2025 - 2026
Welcome to SUBU’s Impact Report 2025-26 This year we launched SUBU’s Strategy for Happiness, a plan built on the conviction that happier students get better results – in their learning, in their friendships, and in life. The strategy emerged from listening: from surveys, from research, and from the lived experience of students. What we heard was a familiar story of money worries, housing pressures, study intensity, loneliness and uncertainty about the future, set against a backdrop of political polarisation, economic strain and a fragmented online world. But we also saw something the prevailing narrative was missing – students lifting each other up, building societies, launching businesses, cleaning beaches, growing gardens, and quietly making one another’s lives better. Our strategy was designed to honour both realities: to take the pressures seriously while refusing to define the student experience by them. It moves us away from a deficit model focused on what is missing or broken, and towards an approach that celebrates what is
possible and amplifies what brings joy and connection. That choice is grounded in evidence. Decades of research – from the Harvard Study of Adult Development to more recent work by Singh, Damon, Steger, Ryan and Deci – points to a consistent set of conclusions. Happiness is both an outcome and a powerful driver of academic performance, resilience and social belonging. The relationship between happiness and success is bidirectional, with each fuelling the other. And the conditions for human flourishing can be deliberately designed. Four of those conditions – togetherness, purpose, wellbeing and identity – form the spine of our strategy and the structure of the impact described in this report. The work that follows is not a list of activities. It is a year’s attempt to translate this evidence into practice, and to make the keys to happiness available, in real and ordinary ways, to every student at Bournemouth.
Togetherness Togetherness was the most consequential determinant of happiness and the one to which we devoted the most attention. The Harvard study, and the body of research it has come to anchor, identifies relationships as the single most significant contributor to long-term happiness, health and fulfilment. More recent work suggests that even brief everyday interactions – the kind that happen in a queue for a Summer Ball ride, at a Supper Club table, in a fresher’s first conversation with a peer – can meaningfully boost wellbeing. The implication for SUBU was clear: belonging is built less through grand interventions than through repeated, accessible, low-friction opportunities to connect. The redesigned ‘Long Welcome’, the relaunched Buddy Scheme, the new ‘Tea Thursdays’ in the Community Kitchen, The Old Fire Station’s continued role as the most attended student social space in town, and the steady growth of clubs, societies and academic communities together created what the strategy hoped for: a year in which connection was the default rather than the exception. Black Culture Fest, the candlelight vigil for victims of gender-based violence in South Africa, and our visit to the Portsmouth midwifery campus demonstrated that this togetherness was not limited to one kind of student or one kind of community. The strongest evidence that the strategy is working is not in any single event, but in the fact that most students now tell us they have built good friendships at university.
Purpose Purpose is the second determinant of happiness, and the research here is equally settled. People who engage in meaningful work, who volunteer, who pursue activities they care about, report higher motivation, greater resilience and more satisfaction with their lives. In a year defined by uncertainty about careers, climate, technology and the role of AI in graduate life, the question of purpose has rarely felt more pressing for our students. Our strategy committed SUBU to helping students shape a purposeful and fulfilling future through opportunities – paid roles, volunteering, enterprise and leadership. The return of TEDx Bournemouth University after more than a decade matters less for its sold-out audience or its digital reach than for what it offered the dozens of student volunteers who built it: an ambitious, high profile real-world experience of leading something important. The Student Owned Business Fair, Stand Out Series 2.0, the Presidents’ Association and the expanded Student Leader training did the same in different registers. The growth in volunteering through partnerships with local charities, FareShare and Choose a Challenge gave students a route to live out their values while building employability. The point is not that students did more this year, although they did. It is that more students had the chance to do work that felt meaningful to them, and to be recognised for it.
Wellbeing Wellbeing is the third determinant of happiness and the one most often misread. Wellbeing is not the absence of difficulty; it is the capacity to navigate difficulty and enriching oneself in the process. The research is consistent that wellbeing is a strong predictor of happiness and a foundation for the ability to thrive. Yet over half of students nationally now report mental health difficulties, and the number with diagnosed conditions has quadrupled in a decade. SUBU’s strategy was to strengthen wellbeing through empowerment, intervention and community, rather than through services delivered in isolation.
The ‘Thrive Don’t Survive’ campaign, the Wellbeing Map, the FareShare partnership, the new 24/7 Community Kitchen Pantry at Lansdowne, the expansion of SUBU’s Supper Club, the Community Garden, the ‘Move Smart’ campaign, Mental Health Week, Out in the Woods, and the breadth of work the advice service quietly carried out for thousands of students all share a common logic. They treat wellbeing as something built into the rhythms of student life rather than added in moments of crisis. Each gave students a way to be supported, a way to support others, and a way to develop the skills – financial confidence, self-care, help – that protect happiness over the longer term.
Identity Identity is the fourth determinant of happiness. The research on self-determination and social identity suggests that people thrive when they can express their authentic selves and feel part of communities that reflect their values. For students, identity also extends outward – to feeling represented, heard and proud of where they study. SUBU’s rebrand, launched in August, was a deliberate signal that we intended to be a union students could see themselves in. The work that followed – record-breaking election turnout, the largest Speak Weeks on record, the new Shout Out feedback tool, the ‘You Said, We Did’ campaign, our celebrations of Black History Month, LGBTQ+ History Month and Women’s History Month, the growth of
Nerve Media’s national recognition – was less about visibility for its own sake and more about giving students a union they could shape, recognise and trust. Where identity is supported, motivation and purpose follow. Where it is not, neither does. A strategy is only as good as the experience it produces. This report sets out a year in which the conditions for happiness were not described but built, not theorised but practised. The evidence of its impact is in the things students told us – that they are thriving rather than surviving, that they have found their friends, that they feel able to be themselves – and, more importantly, in the year of student life behind those words.
How we fund our impact and where the money goes SUBU is a registered charity. That means everything is invested into the student experience. Our work is funded by a block grant from the University. We also generate income through our commercial venues on campus, including the Union Shop, Dylan’s Kitchen & Bar, Ground Up Café, and our iconic night club in Bournemouth town centre - The Old Fire Station.
