Advertisers now must refrain from Greenwashing the brands. Effective February 15, 2024, the guidelines issued by the Advertising Standards Council of India (ASCI) will ensure credible and reliable environmental claims.
Why was this step necessary? Lately, consumers have increasingly shifted towards sustainable or eco-friendly products and services. As a result, there has also been a rise in the products in the market that claim to meet the criteria but without verifiable data. To ensure that consumers make an informed decision, ASCI has released a set of guidelines for advertisers to ensure greater transparency regarding the eco-friendly aspects of the products and services.
To know more about the guidelines, click below.
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