Interactive marketing: A boon in The Face of New Age Advertisement

Interactive Marketing

A boon in The Face of New Age Advertisement

I n t e r a c t i v e M a r ke t i n g

Interactive marketing is a customer-centric marketing tool, where the activities are driven by the preferences of the customers. Since customers are getting bored with the traditional modes and methods of advertisements, an innovative way always saves the day.

The potential benefi ts of interactive marketing are listed next:

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Maximum User Engagement Interactive includes

marketing a

number

of

activities which keeps the user

engaged

to

your

website. For instance, there is a form to fill out, a short quiz, or a survey or poll.

There video

might to

even

watch

recording to listen.

be

a

or

a

I n t e r a c t i v e M a r ke t i n g

Enhanced Conversion Rate Interactive marketing includes a number of activities which keeps the user engaged to your website.

For instance, there is a form to fill out, a short quiz, or a survey or poll. There might even be a video to watch or a recording to listen.

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Generation of Leads Keeping your surveys or polls shorter with a few questions will help in increasing leads. You can identify customers who are likely to be authentic and are looking for a particular service, that you might have to offer.

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More sharing Interactive marketing also leads to more sharing over multiple social media platforms. You may announce a reward or post a contest to drive in more people to your website. Likewise, the brand image is built, and people get to know about your product or service.

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Feedbacks Giving feedback also becomes easier with interactive marketing.

Customer can reach out to the brand owners in a more personalized manner with their respective feedbacks. This will also, in turn, help the brands to enhance their services and improve the customer experience.

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Reduction in Advertising Cost The overall cost of indulging in multiple marketing techniques for a specific brand is often expensive.

However, with interactive marketing, such cost is significantly reduced as people can share information over various media, thereby spreading it to more customers.

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