Grant from Bournemouth University
£1,187,500 SUBU Commercial Services
£299,000
7%
14%
Events
23% Student Opportunities inc. Clubs & Societies
Democracy & Liberation campaigns
18%
20%
Full-Time Officers manifestos and development
Student Voice & Insight inc. Student Reps
19% SUBU Advice
Note: Charity Expenditure is based on 2025-26 budgeted staffing and operating costs, excluding Commercial Services. Commercial income is based on 2025-26 budgeting forecast. Overheads are redistributed proportionately across frontend services.
SUBU President Esther Chinenye Isaiah Serving as SUBU President has been the defining experience of my time at Bournemouth University. When I arrived as an international student in 2023 to pursue a Master’s in International Political Communication, I never imagined I would soon be representing over 15,000 students. What began as academic curiosity evolved into the daily work of advocacy, negotiation, and leadership on behalf of the BU student community as SUBU President and Chair of the Board of Trustees. A significant part of my role has been championing the student voice. Throughout the year, I have attended University Board, Senate and key strategic communities, worked alongside Student Services, CareersBU and BU’s Communications Team to ensure that student experience remains at the heart of decision making. I have contributed to the development of BU2035 and the BU Learning Model, ensuring student feedback directly informed strategic priorities. I have also supported the review of the self-funded student fees policy, helping to secure a more flexible payment plan for 2026/27.
I have sat on and contributed to the Fitness to Practice and Academic Offence panels, bringing balance and fairness to student-facing process. I also coordinated stakeholders to draft a proposed revised definition of Islamophobia in direct response to student feedback.
Beyond campus, I have worked to ensure student voices are heard nationally. I have advocated for action on student finance, housing, safety and the cost-of-living crisis through the NUS Lobby Day, meeting with local MPs and a joint open letter to the chancellor.
Alongside this strategic work, I have been passionate about creating opportunities to support student success and wellbeing. This includes hosting a student-Board of Governors lunch which allowed students to meet decision-makers within the university, launching the Stand Out Series with CareersBU to help build student experience for the job market, and co-organising the Student Owned-Business Fair.
Looking back, I am particularly proud of the lasting changes achieved this year, including the expansion of the Community Kitchen and fridge to Lansdowne Campus, improvements to academic regulations, the introduction of more affordable and culturally inclusive food options on campus, and the creation of a dedicated Postgraduate Officer role.
I am proud to have led the ‘It’s Okay Man’ campaign, which brought students together through events, media and conversation to raise awareness of men’s mental health. I have also supported initiatives such as SUBU’s Supper Club, Christmas carols with the Christian Union, the Wellbeing Map, ‘Thrive Don’t Survive’, cost-of-living campaigns, Freshers’ Fair, history month celebrations, and other student events throughout the year. From welcoming new students at Open Days and inductions to celebrating graduates as they crossed the stage, it has been a privilege to share so many important moments with our community.
It has been an absolute honour to serve as SUBU President for the 2024/25 and 2025/26 academic years. Every project, meeting attended, campaign launched, and conversation had was in service of one goal: a better and more inclusive experience for students. I leave BU with more than a degree. I leave with professional experience, friendships, mentors, memories, and a profound understanding of what it means to serve, all made possible by SUBU. To everyone who trusted me with this responsibility and supported me during my time here: thank you.
Vice President Education Oluwasijibomi Fola Akande One of my key priorities this year has been ensuring that students have the opportunity to share their views and see the impact of their feedback. Throughout my time as Vice President Education, I have focused on strengthening student voice, improving communication and creating opportunities for students to thrive both academically and personally. Following SUBU’s Freshers campaign, I supported the development of the ‘You Said, We Did’ campaign, designed to close the feedback loop and demonstrate how student feedback can drive real change at BU. Through this work, we highlighted initiatives such as the Laptop Loan Scheme and the work undertaken to redefine Islamophobia, both originating from student feedback. To support students in their academic journey, I delivered two academic skills workshops to help them build confidence and understand academic expectations. Mastering Your BU Academic Experience explored topics including the transition from Harvard to APA referencing, academic integrity, responsible use of generative AI and navigating Brightspace.
This was followed by Mastering Your Minutes, which focused on time management and revision techniques ahead of the assessment period. In January, I also helped organise Exam Wellness Clinics with BU’s library team, providing drop-in support on exam techniques, stress management and wellbeing in a relaxed, accessible setting. Alongside this, I helped lead work to redesign the SUBU space at Bournemouth Gateway Building, informed by findings from a student
survey. 60.5% of respondents supported space on the ground floor becoming a SUBU area, with a strong preference for a cosy, welcoming atmosphere featuring movable furniture and a quiet study zone. These insights have since been shared with BU’s Chief Operating Officer, who has asked the Director of Estates to develop a proposal ahead of September 2026. In February, I delivered Log Off to Tune In: Airplane Mode, a phone-free social event designed to encourage students to disconnect, socialise face-to-face and support their wellbeing through low-pressure activities in a relaxed environment. In partnership with CareersBU, I successfully delivered Stand Out Series 2.0, a careersfocused workshop bridging academic learning and employability. The event featured a panel with industry professionals from LUSH, J.P. Morgan, EF and Bournemouth University, alongside interactive sessions, LinkedIn headshots and networking opportunities, helping students build confidence and articulate their skills for the graduate job market. During my time as SUBU’s Vice President Education, I am extremely proud to have contributed to these initiatives that strengthen student voice, enhance wellbeing and support students to feel more confident about their academic and professional futures.
Vice President Student Opportunities Jeffery Ononiwu As SUBU’s Vice President Student Opportunities, I have focused on developing and delivering experiences that expand students’ access to cultural, creative and professional opportunities across the university. I worked with SUBU’s President to deliver Black Culture Fest as part of Black History Month, showcasing Black excellence through performances, workshops, demonstrations and food, alongside a football match between the Afro Caribbean Society and the Society of Nigerian Students. The event provided a space to celebrate culture, creativity and community. Alongside this, I supported the delivery of the Student Owned Business Fair, bringing together a student marketplace and student entrepreneur Q&A session to help encourage entrepreneurship and enterprise development within the student community. We also launched the SUBU Business Idea Challenge, where students were invited to submit business ideas for a chance to win a £300 prize, which was sponsored by the Faculty of Business & Law.
