Responsible Innovation

The vaulted cellar of the historic building in Bolzano’s old town creates an impressive ambience.

KAURI/BOLZANO & BRESSANONE

Responsible Innovation

The South Tyrolean Kauri stores in Bolzano and Bressanone offer customers a comprehensive range of products that meets criteria such as fairness, sustainability, health, and a respectful approach to the environment. The team headed by founders Daniel Tocca and Bernhard Schönhuber leads by example by promoting a conscious lifestyle.

“O ur society needs positive stimuli. We must make the right choices that help reduce the environmental impact of the fashion industry. There simply cannot be a future for everyone and everything, so we need to think carefully and choose wisely,” explains Daniel Tocca. “We, for our part, strive to raise awareness for high-quality products.” The kauri plant, one of the largest tree species worldwide, served as inspiration for the naming of the four stores that were opened in 2019, 2020, and most recently in 2021 as a flagship store at Natur & Spa Hotel Forestis and in Bolzano’s famous Laubengasse. These trees have been preserved in swamps, where they have survived for 20,000 to 50,000 years without rotting or fossilising. The wood is considered the most environmentally friendly timber in the world, as it does not necessitate deforestation and represents a symbol of care, quality, nature, conservation, and re-use. True to the slow fashion mantra of “Buy Less, Buy Better”, the 360° stores not only stock fashion and accessories for women and men alongside organic clothing for babies and children, but also natural cosmetics and care products by the likes of Ben & Anna, Manucurist, and Hillinger Cosmetics. They also showcase home and lifestyle accessories such as stainless-steel drinking bottles and reusable beeswax cloths, as well as food items including teas, spices, organic chocolate, and fair-trade coffee. Founder Bernhard Schönhuber elaborates on the Kauri concept: “My vision is to contribute to a better world in my own small way by managing a sustainable business model for all stakeholders.” Marketing manager Sara Pacifici adds: “I opted for joining the Kauri concept because I feel this is my chance to improve the status quo on our planet and spread the message of green economy.” With success: Soon after the opening of the store, Kauri was able to switch to a larger location in Bolzanos famous “Lauben”.

The team surrounding Daniel Tocca and Bernhard Schönhuber doesn’t want to just preach conscious consumption, but also live it.

Kauri Store

Via Bottai/Bindergasse 1A, Bolzano/Italy Laubengasse 72, Bolzano/Italy Via S. Croce/Kreuzgasse 13, Bressanone/Italy Flagship store at Hotel Forestis, Palmschoss 292, Bressanone/Italy www.kauristore.com Brands: 2g8er, A Beautiful Story, Adam, Airpaq, Another Brand, Atelier Alpiniste, Calida, Cora Happywear, Ecoalf, Erdbär, Eticlò, Freitag, Lanius, Nikon, Par.co Denim, Re-Bello, Rewoolution, Supernatural, Xacus