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Read All Over 2004-2005 Advertising Rates & Information


Welcome

Students at Washington University have turned to Student Life as their primary source of information for over 125 years. Nationally and regionally recognized, Student Life is read by more WU students, faculty and staff than all other local print publications combined. In fact, our most recent market research shows that 95% of students read Student Life regularly, making advertising with us a smart and sound investment. Take a look at two of the most important facts about our readers below. You'll see that if you want to reach some of the most affluent students in the country, there's no better way. If you're interested in reaching the Washington University market and you're interested in growing your business with a base of nearly 15,000 students, faculty and staff, we're ready to be your partner in success. Because Student Life is Read All Over, it's the most effective and efficient way to reach the Washington University community. Let us show you how!

73%

95% of WU students read Student Life*

of WU students have NOT read another local print publication in the last month* *April 2002 market research conducted by Pulse Research, Portland, OR

Contact Information

National Rep Firms

Advertising..................................(314) 935-6713 Newsroom................................... (314) 935-5995 Fax................................................(314) 935-5938 Online....................................www.studlife.com E-Mail........................advertising@studlife.com

360 Youth..................................(212) 401-0070 Campus Media Group.............(651) 641-0133 Y2M...........................................(617) 399-8000

Personnel

Student Life Washington University Student Media, Inc. One Brookings Drive, Box 1039 42 Women's Building Saint Louis, MO 63130-4899

Business Manager..................Aundriel Potier Advertising Manager.....Christopher Kiggins General Manager.....................Andrew O'Dell Editor in Chief............Jonathan Greenberger

Washington University Student Media, Inc. (WUSMI) is a not-for-profit 501(c)(3) organization governed by a volunteer board of directors. The newspaper is editorially and financially independent from Washington University.


Rates

ROP Column Inch Rates Rates shown are net and are per column inch.

Open Rate..........................$12.00 Local Rate..........................$10.00 Non-Profit 501(c)(3).............$9.00

Local Annual Contracts Rates shown are per column inch and are based on a 12-month commitment.

250 column inches..............$9.00 500 column inches..............$8.50 750 column inches..............$8.25 1000 column inches............$8.00

One Column Inch 1.833" x 1"

Common Ad Sizes & Prices

Color Rates

Prices shown are based on local rates and are per issue.

Color charges are in addition to normal space charges.

Full Page 126 col. in. 11.625" x 21"

Half Page 63 col. in. 11.625" x 10.5"

Quarter Page 31.5 col. in. 5.75" x 10.5"

$1260.00

$630.00

$315.00

Black + 1 Color.................$100 Black + 2 Colors...............$200 Process Color................... $300

Deadlines Eighth Page 15.75 col. in. 5.75" x 5.25"

Sixteenth Page 8 col. in. 3.792" x 4"

Business Card 5 col. in. 3.792" x 2.5"

$157.50

$80.00

$50.00

Signed insertion orders and artwork are due by the following deadlines. Orders canceled after deadline will be billed at full cost.

Monday Issue 2pm the Wednesday prior to publication

Wednesday Issue 2pm the Friday prior to publication

Friday Issue 2pm the Tuesday prior to publication


Rates

Preprinted Insert Rates Rates shown are per thousand inserts. 6 or more full-runs during an academic year earns a 15% discount.

1-4 pages............................$65.00 5-8 pages............................$85.00 9+ pages...........................$100.00 Multi-Advertiser.............. $125.00 Minimum insert order is 5,000. Maximum 7,000. One complete copy of the insert must be sent to the Sales Manager for review prior to acceptance. Student Life will not be responsible for loss or cost of inserts shipped without prior approval. All inserts must be shipped to arrive no later than 3 business days prior to insertion. After approval, inserts should be shipped in cartons or on skids to: Louisiana Press Journal Printing Attn: Student Life Inserts 3406 W. Georgia Street Louisiana, MO 63353

Classified Line Advertising The first three words (maximum one line) will be in bold type in all-caps. There is a 15-word minimum charge for all classified ads.

1-5 issues............................50¢ per word, per issue 6-9 issues............................40¢ per word, per issue 10+ issues...........................30¢ per word, per issue Bold Words............................$1 per word, per issue All classifieds must be prepaid before the first insertion by cash, check or credit card. Tearsheets are only provided for an additional $2 per copy. No refunds will be made for canceled ads. Classifieds will appear online at www.studlife.com at no additional charge.

www.studlife.com With over 100,000 page views per month, advertising on studlife.com is an excellent compliment to a print campaign. Ask a marketing consultant today for details! Rates shown are per month and are for local customers.

Button Ad (125 x 125 pixels)........................$175.00 Banner Ad (468 x 60 pixels).........................$250.00


Get the frequency you need while taking half-off of our local advertising rates! Simply run a business card-sized ad or larger in 20 consecutive issues and you'll enjoy a 50% discount. Renew your commitment and you'll receive an ad double the size for free! Ask your rep for details!

Wild Wednesdays This frequency plan allows you to advertise every Wednesday while enjoying a significant discount off of our local rate. Wild Wednesdays is a great opportunity for bars & restaurants to list musical acts & specials for the upcoming weekend all while saving up to 33%! Minimum ad size is 10 column inches. Plan is available to local clients only.