A key focus of my role this year has been leading on the delivery of TEDx Bournemouth University, marking the first TEDx event on campus in over a decade. The event allowed us to deliver a high-impact, student-led initiative under an official TEDx license. Delivered over a four-month planning cycle, the project positioned Bournemouth University on a global knowledge-sharing platform whilst creating extensive opportunities for student involvement.
From over 100 speaker applications, 10 speakers were selected, and the content produced by our students had over 80,000 views across digital channels.
The event was sold out, welcoming 100 attendees and providing opportunities for over 65 student volunteers across areas including event management, communications, live production, branding and post-production.
Across all these projects, my focus has been on creating meaningful, high-quality student experiences that celebrate identity, build opportunity and elevate the student voice on both a local and global stage.
Post-event feedback highlighted a ten out of ten attendance satisfaction rating, with 84% of attendees stating they would recommend the event. The project was also delivered under budget, marking a strong operational achievement alongside its wider impact.
Vice President Welfare & Community Victoria Okupevi During my time as Vice President Welfare & Community, I have worked to strengthen student wellbeing, representation, belonging and safety through student and communityled initiatives, advocacy and institutional engagement across SUBU and Bournemouth University. A key focus of my role has been student safety and welfare, ensuring students are able to access the relevant support available to them. I contributed to the development of the Student Safety Policy and successfully supported the creation of the Move Smart safety campaign, an online resource hub to improve awareness of safety information and strengthen access to support. I also represented students nationally at the NUS ‘Don’t Freeze Our Futures’ lobby day at Parliament, supporting student finance reform, and advocated locally for improved bursary accessibility for students repeating a year of study. Alongside this, I supported SUBU’s Buddy Scheme, a five-week programme designed to support new students and with SUBU’s wider commitment to ensure all students feel welcome at BU.
Working with the Full-Time Officer team and student volunteers, the scheme paired new students with current students through themed weekly sessions focused on connection, belonging and navigating university life. The programme also included a trip to Bath, helping students build friendships and community. A significant part of my role focused on delivering wellbeing and engagement initiatives across the academic year. This included Mental Health Week, which engaged over 200 students across both campuses through a range of lowpressure activities designed to encourage rest and highlighted the importance of prioritising personal wellbeing. I also facilitated a panel for LGBTQ+ History Month, I delivered a Christmas card making event for students over the festive period and a
organised a Valentine’s movie night, alongside the Out in the Woods wellbeing walk to Talbot Woods, encouraging students to connect with nature and during busy academic periods. To further strengthen community spaces, I created Tea Thursdays at the Community Kitchen, providing a space for students to connect over conversation and a hot drink. I also collaborated with a student to deliver a candlelight vigil for victims of gender-based violence in South Africa, creating space for solidarity and awareness around issues affecting students globally. Across all areas of my work, my focus has been to promote an inclusive, supportive and student-centred environment where students feel safe, connected and able to thrive during their time at BU.
% 95 of students are aware of, and have engaged with SUBU Based on data from Speak Week, November 2025 (1,528 responses) & Speak Week, March 2026 (1,085 responses)
Togetherness Year after year, friendships are the top factor student say shape a positive university experience. Our goal is that every student will have regular social contact and build meaningful connections at university. Our strategic goals focus on community, engagement and belonging. SUBU’s first strategic theme is to ensure that every student can regularly experience human connection and build genuine friendships.
By designing accessible, fun and welcoming spaces where people can relax, talk and connect, we enable students to naturally form friendships, share experiences and feel part of something bigger. We encourage them to be present, make the most of their time at university, and find their people and their place, strengthening both their academic success and long-term happiness
28%
200,000
of students are part of a SUBU facilitated group (e.g. club or society member, Student Rep, volunteer)*
visitors to The Student Centre
85%
68%
of students attend a SUBU event*
of students feel part of a community at BU*
*Based on data from Speak Week, November 2025 (1,528 responses) & Speak Week, March 2026 (1,085 responses)
How did we make an impact? Arrivals & Welcome SUBU’s work to create togetherness and genuine connection began well before students arrived at Bournemouth University. With our strategy to reach students early, a package was mailed to all inbound UK students during the summer, focused on how students can join a community to make friends, have fun and feel connected through SUBU’s clubs and societies, Freshers events and Liberation Networks.
For the first time, we ran a Welcome Desk in SUBU during the first two weeks of term. Staff, Full-Time Officers and SUBU student ambassadors personally welcomed over 2,000 new students and introduced them to the SUBU Side Quest. This gamified challenge asked students to collect code words, tokens and prizes as they explored SUBU’s spaces, with hundreds of completions recorded.
On campus, SUBU’s approach to student arrivals was redefined this year, led by a cohesive strategic approach with three goals to help build connections. These were for students to:
During the arrivals period, the Full-Time Officers and SUBU ambassadors delivered induction talks to over 2,500 new students, introducing them to SUBU and the wide range of opportunities and support on offer.
Visit SUBU spaces
The Student Centre recorded over 31,500 visitors during the first two weeks of term.
Follow us on social media
SUBU’s Instagram gained over 1,600 new followers.
Attend a SUBU event
Around 12,000 students attended an event during Freshers’, including at The Old Fire Station.
31,500 visitors to The Student Centre during the first two weeks of term
These sessions helped students understand how they can meet new people and make the most of their first few weeks and wider university experience. The initial connections fostered were followed by our ‘Long Welcome’ period, featuring six weeks of events and activities designed to facilitate transition to university life across five themes: •
Get to Know
•
Social Life
•
Build Your Future
•
Money Made Simple
•
Body and Mind
Spaces & Venues SUBU’s spaces and venues were central to bring students together throughout the year. The SUBU Street Fair returned for a third year during arrivals weekend, welcoming over 2,000 new students. SUBU’s Freshers’ Fair – drew almost 9,000 visitors. Across September and October, The Old Fire Station recorded 21,000 entries, whilst The Student Centre was visited almost 63,000 times. The Old Fire Station continued to be the primary nighttime social space for students in Bournemouth, reaching the winter break in an improved position than the previous year. Dylan’s Kitchen & Bar expanded its events programme with Boozy Bingo and band nights proving popular, and Ground Up Café launched new campaigns including the ‘Big Deal’ to reinvigorate student engagement with Talbot campus spaces.
