart Savior, Efren Mercado and Kristen Senajon. This will also be the first laboratory work of the TXS choreographer’s pool. Mr Rosell Velez will serve as director-apprentice with Mr Savior in this production. Play Dates: December 5-8, 2012 at the XU Little Theater. Bertolt Brecht’s plays create intellectual climate for social change and for presentation of adequate reality. He calls this the re-functioning of theater through epic theater which aims at assimilating education through entertainment. A RESPECTABLE WEDDING is one of his epic theater plays. In TXS’ version, it is a farce about the upper-class Filipino Family slapped by (im)perfection, sentimentality and morality. A Respectable Wedding is TXS’ contribution to the National Arts Month in February. Through this play, The Xavier Stage also celebrates the world icon Bertolt Brecht; one of the Philippine’s Theater and Movie icon Boni Ilagan and the image of a Filipino Family as a cultural icon. Play Dates: February 2012 (TBA).
merthedreamer BY JOHN LAURENTE
Miserable over her financial inability to buy a Bavarian Crème Donut from a donut store, Mer was about to star in one of the most inspiring business stories this country’s ever heard. Growing up on farmlands somewhere in the mountains of Claveria, Misamis Oriental, Mer Sudaria is the youngest child of a farmer and a market vendor. Living in remote, rural areas, life has not been particularly kind to Mer and to her family. However, her in-born resilience allowed her to be self-reliant especially towards her scholastic needs. After walking for 40 minutes a day just to get to school, she would sometimes sell pineapples and “santols” to classmates or simply exchange them for paper. These harsh situations were daily scenarios for Mer but in spite of all this, she became a valedictorian in elementary, breezed through high school, and eventually finished college. When she finished school in 2006, amidst family crises and mixing studies with work, Mer decided to move to places with better opportunities. With only P2,500 and all the faith she could possibly acquire, she sailed for Cebu without a single secure job waiting for her. Settling for substandard living quarters in Cebu, she immediately applied for a job in a call center company after hearing about its high salaries and good benefits. She got her heart broken however after she realized that she could never afford the application processes, causing a derailment in her plans which eventually led her to take a job as an SM bagger. Bearing with the dismal salary, the overwhelming expenses and the inability to send some money back home, Mer attempted again and again to apply for better jobs. Finally, despite her lack in English skills, Convergys hired her as a customer representative where she, using that resilience and determination once again, worked her way to being the top customer service rep. What Mer had on her mind? Success was finally within her reach! But apparently the Heavens had other plans for her. It was an invitation to a business orientation by a former call center supervisor that would introduce Mer to the world of Network Marketing—an arena where she realized that there were bigger things she could get and higher heights she could reach. Inspired by the story of William Chavez, a network marketing legend, Mer joined UNO, the premiere networking company in the country, as a part time business builder and for the first few months, her network was steadily growing. However, Mer made a crucial mistake; little did she realize that she was operating her business with the mindset of an employee. She was later overcome with doubts and, like most new businessmen and businesswomen, her enthusiasm slowly died down.
All this changed when she received a text message from Wylie Chavez, William’s older brother. He introduced himself as a businessman in the field of advertising, and offered to mentor her. Wylie emphasized the need for transforming her mindset from an employee’s to a businesswoman’s in order to achieve the results that she wanted. Though reluctant to accept, Mer eventually allowed Wylie to coach her. Slowly and steadily for the next few months, Coach Wylie assisted Mer’s gradual makeover, teaching her brand new concepts and ideas on financial literacy, speakership skills, and leadership abilities among others. This constant coaching progressively became one of the reasons why she would again rise up and become a well-respected leader in the industry. Fast forward a couple of years later and Mer’s already on the fast track, soaring high and mighty as an UNO millionaire and Top Earner! Cruising through highways and city streets in her brand new Hyundai Tucson, her network has already numbered in the thousands, spreading to six different cities in two major island groups with no signs of stopping! To top it all off, she has traveled to foreign countries such as Japan, Singapore and the United States—all paid for by the company! But if you ask her, the best rewards didn’t come from the money nor did it come from the fame. It came from helping other ordinary people, people very much like herself, people in need of change and people who also faced cruel situations. Mer has already reached a point in her business career where money and achievements no longer propel her actions. Her passion stems from her genuine desire to give back ten-fold what UNO has given her. She’s frequently giving training and coaching sessions, teaching new entrepreneurs around the country and where she goes, people flock to her to listen to her story. Looking back to the days where she had virtually nothing, Mer Sudaria is now living a life that’s free, a life that’s filled with faith and a life that’s worth emulating. Most of the time you can see her walking around carrying a box full of Bavarian Crème Donuts. Nothing is impossible for the heart that believes.
