2015 Substantial Awards Media Kit

www.substantialawards.com info@substantialawards.com | 252.702.2073

info@substantialawards.com | 252.702.2073

The Mission The Substantial Awards committee aims to recognize the success and vitality of the minority community. This unique annual awards program has been established specifically to acknowledge, encourage and celebrate excellence amongst the Eastern NC minority community by giving them the opportunity to gain valuable exposure and well-deserved recognition for their work in business and community.

The Vision The Substantial Awards committee believes in the importance of recognizing those who dedicate themselves to improving the minority community. The Substantial Awards ceremony was established to say thank you to Eastern NC minority/women business owners and community leaders; who serve as role models and inspire future generations.

A Substantial Award is a symbol of the heart, industriousness, and belief in greater rewards. It represents the support of the major brands, agencies and small communities saying its recipient is a flagship of the values we all believe in. It is our goal to raise awareness of the incredible impact our minority community can have when we reach beyond ourselves to make a difference.

Objectives - Put on display the honor, dedication, and stories of success in our local community.

- Celebrate the positive achievements of minorities.

- Set a larger, more inclusive stage for local arts and culture.

- Bring the power of community and industry together to further promote both.

info@substantialawards.com | 252.702.2073

Who We Are Substantial Magazine Substantial Magazine’s main focus is on the promotion of influential minorities, highlighting their successes, and discussing relevant issues that directly affect our communities. Substantial Magazine, the premiere minority magazine in Eastern NC, motivates and educates on the importance of living a SUBSTANTIAL lifestyle.

Our motto simply stated: “We are substantial and so is our purpose.” This is why we jumped at the opportunity to team up with NC Civil to develop the Substantial Awards for the Minority Enterprise Development Week Celebration. The Substantial Awards will be a night dedicated to honoring, celebrating and telling the stories of our unsung minority heroes.

NC Civil We are the Community & Industry Value Interactionist League - a non-profit here in Greenville NC. Our work is community development and creative youth programming. NC CIVIL remains active, establishing and maintaing working relationships with local community groups, local government organizations, & private industries for continued projects, programs and events. The philosophy is that these three sectors make up the path of progress that at risk youth remain alienated from.

Our unique ability to engage all three sectors as well as our young people allows us the unique opportunity to weave young people into the roles of functional society.

Minority Enterprise Development Week (MED Week) Since 2010, the City of Greenville and Greenville Utilities Commission Minority and Women Business Enterprise (MWBE) Program has taken the lead in recgnizing the outstanding achievements and accomplishments of our minority and women business communities through its annual MED Week Celebration. Partnering with the Pitt County Development Commission and the NC Institute of Minority Economic Development (NCIMED) as well as various business owners, MED Week, which began as a one day event, has blossomed into a week-long celebration. Substantial Magazine and NC Civil have teamed up to present the 2015 Substantial Awards in celebration of the 2015 MED Week Celebration. make a difference.

info@substantialawards.com | 252.702.2073

Sponsorship Opportunities There will be five Substantial Awards presented, special appearances, performances, and the City of Greenville/GUC Minority Women Business Enterprise will be honoring their “Standing on the Shoulders of Giants” award recipient. We are anticipating 500 plus attendees, not to include presenters, award recipients and performers.

Our planning committee would like to have your company represented at the 2015 Substantial Awards. Take a look at the packet e nclosed and join us as a sponsor, partner, or supporter of this grand event. The show will take place on Saturday, October 3rd at 7pm at Reimage Auditorium located at 3950 Victory Ln. in Winterville, NC. We believe in order to make the 2015 Substantial Awards a historic night to remember, it is going to take involvement from the entire Greenville community. If you have questions about the 2015 Substantial Awards or would like to speak to a member of the committee to find out more ways you can play a part, visit www.substantialawards.com or email us at info@substantialawards.com

Sponsorship Levels $5,000 (one available) • Company will receive top billing as the “Presenting Sponsor” of the Show • Invitation to the Pre-Show Reception to meet and greet Award Nominees • A five-minute marketing opportunity during the Show to highlight why your company believes that there is nothing minor about being the minority • Company logo will appear on all promotional materials and advertisements • Company logo will be displayed on Awards Show website • Company logo will appear on all awards • Reserved front row seating for 10 guests • Feature in an upcoming issue of Substantial Magazine

info@substantialawards.com | 252.702.2073

Sponsorship Opportunities $2,500 (one available) • Invitation to the Pre-Show Reception to meet and greet Award Nominees • A two-minute marketing opportunity during the Show to highlight why your company believes that there is nothing minor about being the minority • Company logo will appear on all promotional materials and advertisements • Company logo will be displayed on Awards Show website • Reserved front row seating for 5 guests • Feature in an upcoming issue of Substantial Magazine

Partnership Levels $1,000 (five or less) • Invitation to the Pre-Show Reception to meet and greet Award Nominees • Sponsor of one of the Substantial Awards. Logo will appear on the projection screen as award is announced.