9,000 people visited the Freshers Fair
Clubs & Societies This Freshers period saw growth in the Clubs & Societies ‘Give it a Go’ programme, with 22 registered events during the two-week arrivals period, with many receiving more than 50 attendees. In January, SUBU’s Refreshers Fair saw a record 42 clubs and societies showcase their communities during Term Two. By spring, membership had grown to 2,608 students across 89 active groups – with 100% of academic schools represented through 28 societies. These figures reflect the sustained effort of student committees and the breadth of communities available for students to find their people and their place.
2,608 student members across 89 clubs and societies
Events & Community Building In October, SUBU marked Black History Month with Black Culture Fest in The Student Centre, drawing 682 students for hair braiding demonstrations, music performances, an afro-fusion dance workshop and traditional food samples. The Buddy Scheme was relaunched as a five-week programme pairing new students with continuing peers through themed weekly events and a memorable trip to the Bath Christmas Market. In December, a Christmas card making event in Lansdowne offered students a wellbeing-focused space for creativity and connection, with all attendees receiving gift bags to reinforce a sense of care and belonging. Supper clubs continued to bring students together, with student volunteers helping to run each event, providing conversation starters and games. Attendance remained strong throughout the year, with around 100 students attending each club. Tea Thursdays launched as a new weekly initiative in SUBU’s Community Kitchen, creating a low-pressure space for students to drop in for a hot drink and chat, instilling a sense of belonging and increasing peer connection. In February, Log Off to Tune In: Airplane Mode offered a one-hour, phonefree social event encouraging face-to-face conversation at Lansdowne.
82% of students reported they had developed good friendships at University
Our Speak Weeks in November and March confirmed the impact of this work: 82% of students reported they had developed good friendships at university, 89% were happy with their level of involvement in student events and activities. With a two-point increase since our November activity, 85% said they were generally happy in March, with social life ranked the most important contributor. From arrivals weekend through to the Summer Ball, SUBU ensured every student had the opportunity to experience human connection, build genuine friendships and feel part of something bigger.
My student experience at Bournemouth University has been incredibly positive, and SUBU has played a significant role in that. Throughout my time at university, I have made a conscious effort to get involved in as much as possible, and SUBU has provided many opportunities to do so. One of the highlights has been creating content for SUBU and engaging with other students through creative and interactive projects. I have particularly enjoyed using my personal interests, especially sport and presenting, in activities such as trying out different sports societies, hosting a ‘Come Dine With Me’ style show, and presenting the SUBU Awards. SUBU has helped me make the most of my university experience by providing opportunities to be creative, meet new people, build confidence and feel part of the wider student community. I would encourage every student to get involved with SUBU in some way, as it can significantly enhance their time at university and open up unexpected opportunities. - Jack Burford, SUBU Content Creator
SUBU has been phenomenal at helping our committee, from providing a listening ear during times of conflict to responding super quickly to queries. Womxn in Business wouldn’t exist or run well without SUBU’s help and patience. Our committee would not have functioned without their help. - Member of Womxn in Business Society
Being a Student Rep was one of the most amazing experiences, being able to interact with many students and receive feedback from them to help improve the university experience for future years. Getting to know people on a deeper level, making friends and going on trips is something I think everyone should experience at some point during university. - Sarah Petcu, Student Rep
% 78 of students feel they have the opportunity to do things that are more meaningful to them through SUBU
Based on data from Speak Week, November 2025 (1,528 responses) & Speak Week, March 2026 (1,085 responses)
Purpose Every student will have the opportunity to explore their passion and purpose, building independence, employability and confidence. Our themes focus on employability, personal growth and resilience. SUBU’s strategic theme is to help students shape a purposeful and fulfilling future through meaningful opportunities – whether through paid roles, volunteering, enterprise or leadership opportunities.
By growing student jobs, leadership development and volunteering, SUBU will empower students to grow, lead and contribute to their communities. Collaborations with local charities, employers and the university will diversify opportunities and support all students, including those from disadvantaged or underengaged groups.
55%
of students say that they have grown in employability confidence from engaging with SUBU*
59%
of students feel SUBU has helped them develop life skills*
*Based on data from Speak Week, November 2025 (1,528 responses) & Speak Week, March 2026 (1,085 responses)
How did we make an impact? Student Development SUBU’s strategic commitment to help students shape a purposeful and fulfilling future was clear from the start of the academic year. In September, the Student Opportunities team trained over 150 students at the annual committee conference, covering key areas including conflict resolution, member recruitment and leadership skills. Conference resources were made available online and formed the foundation of SUBU’s new digital training platform. This supported further engagement, with 29 clubs completing additional required training, and 90% of clubs completing training across the academic year. As part of a continued focus on students’ professional development, the Presidents’ Association scheme was expanded to include all student committee members, Part-Time Officers and Nerve Media outlet teams. The first Student Leader Collective brought together 50 attendees from over 30 clubs to explore leadership styles, whilst the second session in Term Two focused on career development and turning experiences into CV-ready skills.
Enterprise & Employability In November, SUBU’s President and Vice President Student Opportunities led the delivery of the annual Student Owned Business Fair during Global Entrepreneurship Week. The fair comprised a student marketplace, student entrepreneur Q&A which was themed ‘Tech-Powered Entrepreneurship’, and the SUBU Business Idea Challenge with a £300 prize sponsored by the Faculty of Business and Law. In February, TEDx Bournemouth University marked the first TEDx event on campus in over a decade, delivered as a high-impact, studentled initiative under an official TEDx licence. Students gained hands-on experience across event management, communications, live production, branding and post-production, with 65+ volunteers receiving certified participation for employability. In March, SUBU’s Vice President Education, in collaboration with CareersBU, delivered Stand Out Series 2.0, a careers-focused workshop bridging the gap between academic learning and professional skills. A key highlight was the panel session featuring professionals from organisations including LUSH, J.P. Morgan, Education First and Bournemouth University, alongside LinkedIn headshot sessions and dedicated networking opportunities. The event supported students to recognise and translate their academic and extracurricular experiences into employability skills, while building confidence and career readiness.
