STYLE & GLAM CATALOG SPRING/SUMMER 2020
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Build A Fashion Brand And They Will Come Learning How To Reach Millions Kim Thompson
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ave an eye for the next fashion trend or gifted at sewing custom garments that fly off the racks? Knowing how to position your startup will have a deep impact on your branding, earning you a profound amount of success and money. As new entrepreneurs try to establish their brands by setting up elaborate social media channels and websites, most fall short in their strategy...yes, strategy. Too many times overlooked, this process is necessary to take an upcoming brand to empire. It’s like tasting the soup without putting in the seasonings. If you want customers, it’s imperative for fashion brands to build trust while giving your potential consumers some flavor...or salt, for a lack of a better word. In doing so, an effective marketing message will satisfy the hunger of your audience.
require substance more than anything else. Your website must inform, inspire and engage.
3. Include visuals. Would you remember a website without photos or videos? Absolutely not. Visual aids allow your readers to focus their attention on your brand by capturing their eyes. Most people have photographic memories, so the right photos will dramatically enhance your brand and build trust. Make sure your website and social media are chocked full of visuals of your goods, events and yourself.
4. Be memorable. Be remembered.
Although this may sound redundant, it isn’t. Being a memorable Whether people know you exist or not, you need to have the business is all about your reputation. What type of messaging are right approach when creating a branding strategy. If your goal is you giving to your customers. What are you known for and do to reach the masses with your products and services, here are the you perfect these attributes? Think about creating signature five ways to attract millions of people to your brand: goods and services that your competitors are not currently providing. Now being remembered is a little simpler. What you 1. Leverage your social media. name your company can be helpful or an inconvenience to some, as they may have difficulty searching for cumbersome titles. While most social media platforms are free, not all are built Keep your name short and sweet but unique enough to avoid alike. The key is to focus on three main accounts, that best suit having your audience sift through a thousand names that are your brand, and consistently share strong content throughout. similar. Don’t overlook the others, because in a “what’s good today, may not be good tomorrow” era, technology is forever changing. 5. Tell your story. Who know Snapchat would be so big?!
2. Develop strong websites. Every legitimate business has a website, but not every website out there is good. There are many crucial parts of your website that must be mastered: email capture, contact information, layout, copy-writing, visual aids, etc. Overall, good websites 4
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Nowadays everyone is eager to talk about their childhood, using public mediums. The purpose is to give your audience ample information about who you and your brand are. It’s about being transparent. It also gives your brand an emotional tone and deeper meaning to your marketing message. Your back story should be favorable, including biographies, testimonials and credentials.
Runway Week FASHION SHOW
NOVEMBER 14, 2020 5:30 - 9PM UNION PROJECT WWW.STYLEANDGLAMRUNWAYWEEK.COM
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apparel and accessories listed on page 8. Shop at www.styleandglam.com
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apparel and accessories from pages 6—7. A. Black Bow Crop Top. $65 B. White Wide Leg Pants. $32 C. Black Cut Out Top. $42 D. Snakeskin Print Wide Leg Pants. $36 E. Black Faux Leather Wrap Belt. $22 F.
Black Sheer Top. $24
G. Tulle Knee Length Elastic Waist Skirt. $60 H. Trio Buckle Waistband Belt. $35
“Apple” Door Knocker Bracelet $27
“Evelyn” Fish Scale Dangle Earrings. $37 $22.00
“Zoe” Ribbed Choker And Bracelet Set $44
"Fifi" Fringe Tassel Earrings $25
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apparel and accessories listed on page 12. Shop at www.styleandglam.com
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Studded Triangle Bag $45
"Heidi" Metallic Geometric Earrings $24
Studded Shield Sunglasses $45
apparel and accessories from page 9. I. Paisley Jumpsuit. $70
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J. Paisley Wrap Split Dress. $48 "Jacinta" Metallic Cuff Bracelet $30
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Diversity Or Not In The Beauty Industry Tamara Penn
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ith upto 50 foundation colors in all shades and hues, who wouldn’t think that diversity in the beauty industry is now accepted, even celebrated. The last five years have moved towards inclusivity of more people of color being represented, mainly driven by social media, with major cosmetic giants such as, Rihanna’s Fenty Beauty Line and MAC, taking the reigns. It’s safe to say that the days of supermodel Iman having to blend her own foundation on photo shoots are gone… or are they? Some popular beauty influencers are not impressed with how slow this progression has been.
“Makeup brands have had this relationship with women of color that is very trend based. “ Even photographers are getting in on the conversation. Alexis Lubomirski, beauty photographer who shot the Meghan Markle and Prince Harry wedding portraits, has seen lighting issues turn into a battle of aesthetics. “Some creative directors are afraid of highlights on darker skins because they feel it is not representative of the natural color of the girl’s skin,” he said.