Presenter will highlight company as Award Sponsor • Invitation to the Pre-Show Reception to meet and greet Award Nominees • Company logo will appear on all promotional materials and advertisements • Company logo will be displayed on Awards Show website • Reserved front row seating for 5 guests • Feature in an upcoming issue of Substantial Magazine

info@substantialawards.com | 252.702.2073

Sponsorship Opportunities $500 (five or less) • Invitation to the Pre-Show Reception to meet and greet Award Nominees • Sponsor of one of the Substantial Awards. Logo will appear on the projection screen as award is announced.

Presenter will highlight company as Award Sponsor • Company logo will appear on all promotional materials and advertisements • Company logo will be displayed on Awards Show website • Reserved front row seating for 2 guests

Supporter Level $100 (10 available) • Logo placement on our red carpet tiled backdrop that will be the main photography area for the Show • An opportunity to include items in our gift bag for award winners

info@substantialawards.com | 252.702.2073

Media Plan Anticipated attendance 500 excluding presenters, award recipents and performers.

Promotional Approach To reach our prospective attendees and supporters, we will use a variety of media tailored to the specific demographics and opportunity target markets. The primary media sources include: Television Paid commercials promoting the awards and other promotional exposure through participation in local network advertising and the Minority Voices talk show.

Radio Paid commericals promoting the awards, and other promotional exposure through public service announcements on partnering radio stations.

Press Releases We will host pre-event promotional activities to showcase artists, announce our sponsors, release our nominees, maintain momentum for the awards and provide on-going exposure for weekend awards celebration.

Print We will utilize several forms of print media to reach our prospective patrons, including magazines and news papers in major markets, in addition to flyers, billboards, street-boards, and other promotional materials.

Website and Social Media Promotions Our target market will be able to view our website from around the world, which will provide additional exposure to the awards and its sponsors. We will also utilize the expanding network of social media channels that the Substantial brand maintains as a means of promoting the awards.

info@substantialawards.com | 252.702.2073

Last Year’s Honorees Across the Greenville community, there are several minority and women entrepreneurs, philanthropists, and community builders that serve as a catalyst for the health and vitality of our City. The Substantial Award is not only an appreciation of the value these individuals present but a symbol of the passion that undoubtedly fuels the work of these leaders.

A Substantial Award winner is one whose contributions transcend the traditional categories one would associate with an Award show of this caliber. Surpassing the descriptions of entrepreneur or humanitarian, the person who wins a Substantial Award can only be described as one who is a pillar of Greenville, a proverbial giant in the community. His/her influence and impact is supremely felt by others and ripples throughout the City. In one word, his/her contribution to what makes Greenville great is truly Substantial.

Mrs. Barbara Norman Davis

Mr. Juvencio Rocha-Peralta

Mr. Willie Joyner

Director, Operation Sunshine A local non-profit program that serves primarily African American females in the west Greenville area.

Founder of the Association of Mexicans in North Carolina. A non-profit that was founded to promote the active participation of Mexicans and Latinos in their communities.

Founder of HYPE (Helping Yourself with Pride through Education) A non-profit mentoring program for young men in the community.

info@substantialawards.com | 252.702.2073

Last Year’s Honorees

Mr. Jim Rouse

Pastor Rodney Coles Sr.

Mildred Anne Briley Grimes

Owner and Publisher of Rouse Communications and WOOW Radio. A minority media outlet that highlights news and events on a local, national and international level, with special emphasis on the African culture and experience in America.

Founder of the Churches Outreach Network. A Faith Based 501Š3 non-profit organization whose mission is to bring people back to Jesus and provide various services to the community to include: emergency food, resources assistance, educational assistance and homeless referral assistance.

Winner of the MWBE Standing on the Shoulders of Giants Award.