Over 700 hours volunteered by students across TEDx Bournemouth University
Over 2,150 bags collected for the Big Give, worth up to £70,000 to local charities
Volunteering & Community Volunteering saw exceptional growth throughout the year. The Student Opportunities team hosted a Thrift Shop event at the start of Term One, with 2,139 students visiting and over £2,876 raised for charities – more than double the footfall compared to last year, and a 44% increase in funds raised. By the end of Term One, 182 new students and 17 new charities had registered on SUBU’s Volunteer Hub, with 1,790 logged volunteering hours – a 100% increase on the same period last year. SUBU partnered with Choose a Challenge for international volunteering opportunities, offering three unique challenges ranging from the National Three Peaks to climbing Kilimanjaro. During National Student Volunteering Week in February, SUBU adopted a new approach, from sending students out into the community to Give it a Go activities facilitated by charity partners. By May, students had logged 3,928 volunteering hours across the year, and 1,769 students registered on the Volunteering Hub. In March, the Community Garden hosted a visit for local school pupils to learn about sustainable food growing and community action, forming part of the school’s wider learning around sustainability, with two further school visits booked.
1,769 student volunteers registered
3,928 hours on SUBU’s Volunteering Hub
The Big Give 2026 was launched in April in partnership with the British Heart Foundation and local charity Prama, supported by SUBU Community Wardens to distribute collection information. This is an opportunity for students to donate their unwanted items to charity, rather than sending them to landfill. Last year, SUBU raised over £10,990 through this initiative.
Student Employment
Nerve Media
SUBU’s charity and commercial services continue to deliver on a strategic commitment to employing over 200 BU students across our venues, events, content creation and peer support roles, including supervisory positions. This provides students with meaningful paid employment opportunities that sit alongside their studies and contribute directly to the student experience.
SUBU’s student media outlets have continued to develop talent and earn national recognition. Nerve Radio won Gold for Best Event Programming and Silver for Best Technical Achievement, Best Station Branding, and Best Presenter at the Student Radio Association (SRA) Awards. Nerve TV received Bronze in three categories at the NaSTAs (National Student Television Awards) in March, including for Events Coverage, Live Broadcast for TeamBU TV and the Tim Marshall Recognition Award. Nerve Radio also received Silver at the SRA Awards for Student Radio Moment of the Year. These achievements demonstrate the quality of experience and professional development students gain through SUBU’s media opportunities.
Through roles in spaces such as Dylan’s Kitchen & Bar and The Old Fire Station, students gain hands-on experience in live environments, from food preparation and customer service through to technical and events delivery. Structured training and clear progression pathways support students to build confidence and develop skills over time, with opportunities to progress into supervisory roles before graduation. Alongside this, six student groups have launched commercial ventures within SUBU venues this year, ranging from themed club nights to charity-led events. SUBU has supported these developments through ongoing coaching and guidance, helping students to develop their ideas into sustainable and viable concepts.
Opportunities for Next Year Student Leader Elections launched in April with 412 roles available for the next academic year, covering 83 Clubs & Societies, five Nerve Media outlets, five Part-Time Officers and six Faculty Rep positions. Across the year, SUBU expanded and diversified the opportunities available to students to grow, lead and contribute to their communities – supporting all students, including those from disadvantaged or underengaged groups, to build independence, employability and confidence.
Over 200 students employed by SUBU
As someone involved in SUBU through content creation, I have been given opportunities and experiences I would not have had otherwise. It has helped me meet new people, create lasting memories and step outside my comfort zone. I have also learned a lot about working with different people and adapting to different environments and personalities, which I will carry forward. Through SUBU, I met students from the Volleyball Club and Hiking Club, and have since continued to socialise with them outside of organised activities, including weekly game nights. Overall, SUBU played an important role in my early months at university, helping me build a supportive network and feel more at home in a new environment. - Moses Sirapandji, SUBU Content Creator
Working as a content creator for SUBU has been one of the highlights of my university experience. Being part of such a creative and supportive environment has provided opportunities to grow, build confidence, and undertake work I have genuinely enjoyed alongside my studies. My involvement with SUBU has also helped me feel more connected to the university community and has made my time at BU even more rewarding. - Greta Gustafsson, SUBU Content Creator
SUBU has supported my course significantly this year, helping to resolve assignment issues and improve overall course delivery. Through SUBU’s online feedback tool Shout Out, I have been able to contribute to improving my course, with constructive feedback I have provided on behalf of my course mates being acted upon. - Izak Barry, Student Rep
% 93 of students feel happier and more confident after using SUBU’s services Based on data from Speak Week, November 2025 (1,528 responses) & Speak Week, March 2026 (1,085 responses)
Wellbeing All students will thrive at university, knowing how to access support and navigate challenges with resilience. Our themes are cost of living, wellbeing and personal. SUBU’s work aims to strength wellbeing through empowerment, intervention and community. Our initiatives including the Community Kitchen, Supper Clubs and Community Garden to financial advice, budgeting support and volunteering, have helped students save thousands of pounds, manage challenges, connect with others, and learn practical coping skills.
83%
Wellbeing is a strong predictor of happiness and a foundation for students’ ability to thrive. This includes factors like managing stress, sleep quality, eating well, regular physical activity and financial stability. Going forward, SUBU will build on these successes by expanding student-led wellbeing initiatives, capacity-building workshops, and nature-based community projects. By helping students develop financial confidence, self-care strategies, and a balanced lifestyle, we will continue to promote a culture of wellbeing that underpins happiness.