“The road to success is littered by bodies of those of who have failed.”
This statement resounds a hallowed truth. That indeed, the road to success is wrought with stories of those who have failed miserably, of those who have given up everything in the pursuit of success, and those who have simply lost it all. Such scores of souls who didn’t quite make it have been the reason why others simply do not take risks at all. Some have played it safe, while others do not even think about it (success). This is why they say, the pursuit of success are not for the faint of heart. Only the brave, as they say, and indeed it is.
Coach Wylie
Jer
Today we talk about a group of young professional or yuppies with different backgrounds and very different upbringings. What’s common among these yuppies is that they are self-made entrepreneurs. Having reached the pinnacle of success is not the thing that amazes. What amazes more is what industry/field they have excelled in. It is the field which many (even you) dread. It is the field of the much derided network marketing. Yes, you heard it right. Network Marketing. Never has a field obtained much derision and consternation than the field of Network Marketing. This is because this field is unfortunately equated with pyramid marketing, which is illegal and very much a scam. Hence, because of the strong association, many have outrightly pre-judged all network marketing companies as a scam. This article is devoted to these brave souls who have ventured in this industry. They have proven that, contrary to the popular notion, network marketing is NOT pyramiding (recruit-only based business), and that network marketing is a decent, very legal, and perhaps the only option as a first business, given the fact that a traditional business is very difficult to start and maintain. These brave warriors are proof that even without the means to start a traditional brick and mortar type of business, one can succeed and reach their dreams.
John
Nelson
The company they are affiliated with is the company called “Unlimited Network of Opportunities” or UNO. Founded in 2007 by veteran network marketing entrepreneurs William B a r b o, Herbie Chua and Oliver Chua, their aim was to establish a Network Marketing company that is here to stay. A company that will oppose the
common notion that all network marketing companies are fly-by-night companies, whose only intention is to scam people of their money. They envisioned a consumable commodity-based company that is locally based, with excellent product lines, many of which are made in our country, and with a marketing plan equal to none. Their goal is to keep the business simple and profitable. Five years later, and after celebrating their 5th year anniversary in the much talked about MOA, UNO is as stronger than ever, having created hundreds of thousands of successful distributors. Also, having now breached the global markets such as Hong Kong and US and soon Canada and the Middle East, it is sending strong signals that great network marketing companies need not come from Western countries, because we have one budding in our very soil. Now we will talk about 3 homegrown yuppies who are certified UNO millionaires, and who are responsible in mentoring aspiring people in Northern Mindanao. The God-centered Yuppie. Jeroso Iyana Felipe or Jer as his friends call him grew up in Don Carlos, Bukidnon. The 6th among the seven children, he was brought up by his parents who don’t have much in life, Jer strived hard to maintain his academic scholarship and was able to finish his high school and college years in Liceo de Cagayan University. A registered nurse, he opted to work as a call-center agent in Cebu City for practicality sake. After more than 2 years of working with PeopleSupport, he was invited by his colleague to listen to a business proposition/orientation about UNO, to be given by a former call center supervisor of the same company, William Chavez. Seeing the unlimited earning potential, he signed up on January 10, 2009. However, the business, which seemed easy at first glance turned out to be difficult, especially juggling his job and the business, hence he had a period of laying low. It was only when Wylie Chavez, already a successful businessman and William’s brother, having seen the great potential in him, sought him out and then offered to be his coach. With this steady guidance and coaching, his business took off. Hence, 2 years and 8 mos after working as a call center agent, he resigned and took the path of an entrepreneur. Jer earned his 1st million after 1 year of doing the business. He got his brand new 4x4 strada pick-up. Through hardwork and commitment, he became one of the Top Earners in UNO worldwide. He’s one of the Millionaires Club and Medical Team members. Currently, Jer is heading the expansion for
