Title: TEST BANK for Consumer Behaviour; Buying, Having, and Being, Canadian Edition, 9th Edition by Michael Solomon, Kelley Main, Katherine White, Darren Dahl & Bonnie Simpson. Complete, Elaborated & Latest. ALL Chapters [1-13] Included & Updated
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Chapter 1. An Introduction to Consumer Behaviour
Chapter 2. Perception
Chapter 3. Learning and Memory
Chapter 4. Motivation and Affect
Chapter 5. The Self
Chapter 6. Personality, Lifestyles, and Values
Chapter 7. Attitudes
Chapter 8. Attitude Change and Interactive Communications
Chapter 9. Individual Decision Making
Chapter 10. Group Influence and Social Media
Chapter 11. Buying, Using, and Disposing
Chapter 12. Income, Social Class
Chapter 13. Cultural Influences on Consumer Behaviou
