Direct mail marketing has long been considered one of the best ways for a business to reach a targeted market and its consumer base, especially when looking for measurable results. Style Media Group recognized a need for local businesses to saturate their target market with effective advertising at an exceptional value and added the Style Savings & Entertainment Guide to their group of publications. The SS&EG includes everything you would expect from a great savings guide; a table of contents that allows readers to find exactly what they are looking for, coupon ads and fantastic savings from area businesses. Retailers in the SS&EG reach one of the most active and affluent consumer environments in all of California with more than 40,000 copies direct mailed into homes in Folsom and El Dorado Hills.