UNO Iloilo and was able to help numerous Ilonggos get their dreams in life by simply sharing the business. Quite a number have already gotten their cars because of him. Also he himself already a house and lot in Bulua, CDOC and a piece of farmland in Bukidnon. In 3yrs&7mos of doing UNO (with 4,600 and more people under his network), he has earned 4M in cash. Jer believes that “the greatest failure of man is lack of ambition”. Indeed with a healthy ambition and great vision, Jer was able to achieve something great which has earned the respect of his family and friends. The Hippie Yuppie. Flashback 2010, John Llaurente was a 19 year old kid who knew nothing about businesses or in building assets and things like that. Like any guy his age, his sole pre occupation were activities that involved finding fun, seeking friends and wasting cash. Then, as fate would have it, he found himself right smack in the middle of the world of network marketing. He was invited to a business meeting in UNO, and the urge to answer the call of entrepreneurship was simply too strong to ignore. Later that day, he officially became one. He was a 4th year nursing student then in of one of the most prestigious nursing schools in the country. The transition from being an ace student with various extracurricular activities into that of a student entrepreneur was a difficult one. Aside from the amount of study loads and hospital duty hours, he was as an officer in the Student Council. But with UNO in the picture it was a balancing act of sorts. It took a great amount of discipline for him, but in the end, it was worth it. He managed to perform his functions as a student and student council officer, graduating with decent grades (B’s and up) and leading university-wide projects, while earning P40,000 within the first four months of UNO. Because of this experience, he was able to teach others how to do effective time management as well, teaching others how to blend business life and student life. From there, life just got better and better. Instead of asking from parents for things, he was now the giver of such. Building assets with UNO allowed him to take care of daily school expenses as well as other projects and activities. It gave him a unique sense of freedom along with an awesome set of lessons that would never have acquired in any university. Now as a yuppie, John drives a brand new sedan, thanks to his UNO business. Rarely does one see a graduate enter the life as
a young professional already having a car. Normally a person has to work for years, like perhaps 10 years or more, before driving a car. Normally one would even start with a second hand unit. But the norm doesn’t apply to those who take risks and are brave enough to journey towards success. The norm did not apply on John. Hence, right now, as John sets his sails toward success, he is confident that young as he is, he will conquer greater heights through UNO. Not bad for a former carefree lad who only wants success so bad.
Mer
The Reluctant Yuppie. Nelson Bonifacio’s early years have been spent embracing the ‘ordinary’. Blending in was his standard This was perhaps because of the tight norms that he grew up with. This went on for a long time, even as an adult. But despite this, deep within him, was a seed that was dormant and yet ready to surface soon. That seed was the entrepreneurial spirit just waiting to be lit by a small spark that would later on become the flames of success. However, before being thrust into the path of entrepreneurship, a different path was suggested by his parents. He first started as a full pledged overseas network engineer. Then, because of boredom he sought more challenging jobs and became a call center agent at Convergys. In the early years of his career, he went about being ordinary, unmindful of the seed within. He simply walked through life dictated by companies and bosses . However, the time for being ordinary was about to end when in February 2009, his co-agent invited him to join her in listening to a business briefing that was going to be given by a certain Wylie Chavez, a successful entrepreneur. That meeting opened a new chapter in his life. That meeting was the spark that would lit the flames of entrepreneurship. From then onwards, standing out among the crowd was not only going to be his calling. Leading a big crowd was to be his fate. 2 years have passed, and still he faces the challenges of network marketing with immense passion. Today, he is driving a brand new Mistubishi Ex, he is the leader and trailblazer of the Iligan market of UNO, and his organization is growing larger than ever. He is setting his sights on new horizons, believing that we are engineered for greatness. “The problem is that we sleep our way through life. Wake up. Do something great. Be different. Stand out. Life is a one time shot, but if you live it well, one is enough.” All these words coming from a reluctant yuppie, who is now a successful dreamer.
Earl
Philip
Richard
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Cookies &Coffee T
he most common backdrop or foreground would be the beach or at the sea-line. Various Landscape scenes would also make the sunset interesting, such as cityscape, mountains and iconic structures. The important thing is to capture the colors splashed on the sky as fast as you can considering that such golden hours will occur in a very short time. Plan the shot ahead of the shoot. It also pays to be very stable when doing this shot, a tripod is a must. Buildings facades are rarely a setting for sunsets, but upon seeing the reflection it made, it was intriguing enough that the shot was taken when it happened, hence without the benefit of a tripod. This shot was composed with the sky and its refection on the building creating a vision of continuity, an embrace between nature and man-made structures.
by SHAUN UY & FRIENDS
Photo by ROLANDO GIRONELLA Settings: f/8, 1/10, ISO-400 and no flash.