91%
of students feel that they are thriving, not just surviving at university*
of students know where to access academic support from BU and SUBU*
78%
68%
of students know where to access housing support from BU and SUBU*
83%
of students know where to access wellbeing support from BU and SUBU*
of students know where to access financial support from BU and SUBU*
*Based on data from Speak Week, November 2025 (1,528 responses) & Speak Week, March 2026 (1,085 responses)
How did we make an impact? Support & Advice SUBU’s work on this theme was grounded in the strong evidence that physical and mental wellbeing is a strong predictor of happiness and a foundation for students’ ability to thrive. From September, SUBU’s advice service adopted a low-pressure engagement approach, including creative and practical activities such as tote bag painting, dried garland making and money workshops. These events were fully booked, with positive feedback provided. The emphasis on informal, welcoming activities helped encourage a sense of community and reduced barriers to accessing support. Footfall into SUBU Advice noticeably increased, with a 13% rise in case numbers compared to the same period last year and appointment bookings surging by 66%.
financial hardship. This pattern highlights close and ongoing links between financial wellbeing and academic engagement, with cost-of-living pressures continuing to drive demand for advice and support.
Across the year, our advice service fielded over 2,450 student cases. Academic matters remained the largest category, with students most frequently seeking support around progression, assessments, appeals and academic processes. Financial support was the second most common area. Together, academic and financial issues made up over 70% of all cases, meaning around seven in ten students sought help with either academic pressures or
2,450
In response, the service has taken a proactive approach not only to casework, but also to preventative guidance and awareness, including campaigns around financial wellbeing and housing rights. This work supports students to better understand their options earlier, reducing the risk of issues escalating.
Students helped by SUBU Advice
The advice service completed a highly successful AQS audit, receiving no corrective actions. This reflects the team’s commitment to quality, consistency and student-centred practice. The service also strengthened its specialist capacity, with one adviser qualifying as a Sexual Violence Practitioner. Student feedback consistently highlighted friendliness, being non-judgemental, response time and knowledgeable advisers as the service’s greatest strengths.
However, engagement data also identified an ongoing challenge, many students continue to seek support only once issues have escalated to crisis point, particularly during peak academic pressure points. This insight is shaping our focus for the year ahead, with an increased emphasis on earlier intervention, proactive outreach, and accessible engagement models that support students before issues intensify.
Community Kitchen & Food Support Community food support expanded significantly throughout the year. A new partnership with Fare Share now delivers 40kg of food weekly to SUBU’s Community Kitchen, which is maintained by a team of student volunteers managing food parcel packing, dispenser refills and hygiene checks. Following student feedback, a pantry was established in the Bournemouth Gateway Building, providing 24/7 access to emergency food support. Student feedback highlighted the essential nature of this provision, with students sharing that they had run out of money and had not eaten. By Term Two, the number of students receiving food parcels had increased by 25% compared to Term One, with 68% of Talbot Campus pantry packs accessed in just two months. December saw a significant increase in departments using the Community Kitchen to host events, reinforcing its role as a shared, welcoming space. SUBU’s Supper Club provided direct food support alongside its community-building role, serving free hot evening meals to students throughout the year.
600+ students attended a supper club
The first two clubs served 180 students, a 13% increase on the previous year, with around 100 students attending each subsequent event and over 600 in total. Building on this, we partnered with MSc Nutrition & Behaviour students to deliver a four-week meal-planning workshop focused on balanced meals, budgeting, healthy habits and nutritional awareness, supporting students to develop longer-term resilience around food and finances. SUBU’s Supper Club continues to grow in popularity and remains a key collaboration between SUBU Advice, Dylan’s Kitchen & Bar, and the Full-Time Officers. It provides an opportunity for officers to cook and share their own recipes, whilst creating a welcoming space for students to come together over a free, hearty meal and build community through food.
Community Garden SUBU’s Community Garden secured additional funding through the Co-op Local Community Fund, with a new student volunteer leading winter crop preparation and spring planting. Students are now producing their own compost, supported by additional compost through partnership with Chartwells catering. The garden also expanded its outreach with pupils from Winchelsea School & Livingstone Academy visiting the garden to learn about sustainable food growing, food poverty and
how the Community Kitchen uses fresh produce to support students. The garden continues to promote sustainability and student involvement in food security efforts. The Community Garden provides a valuable opportunity for students, with lecturers using the space to host seminars and bring learning outside the classroom, while staff also utilise it for events. Overall, the garden continues to act as a multi-functional space, supporting mental wellbeing, community engagement and practical responses to food insecurity, while also serving as a valuable environment for collaborative working.
Cost of Living & Financial Wellbeing Financial literacy and cost-of-living support have been a consistent focus. The ‘Money Made Simple’ workshop, delivered as part of SUBU’s Buddy Scheme, challenged students to shop for a week’s worth of food on a £20 budget and share their experiences, covering budgeting strategies and practical money-saving tips. SUBU’s Marketing & Communications team delivered an ongoing cost-of-living digital campaign, with Supper Club posts reaching over 39,000 Instagram views and budget cooking videos gaining 25,000 views across TikTok and Instagram. The ‘Thrive Don’t Survive’ campaign was launched to build awareness of cost-ofliving issues, raise visibility of support available, and mobilise staff, students and the local community.
£45,000 saved by students
Nearly
£400,000 paid in student wages
This was supported by the new wellbeing map, providing accessible guidance on how students can improve their wellbeing alongside clear signposting to available support services. A targeted campaign addressing renters’ rights was also delivered in partnership with BU to help students understand their legal protections. SUBU ensures our commercial services continue to provide access to the best value food and drink on campus. This year, Union Shop has sold 60,000 meal deals cheaper than any other outlet on campus, and Dylan’s Kitchen & Bar introduced fresh barista coffee for only £1 every morning. Our employment model is centred on providing opportunities for BU students, contributing nearly £400,000 in wages to the student community.
Events & Activities For many students at BU, their social life is the most memorable and enjoyable aspect of their university experience, from Friday nights at The Old Fire Station, to society-led charity events and milestone celebrations such as SUBU’s Summer Ball. These events are central to this experience, with a programme that spans partnerships with ResLifeBU, student-led activity, and large-scale live events featuring international artists. Across all delivery, the focus remains on creating inclusive spaces and memorable experiences that bring students together and create lasting memories.
Wellbeing Campaigns & Mental Health A series of targeted wellbeing campaigns were delivered throughout the year to support student health, awareness and engagement. In November, the ‘It’s Okay Man’ campaign for Men’s Mental Health Week engaged students through pop-up stands, a live radio talk-show, self-care packages and a campaign video. Sexual Health Awareness and Guidance Week (SHAG) promoted sexual health through inclusive, judgement-free events.