Similarly, change is taking place in hair care. Led by influential stars like Wanda Sykes and Tracee Ellis Ross, who wear their hair unprocessed, is “redefining Hollywood glamour,” said Yet it’s a start, there is a further need for improvement. “We’re celebrity hairstylist Nai’vasha Johnson. This is “absolutely stuck in a place that is politically correct,” Tym Buacharern, a tied to race,” she said. “When you get into perms and relaxers makeup artist who has worked on “Black Panther,” and all of these things to alter what is naturally yours, let’s be “Dreamgirls” and the “Hunger Games” series, criticizes beauty honest, it’s embracing a race or nationality that is not your schools for not doing enough. “Let’s take it to a place that’s real own.” and lasting. For example, every brand is launching 40 foundation colors now because it’s the trendy thing to do. But is In a time lapsed video, London Myers, an up-and-coming the brand actually doing the work — the initiatives and Cameroonian-Irish model, documented her experience outreach? It’s not just about putting a black model next to Gigi backstage as she waited while stylists passed her by. She wrote Hadid. The stock needs to be there, and not only 40 shades at in the post: your Times Square store. The people at the counter need training.” Fenty Beauty campaign below
“Indeed, education is often cited as an issue. They teach predominantly how to work on Caucasians,” he goes on to say. Moreover, he believes that younger makeup artists are relying too much on YouTube tutorials. “YouTube is amazing for inspiration when you’re experienced, but it does the young makeup artist a major disservice because you’re learning from someone who’s great on doing makeup only on himself or herself,” Mr. Buacharern says. “You need to learn the fundamentals first, “ he continues, “Those skills, include shade matching, finding the right formulas for skin types and working with who is in front of you.” It’s no surprise that with more women of color being leading ladies, there are reasonable challenges with entrusting their image to these professionals. “ It’s about being comfortable and not having to worry about the hair and makeup part so they can focus on the work of acting,” Tym concludes. It has been known that some blockcharting actresses have hired their own glam squad to perfect their look. Sam Fine, a makeup artist known for working with Naomi Campbell, Iman and Queen Latifah, is not convinced. Being in the industry since 1991, he has seen cosmetics collections developed for women of color come and go. “There was Revlon, when they released ColorStyle, and also Maybelline Shades of You — where are they now?” Mr. Fine said. 16
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“I don’t need special treatment from anyone. What I need is for hairstylists to learn how to do black hair. I’m so tired of people avoiding doing my hair at shows. How dare you try to send me down the runway with a linty busted afro. We all know if you tried this on a white model, you’d be #canceled.”
making it easier for customers to get their hands on what were once considered niche products,” she says. “The mass expansion of the natural hair market forced independent blackowned companies to compete with corporations that previously ignored it.”
Not all bad, with some make up brands launching expansive cosmetic lines, more entrepreneurs of color, such as The Lip Bar and Briogeo, are starting to put its mark on this complex industry; however, natural hair discrimination in the workplace still feel commonplace (though both California and New York recently passed laws against it ). Brands and backstage runway shows are continuing to come under fire. Leona Wilson, NYC salon owner of LW Salon, describes the diversification of the hair-care market as a blessing and a curse, “The blessing? The giants took ‘us’ from specialty stores or from small shelf space to major retailers,
In Los Angeles Times, it indicated that almost 71% of black adults in the U.S. have worn their hair natural at least once by 2016. “We [women of color] have spending power, so it goes far beyond a trend for companies: It’s in their best economic interest to be more inclusive. Black women spend 80% more on cosmetics than our non-black counterparts, ” Wilson claims. It is clear that as more people of color demand for equality in the beauty sector, more “true” research, development and marketing dollars will be expected to satisfy all demographics. With this issue questioning the relevancy of these company that lacks support for diversity, it is in its best interest for major cosmetic companies to get on board, to promote its longevity in the industry and the overall bottom line.
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K. Glitter Halter Bodycon Knee Length Dress. $75 L.