This is the second edition of Cookies and Coffee: The Photography Sharing. Here we get to share some landscape photographs and some helpful tips for the aspiring shutterbugs out there into landscapes and nature photography. Before we go into the details and technicalities, we need to understand how framing an image using a basic rule of thirds first. Dr. Jeff Ponce of the Oro Photographic Society (OPS) explains this theory: “The Rule of Thirds is the most used rule of composition in photography and the visual arts. It consists of 2 imaginary vertical and horizontal lines equally spaced across the frame. Align your secondary elements (e.g horizon / sunset) along either
one of the horizontal or vertical lines and your subject (model / interesting focal point) in one of the 4 intersections where the vertical and horizontal lines meet. Pla c e y o u r h o r iz o n either in the upper third if you have an interesting foreground s u b je c t ( mo d e l / foreground elements) or lower third if you have an interesting background (like a nice cloud formation / sunset). Elements need not be aligned or placed precisely a lo n g th e lin e s o r intersections.�
PHOTO by JEFF PONCE Model / HMUA/ concept: GRACE GIFT T CHUA in Castaway *The model also appeared on the first issue of Cookies & Coffee tutorials on BWM Mag maiden issue.
COOKIES & COFFEE
Now that we have that theory well within our heads, let’s move to some more technical details and techniques for two OPS masters. We begin with Dr. Carlo Romero’s vista. “The golden hour, oftentimes called the “magic hour”, is roughly the few minutes of light before sunrise and a few minutes after that, and then in the afternoon, a few minutes before and a few minutes after sunset. During these times the sun is low in the sky, producing a soft, diffused light which is much more flattering than the harsh midday sun that most of us
“Silent Witness” PHOTO by CARLO ROMERO
I can remember back in college when we were on the beach somewhere in Misamis Oriental hoping to capture a beautiful sunset shot, me and my classmates were laughing and talking – the next glimpse on the horizon
and the sun has already set – missed it by that much! Doc Carlo Continues: “You can capture images outside of the golden hour but these images will look a lot better during
are accustomed of shooting... and one of the most important aspect of being a good landscape photographer is anticipation that’s why we need to be at the scene at least 30 minutes or an hour before the magic hour because it happens very fast and before you know it, the opportunity is gone already.” Noted Doc Carlo, I’ve had my fair share of those missed moments –
the golden hour. PREPARATION AND ANTICIPATION.... VERY IMPORTANT. It also helps a lot if you check the weather forecast because the weather may not be favorable to shoot.”
Now we have another OPS master, Luigi Sarraga. Luigi shares his t h oughts o n the photograph: “I took this image from a low point of view (POV). I waited almost 40 minutes in one position w a itin g for the sun to set to an acceptable level for this shot. I used a Canon 5DMkII with a 17-40mm F/4 L USM ultra wide lens with an ND8 circular filter along with a Z-Pro holder holding a 4”X6” 3 stop Reverse Graduated Neutral Density (GND) Filter. Settings: Focal length 20mm, F/16, 13seco nd e xp osu re , Auto WB, ISO 100, Manual Mode.” Now, what if you only
have a 70-300mm lens during a shoot (I’m really just speaking to myself), would it be possible to shoot landscapes? I think it’s possible. I’ll share with you my experience and you be the judge. In one of the OPS trips to Kinoguitan, Misamis Oriental, I was in a fix because my kit lens (18-55mm) is broken and only had a 70-300mm with me. No GNDs either or any filter for that matter. Then Doc Jeff challenged me, he told me to “shoot with what you have, that’ s the challenge”. So I did just that. I took position well
Sunken Cemetery, Camiguin Island PHOTO BY LUIGI SARRAGA
away from the rest of the group… way, way, away. This is the result (below) and like I said, it is possible, depending on your common sense. Until the next photo sharing, fellow lensmen, Live Life, Inspire not Impress!
“Playful Backlight” PHOTO by SHAUN ALEJANDRAE YAP UY , Nikon D90, SIGMA 70-300mm DG Macro
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