Half Semester (7 weeks)....................10% discount Full Semester (14 weeks).................. 20% discount Full Year (28 weeks)...........................33% discount

Guaranteed Placement Looking to guarantee your ad appears on a certain page or in a certain section? Position guarantees are available for a premium of 25% of the space cost for ads measuring 20 column inches or more. Please note that guaranteed color position may not be available due to press configurations.

Discover St. Louis Our annual guide to St. Louis-area businesses is a great place to reach WU students, faculty and staff, as well as visitors and parents. Billed as a comprehensive guide to dining, shopping, entertainment and services, Discover St. Louis is published every August and is distributed to over 15,000 students, faculty, staff and visitors. Its glossy magazine format makes it a guide that the WU community refers to all year long. And with readership higher than any other guide or directory geared to students, Discover St. Louis is a great addition to your advertising plan. Ask a marketing consultant for more info today!

Special Offers

Business ADvantage


Specs & Policies

Ad Sizing Sizes are expressed as the number of columns wide by the number of inches tall (i.e. a "2 by 4" ad is 2 columns wide by 4 inches tall). Multiplying the number of columns by the number of inches gives you the total number of column inches (i.e. a "2 by 4" is 8 column inches). Multiplying the number of column inches by the ad rate gives you the cost of your ad.

Mechanical Measurements & Specs One column inch equals 11 picas wide x 6 picas high, or 1.833" x 1"

Width

Inches

Picas

One Column Two Columns Three Columns Four Columns Five Columns Six Columns

1.833 3.792 5.75 7.708 9.667 11.625

11p 22p9 34p6 46p3 58p 69p9

Minimum ad size is 4 column inches. Ads over 17" in length will be billed at the full column depth of 21". Our full page size is 11.625" x 21".

Electronic Artwork Submission Student Life can receive your ad several ways over the internet. Please ask your marketing consultant for a copy of our current submission guidelines for the most up-to-date information on file formats.

Terms & Conditions

(please see your insertion order for complete terms)

1. Payment Terms: Payment is due prior to the first ad insertion unless an approved credit application is on file. To apply for credit, please fill out a credit application (available from your marketing consultant). Allow 4-6 weeks for processing. All new accounts must prepay for six months. Accounts more than thirty days overdue are considered delinquent and may be canceled at the discretion of the advertising manager. A service charge of 1.5% per month (18% per annum) will be assessed on past due accounts. If collection services are warranted due to non-payment, a recovery fee of $295 will be assessed and added to the advertiser's final bill. Overdue accounts will be referred to our agent, National Credit Systems. Expenses incurred by Student Life during the collections process are the responsibility of the debtor. 2. Edit or Reject Copy: Student Life reserves the right to edit or reject any advertisement for any reason at any time prior to publication. Only printing of an ad signifies acceptance. Student Life also reserves the right to print "Paid Advertisement" on any ad which closely resembles editorial material. 3. Billing Adjustments: Student Life assumes no financial responsibility for errors in advertisements beyond the cost of space actually occupied by the advertisement in which the error is made. Lack of, or a subjective view of creativity will not be a factor in awarding advertisers credits or make goods. Student Life will only be responsible for an ad's first incorrect insertion. 4. Defend and Indemnify: The advertiser and advertising agency (if any) agree to defend and indemnify Student Life against any liability arising from claims of libel, unfair competition, patents, violation of rights of privacy and infringement of copyrights and proprietary rights resulting from publication of an advertisement. 5. Rates: Student Life reserves the right to change its advertising rates and policies set forth on this rate card at any time with 30 days notice to advertisers. In this event, an advertiser may amend or cancel his/her contract or space reservation order on the date the rate change or policy change takes effect. 6. Cancellations: All cancellations must be received in writing prior to the regular advertising insertion deadlines. Ads canceled after deadline will be billed at full value.


Schedule

2004-2005 Special Issues July 28, 2004: Orientation (Mail-Home) Issue Place your business in the minds (and mailboxes) of incoming students by advertising in this special issue. In addition to normal distribution on campus, this edition is mailed to the home of every incoming freshman.

August 27, 2004: Welcome Back Issue Our first issue of the year will hit the streets before classes begin and just as students return to campus. Advertise in this edition and take advantage of your first opportunity to reach students as they move into their new dorm room or apartment!

September 22, 2004: Career Fair Issue WU's largest career fair will be taking place in just two days. Looking to recruit the nation's finest graduates? Advertise in this edition and let WU students know about jobs and internships you have available.

October 8, 2004: Commemorative Presidential Debate Issue Washington University will host its 3rd Presidential debate today. Take advantage of the influx of visitors and media and let them know about your business!

May 16, 2005: Commencement Issue Our last edition of the year salutes the graduates in the class of 2005. Let graduates and their parents know how much you appreciate their business for the past four years. This special edition will be available all over campus and will be passed out specially at commencement ceremonies to parents & visitors.

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Please note that classified ads are not published in Orientation or Commencement issues.


The independent voice of Washington University since 1878

www.studlife.com


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