In January, exam wellness clinics at The Sir Michael Cobham Library offered drop-in support on exam techniques, stress management and wellbeing, whilst our Out in the Woods event encouraged rest and reflection during revision. In February, a liberation panel was organised in honour of LGBTQ+ History Month, with students discussing identity, resilience and breaking barriers. March’s student-led Mental Health Week engaged with students across both campuses with creativity and artistic sessions, mindfulness and massage therapy, open mental health conversations with BU Student Services, and a ‘Joy Day’ encouraging positivity and connection. SUBU’s Vice President Welfare and Community also led a visit to the Portsmouth Midwifery Campus for a wellbeing-centred engagement with satellite campus students. Into May, de-stress activities including ‘Ice Cream and Chill’ pop-ups, ‘Paint and Sip’ sessions, outdoor woodland walks and pet therapy sessions were delivered in collaboration with SportBU and the Library team, supporting students throughout the assessment period.
SUBU has been at the heart of my four years at Bournemouth University, from eating in Dylan’s Kitchen & Bar, buying snacks from Union Shop, grabbing a coffee from Ground Up Cafe, or even just relaxing in the SUBU space. SUBU has been there constantly and a great support network for the Ballroom & Latin Dance Society. Whether that’s via email or in person, the staff are so caring and considerate and really do go the extra mile for you. I couldn’t have asked for better people to of worked alongside this year, as they are incredible and so knowledgeable within their roles. The SUBU building is a lovely space to work, hangout with mates or even have meetings with the team. I couldn’t speak highly enough of SUBU and everyone on the team. - Tara Lafferty, President of Ballroom & Latin Dance Society
SUBU has had a real impact on me because it helped me grow in confidence, find my voice, and feel more connected to the university community. Before getting involved, I was still learning how to speak up in student spaces, but SUBU gave me the opportunity to represent others, listen properly, and understand the value of student voice. It has taught me that leadership is about service, consistency, and making sure students feel seen, heard, and supported. - Frank Ugonna Princewill, Black Students’ Officer
Being a Student Rep has been a rewarding part of my time at Bournemouth University. It has given me the opportunity to represent students on my course, share feedback, and ensure student voices are heard. It has also enabled me to contribute positively to the student experience while building confidence and becoming more involved in university life. - Jake Harvey, Student Rep
% 95 of students recognise SUBU’s visual identity Based on data from Speak Week, November 2025 (1,528 responses) & Speak Week, March 2026 (1,085 responses)
Identity Students will feel they can be themselves at university and identify with SUBU as their students’ union. Our themes focus on brand identity, impact and student voice.
Our goal is to build a union that students see themselves in and feel proud to shape – one that celebrates the diversity of its members and amplifying the impact of their voices.
SUBU’s distinctive brand and strong student community are vital to ensuring Bournemouth University remains a thriving, appealing study destination.
By uniting identity and brand strength, SUBU strives to achieve national recognition for our work. We will boost our visibility, celebrate student voice, and showcase the vibrant, inclusive community that defines life at BU and SUBU.
86%
20%
88%
of students feel that they can be themselves at university1
of student members voted in SUBU’s Officer Elections2
of courses and demographic groups are represented by Student Reps3
41%
80%
94%
of students feel the Bournemouth student life offer encouraged them to apply and come to BU4
of BU students are SUBU members5
of students feel that SUBU is relevant to them1
Based on data from Speak Week, November 2025 (1,528 responses) & Speak Week, March 2026 (1,085 responses) Based on voter counts and elections reporting Based on data from Student Rep tracker 4 Based on data from open day surveys 5 Based on data from our student members portal 1 2 3
How did we make an impact?
Rebranding As part of our strategy to create a cleaner and more accessible brand for students, SUBU’s visual identity was redeveloped in-house and launched in August. This work included finalising a new logo and colour palette, and rolling out rebranded assets across digital channels, social media and physical spaces – all to ensure a cohesive student-facing identity. Early feedback showed positive responses from both new and returning students, particularly around brand recognition and modern appeal.
A key focus throughout the year was the development of a distinctive SUBU tone of voice, consciously shifting towards positive and uplifting language in line with our happiness strategy – reflecting our belief that university should be among the best years of our students’ lives. SUBU’s brand guidelines have been updated to reflect how the brand has evolved, and work on redeveloping the SUBU website is underway.
Digital Engagement & Visibility SUBU’s digital engagement has grown significantly under the refreshed brand. During the arrivals period, the Freshers campaign reached 38,500 Instagram accounts with 1.2 million views, and social media post interaction increased by 40%. By November and December, reach had climbed further – 35,500 Instagram accounts and over 40,000 TikTok views, a 400% increase on the same period the previous year. Between January and April, Instagram reach climbed to 56,900 accounts and TikTok post views exceeded 314,000, with engagement increasing by 9%. Content featuring students and their lived experiences consistently performed best, with 90% of highest-reaching posts featuring students directly. Collaboration with BU’s social media channels significantly
1.2M views on SUBU’s Instagram during Freshers campaign
increased SUBU’s reach, helping build a clearer understanding of SUBU and the services we offer. On-campus visibility proved equally important. March’s Speak Week found that 38% of students noticed on-campus marketing such as posters, screens and flyers, compared to 34% choosing Instagram as their main touchpoint. These results highlight the importance of physical presence across campus alongside digital channels. As a result, SUBU is reviewing how to expand on-campus presence across all BU sites. Over 95% of students told us they were aware of SUBU, with only 30 out of 1,085 respondents unsure of what SUBU does – suggesting strong overall awareness following the rebrand.
Student Voice & Democracy Student voice is central to strengthening SUBU’s identity as a union that students see themselves as part and feel proud to shape. SUBU’s new online feedback tool Shout Out replaced SimOn, offering a simpler user experience based on student and rep feedback. By year end, over 1,000 pieces of feedback had been submitted. The ‘You Said, We Did’ campaign demonstrated tangible actions taken in response to feedback, including the Laptop Loan Scheme and the redefinition of Islamophobia, with plans for regular monthly communications and structured updates for student representatives. The first SUBU Summit passed two policies – ‘SUBU to introduce a sensory room in The Student Centre’ and ‘SUBU to explore the ethics of coffee supply options’ – reinforcing the message that student feedback is listened to and acted upon.