Faux Fur Jacket. $140
M. Faux Leather Lace Blouse. $58 N. Satin Flower Crystal Bridal Sash Belt. $50
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“"Stella" Pearl Bib Collar Necklace $48
“Cyndel” Pearl & Pink Tassel Dangle Earrings $30
“Clarissa” Pearl Hoop Dangle Earrings $28
”Bethany” Pounded Metal Geometric Earrings $25
Pearl Cluster Hairpins $15 Click Here
"Zeeda" Pearl Bib Necklace $63 “Tenille” Pearl Chandelier Earrings $34
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O. Floral Boho Wrap Sundress $67
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“Holly” Feather Necklace and Earring Set $38
"Star" Open Toe Crystal Strappy Sandal $72
Gradient Mirror Sunglasses $35
“Linzy” Swivel Dangle Earrings $24
Gold Wired Clear Clutch $47
“Marie” Black Beaded & Crystal Asymmetrical Dangle Earrings $20
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"Star" Open Toe Crystal Strappy Sandal $65.00
“Medina” Animal Print Dangle Earrings $16.00
Faux Snakeskin Crystal Clutch $42.00
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apparel and accessories listed on page 29. Shop at www.styleandglam.com
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apparel and accessories from pages 24, 27. P.
Sequins Beaded Lace Blouse. $115
Q. Metallic Gold Faux Leather Shorts. $32 R. Metallic Faux Leather Cutout Jacket. $225 S. Sheer Pearl Ruffle Blouse. $55 T. Black Faux Leather Knee Length Skirt. $30 U. Ribbed Off Shoulder Ankle Length Dress. $65
“Tiffany” String Pearl Necklace $28
“Felicia” Pearl Crystal Bangle $38 “Sienna” Crystal Dangle Earrings $35
“Marla” Crystal Butterfly Knuckle & Thumb Ring $38
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Faux Snakeskin Crystal Clutch $48
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apparel and accessories listed on page 33. 30
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apparel and accessories listed on page 33. Shop at www.styleandglam.com
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apparel and accessories listed on page 33. 32
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apparel and accessories from pages 30—32. V. Faux Leather Studded Crop Top Jacket. $165 W. Tulle Floor Length with Train Elastic Waist Skirt. $115 X. White Belted Flare Top. $57 Y. Faux Leather Crop Pants. $95
Rhinestone Pearl Beaded Fringe Round Clutch $65
Z. Pearl Crochet Knit Dress. $165 A1. Pearl Crochet Knit Off Shoulder. $95 B1. Faux Leather Flare Mini Skirt. $52
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“Carol” Crystal Deco Chandelier Earrings $35
"Donatella" Rectangle Rhinestone Earrings $28 “Honey” Crystal Dangle Earrings $32
“Chaka” Pearl Cluster Sphere Dangle Earrings $37
Crystal Pearl Fringe Evening Clutch $50
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6 Best Lipstick Brands And Top Trending Colors Erin McCaffey
2. MAGENTA 1. NUDE BECCA Ultimate Lipstick Love, Bare Nordstrom.com $24.00
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Urban Decay Vice Lipstick, Crank Urban Decay $10.00
5. CHOCOLATE Two Faced Melted Matte-Tallic Liquified Lipstick, Caffeine Queen Ulta $21.00
6. DEEP CORAL
MAC Retro Matte Lipstick, Ruby Woo
Gucci Rouge à Lèvres Satin Lipstick, 302 Agatha Orange
MAC $18.50
GUCCI $42.00
3. MATTE RED
4. METALLIC Maybelline Lip Studio Metallic Foil Metallic Liquid Lipstick Makeup, Trident Amazon $8.99 Shop at www.styleandglam.com
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Colored Rhinestone Beaded Fringe Round Clutch $67
C1 Click Here
“Monique” Petal Dangle Earrings $35 apparel and accessories listed on page 39. “Rima” Colored Rhinestone Hoop Dangle Earrings $34
Pearl Studded Sunglasses $42 "Zeeda” Metallic Beaded Bib Necklace $63
Snakeskin Studded Crystal Envelope Clutch $47
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"Roxanne" Link Chain Choker Necklace $48
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apparel and accessories from pages 37—39.
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Snakeskin Belted Chain Waist Bag $38
C1. Satin Ruched Bodycon Party Dress. $52 D1. Glitter Ruffled Sleeve V Neck Mini Dress. $65 E1. Satin Buttoned Belted Jumpsuit. $85
Gradient Mirror Sunglasses $35.00
F1. Sheer Flared Ruffle Sleeves Blouse. $55 G1. Sequin Elastic Pants. $45 H1. Linen Cardigan Cape. $52 I1. Satin Collar Bow Belted Blouse. $60 J1. Faux Leather Leggings. $35 K1. Sheer Ruffle Sleeve Neck Bow Blouse. $72 L1. Snakeskin print Belted Loose Shorts. $45
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"Chantell" Two Toned Metallic Necklace $32
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“Tia” Snakeskin Metallic “V” Cuff Bracelet $25
""Kendra" Chain Link Necklace $45
“Mya” Animal Print Metallic Buckle Cuff Bracelet $25
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