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A Family Business with Modern Zeitgeist

Fink's new store has an easy to recognise signature that's both modern and timeless.

BY FINK'S WOMAN INNSBRUCK

A Family Business with Modern

Zeitgeist paradise of footwear can be found on the basement level. Brands including Hogan and Stuart Weitzman are designed to appeal to the store's numerous regular customers as well as the countless Exclusive fashion in an architecturally impressive atmosphere: Fashion retail family Fink has updated their tried-and-true concept with a new 800 square metre flagship store on Innsbruck's most famous street of shops. Text: Lisa Gold. Photos: By Fink’s Woman tourists that visit Innsbruck. What's the common denominator of the by Fink's woman brands? Wearability combined with cutting-edge style. "The articles should have a certain something. That's important to us," states Paul Fink, who runs the company with his wife Carina and sister Susanne Haid-Fink. The Fink family and their team emphasise customer service and setting fashion examples. "We're passionate about fashion, and our customers notice this," says The venerable house of fashion on Maria-Theresien-Strasse in the heart of Innsbruck's historic city centre now gleams in renewed splendour. The spacious store presents refined aesthetics on three storeys, where modern architectural elements complement the historic character of Innsbruck's heritage-listed downtown buildings. Old marble columns have been re-staged as a perfect match for the sophis ticatedly understated shop furnishings. But the new store is anything but purely minimalist: Baroque elements lighten up the shopfittings and lend a touch of luxury. A shop-in-shop from Schumacher is also perfectly integrated into this lifestyle world. The store's brand mix continues the company's established recipe for success: accessible luxury from Burberry or Michael Kors paired with established womenswear brands such as St. Emile and Windsor. And an entire floor has been dedicated to accessories and shoes – the Carina Fink. "Fashion should subtly emphasize one's individual

That Certain Something

personality."

Tradition Goes Modern

The familiar, seemingly effortless approach to fashion runs in the family. Paul Fink Senior, who founded Fink's in 1959, worked as a master tailor. "We continue to see ourselves as a traditional family operation today, while staying in touch with the fashion zeitgeist," describes Carina Fink the company's philosophy. This synthesis of tradition and modernity gives Fink's an outstanding reputation well beyond womenswear. In Innsbruck the family also operates a by Fink's Man shop in addition to a Hugo Boss and Furla store.

Shop owner Susanne HaidFink, Paul and Carina Fink (from left) describe their firm as "a traditional family business that never forgets the modern zeitgeist." By Fink's Woman.

Maria-Theresien-Strasse 24, 6020 Innsbruck/Austria, T 0043.512.572377, www.finks.at Opening: 24.09.2010. Owners: Paul and Carina Fink, Susanne Haid-Fink. Staff: 12. Sales area: 800 sqm. Womenswear: 5 Preview, Aglini, Allude, Almost Famous, Armani Jeans, Blugirl by Blumarine, Burberry, Citizen of Humanity, Custo, Drykorn, Etiqueta Negra, Fay, Flowers for Friends, Goldsign, Gwynedds, High, Jagger & Evans, Liu Jo, Metradamo, Michael Kors, Nationality, Orwell, Paisley Park, Patrizia Pepe, Paula Ka Paris, Schumacher, St.Emile, Style Butler, Vintage, Windsor. Accessories, Shoes: Bikkembergs, Burberry, Café Noir, Caterina Lucchi, Etiqueta Negra, Francesco Biasia, Gabs Firenze, Hogan, Mascerano, Michael Kors, Pretty Ballerinas, Roda, Sofia C., Stuart Weitzmann, Ugg Boots, Vic Matié.