2,613 responses in this year’s Speak Week surveys
November’s Speak Week demonstrated the highest levels of student engagement on record, with 1,528 students participating – a 35% increase from November 2024. March’s Speak Week saw 1,085 participants, a 42% increase on the previous year. Student engagement with both initiatives has shown consistently increased participation since 2021/22. These democratic mechanisms, alongside the work of 613 Student Reps across 87% of programmes with over 20 students, ensured that courses and demographic groups were represented and that students’ voices were heard at every level.
Officer Elections Invigorating student engagement with elections was a key strategic project for SUBU this year, with a group spanning across membership, commercial and communication teams working side by side to culminate in a real festival of democracy during SUBU’s Officer Elections. The results were astounding with a record-breaking turnout. A total of 2,337 SUBU members voted – representing 20.07% of the eligible student body. This is the highest election turnout in at least 10 years; up 60% from 12.5% in 2024/25. A total of 10,707 votes were cast; a 76% increase on the previous year.
20% member turnout in SUBU’s Officer Elections
60% increase in voter turnout
A significant change was the move away from direct, transactional incentives towards social reciprocity, introducing ‘democracy sausages’ – free hotdogs available throughout voting week. Originally a beloved Australian election day tradition, now SUBU’s way of making voting feel fun and relatable, the democracy sausages attracted consistent queues and gave candidates organic campaigning opportunities, with 2,216 hotdogs given away. The elections were consolidated to include both Full-Time and Part-Time Officer roles, increasing the breadth and diversity of leadership opportunities and the range of students who could see themselves represented.
Liberation & Celebrating Diversity Throughout the year, a series of liberation and inclusion-focused events created opportunities to celebrate identity, foster community and reflect on key issues affecting students. Black Culture Fest in October engaged 682 students, and the Transgender Day of Remembrance was held in November alongside the Free the Rack event for trans and non-binary students. A candlelight vigil for victims of gender-based violence in South Africa created a space for remembrance and solidarity. During Women’s History Month in March, a series of events took place including the distribution of period products, a charity fundraiser and the ‘Women Who Lead: Women in Business Symposium’, which brought together Dorset business owners to highlight female leadership and enterprise. These campaigns amplified the impact of student voices and celebrated the inclusive community that defines life at BU and SUBU.
Life in Bournemouth SUBU’s commercial team continues to work in partnership with local organisations to strengthen connections between the university and the wider community in Bournemouth, creating opportunities that enhance both student experience and the town centre offer. This included collaboration with town centre safety planning partners, Arts Council England programmes, Arts by the Sea Festival and the Business Improvement District, supporting shared initiatives that improve the local environment and student experience. These relationships enable SUBU to contribute to and benefit from city-wide activity, strengthening its role as a trusted civic partner.
National Standing SUBU has been ranked 4th Best Students’ Union at this year’s WhatUni Student Choice Awards, placing it firmly amongst the top five students’ unions nationally. SUBU also retained its position as Best Students’ Union in the South West for the third year running, reflecting sustained excellence in student experience and engagement.
This achievements, alongside growing cross-platform collaboration with BU’s marketing channels, strengthened SUBU’s visibility and reputation at both a local and national level.
My involvement with SUBU has significantly developed my confidence and technical abilities. I’ve met lifelong friends through the Gaming Society and gained hands-on technical experience through Nerve Radio – experience far greater than my course could have offered. Part of the reason I chose to undertake a Master’s at BU following my undergraduate degree is because I wasn’t ready to leave SUBU behind. I cannot thank them enough for the opportunities they have provided. - Andrew Carter, Disabilities, Accessibility & Neuro-Diverse Officer
During my time at BU, I have taken on the many opportunities that SUBU provides to students, including job opportunities, Part-Time Officer roles, society committee roles and becoming a Student Rep, as well as the amazing events they run. My experience with SUBU has been unforgettable. The Students’ Union is such as welcoming and inclusive place, and has definitely shaped my life for the best. The staff are such wonderful people and I wouldn’t be where I am today without their support. - Cat Morris, Womens’ Officer
I’ve loved working with SUBU, they’re incredibly kind and understanding. The work was flexible, the team are funny and hardworking, and the general vibe is fantastic. They’ve been very understanding of schedules and assignments, and there are plenty of opportunities and privileges through working for SUBU. I would highly recommend working at SUBU to anyone, I don’t think I could’ve found a better job or better people to work with! - Mike Evans, SUBU Content Creator
Our strategic goals SUBU set strategic goals to reach by 2028/29. Our progress in the first year: Our goal: To reach the top 10 of Students’ Unions in the UK at the WhatUni Student Choice Awards From 23rd to 4th in the UK in just one year! And still the best in the South West 25
10
Our goal: 90% of BU students aware of, and engaging with, what SUBU offers (services, spaces, events)
95%
Exceeded the target with 95% 0%
90%
Our goal: 90% of BU students are happier and more confident after using SUBU services
93%
Goal surpassed at 93% 0%
90%
Our goal: 90% of BU students who say they are generally happy at university
85%
Student happiness reached 85%
90%
0%
#4
Our goal: 95% of courses and major demographic groups actively represented by Student Reps Currently at 88%, which is a seven percentage point increase from last year
88% 2025: 81%
0%
95%
Our goal: 25% student members voting in SUBU’s Officer Elections Voter turnout jumped from 13% last year to 20% this year 0%
88% 20%
2025: 13%
25%
Three targets could not be measured at the time of writing (June 2026): •
80% of students satisfied with SUBU’s representation of their academic interests (NSS - Top 25). Not published until July 2026.
•
50% of students mentioning SUBU as a decisive factor when choosing Bournemouth University. Not measurable until post-Clearing in September 2026.
•
20% of students engaging with SUBU are more likely to continue/complete their degree. Not known until after student results are published in summer 2026.
Results when known will be published on SUBU’s website and included in our impact report for 2026/27.